The Rise of Social Networking in Latin America

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "The Rise of Social Networking in Latin America"

Transcription

1 The Rise of Social Networking in Latin America How Social Media is Shaping Latin America s Digital Landscape For further information please contact: Sarah Radwanick, comscore, Inc SEPTEMBER 2011

2 Executive Summary: Social networking is central to the online experience across Latin America, reaching millions of people and providing a level of engagement that is rarely matched by any other online activity. Tapping into people s innate need to interact and communicate, social networking provides an opportunity for consumers to actively connect to one another while also creating a channel that brands can utilize to engage with consumers in a two-way relationship. This report examines the state of Latin America s dynamic social networking landscape, providing insights into trends at a global, regional and market level. The report also analyzes how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages. Several of the report s key findings are summarized below: In June 2011, million people in Latin America visited a social networking site, representing 96.0 percent of the entire online population in the region. Social networking is not only big in Latin America, it is also growing -- with the audience climbing 16 percent in the past year. Latin Americans are strongly engaged with social networking. Half of the top 10 worldwide markets by time spent on social networking sites are in Latin America with Argentina leading the region at 10 hours per month in June The Latin American social networking audience is nearly equal in its composition of males and females, but females account for a larger share of social networking time spent (53.6 percent) compared to males (46.4 percent). This trend was most significant in Brazil where females accounted for 58.7 percent of all social networking time spent. Facebook.com strongly led the social networking market in Latin America reaching more than 91 million visitors. Windows Live Profile ranked #2 with more than 35.5 million visitors in the region. Orkut held the #3 spot with 34.4 million visitors, largely driven by the site s popularity in Brazil, while Twitter.com ranked #4 with 24.3 million visitors. Five of the top 10 markets by Facebook.com reach are in Latin America. Facebook reached 90.9 percent of all online users in Chile, ranking as the most penetrated market in Latin America. In Brazil, Orkut ranked as the most-visited social networking destination, reaching 35.7 million visitors, an increase of 20 percent from June Facebook.com, which is the second largest social networking site in Brazil, witnessed strong growth increasing 192 percent to 24.5 million visitors. PAGE 2

3 Orkut visitors in Brazil are far more engaged than their Facebook counterparts. An average visitor to Orkut spent 4.3 hours on the site in June 2011, while a visitor to Facebook.com spent 1.6 hours during the month. In Mexico, video viewing on Facebook more than doubled since the beginning of 2011 to 33 million videos viewed on the site in June Venezuela is the only country in Latin America in which Twitter.com rises to the second place in the social networking ranking. One in four online users in Venezuela visited Twitter.com in June (26.5 percent reach). Recently launched Google+ reached 28 million visitors worldwide in the first 33 days of its public existence (June 29, 2011 to July 31, 2011). Brazil ranked as the sixth largest market for the site globally, contributing 793,923 visitors. Slideshare.net, the presentation sharing site, is incredibly popular among Latin American markets. Peru led all markets across the globe with 15.5 percent of its online audience visiting the site in June 2011, followed by Venezuela and Colombia, which both saw upwards of 10 percent of their online populations take to the site during the month. The social aspect of Latin America s online environment is not only apparent through the popularity of social networking, but also through other socially-based categories such as blogs, personals, group-buying and classifieds, which are also helping to shape the online experience. Social media has emerged over the past several years to redefine the way we think about the dissemination of marketing messages. In particular, Facebook has facilitated the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback. PAGE 3

4 Table of Contents Social Networking A Global Phenomenon... 5 Includes: Worldwide social networking analysis, leading brands, top markets Latin America A Closer Look at Regional Trends... 8 Includes: Social networking growth, demographic analysis, top regional brands Market Highlights Brazil Mexico Argentina Chile Venezuela Peru Colombia The Introduction of Google A Social Web Includes: Blogs, Personals, Coupons, Classifieds Social Networking On-the-Go Includes: Mobile social networking usage The Role of Social Networking in the Marketing Mix Includes: Role of Facebook in reaching consumers The Future of Social Networking in Latin America PAGE 4

5 Social Networking A Global Phenomenon Worldwide Social Networking Audience Surpasses 1 Billion People Across the globe, social networking continues to grow as new users adopt the activity as a routine part of their online experience. In June 2011, 1.1 billion people (age 15 and older accessing from a home or work location) visited a social networking site worldwide, an increase of 22 percent from June Globally, 81.4 percent of all Internet users visit social networking destinations, representing one of the top online activities worldwide. Global Social Networking Visitors (000) Source: comscore Media Metrix, Jun-2010 to Jun-2011, Worldwide Visitors Age 15+ Home/Work Location 1,500,000 1,400,000 1,300,000 1,200,000 1,100,000 1,000, , , , ,000 Total Worldwide Internet Visitors Social Networking Worldwide Visitors +10% 500,000 Jun-2010 Aug-2010 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun % Facebook Reigns as Top Global Social Network A look at the top social networking brands worldwide revealed that, perhaps unsurprisingly, Facebook.com ranked as the top social network by a wide margin. In June 2011, million people visited Facebook.com globally, an increase of 33 percent from the previous year. Meanwhile Twitter.com climbed its way to the #2 position reaching million visitors (up 56 percent), followed by Windows Live Profile at million visitors. Professional social network LinkedIn.com reached more than 84 million visitors globally to secure the #4 spot, followed by Chinese site QQ.com Microblogging with 74.8 million visitors. PAGE 5

6 Top 10 Global Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Worldwide Visitors Age Facebook.com Twitter.com Windows Live Profile LinkedIn.com QQ.com Microblogging MySpace Renren.com Vkontakte Orkut Yahoo! Pulse 144, ,467 84,356 74,821 71,526 66,073 61,035 51,754 37, Home/Work 734,240 Latin America Ranks among Most Engaged Social Networking Markets The regional analysis of visitors to the Social Networking category revealed that Asia Pacific, home to the largest online audience of the five global regions, contributed 32.5 percent of worldwide visitors to the category. Europe followed with 30.1 percent of social networkers, while North America accounted for 18.1 percent. Latin America represented 10.2 percent of all social networking visitors in June 2011, while the Middle East Africa was home to 9.1 percent of the category s audience. When looking at the share of time spent on social networks, Europe accounted for 38.1 percent of all social networking minutes, followed by North America where 21.4 percent of all social networking minutes emerged. Although Asia Pacific is home to the largest social networking population by visitors, the region accounted for just 16.5 percent of all social networking minutes, while Latin America accounted for 12.8 percent of all social networking minutes globally. PAGE 6

7 % Share of Social Networking Visitors and Minutes by Region Source: comscore Media Metrix, Jun-2011, Worldwide Visitors Age 15+ Home/Work Europe North America Asia Pacific Latin America Middle East - Africa 9.1% 11.2% 10.2% 12.8% 32.5% 18.1% 30.1% 16.5% 21.4% 38.1% Share of Visitors Share of Minutes Globally, Internet users averaged 5.4 hours on social networking sites during the month of June. A look at the top markets based on the average number of hours spent social networking revealed that half of the top 10 markets were Latin American countries, demonstrating the vast engagement visitors in these markets have with social networks. Argentina s online users averaged 10 hours on social networking sites in June to rank third overall, while Chileans averaged 8.7 hours. Colombians ranked seventh with 8.4 hours per visitor in the Social Networking category, while Venezuelans ranked eighth at 8.0 hours. Visitors in Mexico (7.1 hours) and Peru (6.6 hours) also ranked among the top tier. Brazilians exhibited relatively lower engagement than its Latin American neighbors at 4.9 hours, ranking as the #25 market overall. PAGE 7

8 Top 25 Global Markets by Average Hours per Visitor Spent on Social Networking Sites Source: comscore Media Metrix, Jun-2011, Worldwide Visitors Age 15+ Home/Work Worldwide Israel Russian Federation Argentina Turkey Chile Philippines Colombia Venezuela Canada Mexico Spain Peru United States Malaysia Italy Indonesia Puerto Rico United Kingdom Germany Portugal Norway Netherlands Sweden Poland Brazil Latin America A Closer Look at Regional Trends Latin American Social Networking Audience Grows 16.5 Percent in Past Year In June 2011, million people in Latin America visited a social networking site, representing 96.0 percent of the entire online population in the region. Social networking is not only big in Latin America, it is growing -- with the audience climbing 16 percent from the previous year. PAGE 8

9 120,000 Latin America Social Networking Visitors (000) Source: comscore Media Metrix, Jun-2010 to Jun-2011, Latin America Visitors Age 15+ Home/Work Location 115, , , ,000 95,000 90,000 85,000 Jun-2010 Aug-2010 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun-2011 Demographic Profile of Social Networking Users in Latin America Analysis of the audience composition of social networkers in Latin America revealed that males and females are almost equally likely to utilize social networking sites, with males accounting for 50.9 percent of site visitors and females representing 49.1 percent. When looking at engagement, however, females account for a larger share of minutes (53.6 percent) than males (46.4 percent). This trend was most significant in Brazil where females accounted for 58.7 percent of all time spent on social networking sites during the month of June. PAGE 9

10 Gender Profile of Social Networking Users in Latin America Source: comscore Media Metrix, Jun-2011, Latin America Visitors Age 15+ Home/Work Males Females 49.1% 53.6% 50.9% 46.4% % Composition Unique Visitors % Composition Minutes Further analysis of visitors by age segment, revealed that those age accounted for the largest share of social networking visitors at 33.1 percent, while those age accounted for 28.8 percent and visitors age represented 20.3 percent of social networkers. Visitors age clearly demonstrated the strongest engagement on social networks, accounting for nearly half (48.0 percent) of all time spent on these sites during the month. This trend was most significant in Venezuela where visitors age accounted for 3 of every 5 social networking minutes (58.2 percent). % Composition Visitors & Minutes Social Networking by Age Source: comscore Media Metrix, Jun-2011, Latin America Visitors Age 15+ Home/Work Persons: Persons: Persons: Persons: Persons: % 4.6% 8.4% 11.3% 15.4% 20.3% 28.8% 23.6% 33.1% 48.0% % Composition Unique Visitors % Composition Minutes PAGE 10

11 Latin Americans Embrace Facebook as Top Social Networking Destination Facebook.com is a strong leader in the Latin American social networking market reaching more than 91 million visitors in June, up 52 percent in the past year. The Facebook.com audience was nearly three times the size of the next largest site, Windows Live Profile, which reached 35.6 million visitors in the region. Orkut held the #3 spot with 34.4 million visitors, driven largely by the site s popularity in Brazil. Meanwhile, Twitter.com ranked as the fourth largest site with 24.3 million visitors (up 59 percent) as Latin Americans continued to embrace tweeting. Facebook.com Windows Live Profile Top 10 Social Networking Sites by Visitors (000) in Latin America Source: comscore Media Metrix, Jun-2011, Latin America Visitors Age 15+ Orkut Twitter.com Badoo.com Slideshare.net Sonico.com LinkedIn.com MySpace Fotolog.com 8,829 8,185 7,727 7,286 6,551 5,577 Home/Work 24,354 35,581 34,417 91,074 Although the largest Facebook.com markets by audience size are the United States, Germany and India, many of the most highly penetrated markets for the social networking giant are in Latin America. In fact, five of the top 10 markets for Facebook.com penetration are in the region. Facebook.com reached 90.9 percent of all online users in Chile, ranking as the third most highly penetrated market globally behind the Philippines and Turkey. Argentina, Colombia and Peru immediately followed Chile, with all markets seeing Facebook.com reach more than 89 percent of their Internet populations, while the site reached 86.9 percent of online users in Venezuela. PAGE 11

12 Top 10 Markets for Facebook.com by % Reach of Visitors Source: comscore Media Metrix, Jun-2011, Argentina Visitors Age 15+ Home/Work Location Philippines Turkey Chile Argentina Colombia Peru Israel Malaysia Venezuela Indonesia 93.5% 92.5% 90.9% 89.9% 89.5% 89.3% 88.6% 88.2% 86.9% 86.7% Market Highlights In this section we will examine the leading social networking trends across individual markets in Latin America with analysis for Brazil, Mexico, Argentina, Chile, Venezuela, Peru and Colombia. Brazil: Orkut Leads the Market, but Facebook Growing Fast Brazil is home to 43.9 million social networking visitors (June 2011), reaching 90.8 percent of the entire online population. A total of 12.5 billion minutes were spent on social networking sites in June, accounting for 18.3 percent of all online minutes during the month. A social networker averaged 4.7 hours on these sites during the month, ranking as one of the most engaging online activities. Brazil Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Brazil Visitors Age 6+ Home/Work Location 43.9 Million Total Social Networking Audience 90.8% Online Population Visiting Social Networks 12.5 Billion Total Minutes for Social Networking Category 18.3% Percent of all Online Minutes 4.7 Hours Average Time Spent per Visitor during Month Orkut Top Social Networking Site PAGE 12

13 Brazil is home to one of the most unique social networking environments in the world and one of the few market where Facebook.com does not lead the Social Networking category. This leading position has been held by Orkut, a Google-owned social networking destination that built large audiences bases both in Brazil and India. Orkut ranked as the most-visited social networking destination in June 2011 with 35.7 million visitors, an increase of 20 percent from last year. Facebook.com, which is the second largest social networking site in Brazil, witnessed exceptionally strong growth as it surged 192 percent to 24.5 million visitors in June Windows Live Profile secured the #3 spot with 14.6 million visitors, while Twitter.com reached 12 million visitors as the fourth largest social networking site. Brazil: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Brazil Visitors Age 6+ Home/Work Location Orkut Facebook.com Windows Live Profile Twitter.com LinkedIn.com Tumblr.com Formspring.me Badoo.com Yahoo! Meme Vostu.com 3,261 3,217 3,077 3,028 1,910 1,844 12,022 14,595 24,468 35,689 Although Orkut still maintains a relatively wide lead ahead of Facebook.com in Brazil, Facebook.com is quickly gaining on the market s leading brand. In the past year, Facebook.com has seen its Brazilian audience grow from just 8 million visitors to more than 24 million visitors. An analysis of cross visitation between the two sites shows that 21.1 million people visited both Orkut and Facebook.com during June This demonstrates that many consumers are adding Facebook.com to their existing social networking portfolio, but may not be ready to choose one brand over the other as their primary social network. PAGE 13

14 Brazil: Orkut and Facebook.com Visitors (000) Source: comscore Media Metrix, Jun-2011, Brazil Visitors Age 6+ Home/Work Location 40,000 Orkut Facebook.com 21.1 Million People Visited Both Orkut and Facebook.com in June 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Jun-2010 Aug-2010 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun-2011 When looking at engagement in Brazil, Orkut visitors are still far more engaged compared to Facebook visitors, highlighting Orkut s history as the social networking leader in this market. An average visitor to Orkut spent 4.3 hours on the site in June 2011, while a visitor to Facebook.com spent 1.6 hours during the month. Visitors age averaged the most time on both Orkut (5.5 hours) and Facebook.com (1.8 hours). PAGE 14

15 Brazil: Average Hours per Visitor on Orkut and Facebook.com Source: comscore Media Metrix, Jun-2011, Brazil Visitors Age 15+ Home/Work 5.5 Location Orkut Facebook.com Total Audience Age: Age: Age: Age: Age: 55+ Mexico: Online Video Plays a Role in Social Networking Mexico is home to 20.7 million social networking visitors, representing 90.8 percent of the entire online population. A total of 8.8 billion minutes were spent on social networking sites in June, accounting for 27.1 percent of all online minutes, with an average visitor spending 7.1 hours on these sites during the month. Mexico Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Mexico Visitors Age 6+ Home/Work Location 20.7 Million Total Social Networking Audience 90.8% Online Population Visiting Social Networks 8.8 Billion Total Minutes for Social Networking Category 27.1% Percent of all Online Minutes 7.1 Hours Average Time Spent per Visitor during Month Facebook Top Social Networking Site PAGE 15

16 The Social Networking category was led by Facebook.com in Mexico, which grew 62 percent in the past year to 18.5 million visitors in June Windows Live Profile ranked as the second largest site in the market with 7 million visitors, followed by Twitter.com which reached nearly 3.3 million visitors (up 37 percent). Mexico: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Mexico Visitors Age 6+ Home/Work Location Facebook.com 18,480 Windows Live Profile 7,050 Twitter.com Myspace Slideshare.net Fotolog.com Badoo.com Sonico.com Metroflog.com Deviantart.com 3,258 1,963 1,572 1,460 1,362 1,347 1, Video viewing continues to be a popular and growing activity across Mexico with four out of five online users viewing online video during June at an average of 10 hours of viewing during the month. One of the top properties for video viewing in Mexico is Facebook.com, which saw viewers watch a total of 33 million videos on the site during June 2011, more than doubling since January 2011 as visitors grew increasingly engaged with video content on the social networking site. PAGE 16

17 40,000 Mexico: Videos (000) Viewed on Facebook.com Source: comscore Video Metrix, Jun-2011, Mexico Viewers Age 6+, Home/Work Location 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Jan-2011 Feb-2011 Mar-2011 Apr-2011 May-2011 Jun-2011 Argentina: The Most Engaged Social Networking Market in Latin America An average social networking visitor in Argentina averaged 10 hours per month on social networks, making it the most engaged population of social media users in the region and the third most engaged market in the world. In June, 12.5 million people visited a social networking destination in Argentina, reaching 95.4 of the entire online market. Argentina Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Argentina Visitors Age 15+ Home/Work Location 12.5 Million Total Social Networking Audience 95.4% Online Population Visiting Social Networks 7.5 Billion Total Minutes for Social Networking Category 32.2% Percent of all Online Minutes 10.0 Hours Average Time Spent per Visitor during Month Facebook Top Social Networking Site PAGE 17

18 Facebook.com topped the list as the most-visited social network in Argentina with 11.8 million visitors in June 2011, followed by Windows Live Profile with 3 million visitors. Twitter.com ranked third with 2.4 million visitors, while Fotolog.com reached 1.6 million visitors and professional social networking site LinkedIn topped 1 million visitors during the month. Argentina: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Argentina Visitors Age 15+ Facebook.com Home/Work Location 11,758 Windows Live Profile Twitter.com Fotolog.com LinkedIn.com Sonico.com Badoo.com Slideshare.net Yahoo! Pulse Myspace 3,059 2,391 1,607 1, In Argentina, social networking accounted for the largest share of online minutes at 32.2 percent in June 2011, nearly doubling from its share from last year. The growth in share of minutes for the Social Networking category has largely come at the expense of Portals, which were the top category by total minutes last year, but have sharply declined in share in the past year, currently accounting for 24.1 percent of total time spent online. Instant Messengers also saw their share of minutes decline from 23.2 percent in June 2010 to 14.2 percent share in June As more online users continue to seek leisure content online, the Entertainment category grew to 9.0 share of total minutes, while witnessed a slight decline to 7.1 percent share. PAGE 18

19 32.2% Argentina: Top Categories by Share of Total Online Minutes Source: comscore Media Metrix, Jun-2011, Argentina Visitors Age % Home/Work Location Jun-10 Jun % 23.2% 16.5% 14.2% 7.4% 9.0% 10.4% 7.1% Social Networking Portals Instant Messengers Entertainment Chile: The Most Highly Penetrated Market in Latin America for Facebook In June 2011, 6.9 million Chileans visited a social networking site, representing 94.0 percent of the online population. Social networking accounted for 32.2 percent of time spent online during the month with visitors averaging 8.7 hours social networking in this highly engaged market. Chile Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Chile Visitors Age 15+ Home/Work Location 6.9 Million Total Social Networking Audience 94.0% Online Population Visiting Social Networks 3.6 Billion Total Minutes for Social Networking Category 32.2% Percent of all Online Minutes 8.7 Hours Average Time Spent per Visitor during Month Facebook Top Social Networking Site PAGE 19

20 The social networking markets in Chile and Argentina closely resemble one another. In Chile, Facebook.com led the category with 6.7 million visitors, up 8 percent from the previous year. The social networking giant reached 90.9 percent of all Chileans online, ranking as the most highly penetrated market in Latin America and #3 market globally for Facebook.com penetration. Windows Live Profile secured the #2 position with 1.4 million visitors, while Twitter reached nearly 1.2 million visitors to rank as the third largest social networking destination in the market. Fotolog.com s audience hit 1.1 million visitors, reaching 15.2 percent of Chileans online, the top market globally for penetration of this photoblogging site. Chile: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Chile Visitors Age 15+ Home/Work Location Facebook.com 6,676 Windows Live Profile Twitter.com Fotolog.com Bligoo.com Slideshare.net LinkedIn.com Badoo.com Myspace Mimejorfrase2.info 1,443 1,166 1, Venezuela: Twitter Usage Continues to Soar Venezuela is home to one of the most highly penetrated social networking markets in the region with 96.0 percent (3.1 million people) visiting social networks in June Social networking accounted for 34.7 percent of all online minutes in Venezuela with visitors averaging 8 hours on these sites during the month. PAGE 20

21 Venezuela Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Venezuela Visitors Age 15+ Home/Work Location 3.1 Million Total Social Networking Audience 96.0% Online Population Visiting Social Networks 1.5 Billion Total Minutes for Social Networking Category 34.7% Percent of all Online Minutes 8.0 Hours Average Time Spent per Visitor during Month Facebook Top Social Networking Site Facebook led the Venezuelan social networking market with 2.8 million visitors, growing 38 percent from the previous year. Twitter.com ranked as the second largest social networking site in the country, reaching 851,000 visitors. Venezuela is the only country in Latin America in which Twitter.com rises to the second place in the social networking ranking. Windows Live Profile ranked third with 720,000 unique visitors, followed by Badoo.com (389,000) and Slideshare.net (383,000). Venezuela: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Venezuela Visitors Age 15+ Home/Work Location Facebook.com 2,792 Twitter.com Windows Live Profile Badoo.com Slideshare.net Sonico.com Fotolog.com Scribd.com Bligoo.com Myspace PAGE 21

22 One in four online users in Venezuela visited Twitter.com in June (26.5 percent reach), as Venezuelans exhibited a strong propensity to engage on the site. Venezuela ranked as the third most highly penetrated Twitter market worldwide behind the Netherlands and Brazil. Venezuela is home to a relatively young online audience (more than 70 percent of the online population is under age 35) and Twitter.com visitors resemble these age characteristics. Those age accounted for nearly half (47.9 percent) of visitors to Twitter.com in June 2011, while persons age accounted for 25.7 percent of visitors. Venezuela: Twitter Demographic Percent Composition by Unique Visitors Source: comscore Media Metrix, Jun-2011, Venezuela Visitors Age 15+ Home/Work Location 12.4% 6.7% 7.3% 25.7% 47.9% Persons: Persons: Persons: Persons: Persons: 55+ Peru: The Importance of Sharing Peru s social networking audience reached 4.0 million in June, or 96.0 percent of the online population. Nearly one in four online minutes was spent in the Social Networking category, representing 1.5 billion minutes in total. PAGE 22

23 Peru Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Peru Visitors Age 15+ Home/Work Location 4.0 Million Total Social Networking Audience 96.0% Online Population Visiting Social Networks 1.5 Billion Total Minutes for Social Networking Category 22.3% Percent of all Online Minutes 6.6 Hours Average Time Spent per Visitor during Month Facebook Top Social Networking Site Facebook.com led the Peruvian market with 3.7 million visitors, followed by Windows Live Profile with 1.5 million visitors and Sonico.com with 807,000 visitors. Sonico reached nearly 20 percent of the online population in Peru, ranking as the top global market for the social networking brand in terms of penetration. Peru: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Peru Visitors Age 15+ Home/Work Location Facebook.com 3,690 Windows Live Profile 1,517 Sonico.com Slideshare.net Twitter.com Badoo.com Scribd.com LinkedIn.com Bligoo.com Fotolog.com PAGE 23

24 Slideshare.net, the presentation sharing site, is incredibly popular among Latin American markets. Of the 10 most penetrated markets for Slideshare.net by percent reach of unique visitors, seven of the markets are in the Latin American region. Peru led all markets across the globe with 15.5 percent of its online audience visiting the site in June 2011, followed by Venezuela and Colombia, which both saw upwards of 10 percent of their online populations visit the site during the month. 15.5% Top 10 Markets for Slideshare.net by % Reach of Visitors Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location 11.9% 10.3% 8.7% 7.4% 6.4% 5.3% 4.4% 4.1% 2.6% Colombia: One-Third of Online Time Spent on Social Networks In June, Colombia s social networking audience reached 12.7 million visitors (96.0 percent) with users averaging 8.4 hours on these sites during the month. Social networking ranked as the top content category by share of minutes in Colombia with 32.1 percent of web time spent on social networking sites. PAGE 24

25 Colombia Social Networking Snapshot Source: comscore Media Metrix, Jun-2011, Colombia Visitors Age 15+ Home/Work Location 12.7 Million Total Social Networking Audience 96.0% Online Population Visiting Social Networks 6.4 Billion Total Minutes for Social Networking Category 32.1% Percent of all Online Minutes 8.4 Hours Average Time Spent per Visitor during Month Facebook Top Social Networking Site In June, 11.8 million Colombians visited Facebook.com, growing 26 percent from the previous year. Windows Live Profile followed as the second largest social network with 4.4 million visitors, while Twitter.com ranked third with 2.3 million visitors, more than doubling in the past year as more Colombians embraced interacting in 140 characters or less. Colombia: Top 10 Social Networking Sites by Visitors (000) Source: comscore Media Metrix, Jun-2011, Colombia Visitors Age 15+ Home/Work Location Facebook.com Windows Live Profile Twitter.com Slideshare.net Badoo.com Sonico.com Fotolog.com Myspace LinkedIn.com Scribd.com ,361 1,227 1,206 2,274 4,383 11,798 PAGE 25

26 Google+ Makes a Splash Worldwide Analysis of the social networking market would not be complete without a look at the latest edition to the global social networking stage: Google+. Google s recently launched social networking site has been met with positive reception across many global markets. In the first 33 days of its public existence (June 29, 2011 to July 31, 2011) nearly 28 million people worldwide visited Google+, an impressive number for its first month on the market. The U.S. led all markets for visitors to Google+ with 7.8 million visitors, followed by India with 3.8 million visitors and the UK with more than 1.1 million visitors. Brazil ranked as the sixth largest market for the site, contributing 793,923 visitors. Looking across Latin America, Mexico saw the largest audience for Google+ behind Brazil with 308,369 visitors, followed by Argentina (213,362 visitors) and Chile (201,572 visitors). Audience adoption of Google+ will be an important trend to watch for the remainder of the year and into 2012, as the site attempts to break into the well-established social networking market. Top 10 Markets for Google+ by Visitors Source: comscore, Worldwide Home and Work Computers, June 29, July 31, 2011 Google+ Visitors in Latin America Source: comscore, Worldwide Home and Work Computers June 29, July 31, 2011 United States India United Kingdom 3,804,824 1,168,264 7,840,395 Brazil Mexico 308, ,923 Canada 1,159,950 Argentina 213,362 Germany Brazil France 980, , ,587 Chile Colombia 201, ,912 Taiwan Spain Turkey 632, , ,552 Peru Venezuela 93,550 37,825 PAGE 26

27 A Social Web The social aspect of Latin America s online environment is not only apparent through the popularity of social networking, but also through other socially-based categories such as blogs, personals, groupbuying and classifieds, which are also helping to shape the online experience. 3 of 4 Latin American Online Users Visit Blogs Blogs, which are the closest relative of social networking in terms of their conversational nature, are readily embraced in Latin America. In June 2011, nearly 75 percent of the regional audience accessed the Blogs category, averaging 22.7 minutes during the month. By far, Brazil was the most prolific market for Blogs with 85.2 percent of its audience visiting the category for an average of 32.5 minutes per visitor in June. Blogs: % Reach of Online Population Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location 74.6% 85.2% 77.3% 73.3% 72.3% 68.8% 68.1% 66.9% Blogs: Average Minutes per Visitor Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location Latin America Brazil Argentina Peru Chile Mexico Venezuela Colombia Colombians Lead Region in Online Dating Seeking a connection on a more romantic level, 8.5 percent of Latin Americans online turned to Personals sites during June Colombians demonstrated the greatest adoption of Personals sites with 10.4 percent of the country s online population visiting the category during the month, spending an average of 48.1 minutes. PAGE 27

28 Personals: % Reach of Online Population Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location Personals: Average Minutes per Visitor Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location Latin America % 10.4% 9.6% 9.4% 8.7% 8.2% 7.7% 5.6% Colombia Chile Venezuela Peru 31.3 Mexico Argentina Brazil Brazilians Most Likely To Access Coupon Sites Coupon sites, specifically group-buying/daily deal sites, have started to take off across Latin America adding a social angle to online shopping and deal-hunting. In June, 14.2 percent of regional visitors accessed the Coupon category, with Groupon leading the region with 4.7 million visitors. Brazil far surpassed all markets in the region with one-fourth of its audience turning to coupon sites during the month. Although Groupon leads as the top coupon destination in Brazil by visitors, the strong category usage in the market is fueled by a large number of local deal sites such as Clickon.com.br, Apontaofertas.com.br and Peixeurbano.com.br to name a few, which are providing multiple options for the deal savvy consumer. PAGE 28

29 Coupons: % Reach of Online Population Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location Coupons: Average Minutes per Visitor Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location 26.1% Latin America Venezuela % 14.5% 12.1% Brazil Colombia % 6.6% 5.3% 1.7% Peru Argentina Mexico Chile 3.6 Chileans Connect via Classifieds In June, 27.7 percent of the region s online population connected via Classifieds sites at an average of 11.7 minutes per visitor during the month. OLX, Inc. led the category with nearly 19 million visitors. Chileans displayed the strongest interest in Classifieds with nearly 35 percent of country s online audience visiting these sites during the month, at an average of 18.6 minutes per visitor. Classifieds: % Reach of Online Population Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location 27.7% 34.9% 33.7% 32.4% 29.4% 29.2% 26.2% 25.7% Classifieds: Average Minutes per Visitor Source: comscore Media Metrix, Jun-2011, Visitors Age 15+ Home/Work Location Latin America Chile Mexico Peru Argentina Colombia Brazil Venezuela PAGE 29

30 Social Networking On-The-Go Mobile Users Adopt Social Networking on their Handheld Devices With the growth in smartphone adoption, mobile social networking has seen substantial growth in the past year as consumers stay socially connected while on-the-go. While comscore does not currently measure mobile usage in Latin America through its MobiLens product, analysis of relevant behaviors in the U.S. and Europe are likely to reflect the broader global trends in mobile social networking adoption. In the U.S., three of every five smartphone owners accessed social networking or blog destinations on their mobile for the three-month average period ending June 2011, ranking as one of the most popular mobile activities. The number of smartphone users accessing social networking or blog destinations on their mobile (both browser and app) has grown 72 percent in the past year to reach an audience of 47.8 million visitors. Those users accessing social network or blogs almost daily meanwhile nearly doubled, growing 90 percent to 28.1 million smartphone users. U.S. Smartphone Users (000) that Accessed Social Networking/Blog Source: comscore MobiLens, 3 mon. avg. ending Jun-2010 to Jun-2011, Smartphone Audiece Age 13+ U.S. 60,000 50,000 40,000 Almost Every Day Ever in Month +72% 30,000 20, % 10,000 0 Jun-2010 Aug-2010 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun-2011 In Europe, which includes the UK, France, Germany, Italy and Spain for this analysis, mobile social networking usage displayed similar trends to the U.S. with 2 of every 5 smartphone owners accessing these sites during the month. More than 35.7 million smartphone owners in Europe accessed social networking or blog destinations on their mobile, an increase of 80 percent from the previous year. Daily usage surged as well with 17.9 million smartphone users accessing social sites on their device almost daily in Europe, climbing 94 percent. PAGE 30

31 40,000 35,000 30,000 25,000 Europe Smartphone Users (000) that Accessed Social Networking/Blog Source: comscore MobiLens, 3 mon. avg. ending Jun-2010 to Jun-2011, Smartphone Audiece Age 13+ Europe Almost Every Day Ever in Month +80% 20,000 15, % 10,000 5,000 0 Jun-2010 Aug-2010 Oct-2010 Dec-2010 Feb-2011 Apr-2011 Jun-2011 Facebook and Twitter are among the largest social networking sites globally and both brands have developed a growing mobile audience as well. Half of U.S. smartphone owners and 31.7 percent of European smartphone owners accessed Facebook on their device in June 2011, demonstrating the brand s wide reach across digital platforms. Meanwhile, Twitter reached 12.5 percent of the smartphone audience in the U.S. and 7.4 percent of the European smartphone audience % Reach of Facebook and Twitter Among Smartphone Audiences Source: comscore MobiLens, 3 mon. avg. ending Jun-2011, Smartphone Audience Age 13+ U.S. and Europe 50.9% Facebook Twitter 31.7% 12.5% 7.4% U.S. Europe PAGE 31

32 The Role of Social Networking in the Marketing Mix Facebook Offers Global Marketing Channel for Brands Social media has emerged over the past several years to redefine the digital media landscape and, in the process, has changed the way we think about the dissemination of marketing messages. In particular, Facebook has facilitated two unique consumer experiences of interest to brand marketers. First, the ability for consumers to identify brands of interest and connect with them has enabled sharing between brands and consumers in new ways: brands and their consumers can now create two-way relationships and share content, news, and feedback. Social media has also facilitated innovative ways of sharing information about brands between friends. comscore recently released the study The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing, which provides an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study utilizes comscore Social Essentials, a breakthrough social measurement service that helps marketers quantify the value of social media in their marketing mix. In the U.S., the largest portion of users time spent within Facebook is on the individual s homepage which features the Newsfeed. In May 2011, 27 percent of engagement on Facebook.com occurred on the homepage and Newsfeed, followed by profile viewing (21 percent), photo viewing (17 percent) and usage of apps and tools (10 percent). Share of Time Spent on Facebook.com by Content Section Source: comscore Mediabuilder, U.S., May % 25% 27% Homepage/Newsfeed Profiles Photos Apps & Tools All Other 17% 21% PAGE 32

33 Understanding the importance of the Newsfeed to the Facebook user experience helps illustrate how and where users are likely to see and digest information on the site. This implication is especially important for brands with a presence on Facebook, since the Newsfeed offers the greatest opportunity to reach and engage with current and potential customers. Facebook users demonstrate their affinity for brands through use of the like button. By liking a brand (also known as becoming a Fan ) followers can affirmatively express their interest in a particular brand for reasons that may include self-expression, communicating positive associations of that brand to others, staying in communication with that brand, or receiving deals and promotions. The chart below clearly illustrates how brands may be reaching Fans across the world with brand impressions on Facebook. Of the three brands analyzed, Starbucks had the most diverse base of exposed Fans across all five global regions, with Latin America accounting for 13.3 percent of the total. Southwest has a more concentrated Fan base, which is understandable as it is a U.S. airline. Bing a global brand enjoys a fairly diverse Fan base, though to a lesser extent than Starbucks. Starbucks, which boasts 5,500 coffee houses in more than 50 countries, is clearly capitalizing on Facebook as a global marketing channel. In May, Starbucks social media brand impressions reached more than 53 million people worldwide. Starbucks, Southwest & Bing: Percentage of Exposed Fans by Worldwide Region Source: comscore Social Essentials, U.S., May % 20% 40% 60% 80% 100% Starbucks Southwest North America Europe Latin America Asia Pacific Middle East - Africa Bing PAGE 33

34 The Future of Social Networking in Latin America Without a doubt, social networking is a key online activity across Latin America, demonstrated by its wide reach among online populations and its highly engaging nature. Consumer usage of social networking to interact with people and content across the web shows no signs of slowing any time in the near future and continues to weave itself more tightly into the fabric of the web. For brands, social media provides a channel where they can actively engage with current and potential customers. Yet integrating social media into a brand s marketing strategy is not a one-size-fits-all solution and requires businesses to evaluate if social media is the ideal channel to reach their audience and achieve its marketing objectives, and if so, which social media channels are most valuable to their strategy. For many brands, social media affords an unprecedented opportunity to develop a two-way relationship with customers that can be a key source in building brand awareness, loyalty and even sales. Only time will tell how the social networking landscape will develop in Latin America as new players enter the market and established brands seek to maintain audiences with new tools and features. It can safely be assumed though that social networking will remain an integral part of the digital environment for the foreseeable future as people continue to seek social connections on the web. Data Notes and Sources This report uses data from several comscore services including comscore Media Metrix, comscore Video Metrix, comscore MobiLens, and comscore Social Essentials. The majority of data used in this report is sourced from comscore Media Metrix for the data period June Unless otherwise noted, all data pertains to Internet users age 15 and older, accessing the Internet on a PC or laptop from a Home or Work location.data sourced from other comscore products are clearly noted in the relevant charts. comscore accurately measures worldwide consumer behavior through its proprietary panel design, patented data capture technology, online data retrieval network and Unified Digital Measurement methodology. For more information on comscore s methodology, please visit: PAGE 34

35 About comscore, Inc. comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. comscore helps its clients better understand, leverage and profit from the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. comscore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup and Certifica, are used by more than 1,800 clients around the world, including global leaders such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin and Yahoo!. For more information, please visit FOR MORE INFORMATION, PLEASE CONTACT: Sarah Radwanick comscore, Inc PAGE 35

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions

Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions The State of Social Media Online Marketing Institute London, Feb 2012 Mike Shaw Director, Marketing Solutions comscore s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360 View of

More information

Low-Cost Airlines: The Changing Demographics of Travel

Low-Cost Airlines: The Changing Demographics of Travel Measuring the digital world. TM Low-Cost Airlines: The Changing Demographics of Global Trends with a Focus on Asia Pacific April 2011 FOR FURTHER INFORMATION, PLEASE CONTACT: Joe Nguyen comscore, Inc.

More information

Futuro Digital LATAM 2014

Futuro Digital LATAM 2014 Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com

More information

2014 Brazil Digital Future in Focus

2014 Brazil Digital Future in Focus 2014 Brazil Digital Future in Focus The 2013 Digital Year in Review & What It Means for the Year Ahead Alex Banks, VP Latin America & Director Brazil May, 2014 www.facebook.com/comscoreinc @comscorelatam

More information

UK Digital Market Overview March 2015 Data

UK Digital Market Overview March 2015 Data UK Digital Market Overview March 2015 Data Your monthly snapshot of digital audience trends If you have any questions, please contact: Taanya Manglik, comscore worldpress@comscore.com Scott Fleming, UKOM

More information

Living With The Internet. A Latin American Study On What s Driving Web Behavior

Living With The Internet. A Latin American Study On What s Driving Web Behavior Living With The Internet A Latin American Study On What s Driving Web Behavior Agenda Project Objective & Methodology Executive Summary Evolution of the Internet Latin America Online Behavior Latin America

More information

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012

A Nielsen Report Global Trust in Advertising and Brand Messages. April 2012 A Nielsen Report Global Trust in Advertising and Brand Messages April 2012 CONSUMER TRUST IN EARNED ADVERTISING GROWS IN IMPORTANCE Earned media sources remain most credible Trust in traditional paid advertising

More information

How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits

How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits OCTOBER 2011 For further information please contact: Sarah Radwanick or Carmela Aquino,

More information

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry July 2014 FOR FURTHER INFORMATION, PLEASE CONTACT: John Mangano comscore, Inc. +1 (703) 438-2358 jmangano@comscore.com

More information

The comscore 2010 Mobile Year in Review FEBRUARY 2011

The comscore 2010 Mobile Year in Review FEBRUARY 2011 PAGE 1 The comscore 2010 Mobile Year in Review 2010 represented a year of dynamic growth in mobile driven by acceleration in mobile media consumption across markets. As mobile continues to play a more

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

Surviving the Upfronts in a Cross-Media World: An Actionable Guide for Success

Surviving the Upfronts in a Cross-Media World: An Actionable Guide for Success Surviving the Upfronts in a Cross-Media World: An Actionable Guide for Success JUDY BAHARY SVP, Marketing Solutions STEPHANIE FLOSI Sr. Marketing Communications Analyst Introduction CALLING ALL ADVERTISERS,

More information

The State of the Internet

The State of the Internet The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.

More information

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

The comscore 2010 U.S. Digital Year in Review FEBRUARY 2011

The comscore 2010 U.S. Digital Year in Review FEBRUARY 2011 PAGE 1 The 2010 U.S. Digital Year in Review 2010 represented yet another exciting year in the evolution of the U.S. digital media industry. It was a year that saw renewed optimism, continued innovation,

More information

The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham

The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham The Role of Social Media in Building Brands: Sizzle, Steak or the Whole Meal? Linda Abraham April 20, 2011 Who is comscore? Global Leader in Measuring the Digital World NASDAQ Clients SCOR Employees 1,000+

More information

IT S A SOCIAL WORLD. Top 10 Need-to-Knows About Social Networking and Where It s Headed

IT S A SOCIAL WORLD. Top 10 Need-to-Knows About Social Networking and Where It s Headed IT S A SOCIAL WORLD Top 1 Need-to-Knows About Social and Where It s Headed Introduction With the widespread adoption of the Internet around the world came the rise of social networking as a global phenomenon.

More information

The 2009 U.S. Digital Year in Review

The 2009 U.S. Digital Year in Review The 2009 U.S. Digital Year in Review A Recap of the Year in Digital Marketing February 2010 FOR FURTHER INFORMATION, PLEASE CONTACT: Sarah Radwanick comscore, Inc. 312-775-6538 press@comscore.com 2010

More information

The Domain Name Industry Brief Volume 5 Issue 5 September 2008

The Domain Name Industry Brief Volume 5 Issue 5 September 2008 The Domain Name Industry Brief Volume 5 Issue 5 September 2008 Regional Report: Latin America As the global registry operator for.com and.net, VeriSign reviews the state of the domain name industry through

More information

How Online Advertising Works: Whither the Click in Europe? A U.K. & European Perspective on the Latent Impact of Display Advertising

How Online Advertising Works: Whither the Click in Europe? A U.K. & European Perspective on the Latent Impact of Display Advertising How Online Advertising Works: Whither the Click in Europe? A U.K. & European Perspective on the Latent Impact of Display Advertising FEBRUARY 2010 Gian M. Fulgoni Executive Chairman comscore, Inc. Marie

More information

Comparison of Facebook with its Competitors. Candan Suda & Ilay Tacyildiz

Comparison of Facebook with its Competitors. Candan Suda & Ilay Tacyildiz Comparison of Facebook with its Competitors Candan Suda & Ilay Tacyildiz December 13, 2009 C. Suda & I. Tacyildiz1 Lots of people are writing about Facebook and the lastest numbers show that Facebook is

More information

State of Online Advertising in Brazil

State of Online Advertising in Brazil EDITED FOR CIRCULATION State of Online Advertising in Brazil A look in to Ad Metrix & campaign validation Alexander Banks May 2012 Managing Director, Brazil comscore is a Global Leader in Measuring the

More information

A study of the online customer experience

A study of the online customer experience A study of the online customer experience Contents Welcome to the UPS Pulse of the Online Shopper Study... 3 Definitions... 3 Methodology... 4 Internet Population Overview... 5 Key Findings... 6 The State

More information

A March 2016 The Economic Pulse

A March 2016 The Economic Pulse Global @dvisor The Economic Pulse of the World Citizens in 25 Countries Assess the Current State of their Country s Economy for a Total Global Perspective The Economic Pulse These are the findings of the

More information

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019

WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 WORLDWIDE RETAIL ECOMMERCE SALES: EMARKETER S UPDATED ESTIMATES AND FORECAST THROUGH 2019 Worldwide retail sales including in-store and internet purchases will surpass $22 trillion in 2015, up 5.6% from

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES

More information

WORLD. Geographic Trend Report for GMAT Examinees

WORLD. Geographic Trend Report for GMAT Examinees 2011 WORLD Geographic Trend Report for GMAT Examinees WORLD Geographic Trend Report for GMAT Examinees The World Geographic Trend Report for GMAT Examinees identifies mobility trends among GMAT examinees

More information

Consumer Views of Live Help Online 2012: A Global Perspective

Consumer Views of Live Help Online 2012: A Global Perspective RETAIL Consumer Views of Live Help Online 2012: A Global Perspective A consumer research study commissioned by Oracle March 2012 e Retail Talk SurVey BACkGrOund RETAIL In the fall of 2011, Oracle Retail

More information

Digital vs Traditional Media Consumption

Digital vs Traditional Media Consumption Digital vs Traditional Media Consumption Summary Comparing time spent on traditional and digital media at a global level as well as analyzing behaviors between countries and across the age groups GWI Q3

More information

Insights from Opera The world s leading mobile ad platform

Insights from Opera The world s leading mobile ad platform The State of Mobile Advertising Q3 2012 Insights from Opera The world s leading mobile ad platform 10,000 + 40 BILLION + sites & applications ad impressions per month Publishers include $400 MILLION +

More information

The Power of Like 2 How Social Marketing Works

The Power of Like 2 How Social Marketing Works The Power of Like 2 How Social Marketing Works ANDREW LIPSMAN VP, Marketing, comscore GRAHAM MUDD Head of Measurement Partnerships, Facebook Carmela Aquino Senior Marketing Manager, comscore Patrick Kemp

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

2014 Local Business Search Study

2014 Local Business Search Study 2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop

More information

A June 2015 The Economic Pulse

A June 2015 The Economic Pulse Global @dvisor The Economic Pulse of the World Citizens in 24 Countries Assess the Current State of their Country s Economy for a Total Global Perspective The Economic Pulse These are the findings of the

More information

The Evolution of Online Travel. Angelo Rossini Euromonitor International

The Evolution of Online Travel. Angelo Rossini Euromonitor International The Evolution of Online Travel Angelo Rossini Euromonitor International THE ONLINE TRAVEL REVOLUTION THE INTERNET BECOMES MOBILE GEOSOCIAL NETWORKS AND SOLOMO TOWARDS A NEW BUSINESS MODEL EMERGING TRENDS

More information

GWI Commerce Summary Q2 2014

GWI Commerce Summary Q2 2014 GWI Commerce Summary Q2 2014 GlobalWebIndex s quarterly report on the latest trends in e-, m- and t-commerce 1 Introduction GWI Commerce is where GlobalWebIndex presents the very latest figures for online

More information

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1

The U.S. Mobile App Report. The U.S. Mobile App. Report PAGE 1 The U.S. Mobile App Report The U.S. Mobile App Report PAGE 1 Introduction It wasn t too long ago when the desktop computer was the dominant online platform and the central hub for all the consumer s digital

More information

Global Online Gaming Market 2015

Global Online Gaming Market 2015 Brochure More information from http://www.researchandmarkets.com/reports/3187015/ Global Online Gaming Market 2015 Description: Digital gaming revenues already account for a double-digit share of the gaming

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

The Asian media landscape is turning digital

The Asian media landscape is turning digital The Asian media landscape is turning digital How can marketers maximise their opportunities? Copyright 2012 The Nielsen Company. i The Asian media landscape is turning digital. How can marketers maximise

More information

Consumer Credit Worldwide at year end 2012

Consumer Credit Worldwide at year end 2012 Consumer Credit Worldwide at year end 2012 Introduction For the fifth consecutive year, Crédit Agricole Consumer Finance has published the Consumer Credit Overview, its yearly report on the international

More information

Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building

Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building Taking Social Media Beyond The Buzz: Measuring The Effectiveness Of Social Media Brand Building Taking Social Media Beyond the Buzz: Measuring the Effectiveness of Social Media for Brand Building Background

More information

Accenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings

Accenture 2013 Global Consumer Pulse Survey. Global & U.S. Key Findings Accenture Global Consumer Pulse Survey Global & U.S. Key Findings Contents Executive Summary Overview of the Switching Economy Key Findings Methodology and Survey Sample Copyright Accenture All rights

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015

Marketing the U.S. to the World. Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Marketing the U.S. to the World Karyn Gruenberg, VP Global Marketing and Partner Programs August 27, 2015 Industry Defining Moments March 2010 Signing the Travel Promotion Act into Law January 2012 National

More information

How are your business programs adapting admissions content to meet today s mobile demands?

How are your business programs adapting admissions content to meet today s mobile demands? How are your business programs adapting admissions content to meet today s mobile demands? Surveying the Mobile Habits of MBA Applicants Introduction: Mobile Is Even More Important Than You Think Although

More information

GLOBAL DATA CENTER INVESTMENT 2013

GLOBAL DATA CENTER INVESTMENT 2013 2013 CENSUS REPORT: Global Data Center Investment 2013 GLOBAL DATA CENTER INVESTMENT 2013 2013 - Healthy Growth in Data Center Investment Globally Globally, the data center industry has continued to maintain

More information

FACTS & FIGURES AUGUST 2013

FACTS & FIGURES AUGUST 2013 AUGUST 2013 WHAT THE MARKET SAYS ABOUT AUGMENTED REALITY 1. INTRODUCTION At Layar we measure everything that we do and our customers can measure everything that they do. We use these insights to continuously

More information

Global payments trends: Challenges amid rebounding revenues

Global payments trends: Challenges amid rebounding revenues 34 McKinsey on Payments September 2013 Global payments trends: Challenges amid rebounding revenues Global payments revenue rebounded to $1.34 trillion in 2011, a steep increase from 2009 s $1.1 trillion.

More information

Welcome to the UPS Pulse of the Online Shopper Study... 3. Methodology... 3. Internet Population Overview... 4. Key Findings... 4

Welcome to the UPS Pulse of the Online Shopper Study... 3. Methodology... 3. Internet Population Overview... 4. Key Findings... 4 Contents Welcome to the UPS Pulse of the Online Shopper Study... 3 Methodology... 3 Internet Population Overview... 4 Key Findings... 4 The State of Online Shopping Satisfaction... 6 Satisfaction with

More information

July 2012 Decoding Global Investment Attitudes

July 2012 Decoding Global Investment Attitudes July 2012 Decoding Global Investment Attitudes Investment decisions and matters of personal wealth vary by gender, age and geographic region Globally, men are 36% more active than women with investments

More information

AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013

AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 SIGNIFICANT ENHANCEMENTS TO NIELSEN ONLINE RATINGS HYBRID DATA Summary: May data represents a trend break versus prior months across all metrics for Online Ratings

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS.

DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS. we are social DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS SIMON KEMP WE ARE SOCIAL MARCH 2015 @wearesocialsg 1 @wearesocialsg

More information

THE SOCIAL MEDIA REPORT STATE OF THE MEDIA:

THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT STATE OF THE MEDIA: 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social media networks

More information

AdMob Mobile Metrics Report

AdMob Mobile Metrics Report AdMob Mobile Metrics Report AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

The State of Mobile Advertising Q2 2012

The State of Mobile Advertising Q2 2012 Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery

More information

Global Animation Industry: Strategies Trends & Opportunities

Global Animation Industry: Strategies Trends & Opportunities Global Animation Industry: Strategies Trends & Opportunities Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com Global Animation Industry: Strategies Trends & Opportunities Date:

More information

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015

GLOBAL MOBILE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE

More information

Sybase Solutions for Healthcare Adapting to an Evolving Business and Regulatory Environment

Sybase Solutions for Healthcare Adapting to an Evolving Business and Regulatory Environment Sybase Solutions for Healthcare Adapting to an Evolving Business and Regulatory Environment OVERVIEW Sybase Solutions for Healthcare Adapting to an Evolving Business and Regulatory Environment Rising medical

More information

JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique

JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique JupiterResearch: Un cabinet d études International spécialisé sur l économie numérique Fondé en 1986 à New York Spécialisé sur Telecoms / Media / Internet Siège social européen à Londres mais des équipes

More information

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising Overview Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia

More information

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc. The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful

More information

Online Auto Insurance

Online Auto Insurance Online Auto Insurance Presented to IIABA ACT Susan Engleson, Senior Director September 27, 2013 comscore is a leading internet technology company that provides Analytics for a Digital World NASDAQ SCOR

More information

CBMove.com emarketing Advantage

CBMove.com emarketing Advantage C O L D W E L L B A N K E R CBMove.com emarketing Advantage Trusted Agents with the Right Tools for Smarter Decisions CBMove.com C O L D W E L L B A N K E R emarketing Advantage TABLE OF CONTENTS Real

More information

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom

Executive Summary. The annual global Digital Influence Index takes a look not. only at what consumers are doing online but also whom 2 Executive Summary The annual global Digital Influence Index takes a look not only at what consumers are doing online but also whom they re interacting with, the transactions they re completing, the technologies

More information

Mobile Advertising Around the Globe: 2015 Annual Report

Mobile Advertising Around the Globe: 2015 Annual Report BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW SEPTEMBER 2013

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW SEPTEMBER 2013 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW STATE OF THE ONLINE LANDSCAPE Welcome to the September 2013 edition of Nielsen s Online Landscape Review. This month we cover enhancements to web traffic reporting

More information

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK ABSTRACT» Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends,

More information

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015

Connected Life 2016. New Zealand report for TVNZ. Connected Life 2016. TNS November 2015 New Zealand report for TVNZ 2016 1 Introduction to Connected Life Connected Life provides the world s most comprehensive view of the connected consumer, enabling the development of connection strategies

More information

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015

GLOBAL ONLINE PAYMENT METHODS: FIRST HALF 2015 PUBLICATION DATE: JULY 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-9 TABLE OF CONTENTS I PAGE 10 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 11 METHODOLOGY I PAGE 12 RELATED REPORTS I PAGE

More information

Internet, Smartphone & Social Media Usage Statistics

Internet, Smartphone & Social Media Usage Statistics Internet, Smartphone & Social Media Usage Statistics Presented by: RapidValue Solutions Date: 1 st December 2014 RapidValue Solutions Internet Demographics RapidValue Solutions 2 Number of Internet Users

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

COVERAGE OF A DIGITAL WORLD 2014

COVERAGE OF A DIGITAL WORLD 2014 COVERAGE OF A DIGITAL WORLD 2014 emarketer data and insights address how consumers spend time and money and what marketers are doing to reach them in today s digital world. We group our research into eight

More information

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE

EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE EUROPE ERICSSON MOBILITY REPORT APPENDIX JUNE 2015 MARKET OVERVIEW Key figures: Europe 2014 2020 CAGR 2014 2020 Mobile subscriptions (million) 1,125 1,270 2% Smartphone subscriptions (million) 450 830

More information

Excerpt Sudan Fixed Telecommunications: Low Penetration Rates Get a Boost from Broadband Internet and VoIP Services

Excerpt Sudan Fixed Telecommunications: Low Penetration Rates Get a Boost from Broadband Internet and VoIP Services Excerpt Sudan Fixed Telecommunications: Low Penetration Rates Get a Boost from Broadband Internet and VoIP Services This report is part of Pyramid Research s series of Africa & Middle East Country Intelligence

More information

The Zendesk Benchmark Q2 2013

The Zendesk Benchmark Q2 2013 The Zendesk Benchmark Q IN FOCUS: CUSTOMER SELF-SERVICE zendesk.com The Zendesk Benchmark Q/ Table of Contents Global Customer Satisfaction Summary Page Background on Zendesk Benckmark Customer Satisfaction

More information

2012 Country RepTrak Topline Report

2012 Country RepTrak Topline Report 2012 Country RepTrak Topline Report The World s View on Countries: An Online Study of the Reputation of 50 Countries RepTrak is a registered trademark of Reputation Institute. Global Reputation Knowledge

More information

A May 2013 The Economic Pulse

A May 2013 The Economic Pulse Global @dvisor The Economic Pulse of the World Citizens in 25 Countries Assess the Current State of their Country s Economy for a Total Global Perspective The Economic Pulse These are the findings of the

More information

The evolution of the Internet & the importance of measurement

The evolution of the Internet & the importance of measurement The evolution of the Internet & the importance of measurement The speed of change Internet usage and penetration across EMEA 2 The speed of change Broadband quality for almost everyone Source: ISPA, private

More information

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY

DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY DIGITAL vs TRADITIONAL MEDIA CONSUMPTION SUMMARY Analyzing time devoted to online and traditional forms of media at a global level, as well as by age and across countries GWI INSIGHT REPORT Q3 2015 Introduction

More information

International Social Media: Best Practices

International Social Media: Best Practices International Social Media: Best Practices Chris Adams Director of Research and Online Marketing Miles SOCIAL MEDIA & UGC BEST PRACTICES social 5 With you today Chris Adams Director of Research & Online

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

The Social Media Data Stacks

The Social Media Data Stacks The Social Media Data Stacks A Research Collection for Marketers S P O N S O R E D B Y : D ATA I N S I G H T S is part of Watershed Publishing s Data Insights series featuring trends, data and research.

More information

Tapping into the Lucrative China Market with an Omni-Channel Strategy. Frankie Ho General Manager

Tapping into the Lucrative China Market with an Omni-Channel Strategy. Frankie Ho General Manager Tapping into the Lucrative China Market with an Omni-Channel Strategy Frankie Ho General Manager A GENDA v China Digital Landscape & Latest Marketing Trends v Embracing the Mobile Age v Connect with Your

More information

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1)

De-Coding Digital Trends Ireland 2011. Job No: 18210 (1) De-Coding Digital Trends Ireland 2011 Job No: 18210 (1) The Key Trends 1. The smartphone factor + 2. The impact of social media = Increasing time online Sources: 1. Primary Research survey conducted in

More information

OUTLOOK2016 Media Cost Forecasts. November 2015

OUTLOOK2016 Media Cost Forecasts. November 2015 OUTLOOK2016 Media Cost Forecasts November 2015 Introduction All network media agencies and media auditors invited to submit cost forecasts for 2016 and actuals for 2015; 46 markets covered across 7 media

More information

2015 Country RepTrak The World s Most Reputable Countries

2015 Country RepTrak The World s Most Reputable Countries 2015 Country RepTrak The World s Most Reputable Countries July 2015 The World s View on Countries: An Online Study of the Reputation of 55 Countries RepTrak is a registered trademark of Reputation Institute.

More information

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era

Mobile Web Watch 2012. Mobile Internet spawning new growth opportunities in the convergence era Mobile Web Watch 2012 Mobile Internet spawning new growth opportunities in the convergence era Internet through mobile devices poised to outpace access from stationary devices? The mobile Internet, the

More information

GLOBAL DATA CENTER SPACE 2013

GLOBAL DATA CENTER SPACE 2013 2013 CENSUS REPORT: Global Data Center Space 2013 GLOBAL DATA CENTER SPACE 2013 Top 3 data center markets account for almost half of all global data center space. In spite of a slowdown in the amount of

More information

IOOF QuantPlus. International Equities Portfolio NZD. Quarterly update

IOOF QuantPlus. International Equities Portfolio NZD. Quarterly update IOOF QuantPlus NZD Quarterly update For the period ended 31 March 2016 Contents Overview 2 Portfolio at glance 3 Performance 4 Asset allocation 6 Overview At IOOF, we have been helping Australians secure

More information

Global Media Report. Global Industry Overview

Global Media Report. Global Industry Overview Global Media Report 203 Global Industry Overview McKinsey & Company Global Media Report 203 McKinsey & Company s Global Media and Entertainment Practice Never before has an integrated view across the media

More information

EUROPEAN. Geographic Trend Report for GMAT Examinees

EUROPEAN. Geographic Trend Report for GMAT Examinees 2011 EUROPEAN Geographic Trend Report for GMAT Examinees EUROPEAN Geographic Trend Report for GMAT Examinees The European Geographic Trend Report for GMAT Examinees identifies mobility trends among GMAT

More information

Education Sites Spike as Students Return to Classrooms. Pinterest Joins Other Leading Social Networks in the Top 50 Properties Ranking

Education Sites Spike as Students Return to Classrooms. Pinterest Joins Other Leading Social Networks in the Top 50 Properties Ranking FOR IMMEDIATE RELEASE Contact: Stephanie Flosi comscore, Inc. (312) 777-8801 press@comscore.com comscore Media Metrix Ranks Top 50 U.S. Web Properties for September 2012 Education Sites Spike as Students

More information

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices

CONTENTS. About the report 3. Methodology & survey demographics. Key findings. SECTION 1: Most-used online resources and devices Published July 2014 Published July 2014 Contents CONTENTS About the report 3 Methodology & survey demographics 4 Key findings 5 SECTION 1: Most-used online resources and devices Online versus offline resources

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Mobile Phone Users 3 Mobile Web Browsing 4 New Media Channels 5 Importance of Mobile 6 Advertising Spending 7 Location-Based Services 9 Location-Based Ads 10 Mobile

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015

Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015 Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015 Global Trends in Mobile Advertising Smaato s Global Trends in Mobile Advertising - Q4 2015 report offers key

More information