Tribal Caribbean People s Champion Social Media Monitoring March 2013

Transcription

1 Tribal Caribbean People s Champion Social Media Monitoring March 2013 Social Media Nestle Lab Jan DDB Latina Report March 2013

2 Source This report was generated using Sysomos MAP as the main source. Media Analysis Platform (MAP) is a tool that mines and analyzes content from social media or user- generated content. MAP allows text summarization and visualization features along with granular segmentation capabilities by geography and demographics. Depending on the volume of conversations, MAP works on a sample of the posts for both text analysis and sentiments.

3 Section 1: Overview of the conversations from each artist from January 1st to March 5th, 2013 In this section we have included the general terms of the conversation.

4 Machel Montano The conversation involving this artist is mostly around the Soca Monarch 2013, which is an annual contest event that takes place in Trinidad and Tobago. Also we found a considerable volume of mentions about the amount of money ($27,000) that he needed to pay in fines and compensation from his recent Court case. Boolean: ( Machel Montano") - Countries: ALL Lan: E

5 Bunji Garlin The conversation is centered on the Differentology song. Posts about this tune come from users sharing it on YouTube and giving it great reviews. In the conversations we found comments around the artistes withdrawal from the competition, Soca Monarch. A numbert of users disliked that situation commenting that the competition was not the same without him. Boolean: ( Bunji Garlin") - Countries: ALL Lan: E

6 K-Rich The main song mentioned by the users is Wine Back. Users commented how much they liked the song and asking for it to be played. They sent direct Tweets to the radio stations, Twitter handle and shared it via Youtube. In general on the conversation, the comments about the artiste are very, very positive. He seems to be very loved by his fans. Boolean: ( K-Rich") - Countries: ALL Lan: E

7 Iwer George The conversation about this artiste concerns the second place he got on the Soca Monarch Users commented that he performed better than Machel Montano in the festival and made comments like best Power Soca performance for the Groovy category thus far. Also there was a lot of conversation around the Tag Team Championship and the participation of Iwer on it. Comments about his major song, Bubble, are very minor. Boolean: ( Iwer George") - Countries: ALL Lan: E

8 Patrice Roberts The conversation is focused on positive comments from the fans of the Soca Monach, where they post things like she has improved consistently over the years... Great to see her confidence and presence on stage! People are definitely seeing her improvement and, further more, sharing more of her songs and videos on social media. Her song, A Little Wine, is frequently mentioned on Social Media. Boolean: ( Patrice Roberts ) - Countries: ALL Lan: E

9 Denise Belfon There is a high volume of the conversation around a heart attack that the artiste had, so we found informative posts around her health and also comments from her fans wishing her a fast recovery and sending her their prayers. Also, as she got second place at the Soca Monarch 2013 in the Groovy category, her fans talk a lot about her performance on stage. Her most known and shared song on Social media in this period of time was Wineing Queen. Boolean: ( Denis Belfon ) - Countries: ALL Lan: E

10 Super Blue This artiste has the most positive comments in the conversations on the digital space. He and Machel Montano were, based on the posts, the two main artistes in the Soca Monarch. Also we found lots of comments from fans that congratulated him for being the Official Road March Winner for 2013 Carnival. Hiis song, "Fantastic Friday, was one of the most shared by users. Boolean: ( Super Blue ) - Countries: ALL Lan: E

11 Blaxx Conversation around this artiste has low relevance even though the number of mentions is not very low. Comments are only around the 3rd place he got in the Soca Monarch in the Groovy category, and how fans liked it a lot and thought super fun, his Let Go video. Boolean: ( Balxx ) - Countries: ALL Lan: E

12 Drupatee Based on the analysis of the conversations we can say that for this artist comments are divided 40% positive 60% negative. Users criticize a lot her performance in the Soca Morach. They commented that she is already advanced in age and people also said that they don t understand how she make it to the finales in the festival. Boolean: ( Drupatee ) - Countries: ALL Lan: E

13 Benjai The conversation around Benjjai is pretty much around two topics: When he is mentioned on the results of the Soca Monarch and users making fun of him because they think he was inebriated at the festival when performing. Boolean: ( Benjai ) - Countries: ALL Lan: E

14 Prophet Benjamin Conversation about Prophet Benjamin are basic. Comments are only from fans inviting others to vote for him at the Soca Monarch. Posts from users are very neutral, no particular negative or positive comments. Boolean: ( Prophet Benjamin ) - Countries: ALL Lan: EN

15 5 Star Akil The volume of conversation about this artist is very low. The majority of posts refer to users sharing and commenting about the song, Partier. Boolean: ( 5 Star Akil ) - Countries: ALL Lan: EN

16 Ravi B In the conversation, we found several comments around his look and a new hair cut that he got. People were making jokes about who his stylist was. A big percentage of the conversation was around the results of the Soca Monarch and his performance at the event. We found also some jokes around him and bottles of rum, apparently people link him with this liquor for some reason. Boolean: ( Ravi B ) - Countries: ALL Lan: EN

17 Nadia Batson For this artist the conversation is around critics of her outfit at the event. People were comparing her with a Purple Power Ranger! Also her song Manager got a lot of exposure and shares in social media. Boolean: ( Nadia Batson ) - Countries: ALL Lan: EN

18 Swappi Conversation about him is around the pressure that he had in the Soca Monarch event due to the fact that he needed to perform between two of the favorite artists: Machel and Super Blue. Also on the conversation were found jokes about the way he speaks and people were saying that he needed to go back to english class. Boolean: ( Swappi ) - Countries: ALL Lan: EN

19 Kes The Band The conversation about the band is mainly around the performance in T&T's Carnival There is a high usage from the users of the hashtag #SocaOrDie, the nomination they got for Best Calypso/Soca Entertainer for International Reggae & World Music Awards 2013, and some presentation that they did in the country during the period analyzed. Boolean: ( Kerwin Du Bois ) - Countries: ALL Lan: EN

20 Kerwin Du Bois Conversation about this artist has a very low volume. The most shared song is Possessed, which is a song he sings with Machel Montano, The tune has really good reviews, as does the video. Boolean: ( Kerwin Du Bois ) - Countries: ALL Lan: EN

21 People s Champion Mar 2012 Report Section 2: Overview of the artistes with the highest number of conversations In this section we have included the names of the artistes who received the highest number of mentions in the selected period

22 Top 10 Artists 1. Machel Montano 22, Super Blue 20, Blaxx 14, Swappi 9, Benjai 8, Bunji Garlin 7, Drupatee 6, Ravi B 5, Nadia Batson 4, Patrice Roberts 3,885 People s Champion Mar 2013 Report

23 People s Champion Mar 2012 Report Section 3: Overview of the Sentiment Analysis used to determine the Top 5 artistes In this section we have included the artistes to determine who has more positive comments in the conversation.

24 Machel Montano Super Blue

25 Blaxx Swappi

26 Benjai Bunji Garlin

27 Section 4: Overview of the Top 5 artistes In this section we have included the artists with the highest number of mentions and the highest number of positive comments.

28 Top 5 Artists 1. Machel Montano 22, Super Blue 20, Blaxx 14, Swappi 9, Benjai 8,759

29 Thank you! People s Champion Mar 2013 Report