Doc ID: URCHINB-001 (3/30/05)
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1 Urchin
2 2005 Linux Web Host. All rights reserved. The content of this manual is furnished under license and may be used or copied only in accordance with this license. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, recording, or otherwise, without prior written permission of Linux Web Host. Doc ID: URCHINB-001 (3/30/05)
3 Contents Installation Chapter 1 Login/View Reports Chapter 2 Adding Sub Users Chapter 3 Printing Reports Chapter Installing Urchin... 1 Installing Urchin with E-Commerce... 2 E-commerce... 3 Revenue Source Login/View Reports... 4 Viewing Reports... 5 Pages and Files... 6 Navigation... 6 Referrals... 7 Domains and Users... 7 Browsers and Robots Adding sub users Looking at printing options Other Chart Features Chapter Showing/hiding information Filtering Viewing pages Getting chart help Visiting the Urchin Documentation Center Viewing charts by date range CONTENTS i
4 E-Commerce Module Chapter E-Commerce Graphs Revenue Source Graphs CONTENTS ii
5 Chapter 1: Installation Installing Urchin is a simple process. Once it is installed you will be able to use the graphs that Urchin offers to easily and quickly monitor many different aspects of your online presence. Installing Urchin To install Urchin, go to your Control Panel and click on the Urchin icon. Clicking on the Urchin icon will display the following page, which will direct you to Install Urchin: You will be given the option to enable UTM (Urchin Tracking Module). UTM negates the effects of caching and identifies each visitor by using client-side first party cookies. If you do not want to enable UTM, click on Install Urchin, and you will receive a message that informing you that your request has been submitted to the server, wait ten (10) minutes for the operation to be completed, and then you may begin using Urchin. If you have wish to Enable UTM, click Yes, and then click on Install Urchin, and the installation page for Installing Urchin with the UTM enabled will be displayed: Chapter 1: Installation 1
6 This page instructs you to insert the following snippet into all of your HTML pages: <script src="/ utm.js" type="text/javascript"></script> While you may place this line anywere in the HTML source, it is recommended that you put it within the head element (that is, somewhere between <head> and </head>). Click Yes, then click Install Urchin, and a message will be displayed informing you that your request has been submitted and will be completed within ten (10) minutes. Chapter 1: Installation Installing Urchin 2
7 Chapter 2: Login/View Reports Working with Urchin will allow you to take full advantage of the many charts and reports that the program offers. These charts and reports will allow you to create detailed, insightful and intuitive reports, which will help you in charting the visitors that come to your website. Once Urchin is installed, you will be directed to the following page: This page includes the following options: Login/View Reports Update Reports View Urchin Documentation Uninstall Urchin Add SubUser Delete SubUser Login/View Reports The Login/View Reports section allows you to see the Reports that have been ran for you by Urchin. You may also set and view your preferences in this section. The preferences include: Full Name Username Password Report Languages Region To set or change the last two preferences, click on the drop-down box, make the desired changes and click Update. Chapter 2: Login/View Reports 4
8 Viewing Reports To view reports, click on Login/View Reports and click on the Go To Reports button, as shown on the screenshot below. The following is a list of the different categories of graphs that you may view by clicking on Go To Reports: Traffic Pages and Files Navigation Referrals Domains and Users Browsers and Robots To view any of the above reports, click on the name of the category of report in the Report Box, which appears on the screen after clicking Go to Reports. Each category of report has a number of different reports in it. The following is a list of reports included in the various categories. Traffic Sessions The number of sessions in a given period of time. Page views The number of times the page was viewed in a given period of time. Chapter 2: Login/View Reports Viewing Reports 5
9 Hits The number of times a page received a hit. Bytes The number of KB s a page used in a given period of time. Summary A summary of all the graphs in the category. Pages and Files Requested Pages A graph showing what pages are requested. Downloads A graph showing what files have been downloaded from your site. All Files A pie graph of all the files that are listed. Directory of Pages Drilldown A pie graph of all the pages in the directory of your site. Directory of Files Drilldown A pie graph of all the files in the directory of your site. Page Query Terms A graph showing the number of times a site has been hit. Posted Terms A graph showing what forms have been requested from your site Status and Errors A graph showing what errors (401 etc.) have appeared on your site. Navigation Entrance Pages A graph that charts the number of times the entrance page was viewed. Exit Pages A graph that tracks which pages on your site were viewed, each page is a different color Click Paths A graph that tracks which paths were clicked on and used Click To and From This graph tracks the number of pages that were clicked on during a visit Length of Pageview This graph tracks the amount of time a visitor spent on a page during a visit to your site. Depth of Session This graph tracks how in depth (i.e., how many times, how long spent) on each session. Chapter 2: Login/View Reports Pages and Files 6
10 Length of Session This graph tracks the amount of time each session lasts. Referrals Referrals This graph tracks whether or not visitors were referred to your site. Referral Drilldown This graph lists the top domains that bring visitors to your site Search Terms This graph tracks the top keywords that bring visitors to your site. Search Engines This graph tracks the top search engines that bring traffic to your site. Referral Errors This graph tracks any referral errors that occur on your site. Domains and Users Domains This graph tracks the networks your site visitors come from. Domain Drilldown This graph lists the top-level domains your site visitors come from. Countries This graph reports top-level domains by the countries from which they are based. IP Addresses This charts the IP addresses used by visitors to your site. IP Drilldown This chart breaks down the class of the IP addresses that visit your site. Usernames by Hits This chart lists the top usernames that come to your site. Usernames by Bytes This chart lists the top usernames, ranked by bytes. Usernames by Session This chart lists the top usernames, ranked by sessions. Browsers and Robots Browsers by Sessions Drilldown This graph lists the top browsers that are used to view your site, ranked by session Browsers by Hit Drilldown This graph lists the top browsers that are used to view your site, ranked by hits. Chapter 2: Login/View Reports Referrals 7
11 Browsers by Bytes Drilldown This graph lists the top browsers that are used to view your site, ranked by network traffic. Platform by Sessions Drilldown This graph lists the top operating systems (Windows, Mac, Linux etc.) that were used to view your site, ranked by sessions. Platform by Hits Drilldown This graph lists the top operating systems (Windows, Mac, Linux etc.) that were used to view your site, ranked by hits. Platform by Bytes Drilldown This graph lists the top operating systems (Windows. Mac. Linux etc.) that were used to view your site, ranked by quantity of network traffic. Combos by Session This graph combines the browser and platform to produce a list of the most common set-ups to view your site, ranked by sessions. Robots by Hits This graph tracks the robots and spiders that visit your site, ranked by hits. Robots by Bytes This graph tracks the robots and spiders that visit your site, ranked by quantity of network traffic. Chapter 2: Login/View Reports Browsers and Robots 8
12 Chapter 3: Adding Sub Users A sub user is someone who has read-only access to reports generated by Urchin. The main advantage of creating a sub-user is the ability to give other people access to your Urchin reports without allowing access to your Control Panel. Sub users must log in through your domain access. For example, if your domain is bigxpress.com they would log in through Adding sub users To add a sub user, click on Add SubUser: From the page that is displayed, add your User Name, and create and verify a Password. Click Add SubUser. Chapter 3: Adding Sub Users 9
13 Chapter 4: Printing Reports Urchin/ offer you a variety of formats in which you may print out your reports. The choice of format is given to you so that you may determine which one best suits your need for printing a particular chart. Looking at printing options The different methods for printing are distinguished by different symbols located in the top right corner of the charts, as shown below: The symbols are as follows: T Tab Separated (text) W Word Document X Excel Format Printer Printer Friendly View Standard Standard Bar Graph SVG SVG Graph or SVG Line To view the reports in any of the above formats, simply click on the corresponding symbol. All reports may be printed out by clicking on the printer icon in the top right hand section of the chart. Chapter 4: Printing Reports 10
14 Chapter 5: Other Chart Features As well as letting you choose the various formats in which you may wish to view your charts; many of the Urchin charts have other features that you may find beneficial. This chapter will look at just a few of these to give you a feel for what is available. Showing/hiding information Many of the charts will offer you the Show All/Hide All option, such as the Hits Graph shown in the screenshot below: By clicking on either the Show All or Hide All link, you will be able to either show all information or hide all information but the newest addition. Filtering Most of the charts used in Urchin will allow you to use the Filter option. This option quite simply allows you to filter which entries you wish to view. It also allows you to determine which entries you wish to view by entering a range in the radio box next to #Shown. You may then determine the exact chart you wish to view by clicking on the number in the radio box next to Go To #. Chapter 5: Other Chart Features 11
15 Viewing pages The Previous/Next links simply allow you to either view the Previous page of charts, or the Next page of Charts by clicking on the appropriate link. Getting chart help At the bottom of each chart there is a section entitled Help Information. This section contains relevant help information for each particular chart, such as what the title of the chart really means, i.e., what exactly a Referral is referring to in this chart. It also contains information on the methodology used to calculate the information in the chart. There is also a Notes section reserved for miscellaneous information about the chart. Visiting the Urchin Documentation Center Clicking Urchin Documentation Center takes you to the official repository of technical and help information for Urchin; clicking Glossary of Terms takes you to a web analytics glossary. Viewing charts by date range The Date Range option allows you to choose a period of time in which to view charts by using the calendar shown in the above screenshot. Chapter 5: Other Chart Features Viewing pages 12
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