The web server administrator needs to set certain properties to insure that logging is activated.

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1 Access Logs As before, we are going to use the Microsoft Virtual Labs for this exercise. Go to then under Server Technologies click on Internet Information Services (IIS). Then under the heading Step into the IIS7 Virtual Lab for Free, click on TechNet Virtual Lab: Working with the IIS Manager. We are not going to use the lab manual they provide for this lab, though; we are just going to use their virtual lab to work in. Once you get into the lab, if it has a popup box that comes up, close it so that you see the actual desktop of the server. Web site visitors request pages from the server. A web server administrator can configure the server to log these requests. Typically, the server can collect information regarding who is accessing what part of the site and when. The who part is typically limited to IP address (unless one requires registration at the site). The latter approach is more typical when dealing with e-commerce sites. In many instances, visitors will also complete a shopping cart on such sites as they purchase merchandise. In those cases, one may also track shopping cart completion rates, purchase amounts, visitor buying habits, and many other facets. During this tutorial, we will just cover the fundamentals. The web server administrator needs to set certain properties to insure that logging is activated. Go to Start, then IIS Manager. Under the middle section, scroll down to the IIS area, and click on then click on the logging icon. The logging properties panel of IIS (Internet Information Server) is shown below. In this case, Logging has already been Enabled. If it was in a disabled state, under Actions it would say Enable, and all of the configuration options would be grayed out. If that were the case, to enable logging, just click Enable. (see screenshot below)

2 It is recommended to use the W3C Format, which is the most commonly used format. Note that you can customize the fields that are logged by clicking the Select Fields button next to the Format selection dropdown. Go ahead and click the Select Fields button so you can see the field options that are available for logging, but I would just leave the default selections. Other options that you might change include the Directory where the log files are stored, the frequency of the schedule for creating the log file (I would leave it at Daily). The other alternative you have is to set a maximum file size for the log rather than setting a schedule for how often it is replaced. This is a text file, so it does not take up a lot of space. Additionally,you do have limited control over the individual file names (note the checkbox for using local time for file naming and rollover). Before exiting the panel, make a note of the directory where the log files are stored, then sure to click Apply over in the right hand pane to save any changes, and then hit the back arrow at the top of the logging screen to go back to the main IIS panel. Go to Start, then Computer, and navigate to the directory where the log files are stored (usually C:\inetpub\logs\LogFiles, and then double-click on whatever folders are in the LogFiles folder to access the logs. Drill down until you see files that end with.log. Double-click one of the files to open up the log. This is what the raw access logs look like. Take a screenshot of the access log for the lab.

3 Access logs contain a wealth of information (assuming the server administrator has activated them and is tracking appropriate information). Some example lines from an old access log from an actual site are shown below: #Fields: date time c-ip cs-method cs-uri-stem cs-uri-query sc-status sc-win32-status sc-bytes cs-bytes time-taken cs(user-agent) cs(cookie) cs(referer) :28: GET /robots.txt rurobot/0.1+[hseo@cs.rutgers.edu] :57: GET /98ASW_Classes.htm RaBot/1.0+Agent-admin/webmaster@cpb.or.kr :49: GET /index.htm :33: GET /Calendar+of+Events.htm ArchitextSpider :00: GET /Board_Staff_Bio.htm ArchitextSpider :28: GET /Living+Upstream.htm ArchitextSpider :59: GET /98ASW_Sponsors.htm Mozilla/4.75+[en]+(Win98;+U) - - In this case, you have the Date, Time, Client IP address, Access Method, the file they requested, the standard server status code and the windows status codes, the number of bytes, the time it was requested, what user agent was accessing the server (i.e., what browser and operating system), any cookie, and the site that contained the link to that file (if it was an external site). As you can see, looking at the raw access logs is rather interesting, but we need to compile the information into usable data. There are many tools out there to accomplish this. From this point on, go ahead and exit the Virtual Lab. Because the Virtual Lab does not allow you to access the internet through the virtual browser, we will go back to working on your local machine. This needs to be one of the following Operating Systems as we are going to be installing some software: Windows 7, Vista, XP, Server 2003/ and 64-bit editions A search on weblog analysis brings up a lot of choices. One such tool is called Deep Log Analyzer. It has a free version or a for-purchase version for around $200. A comparison of the feature differences between the two tools can be found at: We are going to look at how to use this tool. Open your favorite browser and go to Over on the top right hand side of the page, you will see two options; one says Download Now It s Free and the other says Buy Now Professional Edition. Click on the Download Now It s Free link. Once on the download page, look down towards the bottom and find the link that says, We also offer a free edition of Deep Log Analyzer that has certain limitations. Click on the We

4 also offer a free edition link, and save the file to your computer. I saved mine to my desktop, feel free to save it wherever you d like, just remember where you put it Now locate the file you downloaded; it should be called dlafree.exe. Double-click on the file, and follow the prompts to install it. On the last screen, it will ask if you want to open Deep Log Analyzer and the Sample Project. Leave the box checked so that the program will open with the Sample File loaded. It should look something like this: If your Sample Project didn t load, click on Sample Project under Open a Project in the right hand menu. Take some time to examine the reports offered in the left hand menu. For the lab, answer the following questions and put them in the Notes section of the lab (or put into a text document and upload it): 1. What was the top page for the sample site? 2. What is the most Popular day of the week for the website? 3. What was the most popular browser? Click on the + sign next to the top browser to see the specific version of that browser that was the most popular (looking at it, this obviously is older data!) 4. Tell me what the top search phrase was. For the next part of the lab, we need some of our own log files to experiment with. Since we can t access the log files in the virtual server, I ve provided a set of old log files from an actual site for us to use. Minimize Deep Log and open your browser and go to:

5 Download this file to your computer (remember where you put it; the desktop is fine). Unzip the files to a folder and make a note of the location. Get back into Deep Log and click on the Create New Project in the right hand menu. It will warn that this will close the current project, click ok. The new project window will now pop up. Type CMWEB290 for the Project Name in the box, then hit Next. It looks something like this: We now have a couple of different choices. Obviously log files are always changing, so we probably wouldn t want to have to select the log files each time we wanted to view the report. So, the program allows wildcards so that you do not have to do that each time. You have the option of analyzing files that are stored on the local machine (which is the option you would use if you installed this on your Windows server), or you can access files that are stored on a remote server; you just need to know the ftp information to get into the site, and of course where the log files are stored. Once again, using wildcards is best. An example of using the wildcards for the local server is that if our files are stored in a directory of C:\inetpub\logs\LogFiles\MyServer\, then you could put for your log location:

6 C:\inetpub\logs\LogFiles\MyServer\*.log This will grab all of the log files stored in that directory. In our case, click on the little folder icon next to Web server log files list. This will open up a blank line for us to type in. Type in the path to get to wherever you unzipped the files to, and end with ex*.log since all of the log files begin with ex. So for example, my files reside at C:\Users\sstripp\Desktop\unzip\sampleLogFiles\ex*.log. Now click next. Now we have to give it some information about our site. These log files are from a site called the Sun Foundation. See the settings to fill in below: For the website URL, put For the domain names, put sunfoundation.org For the default page, put index.htm Leave Remove Self Referrals checked Leave the other fields as default. After filling out the fields, click Next.

7 On the next screen, select the IP Address + User Agent Method, because otherwise you have to add DeepTracker code to every page on your website. This code calls a JavaScript that collects extra data such as Screen Resolution, Flash Version, JavaScript on/off, and system language. If you would like to have those stats, you will need to add the code that the program will give you on the last project setup screen to every page on your site. For our purposes, we ll just use the IP Address method, which doesn t require page modification. Also Uncheck the Use User Names rather than IP Addresses to Identify visitors (this only works if you require login, which the Sun foundation doesn t), then click Next.

8 On the next screen, leave as default and click next. If we had pages where we were using CGI or ASP, you would want to check the top box.

9 On the next screen leave the defaults. It will automatically detect your own IP address and fill it into the Do Not Import from these Addresses box; this allows you to exclude internal company traffic when analyzing the data so you don t falsely inflate your numbers due to employees visiting the site. If you want to exclude your company traffic, you would want to list any external IP addresses that your company is using. Of course, the one it picked up for me is an internal IP address, so I would need to find out what my external ip address was for the network if I wanted to exclude myself. Once you have looked over the screen, click Next.

10 The next screen allows you to limit the size and scope of your reports. I would recommend keeping the data for at least 12 months, and you will probably want to make it a practice to save a copy of the reports for the year on Dec 31 st so that you have them. Corporations and nonprofit organizations sometimes need website data to put in reports, but they may not think to ask you for them until sometime the following year! In our case, Uncheck the box, then hit Finish & Save. At this point, we haven t imported any log files yet, so our report doesn t have any data. In the right hand menu, click Import Log Files.

11 Now your screen should look something like the one below, with the Web server logs imported dates being between 01/01/2001 and 01/05/2002. Examine several of the reports once again to see how they look. For the lab, tell me what the most popular hour of the day was for people to visit the site. Summary - We have reviewed some of the fundamentals of access log analysis. The information gained from these reports can give valuable insight on what is and is not working on a website, what your most popular areas are, what browsers you need to concentrate on when testing the site, etc. The Page Not Found error report is an important one to look at on a regular basis so that if there is a problem on the site, you can find it and correct it. Some companies even track the success of advertising campaigns by including a link to a certain page on the website as part of the advertisement, and then looking to see if that page shows up in the top hits. Also, as I mentioned above, sometimes corporations need to know how many visitors they ve had over a certain period and other statistics to include in reports. For example, some organizations include this data in their annual reports. It is a good idea to keep the yearly analysis reports for several years (at least 5) so that if you ever want to go back and analyze them, you can. You never know when someone will ask for the data