Admin Panel Tutorial. Domain Web Statistics

Transcription

1 Admin Panel Tutorial Domain Web Statistics P1

2 Table of Contents Introduction... 3 Select Period... 3 Jump Links... 4 Summary... 4 Pages vs Hits... 4 Bandwidth... 5 Unique visitors vs Number of visits... 5 Each day of the month... 6 Days of the Week... 6 Hourly... 7 Hosts... 7 Robots/Spiders visitors (Top 10)... 8 Visits duration... 8 Pages-URL... 9 Connect to site from... 9 Search Keyphrases/Keywords P2

3 Introduction This tutorial provides you with information about the AW Stats web traffic package and how you can use it to better understand and manage your website. To see your web stats: 1. Click 'Statistics' under 'Manage the Exchange' in your admin panel. 2. Then click on 'Exchange Web Statistics' under 'Internet Traffic.' About each section Select Period You can choose current period, a specific month or a whole year. P3

4 Jump Links ]] Jump links let you quickly jump down the page instead of scrolling all the way down. The information in AWStats is displayed in 5 different ways: When, Who, Navigation, Referrers and Others. Summary This gives you a summary of the period you chose to view. See below for definitions on Unique Visitors, Number of Visits, Pages, Bandwidth and Pages. pu T IN ORDER IF I CAN Pages vs. Hits Pages represent the cumulative number of web pages the visitor looked at while on the website, and can be used to derive a monetary value for your website (based on advertising/communication value). Hits is an outmoded measurement left over from the early days of the internet. A 'hit' is a request for a file from a webserver. So if you have a logo, a photo, and a chart on a webpage, along with some text in one file, you get 4 hits for one webpage. Nowadays most people pay little attention to hits. P4

5 Bandwidth Bandwidth represents server use due to traffic on the website. You need not worry about this number because all hosting is included in your subscription cost. Unique visitors vs Number of visits Number of Visits means the number of visits per month, but includes repeat visits by a person. So if you look at the chart you will see the 'Number of visits' is 8469 and 'Unique visitors' is So this essentially means that 3315 unique or different people visited this site in January. The 'Number of visits' includes the 3315 people but they have visited a numerous amount of times. i.e. the same person visited more than once. Unique Visits means the actual number of different (unique) people that visit your site per month. Each IP address is treated as a unique visitor. P5

6 Each day of the month Days of month. This is useful to give you a general picture of what happens in a month. You'll see traffic decline during natural disasters (heavy snowstorms, power outages) and during holidays (Christmas, New Years, Easter) and surging at other times. Days of the Week Days of the week. Generally, Mondays to Fridays are busy. There is almost always less traffic on weekends. P6

7 Hourly Hours. The general trend for any time zone shows traffic beginning early morning (5 a.m.) and beginning to taper off around bedtime (11 a.m.) Hosts (Top 10) Hosts (Top 10). This section lets you know where your visitors are coming from. Every computer connected to the internet has a 'web (or I.P.) address' and this section provides you with a list of all the computers that have visited the website. Note: You can type any of the I.P. addresses listed into an "Internet Protocol" (I.P.) finder and see where all those visits are coming from. Warning: this takes some time, and is only useful for a lot of visits from 1 or several I.P. addresses. P7

8 Robots/Spiders visitors (Top 10) Robots/Spiders. Services like Google, Yahoo Search or Bing program their master computers to go find your website and then 'crawl' (look through) all the pages of your website. After they've done that, they then report their results to Google Headquarters, and Google's software/servers then report on what they've found in the form of a 'Search Engine. That's how you get 'google search results' to point to the right place when you do a Google Search. The AWStats package reports on visits by 'robots' and spiders' which have visited and counts them separately from human visitors. For example MJ12 bot had lots of hits, consumed mb of bandwith, and last visited on 03 Feb at 4:38 in the morning. Yahoo Slurp visited on the same day about 4:09 a.m. Visits duration Visits duration is really important (along with visits, and pageviews). It indicates how long people stayed on your site. Another term for this is 'stickiness'. Short visits imply 'boredom' and longer visits indicate 'interest'. More interesting websites have longer visits, on average. P8

9 Pages-URL Pages-URL. This shows you which pages people visited within your website. For normal websites, it tells you which pages of your website are most popular. Connect to site from Domain Web Statistics tells you which other site on the web is directing traffic to your website. This is divided into two parts. 1. Search Engines sending traffic as the result of someone searching. In general, this shows "Google" as the most important site sending traffic to you. Twittering, facebook links, blogging, etc. (being sure to mention the website address) are all activities that search engines pick up on to send traffic to your website. 2. Links from other websites. As you can see, the 'employeenet' website is sending 59 visits in the e.g. we've shown. Asking people to link to you is important for this. P9

10 Search Keyphrases/Keywords Search Keyphrases/Keywords. You can see the top 'phrases' and 'words' people type into Google, Bing, Yahoo, MSN Search, etc. to find you. Glossary of Terms Click here: P10