Social Media Analysis of Key Ecommerce Portals By Konnect Social

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1 Social Media Analysis of Key Ecommerce Portals By Konnect Social

2 Industry: ecommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013 Geographies: All countries

3 Objective Track and Monitor online conversations about these brands from web and social media Identify Key platforms and Influencers Identify and highlight negative conversations about brands Identify how all brands are faring on social media

4 Key Highlights - Twitter Flipkart Snapdeal FashionAndYou Myntra HomeShop18 Total Followers Followers Added in the 15 Day Period Mentions Received

5 Some Negative Tweets All Brands 5

6 Twitter Analysis Flipkart Snapdeal Myntra Fashion and You Homeshop 18

7 Key Highlights about Flipkart - Twitter Mentions Received 2193 Influencers Talking Maximum Mentions - 1 Mention followers. Klout score, Mentions followers. Klout score - 72 Friday 411 mentions Between 3 PM to 4 PM Total Retweets 92 Tweets with Maximum Retweets 25 On 19th July

8 Key Highlights about Snapdeal - Twitter Mentions Received 512 Influencers Talking - 9 Mentions 645,297 followers. Klout Score, Mention 108,635 followers. Klout Score, 64 Maximum Mentions Friday 140 mentions Total Retweets 64 Tweets with Maximum Retweets 45 On 12th July 8

9 Key Highlights about FashionAndYou - Twitter Mentions Received 530 Influencers Talking - 1 Mention 76,684 followers. Klout Score, Mentions 4,224 followers. Klout Score, 48 Maximum Mentions Sunday 201 mentions Total Retweets 32 Tweets with Maximum Retweets 13 On 19th July 9

10 Key Highlights about Myntra - Twitter Mentions Received 1584 Influencers over 40 Mentions 795 followers. Klout Score, 44 Maximum Mentions Wednesday 423 mentions Total Retweets 1810 Day with Maximum Retweets 1583 On 18th July 10

11 Key Highlights about HomeShop18 - Twitter Mentions Received 709 Influencers - over 40 Mentions 1,825 followers. Klout Score, 44 Maximum Mentions Monday 266 mentions Total Retweets 287 Day with Maximum Retweets 130 On 15th July 11

12 Influencers List Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood

13 Influencers List (contd..) Total 21 Tweets for Flipkart from News Channels. None from Bollywood 3 For Snapdeal from News Channels. None from Bollywood None For FashionAndYou from News Channels or Bollywood 1 For Myntra from News Channels. None from Bollywood None For Homeshop18 from News Channels or Bollywood 13

14 Brand Comparison on Twitter Mentions Over Time Flipkart, which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions. In the same week Fashion and You received 224 mentions.

15 Brand Comparison on Twitter Most Engaged Users Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand

16 Brand Comparison on Twitter Top Users by Followers Top users by followers are influencers in the industry (having large number of followers base)

17 Total Fans Brand Comparison on Facebook The relative share of fans: Flipkart.com - 26%, Myntra - 21%, Snapdeal - 18%, FashionAndYou - 18%, HomeShop18-15%

18 Brand Comparison on Facebook Engagement and Engagement as percentage of Fans Snapdeal has generated maximum engagement - 52,974 which is 4.28% of the total fans ( ) Myntra has generated least engagement which is 0.98% of their total fans ( )

19 Engagement Over Time Brand Comparison on Facebook Snapdeal had 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement.

20 Engagement By Post Type Brand Comparison on Facebook

21 Brand Comparison on Youtube Total Subscribers Brand Subscribers Flipkart 1503 Snapdeal 85 FashionAndYou 111 Myntra 574 HomeShop

22 Brand Comparison on YouTube (contd..) Note: Report is for July month as in last 15 days there are not many videos uploaded.

23 Brand Comparison on YouTube (contd..) For Flipkart, videos less than 21 secs generate maximum views. Flipkart India had 3 videos in this duration and 1,978 total views Snapdeal (select Snapdeal from dropdown, chart is not shown) is not very active on youtube in last one month. No videos published. FashionAndyou also is not very active. For Myntra, videos greater than 3 mins generate maximum views. Myntra had 5 videos in this duration and 6,268 total views. Myntra published a total 6 videos in this period and deleted one. For HomeShop18, videos with 1.01 mins to 1.20 mins generate maximum views. Homeshop18 published 17 videos in this duration which got 2,423 total views. Few of them were deleted later.

24 Brand Comparison on Youtube

25 Brand Comparison on Youtube

26 Brand Comparison on Youtube Most Rated Videos

27 Key Highlights - Web Flipkart Snapdeal HomeShop18 FashionAndYou Myntra Total Mentions Breakdown Blogs % Forums % News Websites % Blogs % News % Blogs - 94% News - 6% Blogs - 98% News - 2% Blogs - 86% News - 14% Sentiments Non Negative - 98% Negative - 2% Non Negative - 97% Negative - 3% Non Negative - 97% Negative - 3% Non Negative - 94% Negative - 6% Non Negative - 97% Negative - 3% Top Sites zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in medianama.com zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in savemoneyindia.net zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in indiafreestuff.in dealzexplorer.com savemoneyindia.net couponmajaa.com zeal4deal.com freekaamaal.com savemoneyindia.net dealsbin.in medianama.com

28 Summary of Results on the Web

29 Summary of Results on the Web

30 Some Negative Results All Brands

31 Some Negative Results All Brands

32 Results around top Keywords - Flipkart Keyword: Funding

33 Results around top Keywords - Flipkart Keyword: Amazon

34 Results around top Keywords - Snapdeal Keyword: Deals

35 Results around top Keywords - FashionAndYou Keyword: Urbantouch

36 Results around top Keywords - Myntra Keyword: CMO

37 Results around top Keywords homeshop18 Keyword: CMO

38 Thank You

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