Ricoh 1to1 Create. Marketing Services

Transcription

1 Ricoh 1to1 Create Marketing Services

2 Target new revenue streams with personalized marketing services In today s connected world, printed materials aren t enough. Consumers are more sophisticated. They demand targeted information, but they want it in new and exciting ways. What compels them to act one day may be dismissed the next. That s why more and more print service providers are turning to integrated marketing campaigns to help their customers reach consumers across multiple channels. With 1to1 Create from RICOH, you can offer cross-media marketing programs and high-quality printing from a single integrated platform. Simply choose from a wide range of customizable marketing templates including direct mail postcards, brochures, flyers, blasts, microsites and more. With everything available via an easy-to-use Web portal, it s the fast, affordable way for print service providers to give customers the marketing material they need, when and how they want it. EDUCATION HEALTHCARE COMMERCIAL PRINT RETAIL FINANCIAL PERSONALIZED CAMPAIGN IDEAS & TOOLS INTEGRATED CAMPAIGNS SEGMENTED CUSTOMER INFORMATION CASE STUDIES AND VALUE CALCULATORS Ricoh leverages relationships with industry-leading technology partners to help you create compelling messages for strategically targeted audiences quickly.

3 DOLITTLE WE LOVE CARING FOR YOUR PET Dolittle Veterinary Any Town, USA Logo AT DOLITTLE, WE LOVE CARING FOR YOUR PET Dolittle Veterinary provides the highest quality of care to our patients and those that love them. We take great pride in our state-of-the-art facility and our commitment to practicing cutting edge medicine and diagnostics. We are dedicated to giving our clients the guidance they need to make informed decisions with regard to their pet s health. Our Services Include: Comprehensive Health Examinations Preventative Health Care Vaccinations General & Laser Surgery Dental Cleanings & Extractions Boarding Kennels Grooming Nutritional Counseling We also are proud to have an on-site laboratory and pharmacy. SPECIAL OFFER! 20% OFF DENTAL CLEANING SERVICES. Call us today or stop by to schedule your pet s cleaning and mention this offer. Call (212) So schedule an appointment today and experience for yourself the level of caring and commitment we have for our patients and their owners. InMotion Sports & Physical Therapy Any Town, USA, (222) Payment Options Payment is due at the time services are rendered. We accept cash, Visa, MasterCard, American Express and ATM/Debit cards. We are Social Creatures! Visit us on Facebook and tweet with We would love to see your funny pet videos! Upload and share them on our YouTube channel. Clinic Hours Monday: 9 AM 8 PM Tuesday: 9 AM 8 PM Wednesday: 9 AM 3 PM Thursday: 9 AM 8 PM Friday: 9 AM 6 PM Saturday: 9 AM 1 PM Phone: (212) DOLITTLE 123 ANY STREET ANY TOWN, USA Ask about our new dental cleaning service for cats and dogs. InMotion Sports & Physical Therapy Any Town, USA, We now offer dental cleaning services for cats & dogs. PRSRT STD U.S. POSTAGE PERMIT NO WHAT IS PET DENTAL CLEANING? A professional dental cleaning removes plaque and tartar from your pet s teeth. During the procedure we also assess the health of the entire mouth (tongue, gums, lips, and teeth). YOUR PET S DENTAL CLEANING WILL INCLUDE: your pet free of pain during the dental procedure and allows our trained staff to fully inspect the teeth and remove tartar from under the gums. WHAT ARE THE BENEFITS OF A DENTAL CLEANING? and tooth loss. HOW DO I KNOW IF MY PET NEEDS A DENTAL CLEANING? gingivitis. Other signs of dental disease include: MAKE YOUR APPOINTMENT TODAY. CONTACT US AT (212) WE LOVE CARING FOR YOUR PET WE LOVE CARING FOR YOUR PET We are dedicated to giving our clients the guidance they need to make informed decisions with regard to their pet s health. We consider each pet to be special and unique, and we will treat your treasured companion with the same caliber of care as we would demand for our own. Our veterinary health care team is comprised of caring and patient individuals who help to ensure that your pet receives the kindest and gentlest of care. DOLITTLE 123 ANY STREET ANY TOWN, USA (212) Grow beyond traditional print Offer more value for your customers Consumers face an onslaught of communication channels, including direct mail, , personalized URL microsites and more. So, how can you as a print service provider thrive in this new environment? Maybe you ve considered adding creative marketing services to your portfolio but were afraid of what that might cost. 1to1 Create from Ricoh is an all-in-one Cloud-based subscription service that adds value to your print business. It streamlines the creation, fulfillment and execution of customized marketing campaigns across multiple channels. Use the platform to synchronize communication channels for your customers so they can target consumers in multiple ways and improve response rates. For example, a customer can send a personalized flyer, and postcard and create a micro-site to increase the chances that recipients will notice the marketing, and more importantly, respond to it. WE GET YOU BACK IN MOTION InMotion Sports & Physical Therapy Our goal is to increase mobility, strength and function while eliminating pain. GET BACK IN Our goal is to GET BACK IN increase mobility, strength and function MOTION MOTIONwhile eliminating pain. Our Team: InMotion Sports & Physical Therapy is a physical therapy practice that is focused, integrative and geared to provide results within an expected time frame. Visit to schedule an appointment with us today to receive a FREE Consultation or call (222) We Specialize in the Treatment of: Orthopedic Injuries Joint Stiffness & Pain Sports-Related Injuries Tennis Elbow & Golfer s Elbow Muscle Tears Rotator Cuff Injuries Pre & Post Surgical Rehab Neck & Lower Back Pain Arthritis Anna Smith 321 Your Street Anytown, USA PAID NEW YORK, NY Multi-channel vertical marketing just a few clicks away Use 1to1 Create from Ricoh to provide personalized cross-media marketing campaigns for your clients and seamlessly become a competitive print service and marketing services provider. The easyto-use platform is designed specifically to help your customers in key vertical markets reach consumers more effectively. With you in the lead, every user of 1to1 Create from Ricoh, regardless of marketing experience, can deliver targeted, professional marketing campaigns in a matter of hours, not days or weeks. 1. Create PURL & Microsite 2. Postcard with PURL We now offer dental cleaning services for cats and dogs Brochure Anna Smith 321 Smith Street Apt 201 Any Town, USA Dolittle Veterinary Any Town, USA PRSRT STD U.S. POSTAGE PAID NEW YORK, NY PERMIT NO DOLITTLE 5. Rack Card 6. Flyer DOLITTLE DOLITTLE Teach customers how easy marketing can be As a print service provider, hiring a creative team to provide marketing services could be expensive. Fortunately, it s unnecessary if you have 1to1 Create from Ricoh. The portal, accessible from any Web browser, includes a large library of professionally written and designed marketing collateral and digital media proven to work. Now you can replicate the success of these marketing campaigns for your customers because this same creative material can be used and customized for almost any target audience. You simply follow the online tutorial and How To Guide to choose, distribute and track a wide range of marketing campaigns. No software. No on-site training. No problems.

4 HOW TO APPLY CALL US TODAY FOR YOUR NEXT EVENT Serving guests with excellence has been our tradition for over 10 years. We are pleased to accommodate any taste with the highest quality. Whether it be a large corporate luncheon or an intimate dinner party in your home, we can provide you with what you need. Corporate Parties Private/Holiday Functions Theme Parties Wedding/Cocktail Receptions Call (222) to speak to our Events Manager. CITY BISTRO 123 ANY STREET, ANYWHERE, NY (222) MONDAY THURSDAY 12-8 PM FRIDAY SATURDAY 12-9 PM SUNDAY 12-7 PM APPLICATION CHECK LIST SOUPS & APPETIZERS BURGERS FRENCH ONION SOUP $4 Our burgers are made from 10 OZ. of certified angus Our special recipe topped with Gruyere cheese. beef served with coleslaw, pickles and french fries. CHICKEN NOODLE SOUP $4 STRAIGHT UP BURGER $9 Homemade with baby vegetables. Angus beef burger with your choice of lettuce, tomato and pickles. (with cheese add $1). SHRIMP COCKTAIL $10 RODEO BURGER $11 Four jumbo white shrimp with cocktail sauce. Topped with bacon, Swiss cheese, homemade onion rings, CHICKEN QUESADILLAS $9 and barbecue sauce. Seasoned chicken breast pan seared in a flour tortilla with MUSHROOM BURGER $10 cheddar jack cheese, tomatoes, and black olives, served with salsa, sour cream, and guacamole. Topped with grilled mushrooms, onions and Swiss cheese. FRIED CALAMARI $10 OUTSIDE-IN BURGER $11 Tender calamari rings, beer battered, fried golden brown, Stuffed with cheddar cheese and bacon, topped with served with marinara sauce. homemade onion rings. FRESH MOZZARELLA & ROASTED PEPPERS $11 Homemade fresh mozzarella, layered between roasted red PIZZA peppers, drizzled with olive oil, balsamic vinegar, garlic, and basil. Artisan pizza cooked to perfection in our brick-oven. POTATO SKINS $8 Base pizza includes cheese, tomato sauce & garlic just add your choice of toppings! Smothered with Cheddar cheese, sour cream, bacon and scallions. PERSONAL PIE $9. FAMILY-SIZED PIE $16. TOPPINGS (add 50 cents per topping) Mushrooms, onions, (sweet or hot) peppers, olives, fresh SALADS & WRAPS basil, spinach, jalapeños, broccoli, sun-dried tomatoes, ricotta, eggplant, zucchini, extra cheese. CLASSIC CAESAR $9 TOPPINGS (add $1 per topping) Romaine lettuce tossed in our homemade caesar dressing, with homemade croutons (with chicken add $3). Sausage, ham, pepperoni, chicken, shrimp, meatballs, artichoke hearts, fresh mozzarella, capers. BLACK AND BLEU $12 Tender slices of blackened steak tossed with romaine GARLIC BREAD $3 (serves 4) hearts and mixed greens, tomatoes, carrots, bacon, and Toasted in our brick-oven. bleu cheese crumbles. Served with bleu cheese dressing. BUFFALO CHICKEN WRAP $10 Crispy chicken strips tossed in our Buffalo sauce wrapped with lettuce, tomato, and cheddar cheese in a flour tortilla. We deliver! Call (222) CHICKEN BACON RANCH WRAP $10 to place your order, or order online at Crispy chicken strips, bacon, lettuce, and cheddar cheese wrapped in a flour tortilla with a touch of ranch dressing. Smart tools for smarter communications Follow the blueprint 1to1 Create from Ricoh includes creative collateral that s previously garnered high response rates when used on other campaigns. The user selects a vertical market, chooses a creative template, personalizes key details, uploads s, images and colors and specifies the mailing list all with only a few clicks. Users can prepare direct mail postcards, flyers, brochures and other pieces for printing, compose and distribute s, create landing pages and PURLs and perform a wide range of marketing tasks with incredible convenience. By using template prototypes and recommended image libraries, entire marketing campaigns can be created and distributed for a fraction of the cost of traditionally produced materials. Plus, you re able to use multiple channels simultaneously, so you can reach mobile, diverse audiences using their preferred communications channels. Form Complete the form below and preview your results to the right. Job Prefill Flyer Information Palette* Image* Headline* Gallery... Gallery... Apply Today! Upload SubHeadline* How to Today! Paragraph 1* Please contact the Admission Office at (222) Character Max Paragraph 2 If you are interested in scheduling a visit or Character Max SubHeadline 2* Application Check Lis Bullet 1* Complete the form according Bullet 2* Make photocopies of all the Bullet 3* Provide your teachers or fam Proof Update Apply Today! Basic Image View Customize campaigns for multiple markets The most compelling marketing campaigns are usually the most personal. 1to1 Create from Ricoh offers intuitive tools so every piece of collateral or digital media can be customized for specific consumers or follow template prototypes and recommended image libraries. With variable data printing (VDP), your customers can take advantage of consumer data to add personalized details like names, titles, target messages and images for a specific audience or individual. Use it to reach your customers in specific markets too, including healthcare, education, retail and financial services. 4. Restaurant Take out Menu Description: Download time is dependent on list size. Thank you for your patience. Version This Product Specify Data Choose your data source from the options listed below. Existing File FSIsentv2.xls New Comma Delimited File New Tab Delimited File New File with other Delimiter: (Specify delimiter prior to selecting this option) New Excel File Purchase New Data Source USA DATA - Compass Lists View variable data fields Preview Anna Smith 321 Smith Street Apt 201 Anywhere, NY CITY BISTRO To Go Menu Call (222) City Bistro Anywhere, NY PRSRT STD U.S. POSTAGE PAID NEW YORK, NY PERMIT NO CITY BISTRO To Go Menu (222) Access everything you need to succeed Marketing to consumers is a process. And there are no shortcuts. The more a marketer knows about its prospects, the better the campaign will be. That s why 1to1 Create from Ricoh allows users to load and segment prospect data easily, including mailing lists directly from USA Data. This helps your customer pinpoint the right audience, using demographics such as geography, age, income, family size and more. The data is pulled into compelling creative templates to help drive the best returns. Additionally, 1to1 Create from Ricoh allows you to set pricing using built-in value calculators and employs tools to help measure potential ROI and track marketing campaigns. Consumer Lists Choose by Demographics & Psychographics Guaranteed 94% Deliverable Updated Monthly Available for any U.S. Geographic Area Option for DNC-Compliant Phone Numbers Start Now Business Lists Choose by Business Type (SIC Code) Updated Monthly Guaranteed 90% Deliverable Option for Phone Numbers Start Now

5 Everything you need, anytime you want Compelling campaigns customized for every customer 1to1 Create from Ricoh is the easier, more affordable way to supplement your print services with proven marketing services. Most of the work is already done. You re just providing the personal touch for your customer to connect with many audiences. There s no need to agonize over integrated marketing campaign hardware or software, organize writers, graphic designers, list sources or campaign tracking tools. 1to1 Create from Ricoh allows you to create, launch, track, manage and modify ready-made marketing campaigns with ease. As a global technology and service leader, Ricoh has helped hundreds of clients in many industries including healthcare, finance, retail and more deliver compelling communications that encourages consumers to act. As a print service provider, you can do the same with tools that will help your customers reach their target audience with the information they need most. 1to1 Create from Ricoh comprises several campaign elements, including: Printing templates - High-quality graphic design and copywriting - Direct Mail/Postcards x 11 Brochures and Flyers - Calendars, Appointment Cards, Counter Cards - Personalization for copy and images - Expansive color options to match a variety of brand colors - Customer upload - Image gallery, plus options for customer images - Editable text Microsites and PURLs - Domain name acquisition and PURL generation - Microsite template - Landing page and thank you page - Customer upload - Image gallery, plus options for customer images Case studies and value calculators - Relevant case studies from PODi for each vertical market - Value calculators for ROI and pricing calculations templates - Personalization for copy - Expansive color options to match many brand colors - Customer upload - Image gallery - Editable text - Designation of delivery date and time Segmented customer information - List purchasing from USA Data for both consumer and business data - Data segmentation for a wide variety of variables Self-training materials - How-To Guide - Video tutorials Reporting - campaign activity - Microsites activity CAMPAIGN TEMPLATES DIRECT MAIL, POSTCARDS, ETC BROCHURES, CALENDARS, FLYERS, BUSINESS CARDS, RACK CARDS, MENUS AND MORE MICROSITE/PURL SEGMENTED CUSTOMER INFORMATION OR YOUR OWN LISTS REPORTING PRINT & MAIL MARKETING SOLUTIONS PRINT & MAIL Any user, regardless of marketing experience, can create customized professional-looking integrated marketing campaigns across multiple channels with built-in tools for enhancing response and tracking results.

6 Ricoh 1to1 Create Function Item Specification Comment Print Template Customizable Items Color Palette Choose from predefined color palette or upload your own color Images Personalization and Image Print Format High Resolution PDF Print ready files Mailing List Excel, Comma Delimited File, CSV USA Data credit card purchase at checkout Template Customizable Items Color Palette Choose from predefined color palette or upload your own color Images Select from image gallery Address Excel, Comma Delimited File, CSV, Enter Individual Addresses Per CAN-SPAM Act, address lists are not available for purchase; Customer must generate own list Personalization and Image Proofing Yes Proof sent via at checkout Delivery Credit Card Schedule blast Microsite PURL Yes List Excel, Comma Delimited File, CSV USA Data credit card purchase at checkout Customizable Items Color Palette Choose from predefined color palette or upload your own color Image Questionnaire and thank you message Brochure Customizable Items Color Palette Choose from predefined color palette or upload your own color s Personalization and Image Mailing List Excel, Comma Delimited File, CSV USA Data credit card purchase at checkout Flyer Customizable Items Color Palette Choose from predefined color palette or upload your own color Business Card Customizable Items Color Palette Choose from predefined color palette or upload your own color Calendar Customizable Items Color Palette Choose from predefined color palette or upload your own color Image Rack or Counter Card Customizable Items Color Palette Choose from predefined color palette or upload your own color Reporting Report Yes Generates supporting Excel file Microsite Yes Generates supporting Excel file Specifications (as of April 1, 2014) Windows Platform: - Google Chrome 32.x - Microsoft Internet Explorer 9.0, 10.0, Mozilla Firefox 27.x Macintosh Platform: - Google Chrome 32.x - Mozilla Firefox 27.x - Safari 5.x & 6.x For the most current Windows platform and Microsoft platform browser support go to Ricoh 1to1 Create Marketing Services leverage Ricoh s relationship with PTI Marketing Technologies, USA Data, ExactTarget and PODi. Ricoh Americas Corporation, 70 Valley Stream Parkway, Malvern, PA RICOH 2014 Ricoh Americas Corporation. All rights reserved. Ricoh and the Ricoh are registered trademarks of Ricoh Company, Ltd. All other trademarks are the property of their respective owners. The content of this document, and the appearance, features and specifications of Ricoh products and services are subject to change from time to time without notice. Products are shown with optional features. While care has been taken to ensure the accuracy of this information, Ricoh makes no representation or warranties about the accuracy, completeness or adequacy of the information contained herein, and shall not be liable for any errors or omissions in these materials. Actual results will vary depending upon use of the products and services, and the conditions and factors affecting performance. The only warranties for Ricoh products and services are as set forth in the express warranty statements accompanying them. R3511