Factsheet for Collaborative Industry Projects

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1 Annex A Factsheet for Collaborative Industry Projects The Collaborative Industry Projects (CIP) initiative was launched during Budget 2013, where SPRING Singapore oversees implementation for six priority sectors Food Manufacturing, Food Services, Furniture, Printing & Packaging, Retail and Textile & Fashion. SPRING Singapore works with industry partners such as Trade Associations and Chambers, Centres of Innovation, productivity centres and solution providers, to identify industry-specific challenges and scalable solutions that have potential for effective adoption within the sector, ultimately resulting in overall productivity gains. Following Budget 2015, SPRING has extended the CIP to all industry sectors and expanded the scope of supportable projects from those that only address industry-specific productivity challenges to all projects that will drive innovation and productivity improvements. The aim of CIP is to develop solutions that will help SMEs reap overall innovation and productivity improvements through either or both of the following approaches: Reap efficiency gains by optimising resources and streamlining processes (e.g. outsourcing of business functions, sharing of resources and services) Drive business growth by collaborating on new opportunities (e.g. co-innovating products and services, exploring new business models) SMEs are also encouraged to form consortia comprising other enterprises and industry partners to enhance operational efficiencies and upgrade their capabilities through the CIP initiative. Who will qualify? Each consortium must have at least three SMEs committed to the project and expected to have productivity improvements or business growth arising from the efforts. The projects must be carried out in Singapore, and participating SMEs must fulfil the following criteria: Are physically present and registered in Singapore Have at least 30% local shareholding Have group annual sales of not more than $100 million or group employment size not exceeding 200 employees How will SMEs benefit? With successful development and adoption of approved projects and solutions, SMEs are expected to benefit from improved processes, higher output/revenue, or cost savings from reduced wastage and/or reduced usage of resources such as manpower. SMEs participating in approved projects will be eligible for up to 70% funding support for qualifying development and adoption costs.

2 Annex B Factsheet for Smart Management Tracking System CIP SPRING Singapore has collaborated with A*STAR to appoint Tunity Technologies Pte Ltd to customise A*STAR s Item Management Tracking System (IMTS) technology package, originally developed by the Singapore Institute of Manufacturing Technology (SIMTech) in A*STAR, into a Smart Management Tracking System (SMTS) that will boost the efficiency of inventory management as well as employee and asset tracking applications. The core technology of IMTS involves Radio Frequency Identification (RFID) technology that enables users to efficiently track tagged inventory and assets using a handheld reader. Tunity Technologies will further augment the IMTS package through the incorporation of an RFID detection gantry to enable automatic tracking of tagged assets without the need for handheld RFID readers. Moreover, the SMTS solution will also incorporate elements of cloud computing, so as to allow individual hardware devices to be seamlessly integrated to common backend software. The enhanced system will still retain the capabilities of handheld RFID readers but at a lower cost, through the incorporation of Bluetooth RFID detection functionalities into tablet devices. Manpower cost will also be saved as this gantry system does not require the manual scanning of RFID tags. The customization of SMTS is expected to result in significant cost and productivity gains for the SME adopters through: Improvement in the efficiency of inventory management by eliminating the need to manually scan each individual item, thus reducing manpower requirements; Reduction of resources required to safeguard and maintain visibility of important assets by having real-time alerts upon the detection of unauthorized movement of these items; and Elimination of the need for handheld RFID readers which typically cost around $500 per piece. 18 months (1 June 2015 to 30 November 2016) Target Number & Type of Participating Companies 50 SMEs in the Manufacturing, Retail and Logistics sectors SMEs who are interested to participate in this project can contact Tunity Technologies to sign up.

3 Annex C Factsheet for Knorex Arise TM CIP SPRING Singapore has collaborated with A*STAR to appoint Knorex Pte Ltd to tap on A*STAR s Snap2Tell (S2T) technology package to further enhance the Knorex Arise TM augmented reality (AR) platform, which was created from the enhancement of the S2T package, originally developed by the Institute for Infocomm Research (I²R) in A*STAR. The core technology of S2T involves image recognition capabilities that enable users to access content using a camera phone. The existing Knorex Arise solution is an end-to-end AR platform that transforms ads or editorial contents found in the printed or physical media (i.e. newspapers, magazines, posters, CD/DVD cover and billboards) into interactive experiences for the customers of SMEs. Leveraging the base technology of the S2T technology package, Knorex will further augment the Knorex Arise solution through the incorporation of Optical Character Recognition (OCR) technology. The OCR technology will be used to automatically convert and subsequently process text content within captured images. The enhancement will not only increase the functionalities of the Knorex Arise solution but also expand its range of advertising and ecommerce applications. The enhanced Knorex Arise solution is expected to enable SMEs to create more immersive and interactive user experiences, and achieve productivity gains through: Improved customer engagement process as the enhanced image detection capabilities allows for more accurate information display; Increased customer reach through a more engaging AR platform; and Automatic processing, collection and analysis of text within captured images which will significantly reduce the resources (e.g. manpower, time, etc.) traditionally required for data collection. 18 months (1 June 2015 to 30 November 2016) Target Number & Type of Participating Companies 100 SMEs that utilise advertising and ecommerce functions SMEs who are interested to participate in this project can contact Knorex Pte Ltd to sign up.

4 Annex D Factsheet for Pocket-Trips CIP SPRING Singapore has collaborated with A*STAR to appoint LDR Pte Ltd to tap on A*STAR s Snap2Tell (S2T) technology package to further enhance the Pocket-Trips location-based mobile app, which was created from the enhancement of the S2T RTG, originally developed by the Institute for Infocomm Research (I²R) in A*STAR. The core technology of S2T involves image recognition capabilities that enable users to access content using a camera phone. Leveraging the base technology of the S2T technology package, LDR will further augment the webbased authoring platform to create outdoor learning trails. Besides allowing users without prior programming knowledge to publish location-based apps on mobile devices, the enhanced Pocket- Trips mobile app will be able to perform real-time tracking and consolidation of various user submissions (e.g. quiz answers, audio, photos, videos, etc.), and conduct real-time analysis of the frequency and duration of users visit at the various checkpoints within the outdoor trail. The enhanced mobile app will also incorporate new features, such as the Quiz Management System (QMS), Beacon Management System (BMS) and Gamification Management System (GMS). With these new features, the original Pocket-Trips mobile app would be enhanced with capabilities such as cloud-based analytics, gamification features and visitor-tracking, which will allow SMEs to create more immersive and interactive user experiences. The enhanced Pocket-Trips mobile app is expected to result in productivity gains and enhanced customer experience for SME adopters through: Automation of manual processes like the tallying of scores and announcement of results, reducing man hours required per attraction site; Immediate visibility of participants preferences based on real-time data acquisition and analytics at each checkpoint; and Increased customer engagement with participants through gamification and leaderboard scoring elements. 18 months (1 June 2015 to 30 November 2016) Target Number of Participating Companies 50 SMEs in the Tourism, Meetings, Incentives, Conferences and Exhibitions (MICE) and Outdoor Education sectors SMEs who are interested to participate in this project can contact LDR Pte Ltd to sign up.

5 Annex E Factsheet for Dodoca Integrated Mobile Marketing & Productivity Solution CIP This Collaborative Industry Project (CIP) is led by Dodoca Information Technology (S) Pte Ltd (Dodoca Singapore). The objective of the project is to encourage SMEs to enhance their sales, marketing and customer engagement capabilities by embarking on mobile marketing and harnessing the growing Online-to-Offline (O2O) marketing trend 3, through the implementation of the Dodoca Integrated Mobile Marketing & Productivity Solution (DIMMPS) a marketing software platform based on the WeChat 4 mobile app. The DIMMPS comprises the following key features that will support SMEs marketing and customer management process: A user-friendly system that is simple and easy to adopt and initiate, where companies can immediately set-up an official WeChat merchant account and an online store on WeChat as an additional sales channel to potentially drive revenue; A comprehensive in-built CRM system that captures and tracks customer information which companies can use to optimise their marketing efforts; and Automated customer engagement and marketing processes that enable companies to perform daily functions in a more efficient manner. For example, DIMMPS automated appointment scheduler can enable clinics to conduct timely and hassle-free customer follow-ups, which will help them save time, human resources requirements and related costs. Companies that are on-board DIMMPS will be able to market their brand/products/services on the WeChat mobile app, enhance and automate their customer engagement tactics, as well as track and store customer data for more targeted marketing and effective business decision making. With the DIMMPS, participating SMEs will also enjoy greater reach to new customers and markets through the mobile marketing platform via WeChat application. With a potential reach to an estimated 715,000 WeChat users in Singapore and close to 550 million users globally, SMEs with the capacity and resources to grow will be able to leverage on this ready pool of prospective customers to extend their reach on the platform. 12 months (1 April 2015 to 31 March 2016) Target Number and Type of Participating Companies 3 O2O marketing and/or commerce is where businesses connect the online digital world with the offline world in their customer engagements, through the integration of internet-connected devices. For example, customers may be engaged through online platforms with services such as e-coupons or store locators, and driven to physical or offline platforms such as brick-and-mortar stores or events. 4 WeChat is developed by Chinese internet company Tencent and has been used by many small and large businesses, particularly in China, for various ecommerce and mobile marketing applications. As of the first quarter of 2015, WeChat has 549 million monthly active users worldwide.

6 Over 150 heartland SMEs from sectors such as Food & Beverage, Jewellery, Beauty & Hair salon, Clinics and Healthcare, Furniture, Florists, Education, Tourism. SMEs who are interested to participate in this project can contact Dodoca Information Technology (S) Pte Ltd to sign up.

7 Annex F Factsheet for Digital Marketing Solution CIP This Collaborative Industry Project (CIP) is led by Digital Influence Lab (DIL), a digital marketing consultancy and training agency which utilises a proprietary four-step digital marketing methodology. The key objectives of this CIP are to: Help SMEs kick-start the building of their in-house digital marketing capabilities and map out their overall digital marketing strategy to increase awareness amongst their target audience and ultimately increase revenue; Equip SMEs with digital marketing tools and know-how to implement marketing plans on various digital channels and be more effective in online customer acquisition and engagement; Enable SMEs to understand and identify a relevant mix of digital channels and targeted marketing messages that are appropriate for their brand profile, products and services; and Enable SMEs to track their online marketing efforts to increase their return on investment. Through this project, SMEs will be able to enhance their digital marketing capabilities for greater reach to new customers and markets. SMEs will also be able to optimise their online marketing performance through better understanding for their customers and enhanced ability to track customer interactions. The project will also stand to benefit SMEs planning to expand overseas through digital channels as participating companies will be equipped to analyse demand and garner customer feedback from digital platforms in order to quickly and affordably validate potential geographical markets. 12 months (1 May 2015 to 30 April 2016) Target Number and Type of Participating Companies At least 50 SMEs, primarily from sectors such as Education, Information Communications Technology (ICT), Media and Finance, that have: A ready product or service to market and sell to a targeted customer segment; A clear corporate brand positioning and business direction since the proposed project will ride on these inputs from the participating companies to derive the relevant marketing strategy, using their proprietary tools and methodology A responsive and updated website in place; and A marketing manager or business owner to lead the project. SMEs who are interested to participate in this project can contact Digital Influence Lab to sign up.

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