GRAPHICAL USER INTERFACE, ACCESS, SEARCH AND REPORTING

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1 MEDIA MONITORING AND ANALYSIS GRAPHICAL USER INTERFACE, ACCESS, SEARCH AND REPORTING Searchers Reporting Delivery (Player Selection) DATA PROCESSING AND CONTENT REPOSITORY ADMINISTRATION AND MANAGEMENT Spam Detector DATA COLLECTION AND CONTENT Press Semantic Polarity or Sense Social Network Authority Digital Media Influence Blogs and Forums and Video Processing: Conformation, Clipping, EDL and Keyframe TV and Radio Media such as radio, television, digital media and social networks has a growing power on society. Organizations and businesses companies require effective mechanisms to analyze and control political, social, sporting events, etc., to improve their strategic decisions and enhance the ability to react to any event. Webopinion is the solution of choice to monitorize and analyze the mentions gathered on social networks, press, digital newspapers, blogs, forums, etc., about public or private institutions. It improves organizational performance and generates significant benefits to Civil and Governmental institutions. It allows your organization to manage new external sources of information and make better use of your resources. Webopinion monitors Search Engines like Google, Digital Media, Blogs, Social Networks like Facebook, Twitter and YouTube, identifying the opinions towards their organization and automatically measuring the relevance of those mentions. Additionally, Webopinion incorporates the ability to record and monitor multichannel signals, such as Digital Television (DTV), satellite, multicast and analog TV. Furthermore, does streaming, clipping, cataloging, searching, viewing and managing the storage of content in real time. Webopinion is a search system that gathers those mentions made in the network about your organization and analyzes semantically to obtain the main indicators that reflect your online reputation. Thanks to Webopinion, public agencies can meet if they enjoy a good reputation online and identify temporary prestige, discredit streams and their causes. Webopinion applies the latest technology in information retrieval and natural language processing. For the analysis of social networks and digital media, Webopinion allows to set up different types of data sources to track. Webopinion is a complete tracking system, configurable and programmable which allows to download web information and later processing at the opinion engine.

2 Media Monitoring and Analysis APPLICATIONS Producers, broadcasters and media. > Repurpose the Content. > TV Monitoring. > Historic Archive and Legal Copy. > Track Advertising and Competition Studies. > Videos Clips and Images Extractions in orden to publish them through Web or Magazines. > Monitoring the Impact on Social Networks and Digital Media Programs, Debates or News. Government and Public Administration. > Audit Current Social and Political Trends. > Tracking Monitoring and Emergency Control. > Auditing and Monitoring of Meetings, Political Marketing and Political Advertising. > Monitoring the Opinions, Moods, Trends in Social Networking and Digital Media. > Impact of Speeches, Actions of Central and Local Governments in Social Networks (Laws, Decrees, News, Comments) > Public Evaluation. > Track Campaigns. > Monitoring Events / Crisis Situations. > News Evaluation. Corporate. > Brand Monitoring and Management. > Audiovisual Crisis and Social Networks. > Tracking Campaigns. > Monitoring Competition. > Customer Support. > Track Influencers. > Market Intelligence and Trends. > Marketing Strategy. > Opinion Mining. > Product Benchmarking and Comparison. > Product Evaluation and Management.

3 GRAPHICAL USER INTERFACE, ACCESS, SEARCH AND REPORTING PORTINGING Filters and Faceted GRAPHICAL USER INTERFACE, ACCESS, SEARCH AND REPORTING Searches Reporting Delivery (Player selection) > Webopinion has been developed with usability in mind. It offers universal access via LAN / Internet web or through APIs. > It offers a simple search engine that allows you to filter the information so that the user can search relevant information of significant event. > From the Users Interface is accessed Statistical Module that allows you to view data graphically: Trends detail in graphic format and structured captured of gathered data. Sectors. Bars. Etc. Quick searches Creating alarms > Easy information usage: Complex content search and reporting. Fast searches. Specific searches for every source (press, digital media, facebook, twitter blogs, forums, TV and Radio). Charts with drill down information. Browse polarity, authority and influence detail intuitively. Faceted intuitive to allow a complex query from different sources including aggregate or general information. Faceted specific depending on the type of source to consult. Manual or automatic segmentation recording fragments of interest and ultimate consolidation file. Search by metadata. Generating reports in pdf or txt. Agility in debugging information, nested searches. Classification of the entries. Creating alarms. > The Contact Center module of Webopinion allows you to assign work to different operators to monitor responses users of social network, using service level agreements depending on the type of information assigned to the operator (technical support, public relations offensive messages) within this module allows comprehensive monitoring of actions on the network entries.

4 DATA PROCESSING AND CONTENT DATA PROCESSING AND CONTENT Spam Detector Semantic Polarity or Sense Authority Influence Analizer and Video Processing: Conformation, Clipping, EDL and Keyframe Polarity > Once the relevant information is detected, it is captured and indexed. An initial removal process or pre SPAM filtering is done in order to eliminate the non-relevant information for the project. With this powerful SPAM detector, Webopinion is able to delete entries that do not add value to the monitoring. > Spam detection is performed by applying data mining techniques and applying filters. Authority > The captured information is indexed and processed using polarity analysis techniques (sentiment analysis) and opinion mining. It is important to note the possibility of the semantic analyzer to be a differential product on its own. A distinguishing novelty in these kind of technologies, that makes Webopinion one of the most powerful tools in the market. > Polarity analysis and opinion mining are mezzanine areas between the natural language processing and web content mining. Which attempts to determine the attitude of the communicator who is writing or speaking about a topic. Influence > This analysis allows a judgment or evaluation of the item is discussed. Webopinion provides trends visualization in the conversation. In Webopinion algorithms NEE (Named Entity Extraction) are used, as well as POS labels and related computational linguistics technique, in order to resolve alias or anaphoras and be able to accurately assess the polarity of each review. AUTHORITY AND RELEVANCE > Webopinion performs a calculation of the suscribers authority and an estimate of the mentions influence. > Webopinion also considers the degree of visibility and influence of the opinions on the Web when it comes to value them, as it is not as relevant a comment that can be seen by a few people as one that can be seen by thousands or tens of thousands. To set these values, it is created an index with the authority of the sources that considers, in each of them, a number of parameters such as the spread of views among users, the importance of search engines, the number of authors followers... > This should allow you to manage and neutralize potentially harmful situations for your organization. > Webopinion can work on any resolution (from CIF to HD) format and content from up wmv/mpeg-2/mpeg-4 Professionals (DVCPro, IMX MXF...) formats > It enables Video and Management and Editing: Clipping manually or automatically through automatic recognizers. Manual or automatic segmentation recording fragments of interest.

5 DATA COLLECTION AND CONTENT DATA COLLECTION AND CONTENT App Sources Press Social Network Digital Media Blogs and Forums TV y Radio > Webopinion is essentially a vertical crawler that allows you to locate and extract all the information generated in the network and in the media about your organization or brand. > With Webopinion you can monitor and track millions of reviews, photos, videos, news and comments made on the internet that directly affect your reputation in society and the impact of the implementation of your policies. Additionally, it supports the intake, indexing and categorizing the of TV and Radio contents. > Webopinion, through a powerful engine tracked vertical (focused crawler), traverses the network for information and reviews on your organism, brand or policies in particular. > Webopinion is able to monitor lots of sources: Written Press using OCR engines for digitization and further processing. Social networks: Twitter, Facebook and YouTube. Search engines: Google. Digital Press Blogs Forums Any TV signal, Radio: Baseband Analog or Digital (SDI / HDMI) signal Coded (IP / ASI / RF (DVB-S/T/C, ISDB-T, ATSC and QAM) Intake Digital Video Files. > Webopinion records and stores the data in its powerful repository: Allows you to schedule the number of daily scans for capturing and recording relevant references in digital media (blogs, forums, digital press...) It captures in real time relevant mentions of social networks like Twitter. You can see the evolution of the relevant entries captured and analyzed in the last quarter hour, half hour, last day, week and month. It allows to plan intakes content by slots or 24x7 (TV and Radio) It sets recording units, channels and recording mode. It allows you to view the record status. Redundant recording. > Automatic recognition of content. Automatic indexing of the video / audio content by using automatic recognizers: Webopinion Closed Caption (captures and indexes for subtitles) Webopinion Speech to Text (text transcript of the conversation) Webopinion Detection System Acoustic Footprint (Audio Fingerprint, goes for the detection of advertisements, conferences, Viral Videos, etc...) Webopinion Face Identification System (Facial Biometrics) (puts the image that best comes from these two attached) Webopinion Interlocutor Identification System (Voice Biometrics) Webopinion detection system overlay text or logos anywhere on the screen. Key Webopinion Detection / Alarms Keywords: management system that whenever a preset code appears generates a series of actions: Ex: Perform a clip around the code.

6 Media Monitoring and Analysis REPOSITORY ADMINISTRATION AND MANAGEMENT REPOSITORY ADMINISTRATION AND MANAGEMENT Users Management > Users Management functionality and groups / users. Login using the tool. > Backup Destination and Erased Custom backup settings and deleted for the management of automatic loop recording. Scalable, depending on the needs of the customer. Unlimited Managed Storage, expandable to video s intake. ARCHITECTURE

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