Website design...in association with The Centre for Micro Business
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1 Website design...in association with The Centre for Micro Business Who am I? Based in Deal, nearly 40 years experience in media design Clients inc. Local councils, Kent Police, local businesses Managing Director Oast House Media Limited Website designers Search engine optimisers Logo designers Managing Director Kent Independent Services Limited Website development (shops/databases) Media Consultant Nigel Stevenson Business start-ups Corporate design Image management Trading standards approved/ico registered
2 Welcome Agenda Understanding the web and its value Choosing a URL What is Hosting and Where? Web page design... Drafting a web page design Images Videos Text Navigation Find SEO Being Mobile friendly Understanding the value of Social Media and linking up
3 Understanding the web and its value. What is the web? Web page location Robustness The deep web the deep web is 400 to 500 times larger than the surface web. 0.03% of all web pages available can be found on traditional searches Special browsers required (Tor) The World Wide Web ("WWW" or simply the "Web") is a global information medium which users can read and write via computers connected to the Internet. 1980, Sir Tim Berners-Lee, an independent contractor at the European Organization for Nuclear Research (CERN), Switzerland
4 Understanding the web and its value. What is its value? Increased business Competition already have a website E-brochure Marketing tool (sales information) Information tool (newsletters) Communication tool (landing platform) Timesaver
5 Understanding the web and its value. What is a web page? HTML (hype text mark up language) Text Images Animation Sound Forms Links
6 Understanding the web and its value. Getting the enquiry The landing platform Phone Map Address Opening hours Openness and disclosure
7 Understanding the web and its value. Value for money Cost of a website v enquiries Hosting (yearly/monthly costs) Maintenance (updates) Buy cheap - Buy twice! Budget web names Budget hosting DIY websites Friends and family
8 Choosing a URL Web names and how to purchase. URL = uniform resource locator (also known as web address) Usage? web, print, signage, advertising, QR
9 Choosing a URL.co.uk or.com or? Area of trade GTLDs (Generic Top Level Domains).Directory - 19th February 2014.Kitchen - 19th February 2014.Land - 19th February 2014.Technology - 19th February 2014.Today - 19th February 2014.Sexy - 25th February 2014.Tattoo - 25th February 2014.Diamonds - 26th February 2014.Enterprises - 26th February 2014.Tips - 26th February 2014.Voyage - 26th February 2014
10 Choosing a URL One web name or 2 (or more) One web name per submission Make it easy to remember Use trade and/or geographical words (google) Optional web names for use only (shorter) Business owner web name owner Buy British Research (competition) The majority of browsers searching for a website use google search (not the address bar)
11 What is Hosting and where? Web pages, images and scripts
12 What is Hosting and where? UK website? UK Hosting (google) Affordable and available help support High caps (imap) Expandable Let your web designer supply
13 Web page design Drafting a website page Design to include... Company Logo Intro text Social media links News feed Bullet points (key services) Image(s) Navigation to other pages Contact details Accreditations Disclaimers/legal/company
14 Web page design Corporate logo Clear navigation List of services Clear location Trade relevant images Keyword heavy title (H1) Keyword heavy 1 st para with links (H2) Regularly updated newsfeed Easy read contact info Key services slideshow or image gallery with descriptions Supplementary navigation and company info Accreditations
15 Web page design Images Professional Library DIY Formats JPG (photos) GIF (buttons/icons) PNG (both) Copyright!
16 Web page design Videos Professional Library DIY Sticky content Short and sweet Quick to download (bandwidth) The UK s 2 nd biggest search tool!
17 Web page design Text Professional DIY Placement Grammar Spelling Quick to read (bullets) Google breadcrumbs Do not copy! Restrictive font use! U/Lc (CAPS ARE NOT SO EASY TO READ) H1 tag H2 tag Links to relevant pages within a sentence Relevant title tags for links Refresh text at least once a month (newsfeed) for Google SEO
18 Web page design Navigation Clear and simple Emphasise key pages Use title tags Use text links (not images) Use secondary navigation Product teasers Special offers News feeds
19 Web page design Find (landing platform) Make it simple to find and/or contact you Phone number on all pages link on all pages Contact page map Address Opening hours Be transparent! Limited Company? (company disclosure on website and s)
20 Web page design SEO (search engine optimisation) Research your trade/service keywords Dedicate specific keywords to dedicated pages Use geographical area keywords Search engines >>> Tags >>> Refreshed information (Google caching) >>> website designers in kent website designers in east kent website designers in deal kent web site designer in kent web site designer in east kent web site designer in deal kent web designer in kent web designer in east kent web designer in deal kent web designer kent web designer east kent web designer deal kent web design kent web design east kent web design deal kent mobile website designers in kent mobile website designers in east kent mobile website designers in deal kent website logo designers in kent website logo designers in east kent website logo designers in deal kent
21 Web page design SEO (search engine optimisation) Search engines Google has approx. 90% UK search market Google map location pins Google plus pages (business web pages) Likes... Good quality content Refreshed content Google compliant SEO (white hat) Dislikes... Repeated content (spamdexing) Copied content Bad practice SEO (blackhat) don't be evil
22 Web page design SEO (search engine optimisation) Tags Google gives relevance to correctly tagged content H tags Links Title tags Image alt tags
23 Web page design SEO (search engine optimisation) Refreshed information Google likes updated pages Newsfeeds Special offers
24 Being Mobile friendly The small screen option to desktop web pages Server based re-direct Screen based or device type recognition GPS based search Simpler web pages Direct call/text links Slower download speeds Lower cost to complete 4G and beyond
25 Social Media and linking up Social media Business to Business or Business to consumer? Research the best social media for your business Create an interesting and informative home page Keep it active Keep it friendly Join groups Case Study, Oast House Media... Over 2000 followers in 2 years Joined 5 Kent based business groups Generates enquiries and new clients Localised to Kent
26 Social Media and linking up Linking up Google likes back links... Links to/from membership sites Links from valued websites is good SEO Links from local directories is good SEO Buying links is not only a waste of money but can get you blacklisted! Always use the <no follow> tag for outbound links from your web pages
27 Thanks Q and As consultancy (printing, signage, web) website planner PDF download jargon buster page website and logo design website design FAQs knowledgebase/portfolio website development e-commerce databases
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