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1 After the Call: 5 Tips for Successful Lead Management with ReachEdge

2 Attracting consumers to your website is just one step in a successful online marketing plan. That s because you don t just want visitors to find your website; you want them to contact you to learn more about your business, products, and services. This is the treasured website conversion every business owner wants, because it moves the prospect one step closer to making a purchase. The true success of your website is measured not only in visits, but also in how well you handle leads when they contact you. Because the truth is, you can be doing everything right when it comes to getting found online but still lose valuable leads if you don t have the time, tools, and skills needed to help people when they call or you. With that in mind, it s easy to see why you need a good system in place to help you effectively manage your leads. That s where ReachEdge comes in. This integrated system features a smart website, lead management software, and a mobile app all designed to help small businesses get more leads and customers from their marketing. Here are five ways you can use ReachEdge to improve your lead management and turn new contacts into customers. 2

3 1 Respond to Calls & s ASAP While answering every phone call promptly is the ideal scenario for any business, there might be times when you can t always answer the phone or you miss a call. Other times, consumers may send an or fill out a form on your website. Don t leave those contacts hanging; the sooner you respond, the better. A recent study showed that if you don t follow-up with leads within the first hour they ve contacted you, the chances of you ever getting back to them drops 10 times. 1 But as a busy business owner, it s often difficult to find time to read and respond to every contact that comes your way. With real-time alerts from ReachEdge s built-in lead management software, you ll be notified as soon as a new contact comes in so you can immediately follow up. Plus, each time you receive a new or Web form submission, ReachEdge sends an automated to the contact. This helps them see that you re responsive, even if you can t personally them back immediately. 1 LeadResponseManagement.org 3

4 2 Classify Your Leads How do you know which contacts need to be followed up with after they call and which ones don t? Without an easy way to classify new contacts, you could be spending valuable time following up with people who have contacted you but may not be interested in your product. ReachEdge makes it easy and convenient to know which contacts are the most valuable by enabling you to review and classify new contacts from a notification screen. You can then easily review contact details, play back call recordings, and then classify the contact as an active lead (meaning they want to buy soon), a long-term lead (meaning they are just researching or are not interested in buying for a while), or an existing customer. Labeling your leads is a great way to make sure your contacts are being followed up with the right kinds of information

5 3 Build Your Contact List One of the smartest things you can do when a new lead calls your business is to add them to your contact list. This not only gives you a way to reach back out to them with specific information about the product or service they re interested in, but it also enables you to contact them at a later date with marketing messages like helpful tips, offers and specials, announcements, and more. Today, many businesses build their contact lists manually whenever a new prospect contacts them by collecting information like the prospect s name, phone number, and address and typing it into an marketing system, CRM solution, or their own database. While this process can be effective, it can also be time consuming and prone to human error. ReachEdge captures this information automatically, adding every new contact to your own personalized list. This includes basic information like name, phone number, and their status after you classify your lead. 5

6 4 Follow Up With Leads Once you have classified new leads based on their interest and stage in the consumer buying journey, it s important to follow up with those who haven t yet made a purchase. ReachEdge automatically reminds you to follow up with active leads via phone or a quick providing specific information related to what they inquired about. Another way to approach this is to set up ReachEdge to automatically send prospective customers a series of lead nurturing s. This enables you to easily send compelling s with content like customer testimonials, before and after pictures of your work, or special offers and promotions that encourage them to buy. 6

7 5 Track the Marketing Source It s also important whenever a new person contacts you to record the source that referred them to you. In order to know how consumers are learning about your business online, you can use tactics like call tracking, call recording, and website analytics. Call tracking and call recording are especially helpful if you re running offline advertising like direct mail, billboards, radio or TV ads, and more. But gathering this information can be costly and time consuming. Instead, you can use ReachEdge to track your leads through the system s smart website. ReachEdge intelligently displays a tracking phone number that s directly related to each lead s marketing source, like SEO, PPC, and social media. It also records how each contact discovered your business. Having this information is essential to determining your marketing ROI and empowers you to make the best decisions when it comes to your marketing spend. SEO #### PPC Tracking phone number that s directly related to each marketing source. Social Direct Site Traffic 7

8 Lead Management Made Easy Using ReachEdge will help you review, classify, manage, and follow up with new leads quicker and more effectively, helping you close more business. And, with these best practices in mind, you can get even more ROI out of your marketing. Get ReachedGe To help convert more leads into customers! Call or us at today!