About us. In 2013 the growing volumes of requests for such services gave a start to BMF Business Research & Consulting LLP.

Transcription

1 Media Monitoring

2 About us As early as in 2010 BMF Group started providing services on monitoring of intellectual property rights infringements in the Internet, reputational duediligence and other searches and analyses of the information gathered in the Internet. In 2013 the growing volumes of requests for such services gave a start to BMF Business Research & Consulting LLP. BMF Research was established in partnership with the Australian Synergy Business Research & Consulting Pty Ltd., which has developed unique custom built technology and invested its experience in various types of the Internet monitoring services, processing of information and its analysis. Now BMF Research assist the International and Kazakhstani companies and Internet & media monitoring agencies, and make its searches and reports in English, Kazakh, Russian, and some other languages.

3 Our services Online Media Monitoring; Social Media Monitoring; Competitors / Subsidiaries Activities Monitoring and Analysis; Negative and Positive News Alerts.

4 Our Advantages Professional team; Competitive prices; We never forward automatically generated reports to our clients. All reports are being carefully checked by our specialists at the key levels of preparation; Ready-to-use database containing more than 450 Kazakhstan Internet resources; Own unique software developed specially for Kazakhstan market.

5 Monitoring of Mass Media Search for information from online versions of the Kazakhstani mass media. It is conducted basing on the key words. We can assist you in selecting appropriate key words that shall meet exactly your requirements and will also include in our search possible alternative ways of their spelling. Results of the research are provided in the form of report with short summary of the article and indication of its mode (positive, negative or neutral), and a reference to its address in the Internet. General analysis of information included in the report could be prepared taking into account all your requirements and may include the following: o dynamics of growth of references to the key words in connection with certain event; o online activity of authors and Internet resources; o mode of references, etc.

6 Social Media Monitoring We search for information of interest in the various Social Media. This service includes: 1. Social media monitoring (5 top social networks in Kazakhstan); 2. Forums and blogs; 3. Popular websites with opinions exchange on the companies and their products. Basing on the collected information we prepare reports, which include analysis of the collected data. Social Media Monitoring is a useful tool for PR and Marketing professionals and is often being used for the following purposes: Determination of brand awareness; Determination of public opinion about the brand; Creation of and assistance to maintain the brand image.

7 Competitive Investigation This service includes collection of all references to selected companies in the Internet and consolidation of the information in the monthly or quarterly reports. These reports include both negative and positive references. We also provide details of the conducted searches, for example, the report can contain references associated with prepared or planned advertisements, promotions, product reviews. Every company of your interest will have its own file and it will be updated with the newly found information on an agreed basis. Upon your request we can conduct detailed searches in the certain directions, for example report will include only references that are related to the planned and pending advertising campaigns, products comments or merely gathering of all accessible information related to suppliers and partners of your competitor and etc.

8 Negative and Positive News Alerts This product is the result of continuous monitoring of the Internet for early detection of negative or positive information on the Company, its products and services. Alerts are divided into two categories: general and critical. General reference means that the report contains all news or references to your company or any other company on your choice which appear in the Internet. Such reports are provided on a monthly or quarterly basis. Critical reference means the reference which is particularly important and is searched by specified and agreed keywords. Such references are immediately delivered by to the responsible persons of the client with a brief description of the issue and indication of the source from which the information was obtained.

9 We look forward to assisting you! Contact details: Office 1009, 10 th floor, Alatau Business Center, 151/115 Abai Avenue Almaty, Republic of Kazakhstan