Corporate Partnerships Best Practice Sharing

Transcription

1 Corporate Partnerships Best Practice Sharing

2 Johnson & Johnson is one of Save the Children s longest standing corporate supporters. We have forged an outstanding partnership that reaches out to serve children around the world whether Save the Children is responding to emergencies by delivering life-saving relief, or bringing development programs to children in over 120 countries, Johnson & Johnson has been by our side. Program Support During the past three years, Johnson & Johnson has funded the following programs on a global scale: Africa: A five-year commitment to support Save the Children s Helping Babies Breathe newborn resuscitation programs in Malawi and Uganda. China: Funding for education and health programs for families impacted by the 2008 earthquake in Sichuan, China. Haiti: Emergency response funding following the devastating 2010 earthquake. Philippines: Contributions toward disaster preparedness, school health and nutrition, and maternal and newborn health programs. IKEA Foundation UK: Support of Save the Children s Eat, Sleep, Learn, Play! programs targeting families in the UK living in poverty. Celebrities & Media Save the Children is the featured nonprofit partner of the 2012 JOHNSON S Baby CARES campaign to help provide each child with a happy and healthy start. Hilary Duff is the campaign s celebrity mom ambassador and has promoted the campaign on The Ellen Show, Entertainment Tonight and The Insider. Since launching in April 2012, the campaign has received over 3.44 million impressions. Hilary Duff, celebrity mom promoting the JOHNSON S Baby CARES campaign, for which Save the Children is the featured nonprofit. Page 1

3 Gift-In-Kind In 2012, the JOHNSON S Baby brand donated 5,000 baby care kits to Save the Children. These kits, containing JOHNSON S Baby items such as shampoo, lotion and diaper cream, will be stored at Save the Children s Miami, Florida warehouse and will be distributed to families during international or domestic emergencies. IKEA Foundation JOHNSON S Baby made a gift-in-kind donation of baby kits. Cause Related Marketing In April 2012, JOHNSON S Baby ran a freestanding insert (FSI) reaching over 40 million U.S. households. The insert featured a coupon for JOHNSON S Baby products. When consumers redeemed the coupon, a $0.25 donation was made to Save the Children, up to $100,000. Page 2 This JOHNSON S Baby coupon reached 40 million U.S. households; when redeemed, a donation was made to Save the Children.

4 A true partnership Mid 1990 s Addressing child labor in the supply chain by working with Save the Children to develop its child labor code of conduct, "The IKEA Way on Preventing Child Labor," Page 3 Vertical Engagement Senior Engagement Mikael Ohlsson, IKEA s CEO Pernille Lopez-Spiers, Head of Global HR IKEA Stores Annual CRM campaign in over 20 countries IKEA Foundation Funding for child protection, education, emergencies IKEA Products in-kind GIK in Emergencies IKEA co-workers re-do a Save the Children ECD center in California

5 Two Signature Partners Globally and Across All Giving Channels and Objectives Child Protection Education Emergencies Marianne Barner, Head of IKEA Social Initiative, was one of the speakers Page 4

6 Puberty education for girls in South Africa, Ethiopia and Nepal, involving upgrades to latrines and wash facilities LLT grants to India for education, China for SHN, and USP for education and health LLT partnership on P&G global employee engagement initiative (China) School health and nutrition reaching 40,000 children in 100 schools in Pakistan, parallel with Safeguard s 100 schools in 100 day campaign Sponsorship support for World Pneumonia Day in 2009 and million+ PuR sachets for largely emergency programming in over 7 countries (Asia and Africa) Page 5

7 Store Checks Hosting global employees twice annually Working with migrant community in Shanghai (2011) and Beijing (2012) Involving employees in hands-on school hygiene and health programs Facilitating business orientation with store checks and BOP presentations Page 6 Renovating Teaching School Campaigns

8 Communications and Branding Co-branded NYT Ad Digital Promotion allowing consumers to blow-up a Vicks balloon and donate their breath up to 2,000 additional More than 300,000 virtual balloons were blown up in just 10 days! Vicks Spain grew their sales by doubledigits and increased share during the campaign period! School-based poster Page 7 Advocacy on Capital Hill (briefing co-hosted by Vicks)

9 In celebration of its 125th anniversary, Bulgari launched a global cause promotion in 20+ countries to support education programming around the world. Raising $15M through co-branded jewelry sale and high-profile events and auctions. Critical Success Factors: Senior management and retail associate support ring and pendant Strong brand awareness: over 2,000 pages of international editorial press resulting in tens of millions of media impressions strong and consisten messages Entry level price point ring Page 8

10 Public Relations Vanity Fair Elle Magazine Increasing exposure through high-profile, widely publicized events. Page 9 Generating awareness through press coverage and media placements.

11 Communications and Branding Dedicated micro-site on Save the Children website linking to e-commerce page. Social media initiative: Enlisted influential fashion, lifestyle and beauty bloggers to post photos and tweet about the ring. They also linked to the ring s e-commerce page. Leveraging relationships with celebrities for pro-bono support in print advertisements. Page 10

12 T.J. Maxx s annual Back-to-School advertising campaign highlights our longterm partnership and includes a four-week, give-a-dollar at-register promotion and co-branded licensed reusable shopping bags to support our U.S. Programs early learning, literacy and physical activity and nutrition. Campaign marketing materials include co-branded in-store signage, direct mail and blasts. Page 11 Direct Mail In-store At-register Signage In-store Bag Signage

13 Communications and Branding Interactive Facebook promotion Communication Auction of celebrity autographed cobranded reusable bags at the Teen Choice Awards. Page 12

14 Shared Values - Sustainable Business Practice Feed Families Feed Crops Global Coverage + Local Alignment One Signature Theme Across All Locations = Ability to Tell a Story $3 MM across 5 countries Coffee growing regions Coffee co-ops Page 13

15 Additional Benefits of the One Theme Approach Greater Appeal x Public - Private Partnerships Establishes Expertise Provides a Platform Allows Room for Customization Leveraged funds to bring Health components to Green Mountain-funded projects Awards - Recognitions Present to Peer Companies NGO Best Practice Sharing Page 14

16 The Toys R Us Children s Fund has supported 9 different domestic and international emergencies since Domestic Emergency support in 2011 Donated $200K to support relief and rebuilding efforts in the Southeast United States following widespread destruction from severe storms and tornados. Largest domestic emergency partner International Donated $1M to provide relief to children and families affected by the disasters in Japan. Also donated urgently needed baby products. Page 15

17 CRM Bundled in Hope Campaign Awareness/fundraising to help babies and young children in need; benefiting our mission and Early Childhood Development Programs in the U.S. Implementation: Channels: At-register, celebrity blanket auction, baby registry Timing: 8-week campaign launched on Mother s Day Fully integrated marketing: Paid advertising (TV and satellite radio tours), interactive micro-site, Facebook and Twitter campaigns, roto placement, free blanket distribution in needy areas Campaign Highlights: Wide publicity and visibility for Toys R Us and SC Multiple media hits including TV, radio, and blogs Excitement, buzz and pick up around celebrity auction Almost $2MM raised to help babies and young children in need in the U.S. in 2009 and 2010 Page 16

18 Under-nutrition / Hunger Indonesia and Philippines ( ) Over-nutrition / Healthy Lifestyles Italy ( ) FRESH $3 million signature partnership is reaching 180,000 children and parents to increase access to community-based nutrition and health services and support interactive food demos to teach families the skills to make healthy, affordable choices. Ready, Steady Go $2 million signature partnership, is targeting children, parents, teachers and educators, directly reaching 66,440 people, half are children, ages 6-12 in 10 cities throughout Italy. Page 17

19 Non-Program Relationship Elements Employee Engagement Delicious Difference Week Quarterly site visits Emergency response Communications and Press Interaction and CSR Asia Awards Global and local press coverage General Manager of Kraft Indonesia providing thumbprint to our Every One campaign Co-Branding Launch events Materials: posters and banners Page 18

20 We Can Be Heroes is a giving campaign designed to raise awareness and funds for the drought and famine in the Horn of Africa. Using the iconic Justice League characters from DC Entertainment Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg We Can Be Heroes aims to raise substantial funds for three humanitarian aid organizations working in Africa: Save the Children, Mercy Corps, and International Rescue Committee. DC Entertainment will make an initial donation of $2 million in support of this Campaign. In times of crisis, we are stronger together. You can become a force for good. Page 19 Dollo Ado, Ethiopia. October 2011 A small boy looking for shelter as a large dust storm sweeps thru the "Hilaweyn" refugee camp. The drought in the horn of Africa is affecting millions of people in Ethiopia.

21 Next Steps Working together to create real and lasting change in the lives of children, mothers and families in need.