December 9, 2015 Henry Blodget, CEO & Editor-in-Chief Julie Hansen, President & COO
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1 Axel Springer Capital Markets Day December 9, 2015 Henry Blodget, CEO & Editor-in-Chief Julie Hansen, President & COO
2 SMART STORYTELLING FOR THE DIGITAL GENERATION
3 WHAT YOU NEED TO KNOW 3 A global digital news organization that delivers high-impact, smart business stories with a focus on key verticals: tech, finance, markets, geopolitical affairs, and management strategy for a new generation of leaders.
4 NO. 1 US BUSINESS SITE MM US Uniques: Desktop and Mobile Business Insider AOL Money & Finance Bloomberg Network CNBC.com Monthly Unique Visitors in millions CNNMoney.com Economist.com Financial Times Forbes.com WSJ Network Jan 14 Mar 14 May 14 Jul 14 Sept 14 Nov 14 Jan 15 Mar 15 May 15 Jul 15 Sept 15 Source: comscore Multiplatform Report, October Excluding Yahoo! Finance
5 NO. 1 IN UK ALSO MM UK Uniques: Desktop and Mobile Business Insider Bloomberg.com Economist.com Forbes.com Monthly Unique Visitors in millions 3 2 FT.com Guardian Business WSJ.com Quartz.com 1 0 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sept-15 Oct-15 Source: comscore Key Measures, UK edition, October 2015.
6 TREMENDOUS VIDEO GROWTH 6 486MM monthly views across all platforms Monthly Video Views Source: Ooyala, Facebook, YouTube, MSN, Yahoo
7 CONTENT OPTIMIZED FOR SOCIAL 7 Social Interactions (Facebook & Twitter) Thousands Business Insider The Wall Street Journal Forbes Quartz Harvard Business Review Financial Times Source: NewsWhip (June 2015); Reflects sum total of likes, comments, shares, Retweets, replies, and favorites
8 LARGEST US BUSINESS NEWS SITE 8 38MM US Uniques 1 #1 Largest US business news site 1 55% Mobile + Tablet Traffic 1 40% Sessions from social 2 Sources: 1 comscore Media Metrix (October ); 2 Google Analytics (October 2015)
9 LAUNCHED IN Created for the digital generation, Tech Insider tell stories through the lens of technology, science, and digital culture, exploring the innovations that are changing the world.
10 TECH INSIDER S AUDIENCE 10 Typical Tech/Science Publication Target: Techies Scientists Small vertical communities Tech Insider s Target: Digital generation Smart people fascinated by the world around them Consumers who care about how technology, science, and innovation are changing our world
11 11 5MM+ global uniques 1 190M+ monthly video streams* 67% Mobile/tablet 1 65% Users from social 1 1MM+ Facebook Fans Sources : 1 comscore Multiplatform (October 2015); *includes on-site and off-site streams (e.g. Facebook, YouTube, etc.)
12 REACHING MILLENNIALS 12 DIGITAL AUDIENCE COMPOSITION: P50+ P % 16% 19% 19% 20% 22% 23% 25% 26% 29% 28% 28% P % 58% 56% 51% 45% 41% Index P
13 LAUNCHING IN Amazing stories about what you actually want to know, delivered to you where you already are, when you want it, in ways that take full advantage of the digital medium.
14 14 Introduced on social September MM+ monthly video streams 1 500K+ Facebook Fans 1 Source: Ooyala, Facebook, YouTube, MSN, Yahoo
15 DISTRIBUTED PUBLISHING 15 BI content is distributed on all major social platforms including: Apple News Facebook Instant Articles Flipboard LinkedIn Instagram Tumblr
16 BI FILMS 16 Upcoming: Web Series Documentaries Shorts BI Films extends Business Insider's massively popular original short-form video content into the realm of web series, shorts, and feature-length documentaries. IKARIA: Secrets Of Long Lives Lived Well LEAGUE OF MILLIONS: Inside The Gaming Phenomenon
17 BI INTELLIGENCE 17 Research For The Digital Age Mobile Payments Digital Media E-Commerce IoT BI Intelligence is a premium research, offering subscribers business intelligence for the digital age. We provide actionable insights that enable smarter and better informed decision making.
18 BI INTELLIGENCE 18 Growing through B2B and B2C subscriptions Individual Enterprise Jan Jun Nov Apr Sep Feb Jul Dec May Oct 15
19 19 December 8-9, 2015 Time Warner Center, NYC IGNITION: Future Of Digital IGNITION brings together the brightest minds in media and technology to share what they see on the horizon. Through unscripted interviews, cutting-edge demos, and insights from industry pioneers, attendees learn about the key trends to be aware of and what they need to do to stay ahead of the digital game.
20 KEYS TO OUR SUCCESS 20 We started with a simple theory New medium New native storytelling and distribution Focused 100% on digital Didn t try to mimic print or TV Fast, informative, smart, social
21 DIGITAL JOURNALISM digital journalists in New York, San Francisco, London, remote posts Proprietary content management system, Viking Relentless innovation in formats and digital story-telling techniques Embracing social and mobile
22 FUTURE PLANS 22 Subscriptions International
23 SUBSCRIPTIONS 23 In addition to ambitious growth plans for Business Insider Intelligence, we plan to test a consumer subscription in Details are still being worked out. We believe subscriptions will be a good option for ad-blockers.
24 AD-BLOCKING 24 Ad-blocking remains steady at nuisance but not crisis level. We have not seen an increase from mobile ad-blocking apps in Safari. We are monitoring it closely and will evaluate ad recovery and other steps to thwart ad-blocking, including the Bild ad-blocking project. 20% 16% Business Insider Tech Insider UK Business Insider 12% 8% 4% 0% 18 Sep 23 Sep 28 Sep 3 Oct 8 Oct 13 Oct 18 Oct 23 Oct 28 Oct 2 Nov 7 Nov 12 Nov
25 INTERNATIONAL There are currently 9 BI editions 25 Business Insider editions: 2 O&O 7 active licenses + 1 rep agreement 3 licenses not yet launched 6 new territories in active discussions
26 OPPORTUNITIES WITHIN AXEL SPRINGER 26 Partnership with Finanzen.net: Business Insider Deutschland Market Data functionality on Business Insider US
27 OPPORTUNITIES WITHIN AXEL SPRINGER 27 Partnership with ONET to publish Business Insider Poland, launching in 2016 Exploring other territories as well
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