1 Website, Blogs, Social Sites : Create web presence in the world of Internet June 21, Return to Website Create Presence on Internet and World Wide Web. This article will let you think and know how to create web presence in the world of internet what all you need, start from where, and the kind of efforts required. All these questions are answered in most simple way sharing practices. What is World Wide Web? Internet is a global system of interconnected computer networks, which connects other computer networks that are private, public, academic, business, and government. World Wide Web ( WWW or W3 or simply Web ) is an Information-sharing model, that is built on top of the Internet. * Web is a communication infrastructure where web resources are located and offered to the end-user. * Uniform Resource Identifier (URI/URL) is a string of characters provide a means for identifying a web resource. * Web pages, are web resources, may contain text, images, videos and web navigation features (hyperlinks). Web pages are accessed with a software application called web browser running on the user s computer. * Web browser is a software application that allows people to access, retrieve and view information on the internet. The information content on a web page can be text, an image, video, audio etc. The popular web browsers are Internet Explorer, Firefox, Google Chrome, Opera and Safari. * Search engine is software programs that search for websites based on keywords that the user types in. The search engine goes through their databases of information in order to locate information you are looking for. The popular search engines are Google, Bing, and Yahoo. * Internet servers or Web servers are computers that deliver web pages. Every web server has an IP address (example ) that is possibly converted to a domain name (example myreaders.info). An IP address, displayed as four numbers (0-255) separated by periods, consisting 32-bit is known as Internet Protocol Version 4 (IPv4). * Web servers support specially formatted documents called HTML (HyperText Markup Language). The HTML formatted documents support links to other documents, as well as graphics, audio, and video files. This way it possible to move from one document to another simply by clicking on hot spots (links). Not all
2 Internet servers are part of the World Wide Web. * URLs identify a web resources. While an URL, is entered in a browser, means the request goes to a web server whose domain name is myreaders.info. The server fetches the page named index.html, usually home page, sends it the browser. Any computer can be turned into a Web server by installing server software and connecting to Internet. Readers may read more at : What are Web 1.0, Web 2.0 and web 3.0? These are different versions of Web model technology. * Web 1.0 model is the traditional World Wide Web, described as the read only web, a centralized or static website where users simply viewed or downloaded the content. * Web 2.0 model is described as the read / write web, allows users to interact, collaborate and share information with each other in social media that accepts community-based input. * Web 3.0 model refers to future, where computers interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. Readers may read more at : What is Website? What a Website Consists? Website is a collection of related World Wide Web (WWW) files called web pages typically served from a single web domain. * First step in making a website is to register a domain name that will usually be the website name. Example myreaders.info where the suffix.info signify a resource web site category. The cost for domain registration vary, the minimum can be $10 per year.
3 * Website needs to be connected to the internet called hosting website on a Web server so that people can see it. A website hosting package can cost between $100 and $200 per year. A web server (example justhost.com) is a remote computer accessible through an internet address. * Web pages may contain long text, graphics, mathematical formulations, images, videos, and other multimedia components. Web pages includes hypertexts and links to other web pages and websites. Webpage can be made without knowing Hyper Text Markup Language (HTML). However, you need to know HTML to fix some inevitable problems. * URL is a string of characters used to identify a web page (file handle); example URL identify a web page named courseware. * Web browser retrieve web pages from web server accessed through URL and display on computer screen. A website page may contain a hyperlink to any other website page. * Websites are typically dedicated to a particular topic or purpose, reflecting the work of an individual or a business or an organization. That way, a website can be a personal website, a commercial website, a government website or a non-profit organization website. * Website contents are most important for which people come to website or web page. Web contents do not come from web designs and web architectures etc. Web contents are specifically written by experts. * Traditional websites are static website, based on Web 1.0 model technology which is not enough for user to interact. Readers may read more at : What is Blog? What a blog Consists? Blog is a place for individuals to share thoughts on World Wide Web. Blog is an easy way for people, with a computer and internet access, to publish information in whatever form they want, a long text, images, videos etc. Blog is typically easier and cheaper to setup than website. Writing and publishing a blog need no knowledge of computer. Blogging platforms allow you to do all yourself and post your blog, without learning or developing any code (HTML). Blogging platforms offer hosting of a blog. * Blog consists a series of discrete entries called posts published on the World
4 Wide Web. * The blog posts, in a default setup, appear in reverse chronological order where the most recent one showing first. * The posts are organized into few select category, for convenient browsing. * The comment forms appears at the end of every post for readers to interact, give feedback. * Blog are regularly written, the contents are mostly informational as news items and articles that are relevant for a short period. * Blogging platforms offer free as well as premium upgrade accounts for hosting blogs. The popular blogging platforms are WordPress, Blogger, Tumblr, Twitter, YouTube. * WordPress, Blogger and Tumblr are large blogging platforms, have many features that allow users to change the look and functionality similar to website. The features include transfer of domain name, large storage, static pages, categories & tags, imports, comments & feedback. * Twitter is a Micro-blogging platform which allows blogging not more than 140 characters in a single post called tweet. * YouTube is a Video blogging platform which allows blogging short video clips of under minutes in a single post. Readers may read more at : What are Social media and Social networking sites? Social media and Social networking are not same, while many use these two terms interchangeably. In social media you broadcast to reach large audience while in social network you create profiles or groups or fan pages. Social media * Social media is a way to transmit, or share information with wide audience. Social media is a strategy and a channel for broadcasting information. Social media is not a location that you visit. Social media sets a process to build a chain of influenced audience. Social media disseminates information that may influence others to repeat. * Social media builds the chain of influenced audience so long they find the media is a source of relevant and trusted information.
5 * Social media stops building the chain of influenced audience while media is a source of irrelevant and not trusted information, the chain is broken, the media is downgraded and your information or expert knowledge will not reach to your audience. * Social media sites : Del.icio.us, diigo, Digg, StumbleUpon, Reddit, and more. Social networking Social networking sites have changed the web with an opportunity to contribute or participate in a two-way communication. Social networking is an act of engaging of groups of people with common interests. Social networking services connect people around the world with different backgrounds, interests, hobbies and professions. On Social networking sites, like-minds associate together and build relationships through community. * Social network sites are web-based services that enables users to create public profiles within his Website and form relationships with other users of the same Website service who access their profile. * The world s leading Social networking sites are Facebook, MySpace, Twitter, LinkedIn, Flickr, Bebo and more. * Facebook has around a billion active users. Facebook has several add-on capabilities that allow users to combine their professional and personal aspects and invite/connect with fans and friends. * Twitter has around 300 million active users. Twitter is for real-time news sharing with a 140-character text limit. Twitter is described as the SMS of the Internet. The Tweets are publicly visible by default, but senders can restrict message delivery to just their followers. * LinkedIn has around 300 million active users. LinkedIn is top source for career, where users outlining education and work experience, make connections with other professionals, interact in group discussions, post job ads or apply for jobs. Note : Social media and social networking work collectively in one umbrella known as Web 2.0. They work together, one cannot reach to its potential without the other. Readers may read more at :
6 Creating Web Presence Web Presence, internet presence and online presence, are different names but carry same meaning. Web Presence is defined on Wikipedia as being the appearance of a person or organization on the World Wide Web. Creating web presence is the most basic reason for building a website. The success in web presence is measured by web analytics software, which indicates search engine ranking, traffic, popularity, backlinks and more. * Website alone cannot ensure success in web presence. Website is just one component of a complex network of information. * Website is relatively static, presents long lasting contents that need to be endorsed, publicized and communicated to people. * Blog posts are great, nice way to announce, present bulletins or spread information online. Blog when used correctly becomes an effective tool for promoting website contents. * Social media and Social networking are the other big thing in the world of Internet. Social media is a way to transmit, or share information with a broad audience, while Social networking engage groups of people with common interests and build relationships through community. The social sites are ideal places to publicize blog and website contents. Note : Depends on what you need, you may create any one or all of these a traditional Website, one or more Blogging sites, and one or more Social sites. Examples below, are my own website, blog, Social media & Social networking sites. (a) Creating Website : Example The web URL is a personal website that offers free online learning resources to world wide students and educators. The web content are mostly courseware, teaching material, lecture slides, distributed over several pdf files consisting thousands of pages having text, graphics and mathematical expressions. The contents are long-lasting and therefore the website is updated only with new contents. The Website follows a hierarchical structure representing a family tree of page icons, is described below. * The first big task for starting a website is choosing and buying a domain name. I have chosen and purchased a domain name, that is easy to remember, type, fits best to my web contents and the website readers / users. * The web contents are my lecture notes, invited talks, articles, opinions, etc. The website is to attract readers mostly students, teachers and professionals. The website to offer information about few selected technology, science,
7 education, career and issues. Thus domain name myreaders.info looked appropriate for my website. * In March 2008, purchased domain name myreaders.info from domain registration company for period of ten years. * Website design software, tools and resources were purchased from Netobjects Fusion Essentials and learned just enough to create and manage my own site. * The Website follows a hierarchical structure representing a family tree of page icons. The pages have parent, child, and sibling relationships. * The web pages title appear in title bar, master borders, buttons, banners and drop down menu for navigation and emphasized in search engine queries. * The web pages are arranged in three levels as 0, 1, 2. The pages named at each level are follows. (1) Home page is default as index.html at root level, URL The next level -1 pages are children of parent Home page : (1.1) Courseware, (1.2) Tech. Sci., (1.3) Education, (1.4) Career, (1.5) Current Issue, (1.6) Site Map. Again each of these children are the parent of next level pages seen in drop down and side ways menu. The next level-2 pages as siblings of parent page (1.1) Courseware : (1.1.1) Artificial Intelligence, (1.1.2) Soft Computing, (1.1.3) Image Proc & C V, and (1.1.4) Projects. are siblings of parent. The next level-2 pages as siblings of parent page (1.2) Tech. Sci : (1.2.1) Remote Sensing, (1.2.2) Communication, (1.2.3) Computer, (1.2.4) Electronics and (1.2.5) Orbital Mechanics. The next level-2 pages as siblings of parent page (1.3) Education : (1.3.1) Core Subjects, (1.3.2) Assignments. The next level-2 pages as siblings of parent page (1.4) Career : (1.4.1) Engineering, (1.4.2) Management, (1.4.3) Opportunities. The next level-2 pages as siblings of parent page (1.5) Current Issue : (1.5.1) Local Issues, (1.5.2) Global Issues. The next level-2 pages as siblings of parent page (1.6) Site Map : (1.6.1) Site Structure, (1.6.2) Feedback, (1.6.3) About Me. * Web contents are held as local in asset folders within website accessible by search engines. Asset folders contains mostly text & graphic files in WD, PDF and image formats, exceeding > 2000 pages. These are my lecture slides, notes, articles opinions, having long text, graphics, equations, hypertexts and links to other web pages and websites.
8 * Managing assets means view, add, delete, link file, data objects and variables from pages on which these appear. Valuable web content and its management, together add quality, credibility and reliability to any website. * META tags are inserted in every page. The tags are what browsers, search engines and other web services look for. * XML sitemap support provided for web crawlers to discover site content; (Ref ). * Host for the website : In Dec. 2009, registered with Web Host company for hosting the website. The justhost (hardware) is located at USA, ensures security and committed uptime. The web hosting is renewed recently, the renewal package cost is about $350 for a period of four years. * The website is submitted to popular search engines, Google, Yahoo, and Bing (MSN) to gain visibility. Search engines and web crawlers/robots look for HTML Navigation Links, meta tags, and XML sitemap support to discover site content. (Ref ). * A credible website appears on first page of one or more search engine which requires lot many checks and actions. The online website reviews, recommendations, ratings, ranked lists services are used for this purpose. Remember these are because of web contents that are most important for which people come to website. * Finally, the growing presence of the website on internet is reflected in global traffic rank measured by the popular (Alexa) web analytics. The global traffic rank measured for this website are : Worldwide Rank 2,530,226, Rank in United Kingdom 1,285,027, Country Rank 157,639 on March 23, (Ref ). (b) Creating Blog : Example www. myreaders.wordpress.com The web URL https://myreaders.wordpress.com/ is a Blog created using WordPress open-source blogging tool available free for registered users. A blog includes text, images, and links to other blogs, Web pages, and other media related to its topic. * In March 2007, sign up with a blog service provider WordPress to build a free site. * User name myreaders, address myreaders.wordpress.com as free sub domain that never expires, and free space 3 GB. * Blog consists 6 sections called pages to write on about the posts. The blog pages show quasi-static contents. * Blog pages are named as Home, About ME, Courses, Science & Tech.,
9 'Education & Research, Opportunity, Issues. * Blog posts are the series of discrete entries that appear on the World Wide Web. The blog posts are organized into 10 groups called category for convenient browsing and display posts. * Blog categories are World of Internet, Artificial Intelligence, Soft Computing, Comp. Vision & Image Proc, Electronics & Comm., Computers, Remote Sensing, Orbit & Space Tech., Projects & Proposals, Education & Opportunity, Opinion. * All blog posts appear in reverse chronological order (most recent one showing first), by default setup in category NIL All Posts. (c) Creating Social media sites : Delicious, Diigo. The Del.icio.us and Diigo are world s leading social bookmarking services for storing, sharing and discovering bookmarks of web resources/content. I started with Delicious and later added Diigo which offers all features of delicious and even more. These two social media broadcast my website contents to reach large audience. * Delicious * Diig https://www.diigo.com/user/myreaders (d) Creating Social networking sites : Facebook, Twitter, LinkedIn Social network sites are web-based services that enables users to create public profiles within his Website and form relationships with other users of the same Website service who access their profile. The top three Social network sites are Facebook, Twitter and LinkedIn. Each of these three serve different purpose. Facebook invite and connect with fans and friends. The Tweets are publicly visible by default. LinkedIn is top source for career, where users outline their work experience to make connections with other professionals. I have used these three social networking services to project the public profiles of my website contents. * Facebook wall * Twitter https://twitter.com/myreaders * Linkedin Here a question asked Should Website, Blog and Social sites be stand-alone coordinated entities or combined? There are many conflicting views in this regard. I have no need of combine or integrate Website, Blog and Social sites, nor I am sure of the prose and cons of doing so. I regard these as stand-alone, separate and independent entities stacked in a pyramid in the order they are evolved.
10 * The Website, Blog and Social sites All stand-alone coordinated entities in a pyramid structure where the Website is at the bottom, the Blog is in the middle, and the Social media & networking sites at the top. * The Website HTML Navigation Links, meta tags, XML sitemap support web crawlers to discover site content and responsible to generate enough traffic. * The Blogs are more search engine friendly than websites. I write my blog pages and postings in a way, to drive traffic towards my website. The links that come from blog and focused into website have additional value because they come from an external site of appropriate content and good quality. * The social media created public profile of the website (titles, key words, abstracts and links) and shared with wide audience that enables users to build relations or form groups over social networking sites. Creating Brand name myreaders for growing presence on internet The world of internet consists millions of Websites. Today making website is easy. Anyone can have a Web site, but how do you know which site to bookmark or worth visiting again and again? The answer is branding, a promise, an assurance of worth visiting a website URLs more than once. Note that the sites visitors go back to are the sites they trust. However, a website to earn visitor s trust is difficult but essential. Here are some pre-requisites that I followed and make efforts to build my website worthy of trust. * Web identity is domain name, that is an integral part of website, must be short, relevant, and memorable to prospective visitors. My web domain name is myreaders.info. * Web contents attract visitors, must be focused, rigorous on few specific subjects / topics. My web contents include a fair amount of courseware, teaching materials, lecture slides/notes, articles, address on specific technology, and links to other websites. * Website look must be professional, so that visitors stick around to explore the site further. My website is supported with page icons, banners, title bar & master borders, buttons, drop down menu, asset folders, meta tags, managing view, add, delete, links to file, data objects & variables etc. Thus the site is not just friendly to users, but to web crawlers and search engines to discover site content. * Credible human elements behind website earn visitor s trust. My website is supported with about me, contact page, id, feed back page. * Web server location is at Chicago, Illinois, United States. In Dec registered with web host company, The website
11 was hosted in January * Blog does online brand advertising, provides commentary on a particular subject, functions as personal online diary. My website is supported with two open-source blogs respectively on blogging platforms offered by WordPress, and Blogger. - Open-source blogs WordPress https://myreaders.wordpress.com Blogger * Social media transmit, or share information with a broad audience, while Social networking engage groups of people with common interests and build relationships through community. My website is supported with two social media sites and three social networking sites respectively wordpress, Blogger, Delicious, Diigo, Facebook, Twitter, and LinkedIn. - Social Media Sites Delicious Diig https://delicious.com/#myreaders https://www.diigo.com/user/myreaders - Social Networking Sites Facebook Twitter LinkedIn https://twitter.com/myreaders * No matter what blog and social sites are, always ensured that blog and social sites URLs are in context with website domain name myreaders. * Finally, the performance the website domain myreaders.info can be seen at following website review URLs : Overview Rank in UK Domain report Site analysis Overview Conclusion Presented a very comprehensive article, that includes World Wide Web, Web model technologies, Creating website, Creating blog, Creating social media & social networking sites, Creating successful web presence and Creating brand name. By RC Chakraborty (Retd), Former Director, DRDO, Delhi & Visiting Professor, JUET, Guna, June 21, 2015.
Social Media Glossary of Terms A Adsense: Google's pay-per-click, context-relevant program available to blog and web publishers as a way to create revenue. Adwords: advertiser program that populates the
Search Engine Optimization Glossary A ALT Text/Tag or Attribute: A description of an image in your site's HTML. Unlike humans, search engines read only the ALT text of images, not the images themselves.
Above the fold: It refers to the section of a web page that is visible to a visitor without the need to scroll down. Access: It is the ability to see what you are trying to view (e.g. you can see a friend
HOW TO IMPROVE YOUR WEBSITE FOR BETTER LEAD GENERATION Four steps to auditing your site & planning improvements A good website will do incredible things for business to business (B2B) companies. Over the
Your Blueprint websites Content Management System (CMS). Your Blueprint website comes with its own content management system (CMS) so that you can make your site your own. It is simple to use and allows
A Beginner s Guide to Building a Web Presence: 6 Steps for Getting Your Small Business Online and In Front of Customers Table of Contents Introduction Is This ebook for You? 3 Step 1 Naming the Baby: Choosing
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
Fishbone Diagram Case Study How to Increase Website Traffic Download this article and Presentation In this article I will explain in detail on how to draw a Fishbone diagram using a Case study. The Case
Socialize Your Practice to Success: The Next Step November 13, 2012 Kayce A. Bramble, AuD HearUSA American Academy of Audiology Practice Management Resources www.audiology.org/practice/resources/pages/default.aspx
Blogging overview A blog (also called a weblog or web log) is a website consisting of entries (also called posts), appearing in reverse chronological order with the most recent entry appearing first (similar
MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page
Market Data / Supplier Selection / Event Presentations / User Experience Benchmarking / Best Practice / Template Files / Trends and Innovation Content Marketing Templates SEO Checklist Content Marketing
Online Reputation Management Services Potential customers change purchase decisions when they see bad reviews, posts and comments online which can spread in various channels such as in search engine results
Search Engine Optimisation: Keys to Success David Lakins email@example.com www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
Copyright 2010. www.anubavam.com. All Rights Reserved. Page 1 Contents Overview 3 What is SEO? 3 Role of a Developer in SEO 4 SEO friendly URLs 4 Page Title 5 Meta Tags 6 Page Heading 7 Amplify the First
Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search
A. SCOPE 1. Main a) Design Your Website needs a unique and interactive design to fit with the theme of your company. The latest techniques in Website development will be used in order to measure up with
Presented by Spyros Mygdanis & Giorgos Kalaitzis About this presentation 1. Websites Elements of a successful website 2. Content 3. Internet Marketing Channels 4. Building your online strategy 1. Websites
IC3 Internet and Computing Core Certification Guide Global Standard 4 Living Online Lesson 12: The World Wide Web CCI Learning Solutions Inc. 1 Lesson Objectives the difference between the Internet, the
EBOX Digital Content Management System (CMS) User Guide For Site Owners & Administrators Version 1.0 Last Updated on 15 th October 2011 Table of Contents Introduction... 3 File Manager... 5 Site Log...
Internet Basics In this Learning Unit, we are going to explore the fascinating and ever-changing world of the Internet. The Internet is the largest computer network in the world, connecting more than a
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
Using Social Media to Promote Your Trade Show Participation A Short Introduction About Koelnmesse Global exhibition and conference company 68 events in 7 countries, over 2.3 million participants, 31,817
Technology in Action Alan Evans Kendall Martin Mary Anne Poatsy Eleventh Edition Technology in Action Chapter 3 Using the Internet: Making the Most of the Web s Resources Chapter Topics The Internet and
Social Media Monitoring: Engage121 User s Guide Engage121 is a comprehensive social media management application. The best way to build and manage your community of interest is by engaging with each person
Page 1 of 5 An Introduction to Social Media for Business Social media is the general term used to describe the growing number of websites and networks whose users can submit and share content, communicate,
International Journal of Electronics and Computer Science Engineering 953 Available Online at www.ijecse.org ISSN- 2277-1956 SEO AND CONTENT MANAGEMENT SYSTEM Savan K. Patel 1, Jigna B.Prajapati 2, Ravi.S.Patel
Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:
Take Control of Your Web Presence Web Presence Proposal For: Test Organization Overview and Campaign Goals Based on our research and analysis of your company's current web presence we have identified the
Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker
Executive Summary Online Reputation Management Proposal (ORM) CitiReview s technique involves a mix of the most powerful social media campaign strategies in the industry. Our focus is getting and dividing
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
to Drive Traffic to Your Website 2 What is Social Media Marketing? In a nutshell, social media marketing is the process of participating in social media networks in order to further build a brand and enhance
Who We Are? JK Webcom Technologies has been providing unending services to the audience at large since August 2004. Located in Rajouri Garden in New Delhi, we operate and serve individuals and businesses
iweb for Business Practical Search Engine Optimization A Step by Step Guide Help Us Find You On The Internet Optimize Your Website For Humans and Spiders SAMPLE COPY Roddy McKay  A Visual Guide to Practical
The SEO Expert module helps you quickly: User Documentation SEO EXPERT Create and personalize Friendly URLs Insert Meta tags for product pages, Facebook posts and Twitter Cards in your shop This module
TOOLS YOU CAN USE Maximizing a Film s Outreach with Web 2.0 By Kristin Henry, Working Films, Project Manager and Website Administrator As an independent filmmaker working on a social justice documentary,
About Todd Bailey (Presenter) When your prospects search for information about your category or industry, does your organization rank near the top in organic search results? You should. This session will
SOCIAL MEDIA TIPS & TRICKS FACEBOOK FOR NONPROFITS 10 Tips to Get the Most Out of Facebook 1. Be helpful. If someone asks a question on your Facebook page, respond. If someone shares feedback, thank them
A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts
Created on at 16:59h Executive Summary This report analyzes the factors that affect the SEO and usability of yoast.com. The factors are grouped into 6 categories, for which the Web has obtained the following
SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are
Promoting Your Business Using Social Media Building a Strategy Name: Promoting Your Business using Social Media Workshop Contents: Power point slides Task 1: What are the benefits of promoting your business
Making Your Marketing Interactive New Opportunities to Engage Customers with Live Chat Companies around the world are using live chat to boost online sales, reduce customer service costs and increase customer
CREATE A FREE VOICETHREAD ACCOUNT 1. Open a browser like Internet Explorer, Firefox, or Safari. Navigate to http://voicethread.com. 2. To create an account, click Sign in or Register. 3. Underneath the
Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?
How to Measure Marketing Results: The Newest Rules www.fusionb2b.com How to Measure Marketing Results: The Newest Rules In a recent survey sponsored by FUSION b2b s client the Construction Marketing Association,
An Insider s Guide to Web Design & Online Marketing Terms Ever get stuck in the middle of a techy conversation and feel completely inept? Nevermore! With this handy dandy glossary of terms, you ll be empowered
DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an
SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while
Introduction to Digital Marketing Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
SEARCH ENGINE OPTIMIZATION WEBSITE ANALYSIS REPORT FOR miaatravel.com Version 1.0 M AY 2 4, 2 0 1 3 Amendments History R E V I S I O N H I S T O R Y The following table contains the history of all amendments
Description of Services for ecommerce Website Package We provide this document to define services covered in our ecommerce website package. It is very important you understand exactly what you are purchasing.
Guide to Social Marketing for Tourist Destinations & Travel Agents Introduction There has been a dramatic increase in the number of people who are becoming self-reliant travelers; using online communities,
SmallBiz Dynamic Theme User Guide Table of Contents Introduction... 3 Create Your Website in Just 5 Minutes... 3 Before Your Installation Begins... 4 Installing the Small Biz Theme... 4 Customizing the
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
1 WordPress SEO Secrets Revealed By Matt Bush 2 TABLE OF CONTENTS What Is SEO?... 4 Why You Should Optimize Your WordPress Blog... 4 The Basics of On-Page Optimization... 5 WordPress Plugins You Will Need...
Google Product Overview Google Module 1 Google product overview The Google range of products offer a series of useful digital marketing tools for any business. The clear goal for all businesses when considering
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
WEBSITE AUDIT REPORT Report Content Last Updated 1 Jun 215 On-Page Optimization Off-Page Optimization Social Media Keywords Report NO MORE PHONE TAG firstname.lastname@example.org 787 S. State Street, Suite
Create a Blog on Blogger.com 1 Blogs Interactive. Constructivist. Collaborative. Communities. WHAT IS A BLOG? A blog a shorthand term that means Web log is an online, chronological collection of personal
Is your online business lagging behind in making it to the top listings on search engines? Are your products and services being viewed by the maximum number of users? Do you have massive conversion rates?
CONTENTS 1. SEO INFORMATION...2 2. SEO AUDITING...3 2.1 SITE CRAWL... 3 2.2 CANONICAL URL CHECK... 3 2.3 CHECK FOR USE OF FLASH/FRAMES/AJAX... 3 2.4 GOOGLE BANNED URL CHECK... 3 2.5 SITE MAP... 3 2.6 SITE
Discover. Design. Develop. Deploy. Deliver. Has your company blogged, tweeted, faced the tube and linked-in yet? Is your company value-driven and results oriented? Have you fully integrated your Internet
The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter
Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below
GLOSSARY OF SOCIAL MEDIA TERMS Analytics (social media) - the analysis of data gathered from social media sites. Analytics Tools - tools either built-in to social media sites or accessed through third-party
CREATING A WORDPRESS RESS BLOG Matthew Bright Catalog Librarian and Systems Assistant email@example.com 2012 CONTENTS Introduction 2 What is a Blog? 2 The World of WordPress 2 Getting Started 3 Account
Web Training Course: Introduction to Web Editing Version 1.4 October 2007 Version 2.0 December 2007 Course Rationale: The university is currently rolling out new Web publishing templates to all organisational
SOCIAL MEDIA MARKETING 101 By Debbie Laskey, MBA Marketing, Strategic Branding, Communications & Website Consultant December 2009 What is social media? According to Wikipedia, the term social media has
Presented by David Vane Traditional Marketing for the SME? What are the problems? Identifying market? How to reach them? Knowledge of activities? Skill? Budget? Time? Online Marketing for the SME? Online
Deep analysis of a modern web site Patrick Lambert November 28, 2015 Abstract This paper studies in details the process of loading a single popular web site, along with the vast amount of HTTP requests