Evaluating the impact of research online with Google Analytics

Size: px
Start display at page:

Download "Evaluating the impact of research online with Google Analytics"

Transcription

1 Public Engagement with Research Online Evaluating the impact of research online with Google Analytics The web provides extensive opportunities for raising awareness and discussion of research findings and issues. As a commonly used channel for communication, the web can also provide a source of data for evidencing the impact of research dissemination, public engagement and knowledge transfer activities. For example, the number and location of people accessing a research report can be used as an indicator of reach, and favorable quotations from practitioner discussion forums citing research can illustrate significance. Web analytics refers to the study of user data collected on websites. Online commerce has been the main application area that has driven the development of web analytics in recent years. Nonetheless, the goal of web analytics is to capture and analyse data on the use made of websites. Here we present an overview of the historical background and the technologies used for tracking user behavior. We also highlight the features of Google Analytics and how it can be set up to monitor and evidence the impact of research online. Background The World Wide Web was proposed in March 1989 and the first web browser was developed in December As use of the web spread people became interested in who was accessing their pages and for what purposes, and by the mid 1990s commercial companies (such as Web Trends and Analog) were emerging that provided reports of log file data. This was the start of web analytics, the measurement, analysis and reporting of user behavior on the web. From a technical perspective, a web server program logs each request for a HTML element, recording the: Internet Protocol (IP) address of the client computer (i.e. browser), date, time, element requested, and status of the program. Each request in the log file is referred to as a hit. As the IP address of each web browser can be attributed to a geographical location the summary reports typically identify the number of hits for specific time periods (e.g. hourly, weekly, monthly) per location (e.g. Europe, America, Asia). In 1996 hit- counters started to appear on pages showing the number of requests for that page. However, by 1997 the number of hits logged no longer represented the number of page requests because multiple elements (e.g. text and images) were being used to create a page. This led to the use of JavaScript tags that can be included as a page element to explicitly log each page request. JavaScript tags are still the most commonly used way of explicitly logging page request data. In 2004 the Web Analytics Association was formed as a professional association for web analytics, which changed its name to the Digital Analytics Association in 2010 to reflect a broader approach to multi- channel analytics. In 2005, Google launched the Google Analytics platform. This uses JavaScript tags to log page

2 requests with Google that can be accessed as online reports through the Google Analytics website. Other commercial providers like ClickTale also host customer analytics services. As well as third- party services, a range of server software for logging and reporting user behavior is available for installing on a web server, these include open source solutions such as Piwik. Web analytics for online commerce Online commerce has been one of the primary drivers for web analytics and there has been significant interested in using analytics to help identify the impact of website design and marketing initiatives on online sales and popularity. Google Analytics, for example, currently presents reports on: audience, advertising, traffic sources, content and conversions. The audience reports include: demographics (in terms of the location and browser language setting), visitor behavior (i.e. the number of new and returning visits, and the duration of their page visits), technology used (i.e. the browser version, operating system and the network service provider), mobile (i.e. the number of visitors via specific phone or other mobile devices), and visitors flow (i.e. the pathways commonly used through the website). The reports on advertising can be used to describe access associated with AdWords. Traffic source reports identify the source and frequency of referral links from other websites, access via search engines including the search terms used, and the number of visitors accessing the website directly by entering the web address. The content reports identify the relative popularity of pages within the website. Finally, the conversions reports can be used to help indicate the performance of the website with regard e- commerce. Web analytics for evaluating research impact The potential of web analytics to help evidence impact has recently drawn considerable interest from the academic research community, where researchers are increasingly required to account for the impact of their research in terms of the reach and significance of their work outside of their research communities. The following section gives a brief overview of the process of setting up a Google Analytics account and the types of report that are produced. Other web analytic platforms are available, but Google Analytics is currently the most widely used free service. Getting started: Setting up Google Analytics

3 To set up a Google Analytics account you first need to sign into the website (i.e. see Figure 1 left) with a Google user account, (which can be created at the website). After signing in, new Google Analytics accounts can be added, edited and deleted under the Admin area (accessed by clicking on the Admin tab in the top navigation bar of the webpage, see Figure 1 right). Figure 1. Google Analytics sign in page (left) and account administration page (right). Figure 2. Google Analytics profile administration page. As previously noted, JavaScript tags are used to record user behavior in web analytics platforms. In Google Analytics this is referred to as the tracking code. The tracking code is unique to each Google Analytics account and once signed in the code can be copied from the profile page within the Admin area (see Figure

4 2) and pasted into every web page that is to be tracked under that account (for further guidance see the Google Analytics support pages 1 ). Once a Google Analytics account has been set up and the tracking code has been inserted into the web pages that are to be monitored, the resulting data can then be accessed via the Google Analytics account page. A range of reports is automatically generated (see Figure 3). The date range for a report can be modified; under each type of report an initial overview is presented with more specific reports available under each section. Figure 3. Google Analytics overview reports for audience (left) and traffic sources (right). The specific metrics used within each report are explained in the Google Analytics help pages. A brief description of each metric is also displayed as mouse- over pop- ups within the reports. There is also a set of explanatory video clips provided as preparation for the Google Analytics Individual Qualification test 2 that support the interpretation of reports. Examples use case: Using Google Analytics to evaluate impact When web pages are part of a research dissemination, public engagement or knowledge transfer activity, the use made of those pages can provide an insight into the impact of the activity. The audience report in Google Analytics, for example, provides information on the number and location of website visitors over a specified time period, which can be used to evidence reach. The following examples, drawn from the work of the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, are provided to illustrate how Google Analytics can be deployed to inform 1 Google Analytics Support Page: Manage Google Analytics Basic web tracking setup How to set up the web tracking code (last accessed November 2012). 2 The Google Analytics Individual Qualification text and associated preparatory video clips are available from (last accessed November 2012).

5 engagement activities and evidence impact. The following examples will illustrate how the impact of dissemination, engagement and knowledge transfer activities can be informed by (and evidenced through) the audience, traffic source and content reports, and how dashboards can be configured to provide specific report features. Finally, we consider how these reports can provide an overview of user behavior, in terms of their online activity, and how the reports can be further explored to extract specific details. Audience reports The audience reports present data on the number and location of people visiting the website (see Figure 4). The number of visitors is recorded in several forms, including the number of visits, the number of unique visits, the number of page visits, and the average number of pages per visit. It is important to remember the form of data being collected when interpreting the data, there is no explicit way to identify each person instead the Internet address and details of each web browser are recorded. Selecting the appropriate form of visitor metric is dependent on the question that you need to answer. For example, the number of visits includes repeat visits, where as the number of unique visits does not. The location data refers to the registered city of the Internet Service Provider. As a result of the form of data being captured, audience reports tend to give a good indication of the frequency and location of visitors, to help evidence the reach of the work being communicated through the website. In the audience overview report shown in Figure 4 there is a clear spike in the number of visits on October 4 th with over 67% of visits during that month being from browsers where the language setting was set to en- us (i.e. English - United States) and over 10% with the language setting of en- gb (i.e. English - Great Britain). By default, the demographic data refers to the language rather than the location (i.e. country / territory or city). In this case, 739 of the 1,421 visitors in the month (52%) were accessing the website from the United Kingdom and 215 (15%) were from the United States.

6 Figure 4. An audience report for the CAGE website at the University of Warwick for a one month time period (i.e. October 2012). Of the 1,421 visits during October 2012, 733 were from new visitors (i.e. people who had not accessed the website before) and 866 were from returning visitors ( = 1,421). Of the 1,421 visitors, 863 were from unique visitors, indicating that some of the visitors were accessing the website through more than one browser (either on the same or multiple devices). Traffic source reports The traffic source reports present data on the visits resulting from: search engines (i.e. the results of a search query); referrals (i.e. links) from other websites; directly entering the web address; and from campaigns (i.e. online promotion through paid campaign search keywords and adverts). The traffic source overview indicates the pathways used to access the website, as some of

7 the details regarding search term access are not available or may be withheld (e.g. by not agreeing to browser cookies) (see Figure 5). Figure 5. A traffic source report for the CAGE website at the University of Warwick for a one month time period (i.e. October 2012). For campaigns that pay for search keywords and adverts, the source of search traffic (i.e. the search engine providers) and the search keywords used will be an important indicator of the value of the campaign. For both paid campaigns and organic search, the keywords used by people that visit the website can also provide a useful indicator of the concepts associated with the website and the work that it communicates. The other part of the traffic source data that can be useful for informing dissemination, engagement and knowledge transfer activities is the source of referral traffic. Much like the most commonly used search engines or search

8 keywords, the more common sources of website referrals (reported in the Referral Traffic Source data table) can give a clear indication of the publics that are engaging with the website. In the example used here, the spike in website visits around October 4 th can be attributed to an article published in the cnn.com news website on Andrew Oswald s work (that had links to the pages on the CAGE website). Content reports The content report overview provides data regarding the specific pages (i.e. website content) accessed during the selected time period (see Figure 6). As with the audience report, the number of page views is measured in terms of the total number (including returns to a previously viewed page) and the number of unique page views. Based on the time between the page views within a visit, the average time on the page is also presented for the given time period. The overview also displays the bounce rate and percentage exit, which are terms used to refer to the percentage of single page visits to the website within the selected time period (i.e. landing on the website and bouncing off again), and the percentage of website exits that occurred (i.e. the number of page views that were not followed by a page view within the same website).

9 Figure 6. A content report for the CAGE website at the University of Warwick for a one month time period (i.e. October 2012). Dashboards As well as the themed reports, Google Analytics provide dashboards as part of the home section of the Google Analytics website. A dashboard is a set of reporting widgets that can be added, moved and deleted by the user in order to create their own reports using any of the Google Analytic metrics. By default, an account includes an initial my dashboard (see Figure 7), which can be viewed, edited and deleted; and additional dashboards can be created.

10 Figure 7. A (default) dashboard report for the CAGE website at the University of Warwick for a one month time period (i.e. October 2012). Overviews and specifics The Google Analytics reports are live and interactive web pages that can be used to generate monthly or annual reports. These can be archived as (static) reports, but one of their strengths is that they provide interactive visualisations of the recorded user data, which can be actively explored. For example, the site content reports in the content area can be presented as a line graph showing changes in a selected metric over a chosen reporting period (see Figure 6), or they can be played as frame animations of scatterplots or bar charts showing daily changes in the metrics over the selected time period (see Figure 8). The user can configure the visualisations included in the reports. For example, they can select the metrics plotted on the y axis of the timeline graphs; in the

11 scatterplot, the user can select the metrics plotted on the x and y axis, and the metrics to be represented by the point colour and size; and for the bar charts, the user can select the metrics plotted on the two axes and the bar colour. Individual data values are also displayed in each of the visualisations when the user moves the cursor over each data item. Figure 8. Two interactive visualisations from the All Pages section of the content report for the CAGE website at the University of Warwick for a one month time period (i.e. October 2012). A further example of the ways in which the Google Analytic reports can be explored interactively is shown in Figure 9. This screen image shows a visitor flow report, which illustrates the order of page views through the website for a selected segment of the visitors (such as the country / territory demographic). Moving the mouse cursor over the banded links between the blocks of the diagram reveals the number of visits and the percentage of total traffic that took that path through the website. Although this is a complex diagram it gives an overview of the how the website is being navigated, and can therefore be a useful source of evidence for exploring the effect of changes to the website structure or navigation mechanisms.

12 Figure 9. An interactive visualisation from the Visitors Flow section of the audience report for the CAGE website at the University of Warwick for a one month time period (i.e. October 2012). Summary and further information While Google Analytics reports can be used to evidence the impact of research with regard to reach, additional process information regarding how the research work has been used or the changes that have happened as a result of the research for specific groups is needed to evidence significance. So, although Google Analytics does not currently provide a complete view of research impact, the information on user behavior captured through web analytics can help identify the demographics, interests and access routes of those engaging with the research through the web. These in turn can be used to help guide and inform how the significance of the research impact could be monitored and facilitated. Interest in web analytics has been increasing since the creation of the web. Specialist research communities are now emerging around application areas, such as learning analytics (e.g. the Society for Learning Analytics Research 3 ) and research analytics (e.g. Altmetrics 4 and ImpactStory 5 ). How analytic tools might be adapted or extended through these initiatives is difficult to predict. Nonetheless, the tracking and analysis of online behavior as part of evaluating research dissemination, public engagement and knowledge transfer is clearly an important aspect of recognizing the role the web plays in research, and 3 The Society for Learning Analytics Research (SoLAR) is an international network of researchers exploring how analytics can be used for teaching, learning, training and development. For further details see (last accessed November 2012). 4 Altmetrics refers to the development and use of social web metrics for analysing and informing scholarship. For further details see (last accessed November 2012). 5 ImpactStory is a toolset for altmetrics. For further details see (last accessed November 2012).

13 informing how researchers and research institutions use the web to share their research and engage with publics. Online resources The following resources provide information and support on web analytics and their application (links last accessed November 2012). The history of web analytics Brice Bottegal blog Definition and history of web analytics (March 2012) history- web- analytics Web analytics and usability blog A brief history of web analytics (November 2010) brief- history- of- web- analytics Online video tutorials Google Analytics Walkthrough (February 2012) Google Analytics - Getting Started with Google Analytics (May 2012) Google Analytics information and reference materials Google Analytics Blog Google Analytics Help Centre Google Analytics You Tube channel

Getting Started with Google Analytics 7 Easy but comprehensive steps

Getting Started with Google Analytics 7 Easy but comprehensive steps Getting Started with Google Analytics Right, so you have a shiny new website or you have a site that has been up and running for a while now that s great. The hard work is done and the leads and sales

More information

Getting the most from your Google Analytics

Getting the most from your Google Analytics Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many

More information

What are the main Google Analytics features?

What are the main Google Analytics features? Page 1 What is Google Analytics? Google Analytics is a cloud-based analytics tool that measures and reports website traffic. It is the most widely used web analytics service on the Internet. Why should

More information

Google Analytics Basics

Google Analytics Basics Google Analytics Basics Contents Google Analytics: An Introduction...3 Google Analytics Features... 3 Google Analytics Interface... Changing the Date Range... 8 Graphs... 9 Put Stats into Context... 10

More information

WEB ANALYTICS 101. March 20, 2015

WEB ANALYTICS 101. March 20, 2015 WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site

More information

Engelske slider. Menyene i Google Analy2cs

Engelske slider. Menyene i Google Analy2cs Engelske slider Menyene i Google Analy2cs Import into AdWords Google Analytics Dashboard The Dashboard is your configurable opening screen for Analytics Management Understand what the Google Analytics

More information

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey

Google Analytics for Robust Website Analytics. Deepika Verma, Depanwita Seal, Atul Pandey 1 Google Analytics for Robust Website Analytics Deepika Verma, Depanwita Seal, Atul Pandey 2 Table of Contents I. INTRODUCTION...3 II. Method for obtaining data for web analysis...3 III. Types of metrics

More information

Google Analytics. Web Skills Programme

Google Analytics. Web Skills Programme Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Using Google Analytics

Using Google Analytics Using Google Analytics Overview Google Analytics is a free tracking application used to monitor visitors to your website in order to provide site designers with a fuller knowledge of their audience. At

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Google Analytics in the Dept. of Medicine

Google Analytics in the Dept. of Medicine Google Analytics in the Dept. of Medicine Understanding the Analytics Dashboard 1. Click this link to navigate back to your Analytics Settings page, so you can get an overview of and edit all your Analytics

More information

Website analytics / statistics Monitoring and analysing the impact of web marketing

Website analytics / statistics Monitoring and analysing the impact of web marketing Website analytics / statistics Monitoring and analysing the impact of web marketing What are website analytics / statistics? Web analytics is the measurement, collection, analysis and reporting of website

More information

Google AdWords customers can see their Analytics data from inside their AdWords account

Google AdWords customers can see their Analytics data from inside their AdWords account Johannes Spruijt Free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

Google Product. Google Module 1

Google Product. Google Module 1 Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

HOW DOES GOOGLE ANALYTICS HELP ME?

HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics HOW DOES GOOGLE ANALYTICS HELP ME? Google Analytics tells you how visitors found your site and how they interact with it. You'll be able to compare the behavior and profitability of visitors

More information

Google Analytics Guide

Google Analytics Guide Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure

More information

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director

Demystifying Digital Introduction to Google Analytics. Mal Chia Digital Account Director Demystifying Digital Introduction to Google Analytics Mal Chia Digital Account Director @malchia @communikateetal Slides will be emailed after the session 2 Workshop Overview 1. Introduction 2. Getting

More information

GOOGLE ANALYTICS 101

GOOGLE ANALYTICS 101 GOOGLE ANALYTICS 101 Presented By Adrienne C. Dupree Please feel free to share this report with anyone who is interested in the topic of building a profitable online business. Simply forward it to them

More information

Analytics Data Groups

Analytics Data Groups Analytics Data Groups Analytics Data Groups: Metrics and Dimensions When using the Site Analytics Gadget and the Page Analytics Gadget, the data for each group of metrics and dimensions are provided in

More information

Introduction to Web Analytics Terms

Introduction to Web Analytics Terms Introduction to Web Analytics Terms N10014 Introduction N40002 This glossary provides definitions for common web analytics terms and discusses their use in Unica Web Analytics. The definitions are arranged

More information

Web Analytics Definitions Approved August 16, 2007

Web Analytics Definitions Approved August 16, 2007 Web Analytics Definitions Approved August 16, 2007 Web Analytics Association 2300 M Street, Suite 800 Washington DC 20037 standards@webanalyticsassociation.org 1-800-349-1070 Licensed under a Creative

More information

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1

Web Analytics. FAQs MONITOR, ANALYZE, TRACK. Page 1 Web Analytics FAQs MONITOR, ANALYZE, TRACK Page 1 Web Analytics FAQs Monitor, Analyze, Track This document contains a list of frequently asked questions on the following areas of the Web Analytics system:

More information

Google Analytics workbook

Google Analytics workbook Google Analytics workbook Sub-title here Google Analytics workbook Overview Google Analytics is just one of many tools available for tracking activity on a website or mobile application. It provides users

More information

An introduction to the features of. Google Analytics

An introduction to the features of. Google Analytics Cubik OneStopCMS An introduction to the features of Google Analytics Author: Cubik Helpdesk Email: help@cubik.co.uk Date: 27 January 2011 Version: 1.5 Cubik, Glenewes House, Gate Way Drive, Yeadon, Leeds,

More information

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated

More information

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide

Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Microsoft Advertising adcenter Campaign Analytics Getting Started Guide Contents Introduction... 3 What is Microsoft Advertising adcenter Campaign Analytics?... 3 Useful terms... 3 Overview... 4 Get Started...

More information

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE

INTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct

More information

Web Analytics with Google Analytics (GA) TRAINING MANUAL FOR WEB EDITORS

Web Analytics with Google Analytics (GA) TRAINING MANUAL FOR WEB EDITORS Web Analytics with Google Analytics (GA) TRAINING MANUAL FOR WEB EDITORS LSA WEB SERVICES Google Analytics Training Manual LSA Web Services Haven Hall, Suite 6051 505 South State Street Ann Arbor, MI 48109-1045

More information

Technical Brief: Google Analytics Integration

Technical Brief: Google Analytics Integration Technical Brief: Google Analytics Integration Convirza for Call Quality Monitoring and Google Analytics integration allows users to combine online web analytics with call details from Convirza for CQM

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3

Introduction. Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Contents Foreword Introduction xix xxi Part I Measuring Success 1 Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3 Website Measurement Why Do This?... 4 Information Web Analytics

More information

Site Analytics. Getting Started Guide. Understand your Website s Traffic. Site Analytics // Getting Started Guide

Site Analytics. Getting Started Guide. Understand your Website s Traffic. Site Analytics // Getting Started Guide Getting Started Guide Site Analytics Understand your Website s Traffic Getting Started Guide Page 1 Getting Started Guide: Site Analytics Version 2.0 (03.22.10) Copyright 2010. All rights reserved. Distribution

More information

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174

Index. AdWords, 182 AJAX Cart, 129 Attribution, 174 Index A AdWords, 182 AJAX Cart, 129 Attribution, 174 B BigQuery, Big Data Analysis create reports, 238 GA-BigQuery integration, 238 GA data, 241 hierarchy structure, 238 query language (see also Data selection,

More information

Digital media glossary

Digital media glossary A Ad banner A graphic message or other media used as an advertisement. Ad impression An ad which is served to a user s browser. Ad impression ratio Click-throughs divided by ad impressions. B Banner A

More information

Is Your Google Analytics Data Accurate?

Is Your Google Analytics Data Accurate? Is Your Google Analytics Data Accurate? September 18, 2013 Presented By Amin Shawki Analytics Manager Andy Gibson Digital Marketing Analyst 1. 1 Billion+ pageviews/year in sites analyzed and supported

More information

Web Analytical Tools to Assess the Users Approach to the Web Sites

Web Analytical Tools to Assess the Users Approach to the Web Sites CALIBER - 2011 Suguna L S and A Gopikuttan Abstract Web Analytical Tools to Assess the Users Approach to the Web Sites Suguna L S A Gopikuttan There are number of web sites available in the World Wide

More information

Familiarizing Yourself with Google Analytics and Google AdWords

Familiarizing Yourself with Google Analytics and Google AdWords Familiarizing Yourself with Google Analytics and Google AdWords A How-To Guide By Talley Wells & Gab Rich Disability Integration Project Atlanta Legal Aid Society, Inc. www.olmsteadrights.org ctwells@atlantalegalaid.org

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

Decision-making using web analytics. Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library

Decision-making using web analytics. Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library Decision-making using web analytics Rachell Underhill, UNC Grad School Anita Crescenzi, UNC Health Sciences Library For today Analytics at The Graduate School and the Health Sciences Library What analytics

More information

Online Analytics. Best Practices. RTONZ Online Marketing Program Capabilities & Benchmarking. Nick Guebhard and Chris Adams

Online Analytics. Best Practices. RTONZ Online Marketing Program Capabilities & Benchmarking. Nick Guebhard and Chris Adams Online Analytics Best Practices Nick Guebhard and Chris Adams RTONZ Online Marketing Program Facilitated by: Miles Media Program Facilitated by: Session Summary RTONZ Online Marketing Program 1. Results

More information

Startup Guide. Version 2.3.9

Startup Guide. Version 2.3.9 Startup Guide Version 2.3.9 Installation and initial setup Your welcome email included a link to download the ORBTR plugin. Save the software to your hard drive and log into the admin panel of your WordPress

More information

Overview of Website Analytics. membership, marketing & website solutions

Overview of Website Analytics. membership, marketing & website solutions Overview of Website Analytics Part 1 Website Analytics Basics Web Analytics Defined Types of Web Analytics Which type should your chamber use? What is Web Analytics? Web Analytics is the measurement, collection,

More information

Getting Started with the new VWO

Getting Started with the new VWO Getting Started with the new VWO TABLE OF CONTENTS What s new in the new VWO... 3 Where to locate features in new VWO... 5 Steps to create a new Campaign... 18 Step # 1: Enter Campaign URLs... 19 Step

More information

Creating Dashboards in Google Analytics

Creating Dashboards in Google Analytics Creating Dashboards in Google Analytics 12/10/2011 TABLE OF CONTENTS Introduction to Dashboards... 3 Adding Data to Dashboards... 3 Creating a Management Dashboard... 4 1. Starting the Dashboard... 4 2.

More information

About Google Analytics

About Google Analytics About Google Analytics v10 OmniUpdate, Inc. 1320 Flynn Road, Suite 100 Camarillo, CA 93012 OmniUpdate, Inc. 1320 Flynn Road, Suite 100 Camarillo, CA 93012 800.362.2605 805.484.9428 (fax) www.omniupdate.com

More information

Doc ID: URCHINB-001 (3/30/05)

Doc ID: URCHINB-001 (3/30/05) Urchin 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be

More information

ANALYZING YOUR RESULTS

ANALYZING YOUR RESULTS ANALYZING YOUR RESULTS Kelley Jarrett, Market Manager Design Billy Stephens, Account Manager Design Measuring performance and learning from your audiences behaviors and feedback. REVISIT BENCHMARKS

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey

Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Google Analytics & Social Media Monitoring Jeremy Coates / @phpcodemonkey Who am I? Jeremy Coates, MD at Magma Digital Ltd Social Media Guru of the Year 2012 @phpcodemonkey linkedin.com/in/jeremycoates

More information

Executive Dashboard Cookbook

Executive Dashboard Cookbook Executive Dashboard Cookbook Rev: 2011-08-16 Sitecore CMS 6.5 Executive Dashboard Cookbook A Marketers Guide to the Executive Insight Dashboard Table of Contents Chapter 1 Introduction... 3 1.1 Overview...

More information

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.

How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo. How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings

More information

Google Analytics 101

Google Analytics 101 American Marketing Association San Antonio Chapter presents Google Analytics 101 Instructor: Maria Haase Workshop Objectives Learn how to create an effective Measurement Plan for your organization Learn

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

INTRO TO. Brock Murray Twitter - @SEOBrock / Instagram - @seoplus

INTRO TO. Brock Murray Twitter - @SEOBrock / Instagram - @seoplus INTRO TO Brock Murray Twitter - @SEOBrock / Instagram - @seoplus ABOUT BROCK MURRAY Started as a web designer in 2002 Designed hundreds of websites for local businesses Established seoplus+ in 2012 Trainer

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

The Definitive Guide to Google AdWords

The Definitive Guide to Google AdWords The Definitive Guide to Google AdWords Create Versatile and Powerful Marketing and Advertising Campaigns a ii a Bart Weller Lori Calcott Apress* Contents y About the Author About the Technical Reviewer

More information

A few points were reiterated by many of those individuals that PERO worked with in the development of this tool:

A few points were reiterated by many of those individuals that PERO worked with in the development of this tool: Practical Framework for Analysing Impacts of Online Engagement In developing a framework for researchers to analyse their research, the Public Engagement with Research Online (PERO) team sought out feedback

More information

Introduction to Google Analytics

Introduction to Google Analytics Introduction to Google Analytics Introduction to Google Analytics This guide is designed to give you the basic overview on Google Analytics and information on: How many people are visiting your website

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

1 open source' I community experience distilled. Piwik Web Analytics Essentials. Stephan A. Miller

1 open source' I community experience distilled. Piwik Web Analytics Essentials. Stephan A. Miller Piwik Web Analytics Essentials A complete guide to tracking visitors on your websites, e-commerce shopping carts, and apps using Piwik Web Analytics Stephan A. Miller [ PUBLISHING 1 open source' I community

More information

WebSphere Business Monitor V7.0 Business space dashboards

WebSphere Business Monitor V7.0 Business space dashboards Copyright IBM Corporation 2010 All rights reserved IBM WEBSPHERE BUSINESS MONITOR 7.0 LAB EXERCISE WebSphere Business Monitor V7.0 What this exercise is about... 2 Lab requirements... 2 What you should

More information

Why Google Analytics? Who can use Analytics? 3 Metrics Google Analytics Beginners Should Watch. The Webs.com 港 大 專 題 工 作 坊 :

Why Google Analytics? Who can use Analytics? 3 Metrics Google Analytics Beginners Should Watch. The Webs.com 港 大 專 題 工 作 坊 : 港 大 專 題 工 作 坊 : 如 何 運 用 Google Analytics 瞭 解 社 群 策 劃 更 有 效 的 網 上 宣 傳 錢 樹 楷 博 士 Dr. Eric Chin 香 港 富 卓 傑 電 腦 學 習 中 心 創 辦 人 富 卓 數 碼 科 技 有 限 公 司 行 政 總 裁 香 港 大 學 經 濟 及 工 商 管 理 學 院 MBA /BBA 客 席 講 師 香 港 理 工 大

More information

Practical Exercises. Professional Diploma in Digital Marketing. Analytics

Practical Exercises. Professional Diploma in Digital Marketing. Analytics Practical Exercises Professional Diploma in Digital Marketing Analytics Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored

More information

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques.

This tutorial is designed for SEO professionals as well as beginners who would like to learn the basics of Web Analytics and its techniques. About the Tutorial is a technique that you can employ to collect, measure, report, and analyze your website data. It is normally carried out to analyze the performance of a website and optimize its web

More information

Google Analytics: Tracking Where a Visitor Goes on Your Web Site

Google Analytics: Tracking Where a Visitor Goes on Your Web Site Tutorial Google Analytics: Tracking Where a Visitor Goes on Your Web Site Overview: My Books and More Mail s integration with Google Analytics allows you to track web site activity that results from My

More information

CloudAmp Analytics Dashboards. Documentation

CloudAmp Analytics Dashboards. Documentation CloudAmp Analytics Dashboards for Salesforce & Google Analytics Documentation Last Updated: October 5, 2015 Table of Contents 1. About the App 2. Technical Support 3. Requirements 4. Installation a. Click

More information

http://my6.statcounter.com/project/standard/magnify.php?project_id=1613882&ip_number=3275864294

http://my6.statcounter.com/project/standard/magnify.php?project_id=1613882&ip_number=3275864294 Pagina 1 di 8 My Projects My Profile Account Info Users Support Billing Upgrade User Forum Blog Logout [nicscics] Magnify User (Scie Chimiche (Chemtrails)) 16th December 2008 00:40:22 S T A T I S T I C

More information

How using Google Analytics can improve your website performance and social campaigns

How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly

More information

Social media metics How to monitor a Social Media campaign?

Social media metics How to monitor a Social Media campaign? Social media metics How to monitor a Social Media campaign? White paper Summary I II III IV V VI VII VIII IX X Introduction Preparing the website Setting up the objectives Measuring the traffic on the

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

Tutorials on Web Analytics: How to Conduct a Web Analytics Report on the Library Website

Tutorials on Web Analytics: How to Conduct a Web Analytics Report on the Library Website Tutorials on Web Analytics: How to Conduct a Web Analytics Report on the Library Website Le Yang, Metadata Librarian, Texas Tech University Joy Marie Perrin, Digital Resources Library Librarian, Texas

More information

Web Analytics in China

Web Analytics in China Web Analytics in China From Good to Great Analytics behind the Firewall The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges: Slower connection speed, higher latency

More information

Flinders University Google Web Analytics July 2008

Flinders University Google Web Analytics July 2008 Flinders University Google Web Analytics July 2008 Flinders University Web Analytics CMS only Page 1 Table of Contents Table of Contents...2 Page Viewing Statistics...3 Visits... 3 Unique Visitors... 3

More information

Department of Homeland Security Use of Google Analytics

Department of Homeland Security Use of Google Analytics for the DHS/ALL 033 June 9, 2011 Contact Point Kathleen McShea Director of New Media and Web Communications Office of Public Affairs (202) 282-8166 Reviewing Official Mary Ellen Callahan Chief Privacy

More information

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner

Video Ad Exam. 01 Types of Video Ads. 02 Using Video Ads. 03 Making a Video. 04 Creating a Campaign. 05 Campaign Settings. 06 Companion Banner Video Ad Exam 01 Types of Video Ads 02 Using Video Ads 03 Making a Video 04 Creating a Campaign 05 Campaign Settings 06 Companion Banner 07 Mastheads 08 Optimized Rotations 09 Call to Action Overlay 10

More information

Urchin E-Commerce. User Guide

Urchin E-Commerce. User Guide 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be reproduced,

More information

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES

ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Telephone: 0780 676 4868. Fax: +44 (0) 700 6026 062. www.clickrecruitenrol.com E-mail: training@omtac.com ISBI CONFERENCE 2015 - GOOGLE ANALYTICS PRESENTATION ADDITIONAL NOTES Thank you for attending the

More information

Infinity Call Tracking

Infinity Call Tracking Infinity Call Tracking An introduction from our founder Infinity Tracking is the most advanced call tracking solution in the UK and can track an unlimited number of search keywords. For any company where

More information

Internet Advertising Glossary Internet Advertising Glossary

Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary Internet Advertising Glossary The Council Advertising Network bring the benefits of national web advertising to your local community. With more and more members joining the

More information

AWEBDESK LIVE CHAT SOFTWARE

AWEBDESK LIVE CHAT SOFTWARE AWEBDESK LIVE CHAT SOFTWARE Version 6.1.0 AwebDesk Softwares Administrator Guide Edition 1.0 November 2012 Page 1 TABLE OF CONTENTS Introduction.......... 3 Sign In as Admin...4 Admin Dashboard Overview.

More information

Online Donor Acquisition and Retention Course

Online Donor Acquisition and Retention Course Online Donor Acquisition and Retention Course Beginner Donor Acquisition Module 1a-c Introduction to Donor Acquisition What happens when someone shows up at your website? Key Performance Indicators: What

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Getting started with Google Analytics and MailChimp is as simple as checking a box while you re building a campaign.

Getting started with Google Analytics and MailChimp is as simple as checking a box while you re building a campaign. Hello. Your email campaigns are likely sending traffic to your website. They might even be generating revenue. MailChimp s Google Analytics integration gives you stats about that performance, and our Analytics360

More information

User Guide to the Content Analysis Tool

User Guide to the Content Analysis Tool User Guide to the Content Analysis Tool User Guide To The Content Analysis Tool 1 Contents Introduction... 3 Setting Up a New Job... 3 The Dashboard... 7 Job Queue... 8 Completed Jobs List... 8 Job Details

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

W3Perl A free logfile analyzer

W3Perl A free logfile analyzer W3Perl A free logfile analyzer Features Works on Unix / Windows / Mac View last entries based on Perl scripts Web / FTP / Squid / Email servers Session tracking Others log format can be added easily Detailed

More information

Analytics for Pros. SEMpdx

Analytics for Pros. SEMpdx Analytics for Pros SEMpdx ISITE Design $39.5 IN 2012 BILLION $62 BILLION BY 2016 http://www.go-gulf.com/blog/online-ad-spending WHY WEB ANALYTICS IS IMPORTANT TO SEM AND ONLINE ADVERTISING Prove to people

More information

Top 3 Marketing Metrics You Should Measure in Google Analytics

Top 3 Marketing Metrics You Should Measure in Google Analytics Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic

More information

Web Analytics. User Guide. July 2012. Welcome to AT&T Website Solutions SM

Web Analytics. User Guide. July 2012. Welcome to AT&T Website Solutions SM July 2012 Web Analytics User Guide Welcome to AT&T Website Solutions SM We are focused on providing you the very best web hosting service including all the tools necessary to establish and maintain a successful

More information

ANALYTICS. Geek Speak for the Technically Meek

ANALYTICS. Geek Speak for the Technically Meek ANALYTICS Geek Speak for the Technically Meek ABOUT ME Ben Pritchard Interactive Technology Director at bpritchard@garrisonhughes.com @pixelfumes www.garrisonhughes.com ABOUT Responsive Website Design

More information

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide.

HOW TO USE GOOGLE ANALYTICS. (for beginners) universal analytics. Courtney Petty, of DKS Systems adapted from our previous beginner s guide. HOW TO USE GOOGLE ANALYTICS (for beginners) universal analytics by: Courtney Petty, of DKS Systems adapted from our previous beginner s guide TABLE OF CONTENTS Part 1. Part 2. How to set up a basic Google

More information

Optimize Your Drupal Site with Google Analytics

Optimize Your Drupal Site with Google Analytics Optimize Your Drupal Site with Google Analytics July 22, 2015 Mike Nescot Web Ops & Security Manager JBS International, Inc. Nick Grace Front-end Dev Manager JBS International, Inc. JBS International,

More information

Google Analytics Integration Guide

Google Analytics Integration Guide XTRABANNER Google Analytics Integration Guide U-BTech Solutions LTD. INTRODUCTION Created: 18-Oct-2012 Updated: 23-Mar-2014 We are excited to announce that XtraBanner version 2.0 now supports integration

More information

Practical Web Analytics for User Experience

Practical Web Analytics for User Experience Practical Web Analytics for User Experience How Analytics Can Help You Understand Your Users Michael Beasley UX Designer, ITHAKA Ypsilanti, Michigan, USA üf IBs fmij ELSEVIER Amsterdam Boston Heidelberg

More information

How-to Guide: Integrating Veeam ONE Reporting into Microsoft SharePoint

How-to Guide: Integrating Veeam ONE Reporting into Microsoft SharePoint How-to Guide: Integrating Veeam ONE Reporting into Microsoft SharePoint Alon Zelico Senior Sales Engineer, Veeam Software Use this guide to set up a SharePoint website where you can publish Veeam reports

More information