2/21/ About Me! About Me! + Resources. + We Are A Social Society. + The Social Revolution. Text. Social Networks.

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1 About Me! IT & Web Consultant & Owner of Simply Done Tech Solutions - Specialize in enhancing client value and patient care through the use of technology Former Vice President of Pets Vets and You, Inc. Vet Partners Member Consultant International Speaker: USA, Canada, Europe, Turkey Author of over 15 chapters in the upcoming 5-Minute Veterinary Practice Management Consult (Due in 2014) on technology and web marketing How Social Media & Mobile Websites Are Shaking Up Web Design Eric D. Garcia eric@simplydonetechsolutions.com Simplydonetechsolutions.com Simply Done Tech Solutions Business Management Team at Large Practice in Florida About Me! Resources Visit simplydonetechsolutions.com/mvc2013 Social Media Policy Cell Phone Usage Policy Network Acceptable Use Policy Developing an Effective Post Worksheet Photo Release Form And more... Tampa, Florida USA The Social Revolution We Are A Social Society 1.7m Facebook Users in the United States 1 U.S. Population 3.1m 2 1 in 5 Americans use Twitter 3 In 2011, YouTube had more than 1 trillon views or around 140 views for every person on earth 4 Communication Text Social Networks 1 Social Bakers 2 Census.gov 3 Mashable 4 YouTube 1

2 What Is Missing? Traditional Website One way communication Online brochure Lack overall appearance Lack information/explanation No connection between practice and pet owner What Is Shaking Up Web Design? Social Media Always in Touch! Access from PC Browser Mobile Website Smart Phone Application Search Engines Increase mobile phone access [12% of visitors access website from mobile platform access] Google AdWords - Drive significant amount of traffic originating from mobile devices Don t Judge a Book By Its Cover - Metaphorical phrase which means "you shouldn't prejudge the worth or value of something, by its outward appearance alone". 2

3 Logo & Branding Create a Feeling Service Marketing Personalized Imagery Tell a Story What Are Websites About? Individualization/Personalization Photography How You Stand Out About YOU About SERVICES About EDUCATION Resource Center 3

4 Things to Avoid Excessive Menu Options Excessive Sub Menus Lengthy Home Page Content i.e. complete about us information Social Network Integration Website 4

5 Wibiya Toolbar Positive Client Reviews Shared Complete Social Network Integration Complete Social Network Integration Complete Social Network Integration Complete Social Network Integration 5

6 Easily Share Content Integrated Blog More than 30 billion pieces of content (web links, news stories, blogs posts, notes, photo albums, etc.) are shared each month Integrated Blog Social Media Integration Facebook Mobile Stats In 2010, wireless penetration in the U.S. had reached 93%, according to CTIA U.S. ranked first globally in number of smartphones activated and number of mobile applications downloaded. Nearly 40% of social media users access social media from their mobile phone Google Reported a 400% increase in searches being carried out on mobile devices 1 in 5 Google searches are on a smart phone 1 out of every 3 searches are in search for a local business 6

7 Mobile Website Non-Mobile on Mobile Device Non-Mobile vs. Mobile Tracking Performance Google Analytics Measuring Performance 7

8 Traffic Sources Referrals Paid and Organic Results Commonly Visited Pages Paid THANK YOU! Eric Garcia, IT & Web Consultant Simply Done Tech Solutions, LLC 1 (813) eric@simplydonetechsolutions.com 8