Journey to the cloud. Sergei Butenko District Manager EMC

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1 Journey to the cloud Sergei Butenko District Manager EMC Copyright EMC Corporation. EMC Corporation. All rights reserved. All rights reserved. 1

2 THE FUTURE

3 Disruptive / Opportunistic IT Trends Mobile Cloud Big Data Social T R U S T

4 Our Focus Mobile Cloud Big Data Social T R U S T

5 Mobile Cloud Big Data Social Mobile Devices LAN/Internet PC Client/Server Source: IDC, 2012 Mainframe, Mini Computer Terminals

6 Mobile Cloud Big Data Social Mobile Devices LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals

7 Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals

8 BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2012 Mainframe, Mini Computer Terminals

9 BILLIONS OF USERS MILLIONS OF APPS Mobile Cloud Big Data Social Mobile Devices HUNDREDS OF MILLIONS OF USERS TENS OF THOUSANDS OF APPS LAN/Internet PC Client/Server MILLIONS OF USERS THOUSANDS OF APPS Source: IDC, 2013 Mainframe, Mini Computer Terminals

10

11 Our Brands Copyright 2013 EMC Corporation. All rights reserved.

12 : A Unique Federation Of Businesses Focused and Free to Execute on their Mission, Strategically Aligned Paul Maritz PLATFORM FOR CLOUD & BIG / FAST DATA APPLICATIONS Pat Gelsinger SOFTWARE-DEFINED DATA CENTER HYBRID CLOUD END USER COMPUTING David Goulden INFORMATION STORAGE & PROTECTION INFORMATION SECURITY INFORMATION INTELLIGENCE

13 Cloud Transforms IT Infrastructure 1 Standardize 2 Virtualize 3 Automate

14 SOFTWARE-DEFINED DATA CENTER Abstract Pool Automate

15 The Software-Defined Data Center Abstract, Pool And Automate Virtualization Software Software Defined Compute Software Defined Storage Software Defined Network Software Defined Security ABSTRACT INTELLIGENCE Server Storage Network Security Physical Hardware

16 Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers The Software-Defined Data Center

17 Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers The Software-Defined Data Center

18 Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers The Software-Defined Data Center

19 Open Architecture Provides Choice Clean Separation Between Infrastructure & Virtualization Layers Software-Defined Networking

20 Horizontal Architecture Provides Choice Open & Runs ANY Application Database Collaboration ERP Middleware Next Gen The Software-Defined Data Center EMC Software-Defined Storage VMAX VNX Isilon Atmos Data Domain Information Infrastructure

21 Open Architecture Provides Choice EMC Software-Defined Storage Integrates With Hyper-V & OpenStack EMC Software-Defined Storage VMAX VNX Isilon Atmos Data Domain Information Infrastructure

22 VCE Is The Integrated Systems Leader Integrated Infrastructure Systems 2X 2X NEW NEW NEW S Y S T E M 100 S Y S T E M 200 S Y S T E M 320 S Y S T E M 720 S P E C I A L I Z E D S Y S T E M S Source: Gartner - Market Share Analysis: Data Center Hardware Integrated Systems, 1Q11-2Q12, 30 Nov 2012 G ; 6 quarters

23 BIG DATA TRANSFORMS BUSINESS Copyright 2013 EMC Corporation. All rights reserved.

24 Location & Types Of Big Data Enterprise Partner Public Unstructured Data Credit Data Shipping Data Structured Data Forecast Data Location Data Social, Video Data

25 Location & Types Of Big Data (& Fast!) Data Enterprise Partner Public Unstructured Data Credit Data Shipping Data Structured Data Telemetry Data Forecast Data Location Data Social, Video Data

26 Introducing Pivotal PLATFORM FOR NEXT GENERATION CLOUD & BIG / FAST DATA APPLICATIONS 1250 EMPLOYEES ~$300M IN 2013 REVENUE

27 Open Architecture Provides Choice Private, Virtual Private & Public Cloud Deployment Options Next Generation Cloud & Big / Fast Data Apps Private Cloud Virtual Private Cloud Public Cloud

28 Completing The Portfolio End User Computing Next Generation Cloud & Big / Fast Data Apps Content, Process & Collaboration Apps The Software-Defined Data Center Information Infrastructure

29 Workloads Will Drive Storage Innovation Performance Low Service Level High Service Level Capacity

30 Workloads Will Drive Storage Innovation Performance Low Service Level Motion Video Tech Apps HPC Home Directories Decision Support App Dev Transaction Processing VM Infrastructure High Service Level Online Archive Web Content IT Content Mgmt. Storage As-A-Service Capacity

31 Our Strategy: Best Of Breed Storage & Backup Performance LEADER HIGH-END STORAGE VMAX Low Service Level LEADER SCALE-OUT NAS STORAGE LEADER MIDRANGE STORAGE Isilon VNX LEADER BACKUP High Service Level LEADER OBJECT STORAGE Atmos Capacity Data Domain Avamar & Networker

32 Workloads Will Migrate To Clouds Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity

33 Hybrid Clouds Will Be Pervasive Performance Low Service Level High Service Level Virtual Private Cloud Private Cloud Public Cloud Capacity

34 EMC Software-Defined Storage VIRTUALIZE EVERYTHING COMPROMISE NOTHING

35 EMC ViPR, Software-Defined Storage Software Control Plane AND Data Plane EMC ViPR Platform VMAX VNX Isilon 3 rd Party Commodity

36 EMC ViPR, Software-Defined Storage Control Plane : The EMC ViPR Controller EMC ViPR Platform ViPR Controller Provisioning Self-Service Reporting Automation VMAX VNX Isilon 3 rd Party Commodity

37 ViPR Controller: Provisioning Step 1 : Discover Physical Storage Arrays D ISCOVERY VMAX 40K VNX rd Party

38 ViPR Controller: Provisioning Step 2 : Create Virtual Storage Arrays & Virtual Storage Pools VIRTUAL STORAGE POOLS VDI EXCHANGE DATABASE HADOOP HOME DIRECTORY ARCHIVE D VIRTUAL ISCOVERY ARRAY VIRTUAL ARRAY VMAX 40K VNX rd Party VNX 5500 Isilon 3 rd Party

39 ViPR Controller: Self-Service Catalog Service Catalog VIRTUAL STORAGE POOLS VDI Block Storage For VMware VDI EXCHANGE Block Storage For MS Exchange DATABASE Block Storage For Oracle Databases HADOOP File Storage For Hadoop MapReduce HOME DIRECTORY File Storage For Windows Home Dirs ARCHIVE File Storage For SourceOne Archive

40 Off-Premise Use Case : EMC Syncplicity COMPANY A COMPANY B PUBLIC CLOUD ORCHESTRATION CLOUD STORAGE SP PARTNER On-Premise Atmos EMC ViPR PLATFORM Isilon VNX 3 rd Party

41 Trusted IT Means Identifying & Repelling Threats Advanced Security Protecting Data Integrated Backup & Recovery Ensuring Availability Of Applications, Systems & Data Continuous Availability

42 EMC CAN HELP YOU LEAD YOUR TRANSFORMATION

43

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