Getting A Google Account

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1 Getting A Google Account To get started with Google Analytics, you ll first need a Google account. If you already have a Gmail account, you'll be able to use that. If not, create your Google account. 1. Go to the Google Analytics and click the create an account link in the top right corner. 2. Once you have signed in to Google Analytics, click on create new account. This will set up a new profile to track your ecommerce site analytics. 3. On the next screen, Fill in your Account Name, Website Name, Website URL, and select an Industry Category and Reporting Time Zone. 4. Under Data Sharing Options, check the boxes next to the options that you want. 5. Click Get Tracking ID at the bottom of the page to get your tracking code.

2 6. On the following page, you ll need to copy the tracking code provided. It will look similar to the example below: 7. Copy the code and Add the Google Analytics tracking code on the all the pages of your website (in the head section <head> </head>) 8. Once the code has been added to your site, the next step is to turn on the ecommerce tracking feature in Google Analytics. Refer below for E-commerce set up process.

3 Setting up Ecommerce Tracking Using GA Tracking Code A must-have for any ecommerce site is ecommerce tracking i.e. sending transaction details to Google Analytics for the analysis of data in context of other metrics and dimensions available in Google Analytics, such as performance by traffic sources, keywords, and countries and regions. Step 1. Click Admin from the menu bar at the top of any screen in Google Analytics. Step 2. Use the drop-down menus to select your account. Step 3. Under the third column, click View Settings. Step 4. Scroll down to the Ecommerce Settings section, and click the toggle so it says ON. Step 5. Click Save at the bottom of the page. Enable ecommerce data collection in your Google Analytics account. Next, place ecommerce tracking using Google Analytics Tracking Code. Place the code on the thank-you page (or confirmation page) of your website.

4 For the Tracking Code method, place the code on the thank-you or confirmation page. Step 6: Popular Filters There are several filters you will want to consider, depending on the function of each of your views. Show full URLs of domains and subdomains. Here s how to set up this filter on your subdomains profile. Create filters for your subdomains.

5 Exclude internal traffic. Locate the IP addresses of your office(s), and create exclusions to ensure that internal traffic does not inflate the numbers from your site visitors. The following predefined filter should be used to exclude single IP addresses. Create filters to exclude internal traffic. To exclude a range of IP addresses, create a custom filter that allows the use of regular expressions for a range of IP addresses. Create a filter to exclude a range of IP addresses by using regular expressions.

6 Step 7: Goal Setup Goal setup is a quite common practice that sets out to identify activities considered to be conversions based upon users completion of specific actions on your site. For an ecommerce site, making a purchase is considered to be a macro conversion. However, there could be other types of user activities that qualify as micro conversions such as signups, sharing a product with a friend, and adding to cart. Step 8: Conversion Funnel Setup Even though transactions are tracked as ecommerce events. Its highly recommended to set up a funnel of pages leading up to the purchase thank-you page. Set up a funnel of pages leading up to the purchase thank-you page. Having goal completion set up this way enables the view of users flow through the conversion path and identifies weak points through the purchase funnel, as shown in this image.

7 Setting up goal completion enables the view of users flow through the conversion path and identifies weak points. Now Analytics Set Up Is Ready. Note : It can take up to 24 hours for Google Analytics to begin collecting information.

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