Social Media Brand Audit TM

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1 Enable your organizations to effectively implement social media concepts in to core business functions. Analyze & Act Social Media Brand Audit TM

2 2 Don t dive into social media without it. Today brands are defined by the customer s voice. To create a successful brand presence, you need to have reliable social intelligence on your finger tips. 0 Brand Audit provides a complete assessment on your brand, to help you form an effective brand strategy. 0 Copyrights

3 3 TABLE OF CONTENT 01. Confidential Abstract 04 MAIN Activity Where and when are people actively talking about BRAND X. Influencers 08 Who are the top influencers talking about BRAND X. 10 BUZZ TREND What is the status of the daily conversation volume of BRAND X. Conclusion What is the position of BRAND X and how should it move ahead in social media. BRAND BUZZ What are people talking about BRAND X. AUDIENCE Who are talking about BRAND X Copyrights

4 4 Confidential This document is solely for informational purposes. The content of this document is strictly confidential and contains proprietary information. The recipient agrees that it will use the information only for its own use and will not divulge any such information to any other party without 0 or any of its affiliates prior written consent All rights, including IP and copyrights in the creative concepts, ideas, plans, drawings, logos, designs, or other intellectual property in this document are with 0. No part of the same may be reproduced (including through any modification / adaptation thereof), in any form or by any means whatsoever under penalty of law. 0 Copyrights

5 5 Abstract The intent of the report is to make you aware about the relationship between the brand and its consumers from social perspective. It tells you about the perception and penetration of brand in consumer s life. This Brand Audit report details the facts about brands buzz, demographics of the consumer talking about the brand and provides useful insights about the social presence of the brand. The core objective of this report is to provide you with pointers for your next marketing campaign using the information available from social landscape. This report is build based on analytics data from 0 Analytics TM platform. This report is divided in four sections Buzz Trend : What are people talking about the brand? Conversation : Why are people talking about the brand? Channel Analysis : Where and when are people talking about the brand? Audience Intelligence : Who are talking about the brand? In the above sections we have quoted a few actual conversations wherever necessary to showcase consumer perspective. At the end the report also provides the snapshot of Share of Voice of top 5 key players in the industry. Note : The name of the brand (Brand X) is masked for the purpose of sharing this report as a sample. Copyrights

6 6 Buzz Trends Volume of Overall Conversation May No of social mentions : 1458 No Unique People talking : 1219 Average Mentions/Day : 182 Peak Analysis Stories which generated higher buzz among people. May 8th May 10th 8-May 9-May 10-May 11-May May 13-May 14-May During this period BRAND X has been mentioned several times in social media. Most of the conversation was related to price, customer service and Management news etc. Cairo (CNN) -- Cairo s main square Saturday overflowed with people angry that six former government aides were acquitted of charges of killing hundreds of pro-democracy protesters last year, while former strongman Hosni Mubarak was ordered to prison. Cairo (CNN) -- Cairo s main square Saturday overflowed with people angry that six former government aides were acquitted of charges of killing hundreds of pro-democracy protesters last year, while former strongman Hosni Mubarak was ordered to prison. May 14th Cairo (CNN) -- Cairo s main square Saturday overflowed with people angry that six former government aides were acquitted of charges of killing hundreds of pro-democracy protesters last year, while former strongman Hosni Mubarak was ordered to prison. 0 Copyrights

7 7 What are people talking about? Brand Association: Word Cloud Most common keywords associated with the Brand conversation Above word cloud shows the common words found in conversation, which indicates the topic of conversation, below is list of discussions which were associated with BRAND X. With rapid changes in (social) media and consumer behaviour, brand managers and advertisers are facing a triple challenge: brands are no longer owned by marketers, but shared with consumers. Qualitative and quantitative analysis methods for bench marking against competition. Measuring impact of advertisment on brand using conversational KPIs.v Brand Affinity towards Competitors RESULTS % Most common competitors mentioned along BRAND X 35% 21% BRAND A BRAND B BRAND C BRAND D BRAND A and BRAND B are the most popular brands associated in most of the conversation related to BRAND X, making 65% conversations. 30% Copyrights

8 8 Where are people talking about? Most common social platforms where people are actively talking about BRAND X. Channel Distribution RESULTS % +9% 30% 21% Facebook is the most popular platform. TWITTER FACEBOOK BLOGS FORUMS CONVERSATIONS 1,458 Hourly Trend Analysis Day of the Week Analysis: Channel Wise MON At what time are people most actively talking about the BRAND X Day of the Week Analysis: Overall MON TUE WED THU FRI SAT SUN TUE WED THU FRI SAT SUN Facebook Forums Blogs Twitter Facebook Twitter 0 Copyrights

9 9 Who are talking about the brand? Demographic analysis of people who are talking about the brand. GENDER: MEN 70% GENDER: WOMEN 30% AGE Sentiment Analysis : Channel Wise % 8 % 18 % 23 % 63 % Twitter Facebook Blogs Forums SENTIMENT 15 % 60 % 25 % Positive Negative Neutral Bad Rate 20 % The chart shows that most of the negative opinion is expressed on Facebook about BRAND X. Positive Negative Neutral Top Negative Opinion Perhaps the worst customer care and poorest of services levels are just some of experience I had in dealing with Brand X. Top Positive Opinion BRAND X website is redesigned and looking cool. Do you find it easier to use than the previous version? Note : The actual conversation data will be provided along the report. Copyrights

10 10 Top Influencers talking about Brand X t r o p e Paul Michael Doe CEO, CMP J John Michael Doe Marketer, CMP U Sarah Michelle Blogger, CMP P Perhaps the worst customer care and poorest of services levels are just some of experience I had in dealing with Brand X. I like the BRAND X Advertisement. Specially when he resigns, music stops.. I am waiting for that moment.. 2 more years perhaps.. BRAND X website is redesigned and looking cool. Do you find it easier to use than the previous version? Saurav Gosh Founder, CMP J Tom Pete Marketer, CMP U Ron Howard Blogger, CMP P Perhaps the worst customer care and poorest of services levels are just some of experience I had in dealing with Brand X. I like the BRAND X Advertisement. Specially when he resigns, music stops.. I am waiting for that moment.. 2 more years perhaps.. BRAND X website is redesigned and looking cool. Do you find it easier to use than the previous version? R le p m a S Note : The actual influencer data will be provided along the report. 0 Copyrights

11 11 Competitive Landscape Brief look into the competition s buzz volume. +9% Share of Voice 35% 30% 21% Expert Opinion Analysis BRAND A BRAND B BRAND C BRAND D The general brand health of BRAND X is OK. The volume of conversations relative to other competitors is very low. Social Media has active conversation related to financial industry but most of them not being capitalized by BRAND X. People are having a lot of questions & concerns about home loan and stock prices, BRAND X can capitalize such conversation by giving suggestions. Future Strategy BRAND C and BRAND D has higer online conversation than any other competition. Based on the research and analysis of the BRAND X for given period of time, below are some strategy which BRAND X can implement. Focus on the Facebook Strategy more than in any other platforms as it has more active users and conversations. Start a dialogue with the listed influencers to gain their attention and feedback for product enhancement. Start some basic PR to get mentioned by news sites, as there doesn t seem to be any news coverage from them. 30% Copyrights

12 12 About 0 0 is a social media management infrastructure platform. It enables organizations to effectively implement social media concepts in to core business functions. Powered by 0 Analytics TM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence. To know more about 0 visit: Copyrights

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