IBM Social Intranet #ibmsocialbiz

Transcription

1 IBM Social Intranet #ibmsocialbiz Roberto Chiabra Social Business & Web Experience Technical Evangelist IBM Collaboration Solutions - Latin america rchiabra@pe.ibm.com

2 Today: disparate user experiences 2

3 Traditional static intranet as one of many information sources Corporate News Welcome Page 3 Document Access Directories HR SelfService

4 Traditional static internet as one of many information sources Corporate News Welcome Page 4 Document Access Directories HR SelfService

5 in tra net [in-truh-net] Internal Web application that presents the proper information, applications, services and tools that people need to do their job IBM Intranet Solution Now Corporate News Welcome Page Directories Personalization Document Access HR SelfService Content Management Enterprise Application integration Mobile Blogs & Wikis Collaboration Social Networking

6 The Evolving Intranet We rarely take away what we already have ECM Legacy Web Appls Business Processes Web Content Management Social Messaging, Team, & Real Time Collab Mashups Integration Portal Collaboration in Context Mobile Devices Browsers Desktop Business Adoption Cultural Change 6

7 Start With Your Intranet Objectives Typical Examples Objective Reduce Business Costs Use an Intranet To: Reduce IT Costs Increase Operational Efficiency & Productivity Drive Corporate Culture Improve Business Processes Social Business Transformation 7 Reduce paper with eforms Eliminate manual processes with process automation Increase ROI by reusing existing enterprise and other applications in new ways for new users Reduce IT support cycles with IT self-service (knowledge bases, software downloads, etc.) Remove IT from Web content process by empowering LOB web content authoring/publishing Eliminate need for disparate client applications and reduce the cost of managing desktops Extend workspace access beyond the office Reduce time to find information with enterprise search Speed time to access information with document management, single sign-on, simpler application use Present targeted, personalised messages to staff Build communities of expertise Deliver social collaboration in real time Speed time to service customer inquiries Provide one view of the customer to all employees React faster to changing market needs & desires Keep management better informed via dashboards Embrace networks of people to create business value Become Engaged, Transparent and Nimble

8 Global Intranet Trends 2011 Jane McConnell netjmc.com) Five megatrends are re-shaping the intranet The intranet is becoming the front-door into the workplace web The intranet is becoming more team-oriented through web-conferencing, micro-blogging and other tools The intranet is place-independent 8 its scope is expanding to include internal networking and social media The intranet is enabling people to communicate in near real-time project and collaborative spaces are being integrated The intranet is becoming people-focused the content, services, tools and applications people need to do their jobs access from outside the enterprise and through mobile devices & smartphones

9 Drivers for a Better Intranet I ntranet Extranet om 9

10 Acme Sales Client Viewpoint Tim Hill Sales Viewpoint Acme example: HR Viewpoint Anna Bauer Richard Downing Acme Client

11 Business Case: Acme Inc., Sales perspective Acme BeNeLux Sales Representative Works from different locations Requires Access to Mail / Calendar / Chat / Busines Analytics / CRM / ERP Tim Hill

12 Profile = Personalisation Sign In Search: User Name: Thill@acme.com Thill@acme.com Password: Enter your search words here

13 Aggregation of Web Content Welcome Back, Tim Sign Out - Edit Profile Search: Home Enter your search words here Sales Dashboard Collaboration Space MyHR Learning Company News Jerry Seinfeld has publically recognized the entire sales team for their knowledge efforts (read more) Benelux Sales overachieve in Q3 due to unique sales play... (read more) Our CEO signs the new corporate social responsibility act in the presence of... (read more) Message from the CEO Latest Customer Success Stories A security-services group based in Stockholm establishes dynamic networks of colleagues that it can use to drive innovation and execute more effective business initiatives globally when it works with IBM Business Partner Edgeguide AB to develop a collaboration environment based on IBM Collaboration Solutions... (read more) A manufacturer of industrial-automation, electronics and healthcare devices in the Netherlands uses social-media tools to maximize the value of information-sharing enterprisewide when it engages IBM Premier Business Partner Portico Consultancy to implement a collaboration platform based on IBM... (read more) Leading supermarket chain in the Netherlands improves business processes and customer service with fast and easy user access to all needed applications when it contracts with IBM Global Services - Application Services to design, develop and maintain a new portal solution running on IBM WebSphere Portal... (read more) an organization connecting the local government employees in more than 140 large cities in over 30 European countries, has chosen IBM software to help its members collaborate on improving social, environmental and economic conditions for citizens.... (read more) Product Announcements 15/06/2012: Exceptional Web Experience Conference in Berlin, Germany. (read more) Q3 2012: Websphere Portal and Web Content Manager 8 will be released. Stock Value

14 Application Integration & SSO Welcome Back, Tim Sign Out - Edit Profile Search: Home Enter your search words here Sales Dashboard Collaboration Space MyHR Learning My Top Opportunities Account Amount Nippon Steel Concern AER Systems Big Apple Productions Golden Gate Hotel Group Hamilton Industrial ,00 Stage , , , , , , ,00 3 Cervezeria Kunstman 1 New York Corporate Inc ,00 3 Marton Salt Talk America Sunco Hospitality Inc ,00 View all opportunities Product Websphere Portal Websphere Portal Websphere Portal Collab. Accelerator IBM WCM My sales vs Quota IBM WCM Pipeline per Product w ebspher e Portal Plan Actual Collab. Accelerato r IBM WCM 0 Q1 Q2 Q3 Collab. Accelerator Collab. Accelerator Websphere Portal IBM WCM Opportunities per Region Pipeline per Product Opportunity E-Commerce Portal Intranet HR Portal Intranet Customer Service HR Portal Marketing & Comms Account Nippon Steel Concern AER Systems Big Apple Productions Golden Gate Hotel Group Hamilton Industrial Group Marton Salt Talk America Decision Maker John Wallace Guy Davidson Rudy Dickins Francesca Smith Richard Hill Dave Green Alida Riddell Amount Stage

15 Context Welcome Back, Tim Sign Out - Edit Profile Search: Home Enter your search words here Sales Dashboard Collaboration Space MyHR Learning Applications Inbox My Contacts Mail Social Collaboration Corporate Travel Your Calendar Today 09:00 - Customer Visit 11:00 - Team Meeting 13:00 - Performance Appraisal 15:00 - Dentist Appointment 17:00 - Fetch kids from School My Shared Documents

16 Wiring Portlet Actions Welcome Back, Tim Sign Out - Edit Profile Search: Home Enter your search words here Sales Dashboard Collaboration Space MyHR Learning Applications Your Social Network Activities My Contacts Mail Social Collaboration Corporate Travel Your Bookmarks My Shared Documents Your Communities

17 Capitalise on legacy applications Welcome Back, Tim Sign Out - Edit Profile Search: Home Enter your search words here Sales Dashboard Collaboration Space MyHR Learning Applications Bauer My Anna Career Score My Expertise is needed Contact HR My Career My Skills My Money My Health My Life Anna Bauer Start Chat Call Me Performance Review Find appropriate learning Apply for a job abroad My Profile Tim Hill My Leave Begin Date End Date 13/04/ /04/ /06/ /07/ /08/ /08/20 12 Status Request Leave

18 Business Case: Acme Inc., HR perspective Acme Europe HR Consultant Requires Access to Mail / Calendar / Chat / Busines Analytics / CRM / ERP Anna Bauer Is responsible for performance reviews, talent management and knowledge management in the organisation.

19 Profile = Personalisation Sign In Search: User Name: anna.bauer@acme.com anna.bauer@acme.com Password: Enter your search words here

20 Personalised HR Dashboard Welcome Back, Anna Sign Out - Edit Profile Enter your search words here Home Collaboration Space MyHR Learning Company News Jerry Seinfeld has publically recognized the entire sales team for their knowledge efforts (read more) Australian talents invent a more optimal production process... (read more) Our CEO signs the new corporate social responsibility act in the presence of... (read more) Message from the CEO Performance Appraisal Status HR Activity Guide Due Date 13/04/20 12 Activity Performance Appraisals due 22/06/2012 Talent Scouting 03/08/20 12 Midyear Reviews Plan a new activity Stock Value

21 Business Case: Acme Inc., Client perspective Acme BeNeLux customer Requires to do business with Acme. Uses the website, phone, reseller store, mail to accomplish this. Richard Downing

22 Profile = Personalisation Sign In Search: User Name: richard.downing@gmail.com richard.downing@gmail.com Password: Enter your search words here

23 Social Commerce Platform Welcome Back, Richard Sign Out - Search: Home Edit Profile Enter your search words here My Cart (1) Product Catalogue Track & Trace Diadora Kobra K Pro BX 14 My Latest Orders Product Status Review My Wishlist (25) Contact My Rep (115 Customer Reviews) Read Reviews or Write a Delivered Online: 205 Was: 299 Delivered Tim Hill Start Chat Call Me My Facebook friends Shipped Product info on Youtube Add to My Cart Add to My Wishlist We know that Diadora have already established a game plan to showcase their latest technology in South Africa with the aid of Brazil s Felipe Melo,who will be wearing the Kobra this summer. My Friends' wishlists & &

24 IBM Intranet Example External Example

25 Example: The Emerging Social Intranet Western Union Intranet About Western Union Headquartered in Englewood, CO Global financial services provider 445,000 agents in 200+ countries worldwide 6,700+ Employees Worldwide Results (from previous Employee Intranet) Objectives 25 More efficient communication of corporate vision, strategy and news Organize information in less-confusing categories for quick access to tools and content Empower business users to author news and feature stories for specific regions or departments in my language 3% more unique visitor traffic and 13% more repeat visitor traffic - indicating more reliance on The Wire as an information source Total page views down 25% indicating people are finding what they are looking for in less time and with less clicks -7% abandonment rate and a 4.3% increase of time between one and five minutes further indicates employees are relying more on The Wire for information Create an easy-to-use and selfmanaged Employee Directory that makes finding physical addresses and fellow international employees easier

26 If you were building a Green Field Intranet today... For a new company with open minded, innovative management and no existing company culture What would it look like? Command & control or open & collaborative? Replace official sources with trusted sources? Replace content mgmt with communities of experts & their content? Build independent bus. apps. with embedded social? Loosely coupled services or tightly integrated UI? i.e. Build an intranet or just deploy Web Apps? 26

27 Enterprise Portals provide dynamic, role-based workplaces Bringing together applications, content, and people into a single workplace customised, personalised, targeted CRM Apps User Perspective Databases Integration at the glass Web Cont. Mgt Collaboration ehr Syndicated Content 27 Dynamic experience Collaboration Customization Personalization Engaging UI Single Sign-on People Awareness Applications Secure Access, SSO Role-based Deployment Scalability & Reliability Administration Navigation Application interfaces Aggregation Web Services Other web content IT Perspective

28 WCM data model and design Role-based delivery Presentation The rendered web content (WCM rendering portlet on portal page) Presentation templates (HTML with references to items, elements, components) Components (re-used components like images, menus, ) Content Content-Item (filled authoring template form) Information Design Authoring templates (aggregates the elements) Elements (text fields, rich text, selection boxes ) 28

29 IBM Connections and Social Document Management Bookmarks Save, share, and discover bookmarks Profiles Find the people you need Communities Work with people who share common roles and expertise Blogs Present your own ideas, and learn from others Files Post and share, documents, presentations, images, and more Document Libraries Securely manage and collaborate on business documents Home page See what's happening across your social network Wikis Create web content together Activities Social Analytics Organize your work and tap your professional network Discover who and what you don t know via recommendations Forums Micro-blogging Reach out for help your social network Exchange ideas with, and benefit from the expertise of others Media Gallery Add sizzle by sharing rich media like Photos and Videos Ideation Blogs 29 Create ideas and leverage the crowd to develop them

30 Use cases for Files and Libraries Document Libraries Create single version of the truth Enterprise scale Manage Documents Community Files Share with teams Collaborate Personal Files Relate to a specific community Store my files Share with individuals 30

31 Example of a File's lifecycle o dt y d A rar Lib Document Libraries Approve final documents Manage published versions Retain and Archive Leverage ECM infrastructure to ty d Ad uni mm o C Community Files Share with team members Generate feedback Collaborate Develop new versions Personal Files Start with a concept Create early drafts Show to select colleagues 31

32 Document Library today in IBM Connections Community 32

33 IBM Social Intranet Platform #ibmsocialbiz

34 Social Intranet Concept: Status Updates & Aggregated Notifications 34

35 Social Intranet Concept: Composite People Profiles 35

36 Social Intranet Concept: Network Invitations & Social Analytics 36 ( Do You Know? )

37 Social Intranet Concept: Enterprise Blogging 37

38 Social Intranet Concept: Social Bookmarking 38

39 Social Intranet Concept: Personal File Management 39

40 Social Intranet Concept: Collaborate on New and Existing Documents 40

41 Social Intranet Concept: Collaborate on New and Existing Documents 41 (cont'd)

42 Social Intranet Concept: Communities of Interest 42

43 Social Intranet Concept: Rich Discussion Forums 43