Cobalt Motor Place Website Tool Guide

Transcription

1 Cobalt Motor Place Website Tool Guide

2 Accessing Lexus Website Tools / Cobalt Motorplace Not every user will have access to every tool available in Motorplace. Consult with Dealership Administrator of the Motorplace accounts to assist you in deciding which Website tools you need access to. Steps: 1. Go to (Bookmark this as a Favorites in your Browser) 2. At the bottom of the page, log in to My Motorplace, Customer Login using a User Name and Password. (Note: If you do not have a designated Motorplace Login/Password, contact you dealership Program Coordinator (PC) or Lexus ecare ( ) to create an account.) Cobalt Tool Guide 2 of 10 July 2009

3 Using MotorPlace Website Tools Once you log into MotorPlace, you will be able to see all of the tools in the menu on the left side (illustrated with a red box). Site Reporter is the tool that shows traffic to your site and is circled in red below. Welcome (Users Name) (Users Name) Member Tools. AdWizard Plus Promo AdWizard Plus Used AutoShow Inventory Manager Lead Manager* Marketing Library Manager Media Tracker* Secure Forms Site Reporter Website Manager 3.x *These products are Premium Package tools Cobalt Tool Guide 3 of 10 July 2009

4 Lexus Program Website Tool Breakdown AdWizard Tools - Allows dealers to capture real leads from their websites with exciting, professional looking advertisements produced from their computer. AdWizard Plus Promo Used to build service and parts specials. They appear on Specials page under the Parts and Service tab Specials Menu to the upper right of the page. AdWizard Plus Used Used to build Pre-Owned Specials. They appear on the Specials page under the Pre-Owned tab of the Specials menu to the upper right of the page. Cobalt Tool Guide 4 of 10 July 2009

5 AutoShow Inventory Manager - Allows dealers to upload and manage their current website Pre-Owned vehicle listings, including vehicle photo uploads. Note: Typically not used very often when a dealer is sending Cobalt an ftp from a 3 rd party vendor, as they provide updated inventory lists on behalf of the dealer. For a list of Cobalt s import partners, please contact Lexus ecare at ( ). Cobalt Tool Guide 5 of 10 July 2009

6 Marketing Library Manager - Used to store edit or delete library assets that you have previously saved. The tool was designed to help upload images, SWF files and Video files to be used on your Website through the editing tool of Website Manager. This also allows you to store images for future use on the site. Secure Forms - Used to access the Finance Prequalification Form associated with your website. Note: You may turn this form off on your website and rely on the Lexus LFI Apply for Credit Form only. If this is the case, the customer s credit request is sent directly to LFI for processing and then LFI sends the results to the dealership via their normal financing process. There is no notification for those customers submitting the LFI Credit Form. Cobalt Tool Guide 6 of 10 July 2009

7 Site Reporter - Used to measure and monitor your website performance by tracking traffic to your site. The tool provides you with a robust look at your website performance by tracking traffic, referral data and lead volume. Using the dashboard, you can see performance graphics based on any specific area you would like to measure. You also have the ability to create ad hoc reports for measuring and improving website performance. Website Manager - Used to edit your Lexus website. Every dealer has this tool, but access is typically limited to only those at the dealership who have this responsibility. The tool is used to get access to the backend of your website so you can edit most aspects of the site including: overall homepage design; text content; image content; video content; form routing address; header text; hyperlinks; alt tags; meta-tags, meta-title and meta-keywords; adding pages or deleting pages; navigation order changes; adding and renaming buttons and more. Cobalt Tool Guide 7 of 10 July 2009

8 ***************************Premium Packages Includes**************************** Lead Manager Customer Central - Used to manage your leads. Many dealers have a CRM or ILM solution now, but if you are using Outlook or other folders, this is a fantastic tool to help manage your leads. The tool is a web-based contact management solution that collects leads from the internet and the dealership showroom (manual entry). Lead Manager allows more effective lead processing, from the initial contact to the final sale, as well as post-sale follow up and remarketing. Reporting features assist Management with ensuring proper follow up and places responsibility with dealership staff for prompt service. Media Tracker - Used to access your 800# calls for tracking and phone training. The tool helps track and analyze the effectiveness of your dealership s advertising campaigns and online sources by utilizing phone numbers. Calls are tracked real-time and recorded so management can use as a training tool for staff. Reports allow you to view and get the highest return form your marketing investment. Cobalt Tool Guide 8 of 10 July 2009

9 Cobalt University: Online Training Resource To take advantage of the FREE online training courses for all of the Motor Place tools, click on to register and review online courses. In order to participate in training, you will need access to a computer with an Internet connection (high speed preferred) and a separate voice telephone line. Courses can be taken at your leisure or by taking advantage of our scheduled live classes, where applied. Once logged in, by selecting Training Catalog, you can see all of the areas where Cobalt offers courses. By selecting the title you ll get summary of the course. You can select enroll to add it to your My Training folder. Cobalt Tool Guide 9 of 10 July 2009

10 To assist you with picking a few starter courses, Cobalt has outlined recommended courses and listed them on the lexusdealersonline.com website. This is a good place to start for someone new to Cobalt Tools and below is a list. Website Design and Customization Website Manager Customize Individual Website Content Pages Website Manager Website Reporting at Your Finger Tips Site Reporter Website Ads Made Easy - Adwizard Add Unique Photos and Vehicles to Your Website Auto Show LMCC for Internet Sales Consultant - LMCC Manage your Cobalt System - Webmail Cobalt Contact Information: The Cobalt Group: Kim McClure edsa; / kmcclure@cobalt.com Lexus ecare lexusecare@cobaltgroup.com Cobalt Tool Guide 10 of 10 July 2009