MARKETING AND CORPORATE COMMUNICATION STRATEGY

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "MARKETING AND CORPORATE COMMUNICATION STRATEGY 2011-2014"

Transcription

1 MARKETING AND CORPORATE COMMUNICATION STRATEGY Author: George Hotchkiss, Assistant Principal, Enterprise & Organisational Development Impact Assessment Date: 2 September 2010 Date: August 2011

2 Contents 1 Introduction Environmental Analysis West Lothian College Corporate Aims: Marketing Strategies: Brand and Positioning Strategy Learner Centred Culture Strategy Innovative and Balanced Portfolio Strategy Business Support Strategy Positive staff relations Strategy Corporate Communication Strategy Marketing Activities to support Marketing and Corporate Communication Strategy Informed Pricing Policies Effective Marketing Communications Corporate Social Responsibility Public Relations Promotional Activities Marketing and Corporate Communication Strategy Implementation Monitoring Review

3 1 Introduction The Marketing and Corporate Communication Strategy will promote internally and externally, the vision of a high performing and creative College with a national reputation for excellence in demand led learning and pro-active skills development. The Marketing and Corporate Communication Strategy activities focus on supporting and promoting the corporate aims, objectives and values as set out in West Lothian College s Corporate Plan Environmental Analysis 2008 was the year the economic environment changed and the world went into recession started with the UK Government acting to secure the British economy from collapse by borrowing finance internationally. Mid-year the Government changed and, with it, came new financial policies designed to reduce UK debt. A result of this will be a reduction in Government spending and in 2011 this will have a major financial effect on the College reducing the College s core funding from the Scottish Government by between 7% and 20% over 4 years. This foreseeable external change will require the College to align its operations to sustain its Corporate Aims. Marketing will play a major role in providing clear and timely communication to support changes, whilst ensuring the image of the College continues to be enhanced. The reduction of core funding will require Marketing to seek out alternative revenue streams and support the Academic Centres in identifying more efficient delivery modes whilst still improving the service to learners and providing a curriculum that meets the needs of the wider community. Social communication and the use of digital technology in learning will offer greater opportunities for the College to expand its delivery to new geographic, social and cultural areas, while digital social networking will provide formal and informal channels of communication for the College and its learners. One of the first changes required will be the focus and structure of the College Marketing and Sales Centre. The focus will now have greater emphasis on: Generating non core funding to support the College business. Communication through digital social networking. Digital marketing. These should not detract from the current activities of promotion, research, College publications, internal and external communication and the development of the College image. 2

4 3 West Lothian College Corporate Aims: A College whose excellent performance delivers value to both the individual and the wider community. Excellence in learning and skills development. An excellent and sustainable business. 4 Marketing Strategies: The marketing strategies are the parameters for the activities and targets as detailed in the Marketing Operating Plan(s). Position and reinforce the College brand as a learner centred College with Centres of Excellence in learning and skills development. Identify, develop and promote added value to the learner learning experience. Support a balanced, demand led portfolio meeting the needs of learners, employees, businesses and the community. Identify, develop and promote a range of profitable commercial income streams to support the business. Continue the development of a positive culture through excellent employee relations and team working. Provide and maintain robust information for effective internal and external communication to key stakeholders. 4.1 Brand and Positioning Strategy Position and reinforce the College brand as a learner centred College with Centres of Excellence in learning and skills development The College s strong branding is represented by the curved logo and associated designs that is understood, practised and evaluated continually both internally and externally. The branding logo has evolved from the unique campus design, and perception is reinforced by regular consumer research. This logo will continue to be developed with suitable design themes and promoted in all marketing materials. The brand supports and underpins the College s vision of a high performing and creative College with a national reputation for Centres of Excellence in learning and skills development. 3

5 The market position of the College is to be developed and supported through: Achieving recognised standards of excellence along with individual awards. Promoting Centres of Excellence and resident experts. Demonstrating the value the College places on community interaction. A major element of the College s position is its values which will be preserved throughout all planning, decision making and actions College Values The values of the College are fundamental both internally and externally to those interacting with the College. They are recognised as developing good citizenship and improving the economic and social environment. Promote Learner empowerment Cultivate mutual respect and accountability Act with integrity 4.2 Learner Centred Culture Strategy Identify, develop and promote added value to the learner learning experience College publications and learner information will be factual, accurate and timely in a language appropriate to the target market enabling learners to make informed decisions. The College will encourage and support learners to participate in the planning development and review of the College s performance. The College will encourage and reward individual learners and group participation in extra curricula activities that benefit the College or the community. The College will provide information enabling learners to access support in a confidential manner. In assisting learners to develop core skills and support their vocational learning, the College will provide and promote free access to learning support for all learners. The College will continue to encourage participation in citizenship events through a range of non curricular activities such as charity work and social events. 4

6 The College recognises the need to develop close links and communication with past learners to monitor and promote performance of past West Lothian College learners. To achieve this, the College will set up an Alumni database to communicate with past learners. The College will explore and develop digital and social media to expand and enhance both formal and informal communication with learners and potential learners. 4.3 Innovative and Balanced Portfolio Strategy Support a balanced, demand led portfolio meeting the needs of learners, employees, businesses and the community The Marketing and Sales Centre will provide robust national and local market information to support curriculum planning decisions. The College will provide local schools and prospective learners with current information on employment trends and future opportunities. This information will be available in paper and digital formats. The Marketing and Sales Centre will, on an annual basis, produce post course destination statistics and information from past students on the appropriateness of skills learned in College. The Marketing and Sales Centre will work closely with Academic Centres and Service Departments to monitor learner satisfaction of the College application, interview and induction process. The Marketing and Sales Centre will through a range of methods and activities, evaluate the student learning experience. The Marketing and Sales Centre will, work with other colleges and training providers to maximise opportunities for the learner and the College community. 4.4 Business Support Strategy Identify, develop and promote a range of profitable commercial income streams to support the business The Marketing and Sales Team will operate to the agreed College budgets and secure at least 10% of each year s corporate business revenue from new clients. All commercial courses and services to be priced using College pricing documentation. 5

7 The Marketing and Sales Centre will continue to undertake environmental scanning identifying new trends and commercial opportunities to ensure the College maintains its market image of an innovative College. Supporting the development of new products, services and profitable commercial activities will require additional financial resources and the Marketing and Sales Centre to seek out funding and partnership opportunities from local, national and international organisations. The College campus and its facilities offer a major opportunity for securing additional commercial income. The Marketing and Sales Centre will work with all College centres to identify and promote these commercial opportunities. Maximise the facilities within the College CRM system to improve communication with both new and existing commercial customers. The Marketing and Sales Centre will use and evaluate a range of marketing tools and communication channels. To ensure the image of the College is sustained the Marketing and Sales Centre will monitor and report on customer satisfaction to Centre Heads and Senior Management. 4.5 Positive staff relations Strategy Continue the development of a positive culture through excellent employee relations and team working During this period of economic constraint it is imperative to recognise the importance of and reward individuals for their contribution to the development of the College and its learners. To enhance the image of the College, its staff and learners the College will seek external recognition for the outstanding performance of individuals, groups, events and activities undertaken individually or in partnership with the wider community. As part of the process of developing and promoting the existing benefits of being a College employee the Marketing and Sales Centre with Human Resources will research and promote additional external benefits to provide added value for employees. Promote social interaction across the College and develop inter-centre relationships, the Marketing and Sales Team will promote social activities with staff and learners for charitable and non curriculum activities. The College will continue to support and promote professional development to maintain the current and future skills demanded of a progressive organisation. 6

8 The College will continue to develop its position of supporting the communities it serves by encouraging the involvement of College management and staff in external local and national organisations. As part of the College s aim to improve efficiency and effectiveness of its processes and performance indicators, the College will promote, recognise and reward individuals and groups of staff. 4.6 Corporate Communication Strategy Provide and maintain robust information for effective internal and external communication Through the College internal newsletter, positive PR, good news, views, and achievements of College staff, learners and associates are communicated. Promote the development of ICT skills and encourage increased use of the College Intranet as a channel of internal communication between all College employees. Assist in the development of Cross College Course Teams through internal course bulletin boards offering open access for staff to communicate and receive information. Maximise opportunities and manage the risks of using social networking to communicate the College brand through a range of learner activities and blogs. Continue to stimulate social interaction between staff the wider College s community. Provide accurate information for press releases and publications in a form that stimulates interest in the College and augments the brand. Monitor and respond to positive and negative publicity in a way that reflects the values of the College. Monitor publicity and communication materials to ensure compliance with College policies, procedures and values. Produce a quarterly external College News Bulletin in paper and e-format highlighting College/partnership achievements and awards. 5 Marketing Activities to support Marketing and Corporate Communication Strategy 5.1 Informed Pricing Policies College pricing will be competitive and provide a suitable financial contribution to the College. 7

9 The College recognises the importance of learning being accessible to all and aims to balance this requirement with the need to meet funding and financial targets, whilst maximising the financial contribution of income streams. 5.2 Effective Marketing Communications The Marketing and Sales Centre will use a range of marketing methods and communication channels to effectively communicate with new and existing customers, businesses and other stakeholders ensuring both internal and external customers receive targeted communications via the most appropriate media channel. The College will continue to develop and maximise the effective use of digital communication with students, staff, employers and stakeholders. The Marketing and Sales Team as part of the process of managing the College s brand will monitor and alert the Senior Management Team of references in the media to the College or the sector. 5.3 Corporate Social Responsibility The College realises the importance of its Corporate Social Responsibility and the need to work with local communities to strengthen communication and mutual understanding. A variety of social marketing activities will take place with local communities, networks and partnerships, including charity fund-raising events. The College will in its communication demonstrate high ethical standards and a proactive approach to equality. 5.4 Public Relations Public relations will be used to support and enhance the College s profile using targeted media publications and marketing campaigns. This includes the use of press releases, case studies and award entries. 5.5 Promotional Activities The Marketing Operating Plan and Marketing Calendar outline the key marketing activities that will be undertaken each year. Both of these documents are subject to annual review to ensure they are adapted to meet changing customer demands and marketing trends. A wide range of internal and external promotional tools will be used including: Advertising. 8

10 Events, including Open Days, Enrolment Evenings and Careers Fairs. Public Relations. Promotional materials including, prospectuses, brochures, posters, leaflets, letters, news letters, calendars, postcards and branded giveaways targeted at specific market segments. Targeted direct mail campaigns. Website. Business networks. Visits to companies, local community centres and schools. Leaflet dispensers. Sub contracting to specialist media and marketing organisations. 5.6 Marketing and Corporate Communication Strategy This strategy will be supported by the annual Marketing Operating Plan, which will underpin the strategies and detail the targeted tactics, actions and objectives needed to successfully implement this strategy. 5.7 Implementation The Marketing and Sales Centre Head will be responsible for the implementation of the strategy through the Annual Marketing and Corporate Communication Plans. 6 Monitoring The Assistant Principal, Business & Enterprise will monitor the implementation of the strategy and provide an annual report on progress to the Finance and General Purposes Committee. 7 Review The strategy will be reviewed bi-annually by the Assistant Principal, Business & Enterprise in conjunction with the development of the College s Corporate Plan. 9

Working Together. Marketing and. Communications Strategy 2013-2016. August 2013. Uncontrolled Copy. Marketing and Communications Strategy 2013-2016

Working Together. Marketing and. Communications Strategy 2013-2016. August 2013. Uncontrolled Copy. Marketing and Communications Strategy 2013-2016 Marketing and Working Together Communications Strategy 2013-2016 2016 August 2013 Borders College 30/9/2013 1 Working Together Marketing and Communications Strategy 2013-2016 1.0 Vision 1.1 The College

More information

IOR Strategy 3 Year PlanThe Professional Body for Recruiters & HR

IOR Strategy 3 Year PlanThe Professional Body for Recruiters & HR IOR Strategy Year PlanThe Professional Body for Recruiters & HR Professional Certificate in Social Recruiting (IOR Cert) Part Qualified in HR Online 1 Why IOR Professional Qualifications? The IOR is a

More information

Lower Hutt Campus. The Open Polytechnic operates nation-wide as the specialist provider of vocational open and distance learning.

Lower Hutt Campus. The Open Polytechnic operates nation-wide as the specialist provider of vocational open and distance learning. POSITION DESCRIPTION Position Title: Responsible To: Position Purpose: Location: Employment Agreement: Direct Marketing Manager Marketing Manager, Marketing and Communications The Direct Marketing Manager

More information

University Strategy. 2015/16 to 2020/21

University Strategy. 2015/16 to 2020/21 University Strategy 2015/16 to 2020/21 OUR VISION We will deliver transformational education, research and innovation by... Recognising and sustaining our strengths in undergraduate education and growing

More information

Manager for Social Sciences - 42897. External Relations. Full time. Permanent. External and internal candidates

Manager for Social Sciences - 42897. External Relations. Full time. Permanent. External and internal candidates Job Description Post Title and Post Number Organisation Advertising Description College Marketing and Communications Manager for Social Sciences - 42897 External Relations Post Number 42897 Full Time/Part

More information

Strategy 2012 2015. Providing resources for staff and students in higher and further education in the UK and beyond

Strategy 2012 2015. Providing resources for staff and students in higher and further education in the UK and beyond Providing resources for staff and students in higher and further education in the UK and beyond Strategy 2012 2015 EDINA is a JISC National Datacentre Table of Contents Introduction... 1 Vision... 1 Mission

More information

Greenwood College Business Plan 2015-2017

Greenwood College Business Plan 2015-2017 Greenwood College Business Plan 2015-2017 Greenwood College 2015-2017 Business Plan Our Business Plan 2015 2017 is a reflection of the College s priorities and change initiatives that endeavour to ensure

More information

Hereford College of Arts. Learning, Teaching and Assessment Strategy (2014/ /19)

Hereford College of Arts. Learning, Teaching and Assessment Strategy (2014/ /19) Hereford College of Arts Learning, Teaching and Assessment Strategy (2014/15 2018/19) The Learning and Teaching Strategy is a central component of the College s standards assurance and quality enhancement

More information

Marketing, Recruitment and Admissions. Marketing Strategy 2013-2015

Marketing, Recruitment and Admissions. Marketing Strategy 2013-2015 Marketing, Recruitment and Admissions Marketing Strategy 2013-2015 November 2013 The Marketing Strategy is created cooperatively by the Department s marketing managers and exists to advance the University

More information

People & Organisational Development Strategy

People & Organisational Development Strategy 2013-2018 People & Organisational Development Strategy Delivering excellent research Delivering an excellent student experience Enhancing global reach and reputation 1. Introduction Glasgow 2020: A global

More information

UNIVERSITY OF LINCOLN JOB DESCRIPTION

UNIVERSITY OF LINCOLN JOB DESCRIPTION UNIVERSITY OF LINCOLN JOB DESCRIPTION JOB TITLE DEPARTMENT LOCATION College Marketing, Intelligence & Recruitment Officer College of Arts Brayford Campus JOB NUMBER MHT001 GRADE 6 DATE December 2015 REPORTS

More information

Communications Strategy 2015-16

Communications Strategy 2015-16 Communications Strategy 2015-16 Communication leads to community, that is, to understanding, intimacy and mutual valuing [Rollo May, 1909-1994, American Psychologist] Introduction The WWM CRC is a provider

More information

Digital Marketing Specialist

Digital Marketing Specialist Digital Marketing Specialist Financial Controller Our Vision To be the best company our employees ever work for, the best bank our customers ever do business with and the best investment for our shareholder.

More information

DCU Business School Strategy

DCU Business School Strategy Strategy Mission s mission is to educate leaders and professionals for the global marketplace. Through our teaching, our research and our engagement with industry, we proactively contribute to the development

More information

Marketing Manager - Competitive Salary + Bonus & Benefits - West London

Marketing Manager - Competitive Salary + Bonus & Benefits - West London Marketing Manager About the Job Marketing Manager - Competitive Salary + Bonus & Benefits - West London Reports to: Direct Reports: CEO Marketing Executive (Copywriting) Marketing Executive (Tender Management)

More information

Enterprise Development Manager (1fte)

Enterprise Development Manager (1fte) Job description Job title: Function: Reporting to: Responsible for: Head of Enterprise Enterprise Director of Engagement and Enterprise Enterprise Licensing Manager (1fte) Enterprise Development Manager

More information

Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION

Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION Tower Hamlets Education Business Partnership (THEBP) JOB DESCRIPTION JOB TITLE: Marketing, PR and Comms Manager 12-month fixed full-time contract at 30,000 per annum. STRATEGIC OBJECTIVE: Tower Hamlets

More information

Communication Strategy

Communication Strategy Communication Strategy 2010-2012 Introduction 3 Our Aims 4 Our Principles 5 Our Audiences 5 Current Communications Channels 6 Communications Action Plan 2010-2012 8 Further Guidance 13 2 Introduction...we

More information

Brand Development and Management Enabling Strategy

Brand Development and Management Enabling Strategy Brand Development and Management Enabling Strategy Table of Contents 1. Purpose... 2 Enabling Strategy... 2 2. Scope... 2 Overall aims... 2 Specific objectives... 2 3. Strategy... 2 Initiatives and actions...

More information

Digital Marketing Specialist

Digital Marketing Specialist v Digital Marketing Specialist Our Vision To be the best company our employees ever work for, the best bank our customers ever do business with and the best investment for our shareholder. Our Mission

More information

LEARNING, TEACHING AND ASSESSMENT STRATEGY MAXIMISING ACHIEVEMENT: THE TRANSFORMATION OF LEARNING, TEACHING AND ASSESSMENT

LEARNING, TEACHING AND ASSESSMENT STRATEGY MAXIMISING ACHIEVEMENT: THE TRANSFORMATION OF LEARNING, TEACHING AND ASSESSMENT LEARNING, TEACHING AND ASSESSMENT STRATEGY 2012-2017 MAXIMISING ACHIEVEMENT: THE TRANSFORMATION OF LEARNING, TEACHING AND ASSESSMENT Strategy approved by Academic Council, November 2012 Introduction and

More information

Dear Applicant. Recruitment of Director of Food & Enterprise Careers College

Dear Applicant. Recruitment of Director of Food & Enterprise Careers College Dear Applicant Recruitment of Director of Food & Enterprise Careers College Thank you for your interest in Bromley College of Further & Higher Education. There has never been a more exciting time to establish

More information

The post holder s main responsibility will be:

The post holder s main responsibility will be: HADLOW COLLEGE JOB DESCRIPTION Post Title: Group Marketing Manager Grade: Head 3 Department: Division: Working Hours: Main Purpose: Marketing Support Full Time Permanent The post holder s main responsibility

More information

TEAM WE RE RECRUITING: IN ALL THREE AREAS RESEARCH & ANALYSIS STRATEGY & PLANNING MARKETING & DEVELOPMENT

TEAM WE RE RECRUITING: IN ALL THREE AREAS RESEARCH & ANALYSIS STRATEGY & PLANNING MARKETING & DEVELOPMENT JOIN OUR RESEARCH & ANALYSIS TEAM MARKETING & DEVELOPMENT STRATEGY & PLANNING WE RE RECRUITING: IN ALL THREE AREAS CULTURE REPUBLIC AT A GLANCE For over fifteen years we have worked with hundreds of professionals

More information

JOB PROFILE Head of Marketing & Communications

JOB PROFILE Head of Marketing & Communications JOB PROFILE JOB PROFILE Head of Marketing & Communications JOB TITLE: LOCATION: REPORTING TO: DIRECT REPORTS: Head of Marketing & Communications Bradbury Centre, North Shields Deputy Chief Executive Marketing

More information

Communications and Stakeholder Engagement Strategy

Communications and Stakeholder Engagement Strategy Communications and Stakeholder Engagement Strategy 1 Context Safer Better Care, The s Corporate Plan 2008 2010 outlines the role that the Authority will play in bringing about the necessary improvements

More information

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria).

10.3.2 Objectives of the Public Relations Services in German Speaking Market (German, Switzerland and Austria). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UTB IN GERMAN SPEAKING MARKETS (GERMANY, AUSTRIA AND SWITZERLAND). 10.3.1 Project

More information

MA Marketing Communications and Branding

MA Marketing Communications and Branding MA Marketing Communications and Branding International Students Can Apply UKPASS Code: P039360 Course Length: 1 Year Full-Time, 2 Years Part-Time Start Dates: September 2015, September 2016 Department:

More information

Learning & Development Strategic Plan

Learning & Development Strategic Plan Learning & Development Strategic Plan 2006 Preamble The Business Model Review of the Department of Corrective Services in 2004 identified that: Continuous workforce improvement through structured initial

More information

UNIVERSITY OF BRISTOL

UNIVERSITY OF BRISTOL UNIVERSITY OF BRISTOL RESEARCH AND ENTERPRISE STRATEGY 2009-2016 The University of Bristol s mission is To pursue and share knowledge and understanding, both for their own sake and to help individuals

More information

COMMUNICATION AND ENGAGEMENT STRATEGY 2013-2015

COMMUNICATION AND ENGAGEMENT STRATEGY 2013-2015 COMMUNICATION AND ENGAGEMENT STRATEGY 2013-2015 NWAS Communication and Engagement Strategy 2013-2015 Page: 1 Of 16 Recommended by Executive Management Team Communities Committee Approved by Board of Directors

More information

Information pack for the role of Education and Development Project Manager Find a Future

Information pack for the role of Education and Development Project Manager Find a Future Information pack for the role of Education and Development Project Manager Find a Future August 2015 Context Find a Future is the educational organisation that brings together WorldSkills UK Skills Competitions,

More information

South Staffordshire College. Learning Support Assistant Job Description

South Staffordshire College. Learning Support Assistant Job Description South Staffordshire College Learning Support Assistant Job Description JOB TITLE: Learning Support Assistant 22.2 hours per week, 36 weeks worked (Term Time Only) PAY POINT: Band 2, points 8 to 11 CONDITIONS

More information

South Devon College Higher Education Strategy 2013-2018

South Devon College Higher Education Strategy 2013-2018 South Devon College Higher Education Strategy 2013-2018 South Devon College s Mission is Inspiring its Community through Learning for all As such, its contribution to higher level skills and aspiration

More information

INFORMATION, ADVICE AND GUIDANCE (IAG) POLICY

INFORMATION, ADVICE AND GUIDANCE (IAG) POLICY INFORMATION, ADVICE AND GUIDANCE (IAG) POLICY Lead Responsibility Head of SM&PD Approved by Version 2012/13 Date of approval Effective from September 2012 Date of next review 2015/16 Policy applicable

More information

Criteria for the Diploma qualifications in business, administration and finance at levels 1, 2 and 3

Criteria for the Diploma qualifications in business, administration and finance at levels 1, 2 and 3 Criteria for the Diploma qualifications in business, administration and finance at levels 1, 2 and 3 Version 2 July 2007 QCA/07/3319 Contents Purpose... 4 Aims... 5 Diversity and inclusion... 7 Structure...

More information

EVERY LEARNER MATTERS BOLTON COLLEGE HIGHER EDUCATION LEARNING, TEACHING AND ASSESSMENT STRATEGY

EVERY LEARNER MATTERS BOLTON COLLEGE HIGHER EDUCATION LEARNING, TEACHING AND ASSESSMENT STRATEGY EVERY LEARNER MATTERS BOLTON COLLEGE HIGHER EDUCATION LEARNING, TEACHING AND ASSESSMENT STRATEGY 2013-2016 1 CONTENTS PAGE NO 1 Context 3 2 Underpinning principles 3 3 Bolton College HE learning, teaching

More information

Confident in our Future, Risk Management Policy Statement and Strategy

Confident in our Future, Risk Management Policy Statement and Strategy Confident in our Future, Risk Management Policy Statement and Strategy Risk Management Policy Statement Introduction Risk management aims to maximise opportunities and minimise exposure to ensure the residents

More information

Northern Ireland Environment Agency Corporate Social Responsibility

Northern Ireland Environment Agency Corporate Social Responsibility Northern Ireland Environment Agency Corporate Social Responsibility September 2011 Introduction This document has been prepared by the Northern Ireland Environment Agency (NIEA) in line with general NICS

More information

Travel and Tourism: Skills for Work (National 5) Course Support Notes

Travel and Tourism: Skills for Work (National 5) Course Support Notes Travel and Tourism: Skills for Work (National 5) Course Support Notes This document may be reproduced in whole or in part for educational purposes provided that no profit is derived from reproduction and

More information

TRANSPORT FOR LONDON CORPORATE PANEL

TRANSPORT FOR LONDON CORPORATE PANEL AGENDA ITEM 4 TRANSPORT FOR LONDON CORPORATE PANEL SUBJECT: EMPLOYEE ENGAGEMENT DATE: 17 NOVEMBER 2009 1 PURPOSE AND DECISION REQUIRED 1.1 The purpose of this report is to advise the Panel on TfL s approach

More information

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada).

10.3.2 Objectives of the Public Relations Services in North America (USA and Canada). THE COMPETITIVENESS AND ENTERPRISE DEVELOPMENT PROJECT (CEDP) TERMS OF REFERENCE FOR A PUBLIC RELATIONS FIRM TO REPRESENT UGANDA IN NORTH AMERICA (USA AND CANADA) 10.3.1 Project Background The Government

More information

The Trust Company Group Position Description

The Trust Company Group Position Description The Trust Company Group Position Description Position Title Reports to Business Unit Location Marketing & Communications Manager Head of Marketing (the Acting Head of Marketing in the interim) Marketing

More information

Donor and Bequest Manager

Donor and Bequest Manager Family Life Donor and Bequest Manager Position Description May 2015 Vision Capable communities, strong families, thriving children. Mission Through effective services, support and connections, enable children,

More information

Integrated Communication

Integrated Communication Integrated Communication Integrated Communication is a 15-credit mandatory module which sits within the suite of Level 4 modules. To gain the CIM Level 4 Certificate in Professional Marketing a pass in

More information

Texas State University University Library Strategic Plan 2012 2017

Texas State University University Library Strategic Plan 2012 2017 Texas State University University Library Strategic Plan 2012 2017 Mission The University Library advances the teaching and research mission of the University and supports students, faculty, and other

More information

Date Approved by EMT: Version 1, approved 1 March 2014. Date Approved by GM: Version 1, approved 1 March 2014

Date Approved by EMT: Version 1, approved 1 March 2014. Date Approved by GM: Version 1, approved 1 March 2014 Marketing Procedure Document Name: Document Reference: Marketing Procedure PR1.3 Document Version: 2 Responsible Officer: Functional Owner: QCI Owner: Chief Marketing Officer Head of Course Marketing Quality

More information

Strategic Plan 2013-19

Strategic Plan 2013-19 Strategic Plan 2013-19 2 Strategic Plan 2013-19 Foreword Our mission [is] to contribute to society through excellence in education and excellence in research. Following extensive consultation within the

More information

Job No. (Office Use) Directorate Corporate Services Department Programme Management Office Reports to (Job Title) If No state reason

Job No. (Office Use) Directorate Corporate Services Department Programme Management Office Reports to (Job Title) If No state reason ROLE PROFILE Transformation Programmes Manager Role Profile Job Title Transformation Programme Manager Job No. (Office Use) C6074 Grade (Office Use) Directorate Corporate Services Department Programme

More information

IN PARTNERSHIP WITH PLYMOUTH UNIVERSITY. Highlands. Opportunities Achievement Success. Information Technology for Business Degrees

IN PARTNERSHIP WITH PLYMOUTH UNIVERSITY. Highlands. Opportunities Achievement Success. Information Technology for Business Degrees Highlands Opportunities Achievement Success IN Information Technology for Business Degrees Introduction Plymouth University in partnership with Highlands College offers unrivalled expertise and experience

More information

POSITION DESCRIPTION. Deputy Principal. Lindisfarne Anglican Grammar School. DATE March 2015

POSITION DESCRIPTION. Deputy Principal. Lindisfarne Anglican Grammar School. DATE March 2015 POSITION DESCRIPTION TITLE: REPORTING TO: ORGANISATION Deputy Principal Principal Lindisfarne Anglican Grammar School DATE March 2015 The Deputy Principal will support the Principal in providing both strategic

More information

CoNTENTS. Our ambition 4. Our values 5. Our Institute network 6. The difference we make 8. What s driving our transformation? 10

CoNTENTS. Our ambition 4. Our values 5. Our Institute network 6. The difference we make 8. What s driving our transformation? 10 TAFE NSW STRATEGIC PLAN 2014 2016 CoNTENTS Our ambition 4 Our values 5 Our Institute network 6 The difference we make 8 What s driving our transformation? 10 Our strategic priorities 2014-2016 11 Priority

More information

Job Description. contribute to the development and successful implementation of ATM s plans.

Job Description. contribute to the development and successful implementation of ATM s plans. Job Description Position: Curriculum and Operations Manager Salary Range: 34,295 to 38599 Reporting to: Director of Operations and Performance Responsible for: Programme Leader, Advance Teaching Practitioner,

More information

DORSET & WILTSHIRE FIRE AND RESCUE AUTHORITY Performance, Risk and Business Continuity Management Policy

DORSET & WILTSHIRE FIRE AND RESCUE AUTHORITY Performance, Risk and Business Continuity Management Policy Not Protectively Marked Item 6 Appendix B DORSET & WILTSHIRE FIRE AND RESCUE AUTHORITY Management Policy The Dorset & Wiltshire Fire and Rescue Authority () is the combined fire and rescue authority for

More information

NSW SENIOR EXECUTIVE SERVICE

NSW SENIOR EXECUTIVE SERVICE NSW SENIOR EXECUTIVE SERVICE NSW DEPARTMENT OF EDUCATION AND TRAINING Position Description POSITION DETAILS Position Title: Reports to: Location: Director, Service Delivery and Support General Manager,

More information

Strategic Plan 2013 17

Strategic Plan 2013 17 Department of Education, Training and Employment Department of Education, Training and Employment Strategic Plan 2013 17 Engaging minds. Empowering futures. 1300046 Department of Education, Training and

More information

January 2016. Communications Manager: Information for Candidates

January 2016. Communications Manager: Information for Candidates January 2016 Communications Manager: Information for Candidates Thank you for expressing interest in the role of Communications Manager. We have compiled this information pack to tell you more about The

More information

strategic plan and implementation framework 2013-2018

strategic plan and implementation framework 2013-2018 strategic plan and implementation framework 2013-2018 contents Introduction 3 Strategic Plan 2013-2018 4 Strategic Priorities 4 2 Implementing the Plan 5 Measuring and Monitoring 5 Communicating and Reporting

More information

Impact and Knowledge Exchange Strategy 2013-2016 Delivering Impact from Research Excellence

Impact and Knowledge Exchange Strategy 2013-2016 Delivering Impact from Research Excellence 1. Background Impact and Knowledge Exchange Strategy 2013-2016 Delivering Impact from Research Excellence Impact is the demonstrable contribution that excellent research (basic, user-inspired and applied)

More information

Job description - Media Strategy and Planning Manager. Main purpose of job

Job description - Media Strategy and Planning Manager. Main purpose of job Job description - Media Strategy and Planning Manager Main purpose of job Design, develop and maintain a strategic, planned and proactive media approach across Alzheimer s Society, aligned to organisational

More information

NIFRS CORPORATE COMMUNICATIONS STRATEGY

NIFRS CORPORATE COMMUNICATIONS STRATEGY NIFRS CORPORATE COMMUNICATIONS STRATEGY 2015-2020 Prepared by: Corporate Communications Department CONTENTS 1. Introduction 2. Context & Background 2.1 Key Issues & Influences 3. Communication Objectives

More information

Blackburn College Teaching, Learning and Assessment Strategy. 25 August 2015

Blackburn College Teaching, Learning and Assessment Strategy. 25 August 2015 Blackburn College Teaching, Learning and Assessment Strategy 25 August 2015 1 Introduction This document provides a Teaching, Learning and Assessment Strategy covering all of the College s Further Education

More information

North Yorkshire Fire & Rescue Service

North Yorkshire Fire & Rescue Service North Yorkshire Fire & Rescue Service Communications Strategy, 2015-18 1. Introduction & context North Yorkshire Fire & Rescue Service recognises the importance of effective external and internal communication.

More information

Volunteer Managers National Occupational Standards

Volunteer Managers National Occupational Standards Volunteer Managers National Occupational Standards Contents 00 Forward 00 Section 1 Introduction 00 Who are these standards for? 00 Why should you use them? 00 How can you use them? 00 What s in a Standard?

More information

Procurement Strategy. June Procurement Strategy

Procurement Strategy. June Procurement Strategy June 2015 Procurement Strategy Contents 1. VISION 2. PURPOSE 3. PROCUREMENT OBJECTIVES 4. PROCUREMENT AIMS 5. PROCUREMENT MEASURES 6. KEY PERFORMANCE INDICATORS 7. REVIEW Page 2 of 10 1 VISION Proactive

More information

DELIVERING OUR STRATEGY

DELIVERING OUR STRATEGY www.lawsociety.org.uk DELIVERING OUR STRATEGY Our three year plan 2015 2018 >2 > Delivering our strategy Catherine Dixon Chief executive Foreword Welcome to our three year business plan which sets out

More information

CORPORATE PHILANTHROPY. Achieving integrated social purpose

CORPORATE PHILANTHROPY. Achieving integrated social purpose CORPORATE PHILANTHROPY Achieving integrated social purpose Corporate philanthropy: integrating social purpose into business Harnessing the power of capital to support what we most value is critical for

More information

DUBLIN CITY COUNCIL CORPORATE PROCUREMENT PLAN

DUBLIN CITY COUNCIL CORPORATE PROCUREMENT PLAN DUBLIN CITY COUNCIL CORPORATE PROCUREMENT PLAN 2015 2017 1 CORPORATE PROCUREMENT PLAN 2015-2017 CONTENTS 1. Introduction 3 2. Objectives 4-5 3. The Procurement Plan 6 4. Implementation 7-8 5. Procurement

More information

UNIVERSITY OF SUSSEX. 1. Advertisement Ref: 482

UNIVERSITY OF SUSSEX. 1. Advertisement Ref: 482 UNIVERSITY OF SUSSE 1. Advertisement Ref: 482 Student Recruitment Services Marketing Manager Permanent, full time Salary range: starting at 30,728 and rising to 36,661 per annum. It is normal to appoint

More information

Nottingham Trent University Course Specification

Nottingham Trent University Course Specification Nottingham Trent University Course Specification Basic Course Information 1. Awarding Institution: Nottingham Trent University 2. School/Campus: Nottingham Business School/City 3. Final Award, Course Title

More information

Employer Engagement Strategy

Employer Engagement Strategy Basingstoke College of Technology (BCoT) Worting Road Basingstoke Hampshire RG21 8TN BCoT for Business: 01256 306237 Email: business@bcot.ac.uk www.bcot.ac.uk/business Follow BCoT on and BCoTforBusiness

More information

Communication and Engagement Strategy 2014 2017. Final Version 30 th June 2014

Communication and Engagement Strategy 2014 2017. Final Version 30 th June 2014 Communication and Engagement Strategy 2014 2017 Final Version 30 th June 2014 Contents Introduction 4 Strategic Objectives and Role of Communications 6 Communications now and by 2017 7 Communications and

More information

Internationalisation Strategy

Internationalisation Strategy Internationalisation Strategy 2020 1 Contents Internationalisation Strategy 2020 Strategic Intent 3 Key Strategic Aims 3 Introduction / Summary 4 International Reputation and Profile 5 Internationalised

More information

Procurement Strategy 2013-2017 Delivering Social Value for our Community

Procurement Strategy 2013-2017 Delivering Social Value for our Community Procurement Strategy 2013-2017 Delivering Social Value for our Community Making Bath & North East Somerset an even better place to live, work and visit 1 Picture courtesy of Bath & News Media Group Our

More information

Marketing: A National Independent Schools Comparative Study

Marketing: A National Independent Schools Comparative Study Marketing: A National Independent Schools Comparative Study Executive Summary of Full Report Stephen Holmes PhD May 2009 Stephen Holmes PhD Managing Partner The Knowledge Partnership s.holmes@theknowledgepartnership.com

More information

JOB DESCRIPTION AND PERSON SPECIFICATION. Entrepreneurship & Employability Officer. Senior Entrepreneurship Development Officer

JOB DESCRIPTION AND PERSON SPECIFICATION. Entrepreneurship & Employability Officer. Senior Entrepreneurship Development Officer JOB DESCRIPTION AND PERSON SPECIFICATION POST: LOCATION: REPORTING TO: RESPONSIBLE FOR: Entrepreneurship & Employability Officer Colcot/Trowbridge Senior Entrepreneurship Development Officer Enterprise

More information

STRATEGIC OBJECTIVES 2010-11

STRATEGIC OBJECTIVES 2010-11 STRATEGIC OBJECTIVES 2010-11 OVERVIEW: The Division of Marketing & Communications is committed to assisting Texas A&M University in achieving a culture of excellence as outlined in Vision 2020 and its

More information

UNIVERSITY OF BRIGHTON HUMAN RESOURCE

UNIVERSITY OF BRIGHTON HUMAN RESOURCE UNIVERSITY OF BRIGHTON HUMAN RESOURCE STR ATEGY 2015 2020 Human Resources Strategy 2015 2020 01 INTRODUCTION In its Strategic Plan 2012 2015, the university has set out its vision, ambition and plans for

More information

fun and learning for children and young people

fun and learning for children and young people fun and learning for children and young people Strategic Plan 2014-2017 fun and learning for children and young people LAYC Strategic Plan 2014-2017 Contents Page Our LAYC 3 Our Process 4 Our Values 4

More information

National 5 Health Sector: Skills for Work Course Specification

National 5 Health Sector: Skills for Work Course Specification National 5 Health Sector: Skills for Work Course Specification Valid from August 2013 This edition: August 2013, version 2.0 This specification may be reproduced in whole or in part for educational purposes

More information

Lifelong Learning Strategy 30/11/2010

Lifelong Learning Strategy 30/11/2010 Lifelong Learning Strategy 30/11/2010 Location The main objective of the Universitat Rovira I Virgili, founded in 1991 by the Catalan Government, has been to provide the region with a knowledge structure

More information

The MBA Luxury Brand Marketing

The MBA Luxury Brand Marketing The MBA Luxury Brand Marketing The only MBA in Luxury Brand Marketing in the UK, providing an outstanding platform for career development in the global luxury sector. Luxury Brand Marketing The University

More information

Works closely with all members of the Training and Consultancy team, and the wider Operations, Fundraising and Marketing directorate.

Works closely with all members of the Training and Consultancy team, and the wider Operations, Fundraising and Marketing directorate. Job description Training Officer Main purpose of job The main purpose of this role is to co-ordinate the department s training and marketing activities provide market intelligence to the Training team

More information

Health Consumers Council - Strategic Plan 2013-2015

Health Consumers Council - Strategic Plan 2013-2015 Health Consumers Council - Strategic Plan 2013-2015 Vision: Western Australian health consumers achieve the best possible outcomes from WA s public and private health services. HCC works to support the

More information

Tool 7: Writing a Communications Plan 7.1

Tool 7: Writing a Communications Plan 7.1 7 Using this tool: 1. Bring together staff, parents or students to help you work on a School Communications Plan. 2. Discuss why you need a School Communications Plan /Action Planner (whether or not you

More information

1.4. Ensuring people and communities know and understand these issues can help build trust and confidence in the Council and improve our reputation.

1.4. Ensuring people and communities know and understand these issues can help build trust and confidence in the Council and improve our reputation. Draft Communications Strategy -2018 1. Introduction and context 1.1. In the challenging and changing environment of local government, it s really important that regular, reliable and accurate information

More information

Table of Contents. Introduction 3. Strategic Alignment 4. Principles of Good Communication 5. Benefits of Good Communication 6

Table of Contents. Introduction 3. Strategic Alignment 4. Principles of Good Communication 5. Benefits of Good Communication 6 1 Table of Contents Introduction 3 Strategic Alignment 4 Principles of Good Communication 5 Benefits of Good Communication 6 Audiences & Stakeholders 7 Key Themes 8 External Communication 9 Media 11 Reputation

More information

BCIT Advertising Policy

BCIT Advertising Policy BCIT Advertising Policy Category: Marketing and Communications Policy Number: 7003 Effective Date: 00-11-06 Related Policies: Approved By: Board Executive Responsible: Vice President, Student Services

More information

UCL CAREERS UCL CAREERS: INFORMATION FOR EMPLOYERS

UCL CAREERS UCL CAREERS: INFORMATION FOR EMPLOYERS UCL CAREERS: INFORMATION FOR EMPLOYERS Contents Build your Brand on Campus Inspire at UCL Target Talent in Academic Departments UCL CAREERS Build your Brand Online Contact Us Find your Future Talent UCL

More information

MARKETING & COMMUNICATIONS MANAGER CULTURAL SKILLS & CREATIVE ECONOMY

MARKETING & COMMUNICATIONS MANAGER CULTURAL SKILLS & CREATIVE ECONOMY . MARKETING & COMMUNICATIONS MANAGER CULTURAL SKILLS & CREATIVE ECONOMY This Marketing & Communications Manager leads on the development and delivery of marketing and communications for the Cultural Skills

More information

Comprehensive Community Relations and Communications (CRC) Plan 2009-2011

Comprehensive Community Relations and Communications (CRC) Plan 2009-2011 Comprehensive Community Relations and Communications (CRC) Plan 2009-2011 Page 1 Comprehensive CRC Plan 2008-2011 Executive Summary serves more than 11,300 students in Early Childhood through Grade 12,

More information

Appendix 10: Improving the customer experience

Appendix 10: Improving the customer experience Appendix 10: Improving the customer experience Scottish Water is committed to delivering leading customer service to all of our customers. This means we deliver the following activities: We will ensure

More information

Communications Strategy

Communications Strategy Communications Strategy 2014-2017 Classification: Internal/Stakeholder 1. Introduction Good communication is central to the perception of City Property (Glasgow) LLP and our credibility. It is at the core

More information

NES/11/111. Dorothy Wright Director HR & OD Christine McCole, Depute Director HR Tom Power, OD Business Partner (Leadership & Performance Management)

NES/11/111. Dorothy Wright Director HR & OD Christine McCole, Depute Director HR Tom Power, OD Business Partner (Leadership & Performance Management) NES Item 8d December 2011 NES/11/111 (Enclosure) NHS Education for Scotland Board Paper Summary 1. Title of Paper People & Organisational Development Strategy 2. Author(s) of Paper Dorothy Wright Director

More information

Higher Education Teaching, Learning, Assessment and Scholarship Strategy

Higher Education Teaching, Learning, Assessment and Scholarship Strategy Higher Education Teaching, Learning, Assessment and Scholarship Strategy April 2015 Version 4 1 Introduction This Higher Education Teaching, Learning, Assessment and Scholarship strategy sets out the key

More information

Northwards Housing s Communications Strategy 2014-16

Northwards Housing s Communications Strategy 2014-16 Northwards Housing s Communications Strategy 2014-16 Executive Summary 1. The purpose of this strategy is to ensure a fully integrated approach to communications; one which is aligned with Northwards business

More information

ICT. Suffolk Coastal District Council and Waveney District Council s ICT Strategy. Strategy

ICT. Suffolk Coastal District Council and Waveney District Council s ICT Strategy. Strategy ICT Suffolk Coastal District Council and Waveney District Council s Strategy 2 Introduction and Aims The aim of the ICT strategy is to provide a strategic vision and framework for the direction of East

More information

Customer Relationship Management Officer

Customer Relationship Management Officer Customer Relationship Management Officer Marketing, Communications and Student Recruitment Division Student Recruitment Office Salary Grade 6-25,504 to 29,541 per annum Open Ended Contract Ref: CSE00784

More information

JOB DESCRIPTION. POST: Director of Marketing POST NO: SMG-M01. SERVICE: Marketing DATE: June 2015

JOB DESCRIPTION. POST: Director of Marketing POST NO: SMG-M01. SERVICE: Marketing DATE: June 2015 JOB DESCRIPTION POST: Director of Marketing POST NO: SMG-M01 SERVICE: Marketing DATE: June 2015 STARTING DATE: As soon as possible SALARY RANGE: Six point scale on management range HOURS: Full time INDEFINITE/FIED

More information

HUMAN RESOURCES STRATEGY: IMPLEMENTATION PLAN. Devised: September 2004 Review: September HR Strategy Implementation Plan 1

HUMAN RESOURCES STRATEGY: IMPLEMENTATION PLAN. Devised: September 2004 Review: September HR Strategy Implementation Plan 1 HUMAN RESOURCES STRATEGY: IMPLEMENTATION PLAN Devised: September Review: September 2005 HR Strategy Implementation Plan 1 PEOPLE OBJECTIVE ACTIONS ACHIEVEMENT Create a work life balance culture within

More information