For personal use only. DIGITAL PERFORMANCE GROUP Annual General Meeting 29 November 2013

Transcription

1 DIGITAL PERFORMANCE GROUP Annual General Meeting 29 November 2013

2 FY13 Financial Result 35,000 30,000 29,856 FY12 FY13 25,000 23,861 20,000 15,000 10,000 5,000 - (5,000) 3,055 2,767 1,123 1,164 (1,932) (1,603) Revenue Operating EBITDA Corporate Costs Underlying EBITDA FY13 was a year of consolidation, as the business made a number of strategic and operational moves to establish the underpinnings for longer term growth Overall financial result was maintained at FY12 levels whilst these changes were effected, with declines in the dgm Affiliate and Empowered Media channels offset by a 10 month contribution from the purchase of Viva9 and reductions in corporate overheads Material reductions achieved in corporate costs, with full year impact in FY14 to see costs further reduced to ~$1.1 million 2

3 FY13 Overview - dgm Affiliate Maturing of the affiliate marketing channel in Australia has seen new domestic and international competition and a tightening in margins (to levels more reflective of established overseas markets) Shifting from reliance on a small number of high value clients to a broader base of mid-tier clients (with particular success achieved in the retail segment) It takes time for this new client base to build volumes and replace lost margin, meaning base Affiliate business took a step back in FY13 Operational processes reviewed and improved including establishment of self-serve model Initial results for FY14 show strong year on year growth, although loss of itunes and Westpac via agency restructurings will slow momentum in the 2nd half Search Gross profits from dgm s search division (paid search and SEO) were maintained, despite expiration of a previous agency outsourcing relationship Direct search business growing strongly and contributing to good year on year growth across the search channel in FY14 year to date 3

4 FY13 Overview Empowered Media Continuing pressures in Empowered s traditional lead generation business were encountered in FY13 with lower advertising spends, pricing pressure across digital and offline channels, and increasing competition from other performance options Progressively developed new digital lead generation products and partnerships across FY13 to broaden the performancebased lead generation offering beyond Initial rollout of these products and development of stronger direct sales channels has contributed to a turnaround in performance in early FY14, with year on year growth restored Research Empowered s online research division continues its growth trend, with revenues up by 15% in FY13 and growth rates have accelerated slightly in FY14 4

5 FY14 Outlook Management accounts results to 31 October 2013 report year todate Operating EBITDA (excluding corporate costs) from Empowered and dgm up by 20% on the corresponding period in FY13 The full year impact of cost savings in the corporate overhead of the group have also contributed to a 13% saving on FY13 levels The impact of client restructurings (itunes & Westpac) which have seen affiliate work transferred to inhouse/lead agencies will largely affect the second half of the financial year and moderate this trend Performance in the year to date has led to a review of financial outlook and the Directors now consider that the full year Underlying EBITDA 1 is projected to fall in the range of $ $1.75m (+29% - 50% vs PCP) 1 Underlying EBITDA excludes business acquisition costs, impairment, restructuring expenses and non-cash share option expense 5

6 Current Status Background dgm / Empowered continue to hold leading positions in the digital lead generation and customer acquisition segments in Australia Digital commerce in Australia is rapidly maturing however, with domestic and international competition increasing DPG has long benefited from its first mover advantage, but must adjust to the evolving environment in Australia The benefits of the strategic and operational changes made during FY13 are being seen in the initial FY14 results However, a strong breakout strategy is required to deliver significant long-term shareholder value Challenges DPG lacks critical mass as listed entity Geographically constrained - wholly exposed to Australian advertising conditions High cost/long lead times to establish new product/service offerings or an initial overseas presence 6

7 Proposed Asia Pacific Digital Restructure DPG acquires the Asia Pacific Digital Group, rebrands as Asia Pacific Digital Immediately creates a leading regional digital commerce service provider with a clear growth strategy, operating through three core divisions: Strategies and Solutions Customer Acquisition CRM Provides immediate scale and regional presence: ~300 digital professionals in 10 offices across 7 countries through the region serving the needs of over 1,000 local, regional and global clients revenues ~A$50m p.a. growing rapidly outside Australia, with opportunities across Asia the fastest growth market for digital Additional benefits: increased referrals, lead generation and business flows between entities improved career opportunities for employees potential efficiencies and costs savings 7

8 End to End Digital Commerce Solutions ecommerce Strategy and Solutions Strategy and Solutions Online Customer Acquisition Online Customer Acquisition Proprietary digital products that enable clients to build their brands online quickly, efficiently and costeffectively Manages the Ford Motor Company's digital platform in more than 100 countries More than 160 employees - over half are located across Shanghai, Manila, Kuala Lumpur and Singapore Building a market-leading ecommerce technology and services business based on the highly successful Magento platform Supported by the technical capabilities of Next Digital Comprises some of the most experienced ecommerce executives in Asia Pacific Australia s leading affiliate marketing network / award winning search marketing agency Coordinated marketing programs to help fulfil online business objectives - increased sales / leads / revenues and enhanced brand awareness Suite of acquisition based products and services including lead generation, performance display, search engine optimisation, analytics and conversion rate optimisation Online lead generation business based on one of Australia's leading opted-in database marketing and research panels (> 650,000 active members) Delivers qualified leads, new business,and research results through dedicated campaigns for Australia's largest corporates, as well as media and research agencies CRM Assist clients to manage customer communications via , mobile and social communications channels Cloud-based SmartMail PRO software platform manages the communications needs of hundreds of companies across the region Operates from offices in Auckland, Melbourne, Sydney and Singapore 8

9 Asia s Growth in Digital Commerce Digital advertising digital advertising in Asia Pacific reached $27bn last year and will reach $53bn by Asia Pacific will become the world s second largest digital advertising market in 2013, and forecast to exceed Europe by $12bn by 2016 digital in the Asian emerging markets is growing at high double digit rates 45% 40% 35% 30% 25% Regional Share of Global Digital Advertising Spend North America Asia Pacific Western Europe 20% ecommerce despite economic uncertainty, global growth in ecommerce sales is powering ahead today one billion consumers are buying online and of these 44% are in Asia Pacific 45% 40% Regional Share of Global B2C ecommerce Sales Asia Pacific China has 269m digital consumers vs. 156m in the USA 35% Asia Pacific now has the world s highest growth in ecommerce and in 2013 will lead the world in online sales Asia Pacific is forecast to represent 38% of global ecommerce sales by 2014 growth rates for Asia Pacific ecommerce forecast to average ~20% for the next five years 30% 25% 20% North America Western Europe

10 Proposed Transaction WHY YOUR INDEPENDENT DIRECTORS BELIEVE THIS TRANSACTION MERITS CONSIDERATION The transaction provides the opportunity for a step change: greater scale geographic and product diversification higher growth prospects by accessing the fastest growing region for digital Update on the process: the EGM is expected to be held in late January 2014 / early February 2014 the Company is conducting due diligence the Independent Directors are negotiating the sale share agreement terms and conditions an Independent Expert has been appointed the Company s lawyers are drafting the EGM documentation 10