Financial Services Practice. Bridging the gap between business & technology

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1 Financial Services Practice Bridging the gap between business & technology

2 What we do 02 Purple allows its clients to have a single entity to manage its technology portfolio so that they can focus on achieving their company objectives. Purple acts as an extension to its clients business to provide a knowledgeable, reliable and trustworthy advisor for all technology requirements. This is made simple by Purple s ability to engage strategically at all levels within an organisation. Purple is unique in it s approach, as it works in a sector agnostic manner, ensuring that an output based model is the foundation for all of its work....

3 Bridging the gap between business & technology 03

4 Introduction 04 Purple prides itself on its depth of expertise and knowledge within the Finance Sector, and the team of associates have a specific understanding of the complex technology architecture and landscapes required to address business needs. IT strategy, architecture, delivery and information management are some key areas of focus for Purple s Financial Services Practice....

5 Team leaders at Purple include: Co-founder of Purple, Alistair Sergeant, has a strong background in the financial services sector with over 15 years of hands on experience working with businesses of varying sizes across the UK which include stock brokers, algo traders, market makers, hedge funds and asset management companies. Alistair s wealth of knowledge and expertise started with operations and progressed to more strategic leadership work that incorporated design, implementation and roadmap development. With a long history in this vertical, Alistair has developed an extensive network which he has leveraged to help start up clients and established organisations take advantage of a completely agnostic approach to the technologies deployed. 05 The finance sector practice is headed up by Alan Rae, who has over 20 years experience in the management of corporate IT infrastructure for international and domestic corporate finance markets. Alan has worked with both blue chip and SME companies and his portfolio covers firms such as Clive Capital, Merrill Lynch and Abbey National Treasury. Alan s array of skills, accreditations and experience stands him in good stead to create business advantage through application of the correct technology strategy and platform.

6 Strategy It is key to any business to have a clear strategy with defined business objectives. What goes hand in hand with this is twofold: 06 1) Technology that can flex in accordance with the evolution of the business. 2) Tangible return on investment. Purple often finds with its clients, that they have had to fit their business around the available technology. This is often limited to what their incumbent suppliers can resell to them. Purple therefore plays an integral role between its clients and their 3rd party supplier, by offering an independent view on which technology to use in order to receive real business benefits....

7 85% of organisations engage multiple vendors to provide a complete IT service of Purple s initial engagements result in owning the vendor management on 40%clients behalf 72% of organisations that outsourced services are unable to prove results being delivered 90% of Purple s engagements is aligning business demands to the IT service provided 07 65% of organisations felt they were only using Technology their provider can support and didn t fulfil their actual business demands 100% of Purple s engagements covers all technology aspects from a complete agnostic prospective on both the technology and vendor recommendations

8 Capability 08 Purple s experience within the financial services sector spans over 20 years specifically within Stock Broking, Hedge Funds, Investment Management, Algorithmic Trading and Market Makers. Purple bridges the gap between business and technology to create a game changing position for its clients amongst their competitors. This is achieved through a combination of the correct team, skill set, network and sector specific expertise....

9 Architecture Delivery PMO Purple s highly experienced Solutions Architects have the ability to translate real business needs into cutting-edge technology architecture and development. Purple s delivery team are responsible for working with the strategy and architecture practices to enable the customers business vision from a technology prospective. Purple s PMO practice is a structured process that is designed to ensure a rapid and smooth transition of an IT project or service, resulting in successful project delivery. 09 Procurement Our dedicated Procurement practice offers businesses with an IT procurement management service commensurate with technology objectives. Strategy It is key to any business to have a clear strategy with defined business objectives. What goes hand in hand with this, is technology that can flex in accordance with the evolution of the business. The delivery team are skilled to deliver business enabling projects from an infrastructure and application landscape. Vendor Management The vendor management service delivered by Purple is designed to provide a consistent and trusted deliverable.

10 The Virtual CTO 10 Purple has created an entirely unique proposition for its target markets by offering a virtual CTO (vcto) service covering the breadth of infrastructure and application services that are critical to every organisation. Purple has designed an output based model for the financial services sector that ensures its clients avoid 4 key things: Misaligned technology Overheads associated with technology Gaps in knowledge and skill set Lack of cost prediction...

11 A Purple vcto will bridge the gap between the business vision and the technical decisions that need to be made to support it. Our clients realise both tangible and intangible benefits from accessing Purple s pool of CTOs who have spent over 20 years closely working with businesses within the Financial Services sector. 11

12 Compliance 12 Due to the increasing number of regulations and need for operational transparency, organisations within the Finance sector are increasingly adopting the use of consolidated and harmonised sets of compliance control. Solutions such as: Client suitability Data and Voice Recording Transaction reporting IT security...

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14 Start Up Purple can play the role of technology consultant and Virtual CTO or support the internal CTO of its clients, and can manage the delivery of multiple start up work streams, typically in aggressive timeframes. 14 This can include: Company formation Office sourcing, build out, infrastructure Application delivery Trade capture, market data and execution systems implementation through to first day live operational trading (and beyond) In short, Purple can implement a defined set of deliverables at a fixed price and in so doing, allow its clients to concentrate on building the business, raising assets and staff recruitment....

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16 True business continuity Business Continuity identifies an organisation s exposure to internal and external threats, and it is a mandatory requirement for organisations within the financial services arena to have a plan in place in the event that the business is adversely impacted. 16 Purple has found with its existing client portfolio that one of the key and major areas of concern during due diligence within the operational area of a Hedge Fund or Alternative assessment management company when being audited by new and existing investors, is business continuity planning and recovery. The questions that are of main concern, and will be asked time and time again are: What measures are in place for you to keep trading? What measures are in place to reduce single points of failure? In the event of a disaster how quickly can you recover? How do you backup and retrieve? What and how do you test?...

17 Poor answers = potential loss of revenue Purple often engages with a number of clients solely to formulate a robust, reliable and compliant business continuity plan to prevent loss of business revenue and credibility within the marketplace. 17

18 In Summary 18 Purple s desire to deliver cutting edge technologies to its clients means that we are continually monitoring market trends to provide a truly well informed, independent review for our clients. Purple have a solid grounding and understanding of this vertical and work at many levels to deploy a variety of innovative solutions to our clients....

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20 Purple s mission is to empower its clients with business advantage through the correct use of technology. LONDON OFFICE t: a: 1 Dysart Street London EC2A 2BX e: finance@thisispurple.com CHELMSFORD OFFICE t: a: Unit 5, 101 Lower Anchor Street Chelmsford CM2 0AU e: finance@thisispurple.com