Marketing Solutions for Business Technology Providers

Transcription

1 Dealer Marketing Solutions! Marketing Solutions for Business Technology Providers Evolved Office provides marketing services with ready-to-go content specifically designed for business technology providers, copier/printer dealers, and managed IT providers. Our team is made up of industry and marketing experts, and we are here to help you generate leads and outshine the competition.

2 Our History Imaging Network is founded with the vision of connecting vendors with dealers through imagesource magazine and the ITEX tradeshow. Evolved Office, a syndicated end user publication for dealers, comes to the market. Dealers can build their own 8-page custom publication for their sales team. Evolved Office Web Tools is launched a web-based newsletter tool with content enabling dealers to create: - PDF Newsletter - mini-magazine concept ( leave-behind piece ) - HTML Newsletter - dealers out to their clients and prospects on a monthly basis Evolved Office partners with its first vendor, DocuWare, and launches its first managed marketing program for its resellers. VBROs (Video Brochures) come to the market a video marketing platform that includes a series of 90-second animated videos for reps to to their database. Evolved Office has gone international now offering marketing campaigns in German & Spanish. Marketing Platform Re-launch all of the marketing we have created is now available for dealers in one single subscription-based marketing platform, including: Newsletters, eshots, Video, Video Landing Pages, and Postcard templates. EO launches its Web & Social Media Management services. Today... Evolved Office is a full-circle marketing provider for business solution providers, copier/printer dealers, and managed IT providers. With more than 400 customers worldwide and key vendor partners, Evolved Office has become the go-to marketing platform and agency for dealers and vendors in the office technology industry. What our customers are saying... We hired Evolved Office to create our company s website. From day one communication was beyond what we expected. They created content that was original, easy to understand, and effective. Their design team produced an appealing, custom design that highlighted our uniqueness and allowed us to stand out. Now, our website is current, responsive (on mobile, tablets and desktop computers), includes a blog and is optimized for SEO & PPC campaigns. All we had to do is sit back and approve it! - Eric Farrand, Direct Marketing Manager at Brady s Business Systems Dealer Marketing

3 Today s B2B Buying Process Has Evolved Have You? The influence of the Internet and social media has changed the buying process. Gone are the days of door knocking and cold calling. 50 % of all mobile searches are conducted in hopes of finding local results. - Search Engine Watch 59 % of consumers use Google every month to find a reputable, local business. - Search Engine Watch 70 % of the buying process is done prior to making any sort of interaction with your sales team. - International Data Corporation And according to DemandGen s recent survey of 150 B2B buyers, 70% of the decision-making process takes place online: 46 % 72 % used web search engines as their first source when starting their research. of respondents said they used social media to research vendors. 37 % 22 % The Take Away! To be considered in that 70% share, you need to have a strong online presence backed by an effective content marketing strategy. This means you need: 1) Your website to be responsive (mobile, tablet, and desktop friendly) 2) Custom content fed to your blog on a monthly basis (SEO) 3) An effective Google AdWords campaign (PPC) 4) Videos on your website and YouTube 5) To be active on Social Media (Facebook, LinkedIn, Google+, and Twitter) 6) White papers and case studies 7) Send at least one blast per month to your database ranked general educational content such as white papers to be the most important aspect of a vendor website. of buyers connected directly with vendors via social media this year, a 50% increase from last year. And to support your marketing, you need designers, programmers, social media specialists, content writers, video producers, and marketing experts to keep up with changes in the algorithms and best practices for Google, Facebook, and YouTube. Remember, what works today will not work tomorrow. That s where Evolved Offices come in. We have all of these resources in-house, not to mention 80 years of combined industry experience. 64 % said the winning vendor s content had a significant impact on their buying decision. What our customers are saying... Evolved Office takes the stress out of marketing by providing ready-to-go solutions, industryspecific content, excellent graphic design, and reliable service. At CopyLink, we are very happy with the level of service and quality solutions that we receive. Kevin Marshall, President at CopyLink Dealer Marketing

4 WEB Website Design, SEO, Blog, PPC, Google+ Dealer Marketing Solutions! Web According to Search Engine Watch, more than 59% of consumers use Google every month to find a reputable, local business. And 50% of all mobile searches are conducted in hopes of finding local results. Is your website responsive? Does your company show up on the 1st page of Google? We can help! Website Design We keep up with web design trends, making your site look fresh and modern: Responsive Design: easy viewing on tablets, mobile, and desktop devices Optimized Layout: convert visitors to leads Custom Content: across all pages, adhering to best practices for SEO Blog: feed custom content on a monthly basis and increase your SEO Social Media Plug-ins: Facebook, LinkedIn, Twitter, YouTube, Google+ Product Library: includes product image, description, and brochure (but never links to vendor websites) Local SEO (Organic) Geographic targeting options from the major PPC engines, combined with a good geocentric keyword strategy, will yield the highest-quality visitors to a website. This program is designed to make your website stand out in local searches on Google/Bing. Initial call for keywords and market research Local directory submission 3 posts per week on Google+ 2 hours per month on Google Circle Outreach 3 Micro blogs (custom content) PPC Program (Paid Advertising) Place your company on the first page of Google by using optimized ad strategies. We specialize in the intricacies of management of your PPC campaigns. Bidding & ad copy tactics Keyword grouping strategies Monthly campaign performance reports Monthly call to discuss reports and any optimization enhancements Dealer Marketing

5 Social SOCIAL Facebook, Twitter, LinkedIn, YouTube A new study released by IDG Connect concluded that 86% of B2B IT buyers use social media networks in their decision-making process. Even though the influence of social media is increasing, it is not the only factor in the decision-making process. Many buyers are still placing a high value on editorial and educational content, such as whitepapers and webinars, which demonstrates the power of combining these elements with social media. Repurposing your content through social media is a very powerful tool to attract new prospects. Evolved Office is the #1 marketing content provider for office equipment dealers why not trust our writers to handle your social media marketing efforts? Our Social Media package includes: Weekly postings content, management, and engagement (up to a point) 3-5 posts per week + engagement 3 Tweets per day + adding followers 3+ posts per week All vendor neutral videos from our library + 3 new videos each subsequent year Access to your own Social Media Specialist communicates with you on a weekly basis Managed campaigns from your EO account promotes your social media channels Did you know... Social media is the #1 online activity in the world 43% of all marketers found a customer on LinkedIn in 2013; 52% found a customer on Facebook [WebDAM] Businesses that blog get 67% MORE leads compared to those that don t [Gartner] 58% of B2B companies plan to increase their content marketing budget The 4 Big Channels Facebook LinkedIn Twitter YouTube #1 social media network Connect with other business professionals 955 million active users Set up a company profile (improves SEO) Only social network that lets you expand your network Fastest growing social network Very powerful a more engaging way to share your message 2nd largest search engine after Google Use to connect with friends and family, share events and photos Get recommendations increases Google rankings More entrepreneurs use it to promote, network, and connect 50% of leads are converted to sales when the lead came from YouTube vs. 10% from other resources Average user is connected to over 80 groups and pages Generate leads by building your network. Join conversations, be the expert! People will follow when there is a common interest (industry, job, title) Posting videos is not enough, you must build your channel Dealer Marketing

6 Join us for our Technology Event! RSVP to or Thursday, December 11th 11:00 a.m. - 1:00 p.m. Toshiba Business Solutions 1101 W. 48th Ave Denver, CO Lunch will be provided and this event is NO CHARGE to attend Enter for chance to win Denver Nuggets tickets! RSVP by December 9th How much time do you waste looking for s, letters, faxes, and a pile of other documents that you or your trusted coworkers filed somewhere? Document Management has become more affordable and more necessary than ever. With increasing labor costs, space constraints and compliance issues, the need has never been greater to manage your documents and workflow. At Toshiba Business Solutions, none of our Document Management solutions are the same. We customize a plan specifically for your company and your business goals. Now is the time for you to profit from modern document management. Benefits of Document Management A secure, central document pool you can access from anywhere Integrate remote offices and mobile employees Speed up business processes Improve document security Prepare for disaster recovery Compliance with records management regulations, including HIPAA and Sarbanes-Oxley Capture, index and route documents directly from your multi-function devices Toshiba Business Solutions Newsletters, s, video, event marketing marketing is still the most cost effective method of B2B marketing. According to the Direct Marketing Association, your expected ROI is $40 for every $1 you spend. Upselling your customer base is the lowest hanging fruit. Are you doing a good job of leveraging your database on a monthly basis? Evolved Office is the #1 marketing platform for office equipment dealers. Over 600 resellers worldwide login to Evolved Office to access hundreds of marketing campaigns with ready-to-go content. Newsletters Position Your Company as the Expert A dealer-branded newsletter with industry-specific content is the most cost-effective way to deliver your message, generate leads, and drive traffic to your website! Marketing (E-SHOTs) Drive Your Initiative with Custom s Use E-SHOTS to promote hot products, special promotions, rebates, lunch-and-learn events, and product area initiatives. Video Marketing (VBROs) Blow the Competition Away with Video Brochures Interactive video brochures increase response rates, drive traffic to your website, increase sales, and deliver 10x the response rate compared to static print marketing. YOUR LOGO Document Management: Your Path to Productivity Event Marketing Increasing attendance at your events takes time and effort Evolved Office has put together a turn-key Event Marketing campaign, starting 30 days out, that will drive your customers straight to your events! Campaign Topics Include: MPS Document Management Managed IT Color Prospecting Going Green Service & Supplies Dealer Marketing

7 Print Despite a shift towards online marketing whether that is social media, web, or print marketing remains an important component for corporate buyers. PRINT Brochures, Case Studies, Proposal Templates, Postcards, Flyers Evolved Office can empower your team with printed collateral to help you open up the conversation (flyers, postcards), establish credibility (case studies, brochures), or even close the deal (proposals). Postcards Targeted Postcards Generate Leads and Build Your Brand Attract the attention of prospects with tailored marketing postcards that raise awareness and branding efforts with content related to your prospects businesses. Custom Brochures & Newsletters Deliver Credible Content with this Silent Salesman Arm your sales team with a professional leave-behind piece that will keep pitching your client long after your sales rep leaves. Case Studies & White Papers Capture Potential Clients with Impressive Case Studies Highlight your clients that achieved success with detailed, professionally written case studies and white papers. Proposal Templates Generate proposals through Sherpa Close more deals by empowering your sales team with a graphically rich, well-written proposal template. Sherpa CRM users can access exclusive proposal templates through Sherpa. Dealer Marketing

8 Contact us! P: E: Need More Leads? Turn to the marketing experts that know your industry. The Dealer Marketing Solutions! Advantage: Our team has more than 80 years of combined experience in the office equipment industry. Programmers, designers, and specialists in the areas of content marketing, web marketing, and social media will be working for you. You ll receive access to your own custom marketing platform, where you will find hundreds of campaigns with ready-to-go content customized for your brand. Your customer list is safe with us and no vendor or competitor will ever access your data. Special pricing and programs are available for any resellers associated with: Toshiba, DocuWare, OKI, Clover Technology, Sharp, or Compass.