Cisco One Enterprise Cloud Suite Josip Zimet Cloud Product sales specialist SEE-12
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1 Cisco One Enterprise Cloud Suite Josip Zimet Cloud Product sales specialist SEE-12
2 AT&T Digital Moment Personalized Guest Experiences Digital Concierge Business Moment New Revenue Opportunities Real Time Marketing 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
3 Digital Moments Connected Experience Business Outcomes * Inspired by Cisco Gartner and/or Symposium its affiliates. ITXPO All rights 2014 reserved. Keynote 3
4 Cisco ONE Software Portfolio Cisco ONE for Data Center Cisco ONE for WAN Cisco ONE for Access Advanced Security 1 Threat Defense for Data Center ASA Threat Defense for WAN ASA, Cloud Identity Services for Access ISE Advanced Applications Data Center Fabric Enterprise Cloud Suite WAN Collaboration Campus Fabric Advanced Mobility Services Foundation Foundation for Networking Foundation for Compute Foundation for WAN Foundation for Switching Foundation for Wireless Infrastructure and Base OS Networking Cisco Nexus 3K, 5K, 6K, 7K, 9K Compute X86, UCS WAN ISR, ASR Switching Cisco Catalyst 2K, 3K, 4K, 6K Wireless WLC, MSE, AP 1 Advanced Security offers are subscription based only, with controlled availability expected in April 2015
5 N1K Adv. PI Lifecycle PI Assur. DCNM DCNM-SAN LAN EL2 VDC Lic. Adv VDC Lic. TRS MPLS FCoE SAN N7K-C70xx Algo Boost FCoE NPV Storage Ports 128 CPU Lic. 256 CPU Lic. CUBE CME/ SRST UC vnam AVC SEC AES/AIS App Prime Assurance Prime LC AnyConnect CWS Wireless Prime CMX IPS / ES wips MSE Base AP Lic. Prime Assur Prime LC PrimeBase EW IP Base Traditional BOM Complexity 5 Price Get price and TCO for each bundled solution 4 3 Services Meter Pick and choose Services coverage for different hardware and software combinations AP Interface Node Routers Switches Sessions Seats Users Endpoints 2 Features 1 Device Nexus 3K Nexus 5K Nexus 6K Nexus N7K N1110- S UCS Server UCS FI ISR 1900 ISR 2900 ISR 3900 ISR 4400 ASR 1K Cat 2K Cat 3K Cat 4K AP (Wireless) Data Center WAN Access
6 Products Included Use Case Integrated Products Cisco ONE for Data Center Enterprise Cloud Self-service provisioning and lifecycle management of hybrid-ready private cloud & supporting infrastructure Prime Service Catalog UCS Director UCS Performance Manager Virtual Application Container Services (includes Nexus 1KV Advanced) Threat Defense for Data Center Coming Soon ASA Enterprise Cloud Suite Infrastructure Automation Unified compute for UCS-based and multivendor compute environments Prime Service Catalog Foundation Intercloud Fabric for Business (4 hybrid ports for 1 year subscription) UCS Director Foundation Nexus 1KV Essentials UCS Performance Manager Foundation UCS Central Energy Management Foundation for Compute Unified Computing System, X86
7 What Is Cisco ONE Software? A More Valuable and Flexible Way to Consume Cisco Software Current Model: Cisco ONE: Hardware Features Software Products A La Carte, Separately Priced Items Software Suites Offered as a Solution Licensing Tied to Hardware Software License Portability Access to Ongoing Innovation Perpetual for the Lifetime of the Box Perpetual & Subscription Licenses Enterprise License Agreement Option
8 Cisco ONE Enterprise Cloud Suite Accelerates Hybrid Cloud & Solutions-as-a-Service Prime Service Catalog For Self Service Portal for private and hybrid environments Software-as-a-Service for Applications OpenStack Support Cisco UCS Director Physical & Virtual Infrastucture Management Compute, Network, Storage, Virtualization Intercloud Virtual Application Container Services Fenced containers virtual network services Cisco Intercloud Fabric Hybrid Cloud Management Engineered Modular Solution that Extends from Bare Metal to Hybrid Cloud
9 Cisco ONE Enterprise Cloud Suite Automated, Repeatable Delivery Infrastructure & Applications Provisioning & Deployment Integrates Cisco One Software Modular adoption of automation Software-as-a-Service Out-of-box software templates and Stack Designer Self - Service Portal Modern portal for private and hybrid clouds Designed for end users, IT and App Developers Automated Deployment of Infrastructure & Applications
10 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10
11 app-ordering-dev01 dev/test on public cloud 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
12 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12
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20 anding
21 Cisco s Cloud Strategy -- Second Phase Together with our partners, we re building an Intercloud to include all the cloud services you re using today, and so much more! IaaS PaaS Microsoft Suite aas HCS DRaaS Enterprise Workloads Partner Clouds APIs Native Cloud Applications Enterprise Private Clouds Portal Intercloud Fabric Public Clouds APIs Big Data and Analytics Collaborati on and Video Cloud Services and Applications APIs OpenStack WebEx Meraki Security IOE aas Analytics HANA aas vdesktop aas
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23 Cisco s Cloud Strategy -- Second Phase Together with our partners, we re building an Intercloud to include all the cloud services you re using today, and so much more! IaaS PaaS Microsoft Suite aas HCS DRaaS Enterprise Workloads Partner Clouds APIs Native Cloud Applications Enterprise Private Clouds Intercloud Fabric Public Clouds APIs Big Data and Analytics Cloud Services and Applications Collaboration and Video APIs OpenStack WebEx SIM Card Identity for a Phone Meraki Security IOE aas Analytics HANA aas vdesktop aas
24 Cisco s Cloud Strategy -- Second Phase Together with our partners, we re building an Intercloud to include all the cloud services you re using today, and so much more! IaaS PaaS Microsoft Suite aas HCS DRaaS Enterprise Workloads Partner Clouds APIs Native Cloud Applications Enterprise Private Clouds Intercloud Fabric Public Clouds APIs Big Data and Analytics Cloud Services and Applications Collaboration and Video APIs OpenStack WebEx SIM Card Identity for a Phone Meraki Security IOE aas Analytics HANA aas vdesktop aas
25 Cisco s Cloud Strategy -- Second Phase Together with our partners, we re building an Intercloud to include all the cloud services you re using today, and so much more! Enterprise Workloads Native Cloud Applications Big Data and Analytics Collaboration and Video Enterprise Private Clouds WebEx HCS Portal Meraki Security IaaS PaaS Microsoft Suite aas DRaaS Partner Clouds APIs Intercloud Fabric Public Clouds APIs Cloud Services and Applications APIs OpenStack Analytics HANA aas vdesktop aas IOE aas
26 Cisco and/or its affiliates. All rights reserved. 26
27 Cisco and/or its affiliates. All rights reserved. 27
28 We re going to do for cloud what we did for data years ago Internet Intercloud Islands of Isolated PC LAN Networks (1990s) The Internet World of Cloud Islands (2000s) The Intercloud Intercloud Multiple LANs using multitude of protocols Connected using Industry Standard IP protocol Each Cloud is custom built with no consistent APIs Connected for application acceleration with Open APIs IP Based Open Standards Web-scale Automated Open, Secure, Hybrid
29 Cisco Intercloud Fabric ENTERPRISE DC / PRIVATE CLOUD PROVIDER CLOUDS vsphere Intercloud Fabric for Business Intercloud Fabric for Providers Intercloud Ecosystem Hyper-V* End User and IT Admin Portals EC2 APIs Openstack/KVM* CloudStack/Xen* Secure Extender Network, Compute & Storage Azure APIs IBM SoftLayer APIs * Available in subsequent releases
30 Order & reconfigure Server, Resize Storage Order VM Reconfigure VM Resize Storage Design Application Add Apache Web Server Add Node Application Add MySQL DB Publish App As Item Order App
31 Design Service (Cisco Stack Designer)
32 Add Apache Web Server (Cisco Stack Designer)
33 Add Node Application (Cisco Stack Designer)
34 Add MySQL Database (Cisco Stack Designer)
35 Publish Service in Catalogue (Cisco Stack Designer)
36 Order Service form Catalogue (Cisco Stack Designer)
37 2 tier container with Word Press and MySQL
38 2 tier container with Word Press and MySQL
39 Oracle Stack
40 Oracle Small Instance
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42 Order device, chair
43 MyStuff
44 cisco.mediuscorp.com/ucsdeval
45 Why buy parts separately? Engine Block Transmission Suspension Upholstery Then integrate in your garage? Car Parts Mechanic Lots of Time Additional OpEx When what you want is: So you can live your life:
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47 The market is moving to converged infrastructures. UCS Director provides integrated management of converged infrastructures.
48 Old Cockpit: 2 Pilots + 1 Engr New Cockpit with UCS Director Boeing 777 pilot s rest area (FAA certified)
49 Data Center Trends Cause Disruptions Application Trends Applications Web 2.0 / DevOps Public/Private Clouds InterCloud 25% CAGR Big Data 1 10G LoM 3 75% Bare-Metal 2 45% Multi-Hypervisor 4 Linux Containers Impact on IT Infrastructure 2/3 rd of all Workloads in Cloud by 2017 Design and A Scale New Application Centric Operations Infrastructure Model is Required Consumption Model 1 Cisco Global Cloud Index 2 IDC Worldwide Virtual Machine Forecast 3 HP 4 Information week 2013 Virtualization Management Survey
50 Studio Azzure Openstack Multi Hypervisor
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54 Multi Tenant Multy Hypervisor VMM Domains
55 On APIC : Tenant Coke
56 On APIC : VM Networking
57 On VMWare : vshield DVS AVS
58 On HyperV :
59 Web (VLAN) on ESX 1/DVS to Web (VXLAN) on ESX 3/AVS
60 Web (VLAN) on ESX 1/DVS to Web (VXLAN) on ESX 3/AVS
61 Application Service Profiles Enterprise Class Production ready Cloud Infrastructure SIM Card Identity for a Phone
62 Gartner Magic Quadrant Blade Servers Market Cisco UCS Evolution Overview GARTNER 2013 Gartner has published the 2013 Blade Server Magic Quadrant. Cisco UCS is in the Leader quadrant for the second consecutive year and has dramatically risen in that category. In 2012 UCS was just over the Leader line and in 2013 the Cisco dot has been placed nearly half way up the Leader Quadrant significantly closing the gap between established leaders HP and IBM. HP dropped down in the Quadrant and IBM did slightly move up on HP more likely because HP dropped rather than any market disruptive moves by IBM.
63 Read the Full Report here: Gartner 2014 Magic Quadrant for Integrated Systems By Andrew Butler, George J. Weiss, and Philip Dawson G , June 16, 2014, 2014 Gartner Inc. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Cisco. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
64 UCS Integrated Infrastructure Expanding Customer Choice VersaStack New FlexPod Vblock VSPEX HDS UCP Select SmartStack UCS for Red Hat OpenStack New Cisco UCS UCS Director UCS Integrated Infrastructure Cisco is #1 and a partner in ~69% of all Integrated Infrastructure* Cisco Nexus *IDC Worldwide Integrated Infrastructure & Platforms Tracker, April 29, 2014
65 Journey to Fabric Based Infrastructure
66 Uniquely Cisco Combine Enterprise and Big Data Platform Into One Big Data Ecosystem UCS Manager Deploy, Manage, Monitor Cisco Tidal Enterprise Scheduler Hadoop Connectors Enterprise Applications Extendable to Multidata Center Implementations for Disaster Recovery and Business Continuity UCS Rack-Mount Servers UCS Blade Servers SAN Arrays Availability Backup Snapshot 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 67
67 ACI Benefit: Deep Telemetry Application and Tenant TENANT Tenant 1 Tenant 2 Tenant APIC Tenant 3 Tenant 4 APP
68 Cisco Application Centric Infrastructure Momentum Nexus 9000/ACI APIC Open ACI Ecosystem 580+ Customers 60+ Customers in 30 Days! 33 Ecosystem Partners and Counting! Customers Across Different Geos + Segments Rapid Channel Partner Scale STORAGE SECURITY APIC COMPUTE NETWORK APPLICATION CLOUD
69 Application owner s perspective of the network App owner Network admin
70 What is the problem? (iii) Application Network
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72 1 st Place $1.6 Million 0.36 Seconds ($881,000) separates 1 st and 2 nd place $2,447 Per Millisecond more dollars awarded to 1st Place 2 nd Place $719,000
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75 Pace of Change Is Accelerating 50B Connected Devices by % of enterprise apps were deployed in the Cloud in K apps available in 2010 > 2M in 2012 More data created in 2012 than the past 5000 years Connected devices will outnumber people by 2014 Mobile Cloud Apps Big Data & Analytics IoT
76 The Workspace Used to Look Like This: Now It Looks Like This: SECURITY, Accelerating Cyber-Threats OPTIMAL APPLICATION EXPERIENCE, Service and Network Management $ SIMPLIFIED OPERATIONS, TCO, Operational Efficiency
77 We must adopt and adapt to consumerization of IT Cisco and/or its affiliates. All rights reserved. 78
78 Cisco s Any Device Landscape (Nov 2013) 0.1% Growth 1.2% Growth -1.3% Growth 83,081 8,257 34, ,137 Corporate Provided Laptops (CYOD) 1.1% Growth 1.3% Growth 3.1% Growth -6.4% Growth 1.1% Growth -10.2% Growth Other 16,794 35,657 14,317 3, ,297 Personally Owned Mobile Devices (BYOD) Cisco and/or its affiliates. All rights reserved. 79
79 Too many places to go causes confusion Cisco and/or its affiliates. All rights reserved. 80
80 A store is nothing with empty shelves 83
81 Cisco estore What we will have in the store Devices Collaboration Software & Apps Software Network IT Infrastructure & Platform Services Laptops & Desktops & Calendaring Instant Messaging Desktop Software Corporate Network CITEIS Application & Web Services Smartphones & Tablets WebEx Social Web Conferencing Mobile Apps Home & Remote Access Datacenter Computing Datacenter Network IP Phones & Voice Telepresence & Video Conferencing Video - Live & On-Demand WebEx Social Apps Partner Connection (Extranet) Database Hosting & ERP Strategic Innovation & Product Validation Printers Content Management Web Applications & Accounts 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 84
82 New Hire Value Case From To Save 2 hours in set up time 20% fewer how to cases 15 mins in findability savings
83 A single mobile app store at Cisco estore for Mobile 58 mobile apps and counting
84 Top mobile apps Based on downloads from estore (January 2014) IOS ANDROID 0 87
85 My Approvals Sorry to bother you tonight, but is there any chance you can approve two purchases right now? This is urgent. Thanks. Text Message at 20:24 on Friday AnyConnect automatically creates a secure tunnel using certificates I log in to MyApprovals with SSO and approve the two purchases.
86 Pace of Change Is Accelerating 50B Connected Devices by % of enterprise apps were deployed in the Cloud in K apps available in 2010 > 2M in Devices per person Since this presentation started another 6000 tablets have been sold! More data created in 2012 than the past 5000 years Connected devices will outnumber people by 2014 Mobile Keep it Simple Automate & Orchestrate! Cloud Apps Big Data & Analytics IoT
Maximize Your Returns with Your Cloud Strategy
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