AGENDA TUESDAY WEDNESDAY THURSDAY DINNER 7PM 10PM GENERAL SESSION CLOSING GENERAL SESSION 11AM 12 NOON
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1 AGENDA TUESDAY CHECK-IN & REGISTRATION 8AM 5PM HAPPY HOUR RECEPTION 4:30PM 5:30PM INDEPENDENT TRACK SESSIONS 12:00PM 4:15PM Antonio Rajan, VP of Sales - Independent, DealerSocket GENERAL SESSION 5:30PM 7PM Jared Hamilton, CEO/Founder, DrivingSales.com Jonathan Ord, CEO/Co-Founder, DealerSocket DINNER 7PM 10PM Sponsored by Cars.com & DMEautomotive WEDNESDAY BREAKFAST 7AM 8AM GENERAL SESSION 10:00AM 12 NOON Matt Redden, CMSO, DealerSocket Jim O Connor, Former VP of North America Marketing, Ford Motor Co. Rich Franklin, Former UFC Champion Chelsea Krost, Speaker & Author 1:15PM 5:30PM 8AM 9:45AM LUNCH 12 NOON 1PM THE CAMPFIRE BASH! 7PM 10PM Sponsored by Cars.com & DMEautomotive THURSDAY BREAKFAST 7AM 8AM 8AM 10:45AM CLOSING GENERAL SESSION 11AM 12 NOON Jonathan Ord, CEO/Co-Founder, DealerSocket
2 WEDNESDAY :00 AM (45 MINUTES) MANAGING BASICS WITH James Scifres CRM MASTERING YOUR DASHBOARD CRM INCREASE YOUR USED CARS PROFITABILITY Peter Ord Used Car WEBSITE BEST PRACTICES FOR TOMORROW S CONSUMER Eric Giroux Digital Marketing THE PHONE. SOLVED. Greg Wells STRATEGIC BRANDING: INNOVATIVE TIPS TO CREATING A REMARKABLE PRESENCE April Rain 9:00 AM (45 MINUTES) BDC BEST PRACTICES Josh Mitchell CRM ONE MILLION TEXT MESSAGES LATER WHAT I HAVE LEARNED Nick Gorton Edmunds WINNING THE MOMENTS THAT MATTER: BUILDING YOUR ONLINE DIGITAL PRESENCE Tom Youngblood & Calvin Krusick Digital Marketing CREATING EFFECTIVE MARKETING DOCUMENTS IN Samantha Razoky CRM THE IMPORTANCE OF YOUR PRE-OWNED LOT Greg Levi Used Car HOW TO GET THE MOST OUT OF YOUR WEBSITE Cavan Robinson Digital Marketing IMPROVING PROCESSES FOR THE CUSTOMER EXPERIENCE Bart Wilson Customer Experience 1:15 PM (75 MINUTES) CRM BEST PRACTICES Jonathan Ord CRM HOW TO ATTRACT AND RETAIN THE BEST PEOPLE Kirk Manzo THE AUDI RETAIL EXPERIENCE CENTER (RCXC) Walter Dawson Audi Dealers Only 1:15 PM (45 MINUTES) CONTENT MARKETING: THE ONLY SEO THAT YOU SHOULD PAY FOR Paul Cashman Digital Marketing DEALERFIRE/ INTEGRATION TALK Aaron Schinke Digital Marketing KNOW YOUR NUMBERS Todd Williams CRM
3 GOOGLE DIDN T CHANGE THE GAME, YOU DID! Gary May DEMYSTIFYING DEALER USE OF CREDIT INFORMATION Johnny Giamalvo Equifax 2:45 PM (45 MINUTES) REVENUE RADAR - HOW TO CREATE A VIP EXPERIENCE Chris Pacini Customer Experience MOBILE SERVICES Ryan Seger Fixed Ops NEW ENHANCEMENTS & SNEAK PEAKS Nathan Usher Customer Experience MARKET PERSPECTIVES AND THE EVOLVING RETAIL ENVIRONMENT Matthew Racho JD Power MEASURING WHAT MATTERS Genevieve Faucher Digital Marketing DEALER-TO-DEALER ZERO MOMENT RETAIL Erich K. Gail CRM 3:45 PM (45 MINUTES) THE FUTURE OF THE DEALERFIRE WEBSITE PLATFORM Aaron Schinke Digital Marketing THE INTERNET FRANCHISE Ashley Mabery CRM MAXIMIZING THE ADMIN MENU 3:45 PM (75 MINUTES) LIVE POLLING: PRODUCT EVOLUTION WITH BRAD PERRY Brad Perry BEYOND THE CAT PHOTOS: HOW TO ENGAGE YOUR SOCIAL COMMUNITY Kris Nielsen Digital Marketing THE IMPORTANCE OF LEADERSHIP IN RETAIL Tom Brewer Customer Experience 4:45 PM (45 MINUTES) MANAGING BASICS WITH DS (NEW STORES) James Scifres CRM THE POWER OF LIST BUILDER Jese Stout CRM HOW MUCH MONEY DO YOU THINK YOU RE WASTING ON DIGITAL ADVERTISING? Robert S. Powell Digital Marketing GROW WITH GRO: DRIVE HIGHER LIFETIME VALUE Mary Sheridan, Ph.D. Fixed Ops OVERCOMING RETENTION DEFICIT DISORDER (R.D.D.) Danny Benites
4 THURSDAY :00 AM (45 MINUTES) CREATING TEMPLATES IN Samantha Razoky CRM BUILDING A SUCCESSFUL ONLINE REPUTATION Luke Stokebrand Digital Marketing THE SECRETS OF SERVICE MARKETING Jason Hainsworth Fixed Ops COMMUNICATION BREAKDOWN WHAT IS KEEPING YOUR CLOSING RATE (PAINFULLY) LOW Gary May 9:00 AM (45 MINUTES) HOW TO CREATE THE IDEAL CUSTOMER EXPERIENCE IN Hunter Swift CHANGE MANAGEMENT Cameron Darby 9:00 AM (75 MINUTES) FIXED OPS ONLINE - BALANCE & ROTATE YOUR MARKETING BUDGET Calvin Krusick & Paul Cashman Fixed Ops CRM BEST PRACTICES Jonathan Ord CRM YOUR COMPETITION WILL HATE YOU - 5 SUPER SIMPLE SOCIAL MEDIA SECRETS YOU DIDN T KNOW EXISTED... YOU LL BE SHOCKED BY #4! Eric Giroux Digital Marketing INNOVATE DATA PARTNERSHIPS: GENERAL MOTORS SHARED DATA THROUGH CRM PARTNER INTEGRATIONS Tony Fava GM Dealers Only QUALITY TRAFFIC DATA DRIVES THE BIG DIGITAL PICTURE Mark Colosimo Customer Experience LEAD RESPONSE BEST PRACTICES Robert Brennan, Geoff Miller, Brad Frohn Subaru Dealers Only MASTERING THE DASHBOARD TUNING UP SERVICE PROFITS WITH ONLINE REVIEWS Katy Wolda Fixed Ops
5 10:00 AM (45 MINUTES) HOW DS CAN HELP YOU HOLD YOUR TEAM ACCOUNTABLE Susie Storey CRM MONEYCALL - MASTER THE MONEYBALL MINDSET OF YOUR DEALERSHIP S PHONES Mike Haeg MY BEST 50 F&I CLOSES Jim Ziegler MAXIMIZING THE ADMIN MENU THE INS & OUTS OF SERVICE SCHEDULER Matt Holladay Fixed Ops UTILIZING THE MOBILE WORKFLOW Justin Dickson CRM
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