NEW ORDINANCE REQUIREMENTS
|
|
- Clinton Cameron
- 8 years ago
- Views:
Transcription
1 City of Palo Alto Plastic Bag Restriction and Reusable Bag Promotion ( NEW ORDINANCE REQUIREMENTS Palo Alto s new Ordinance ( nk/blobdload.asp?blobid=15550) prohibits large grocery stores from distributing single use plastic checkout bags as of September 18, Materials prepared to advise store personnel and customers about the new restriction can be seen on the Palo Alto website: k/blobdload.asp?blobid=17476 Highlights: Single-Use Plastic Carryout Bags not allowed. Applies only to large grocery stores for now. Paper bags are allowed if the post-consumer recycled content is 40% or greater. Plastic bags are allowed in produce and meat departments. Reusable bags are encouraged to save resources and minimize conversion to paper. Public Outreach: Meetings were held with grocery stores, drug stores, and food service facilities. Regulatory action on drug stores and food service facilities was deferred pending further work on pharmacy and prepared food issues. Page 1 Environmental Review (CEQA): Although limited in number and scope, studies done by others have concluded that paper bags consume more energy to produce than plastic bags. Since an Ordinance restricting Did You Bring Your Own Bag? plastic bags could lead to a switch to paper, Palo Alto conducted an environmental review resulting in a Mitigated Negative Declaration (MND). The MND ( concluded that any potential increases in greenhouse gas emissions from increased vehicle trips and
2 short-term conversion to paper bags would be reduced to a less than significant level by Palo Alto s programs to promote the use of reusable bags by shoppers. Savetheplasticbag.com initiated litigation because an Environmental Impact Report (EIR) was not prepared. The case was settled out of court to save City staff time and resources. Palo Alto agreed to prepare an EIR before extending the plastic bag restriction to other stores. Council Direction for Further Action: Other Stores: Staff is working on extending the plastic bag restriction to other stores. Based on plastic bags found in the natural environment, it appears the most important category to address next are other stores selling food. First, an EIR must be prepared. Palo Alto is contributing to work being done on an EIR by California Green Cities and following similar work being done by San Jose and others. Palo Alto will collaborate with others to produce the most cost effective EIR possible. Fee on Paper Bags: Palo Alto staff were directed by Council to prepare recommendations on a fee system on single-use paper bags and are currently working on fee program issues. If a fee is be imposed and retained by government, a study must be performed demonstrating that the fee is needed to offset City costs. If the fee is to be retained by stores, supporting rational and authorization will need to be identified. Pre-Existing Ordinance Palo Alto s pre-existing Ordinance on single-use bags requires that a store, any store, offering single-use plastic bags, must also offer paper bags. This provision remains in effect in Palo Alto. REUSABLE BAG PROMOTIONS Palo Alto has actively been promoting reusable bag use since the 1990 s locally and in collaboration with Santa Clara County-wide and San Francisco Bay Area-wide efforts. Prior to 2008, Palo Alto estimates that it has distributed approximately 20,000 reusable bags at various events and through a series of programs. These efforts have included newspaper advertising, radio and television promotions, utility bill inserts, participation at community events, store posters and reusable bag giveaways. In 2008, Palo Alto began a more concerted and focused effort to increase reusable bag use Bring Your Own Bag (BYOBag) Campaign In February 2008, Palo Alto conducted an observational study of shopper s bag use habits and launched a campaign April December, 2008 to increase reusable bag use. The campaign consisted of partnering with retail stores and community organizations to facilitate engaging the community. In exchange for their efforts, the 38 participating partners were acknowledged in print and online advertising at Page 2
3 a level that corresponded to a tiered reward system. Shoppers were enticed to use reusable bags with incentives from retail partners and coupons for discounts on reusable bag purchases. Campaign promotion included a website, newspaper ads, online ads, discount coupon in utility bill insert, store posters, parking lot signs, campaign buttons for store clerks, a bag monster character that made scheduled and impromptu public appearances, the painting of reusable bags by children at local art camps, girl scouts tabling at store entrances, community members creating a display at a neighborhood block party, tabling at corporate employee events, stores hanging BYOBag banners, City staff participating in a children s parade, bag giveaways and local news stories on the campaign. The web site included education on the issues with single-use carryout bags, where to purchase reusable bags, incentives offered by partner stores, and downloadable BYOBag promotional materials. In April 2008, Palo Alto also helped lead a San Francisco Bay Area-wide campaign in conjunction with the Bay Area Recycling Outreach Coalition (BayROC), BayROC is a partnership of over 100 cities in the nine Bay Area Counties that pool their resources to create shared outreach, education messages and promotional campaigns. The campaign consisted of online click ads to targeted audiences, bag giveaways, radio spots and the creation of the web site. March/April 2009 Financial Hardship Reusable Bag Giveaway During March and April 2009 Palo Alto coordinated the giveaway of reusable bags to Palo Alto households for whom the purchase of bags may be a financial hardship. The City partnered with Mollie Stone s Market and a postcard was mailed to 1,700 Palo Alto households. For the month of April 2009, the postcard was redeemable for three reusable bags. No purchase was necessary and the City reimbursed the grocer for the costs of the bags. In addition, the City worked with housing organizations for direct distribution of reusable bags to residents by the property management. Bags were purchased by the City and distributed to 219 households. Households targeted for the giveaways were identified by their qualification in other programs that provide financial support such as Utilities Rate Assistance Program, affordable housing programs, and the Palo Alto Unified School Districts low/not cost lunch programs. At total of 1,338 bags were distributed to Palo Alto households in need. September 18, 2009 Reusable Bag Give-Away: On the effective date of Palo Alto s new Ordinance for large grocery stores approximately 3,000 bags were given away at affected stores, with almost all affected stores participating. Page 3
4 2009 Reusable Bag Campaign: As a follow-up to the 2008 Campaign, the City repeated its observational survey of shopper s bag use habits in February Survey results, anecdotal data and focus group findings indicated that Palo Altans had reusable bags but remembering them was the barrier to using them. The September 2009 April 2010 campaign, is focused on just that. The theme of the campaign is humorous and lighthearted with a lonely bag longing to be taken shopping and the tagline, Make it a habit and Grab it. Again Palo Alto is partnering with retailers and organizations to promote remembering to bring reusable bags. Tools for retailers include shopping cart corral signs, store posters, campaign buttons for store clerks, static cling window decals, floor decals, store banners and parking lot and shopping center signs. A reminder kit for shoppers was created that includes a static cling window decal, sticky note reminders and a shopping list magnet. Retail stores and organizations are distributing reminder kits to shoppers. Other campaign components include video blog testimonials featuring how shoppers remember their bags. Shopper and store challenges, an updated website and creative store incentives are in development to help shoppers remember whenever and wherever they shop. Campaign publicity includes traditional methods of reaching the community and utilization of social media such as blogging and usage of Facebook and Twitter. Also in September 2009, Palo Alto helped lead a renewed BayROC Bay Area-wide campaign promoting remembering reusable bags. The BayROC campaign, conducted September October 2009, partnered with San Francisco State University Students to create campaign components for radio, cable and broadcast television. Several cities, including Palo Alto, held press events in September to kick-off their local and BayROC regional campaigns. Palo Alto s press event, held at Piazza s Fine Foods, included the stenciling of Got Bags? graphics on the parking lot by a Girl Scout Troop and video blogging by shoppers providing tips for remembering bags. The parking lot stencil was provided in partnership with Keep California Beautiful s statewide campaign and the City has made the stencils available to Palo Alto stores for stenciling their parking lots. Page 4
5 RESULTS The key program goals are to: 1. Reduce single-use plastic bags, and 2. Increase the use of reusable bags. Single-Use Plastic Bag Reduction The primary measure of success of this goal is the compliance percentage at stores affected by the Ordinance. One hundred percent of the affected large grocery stores have complied. Reusable Bag Percentage Beginning 2008 and repeated the first quarter of the calendar year, Palo Alto has conducted observational surveys of shoppers exiting grocery stores and pharmacies to quantify reusable bags use. The results to date are: Percent Reusable Bag Use At Palo Alto Grocery Stores and Pharmacies 2008 (First Quarter) 9% 2009 (First Quarter) 18% Refrigerator BYOBag Magnet Car Windshield Decal Don t Leave Me Behind PALO ALTO WEB SITE LINKS Plastics (including links to Reusable Bag Promotions and Palo Alto Plastics Policy): Plastic Bag: Expanded Polystyrene: Page 5
6 Key Provisions Palo Alto Plastic Bag Ordinance Type of Checkout Bags Permitted at Supermarkets (a) All supermarkets within the City of Palo Alto shall provide only the following as Checkout Bags to customers: Reusable Bags and/or Recyclable Paper Bags. (b) Nothing in this Chapter shall be read to preclude Supermarkets from making Reusable Bags available for sale to customers. (c) All Supermarkets are strongly encouraged to educate their staff to promote Reusable Bags Types of Checkout Bags Permitted at Retail Establishments (a) All Retail Establishments within the City of Palo Also shall provide the following as Checkout Bags to customers: Paper bags only, or a choice between paper or plastic bags. If the Retail Establishment offers customers a choice of paper or plastic bags at the checkstand, cash register or other point of departure, the customer shall be asked whether he or she requires or prefers that the good purchased be placed in paper or plastic bags. The goods shall be placed in the type of bag requested by the customer. (b) Nothing in this Section shall be read to preclude Retail Establishments from making Reusable Bags available for sale to customers. (c) This Section shall not apply to Supermarkets as defined in Section (f) Definitions (b) Recyclable Paper Bag or Recyclable Paper Checkout Bag means a paper bag that meets all of the following requirements: (1) contains no old growth fiber, (2) is 100% recyclable overall and contains a minimum of 40% post-consumer recycled content, and (3) displays the word Recyclable on the outside of the bag. (d) Reusable Bag means a bag with handles that is specifically designed and manufactured for multiple reuse and is either (1) made of cloth or other machine washable fabric, and/or (2) made of durable plastic that is at least 2.25 mils thick and is suitable for reuse. (e) Single-Use Plastic Checkout Bag means any Checkout Bag made from plastic, excluding Reusable Bags. (f) Supermarket means a full-line, self service grocery store within the City of Palo Alto with gross annual sales of two million dollars ($2,000,000.00) or more which sells several lines of dry grocery, canned goods, perishable food, produce and meat and some nonfood items. The City shall use the annual updates of the Progressive Grocer Marketing Guidebook and any computer printouts developed in conjunction with the guidebook to determine gross annual sales. A complete copy of the Ordinance may be viewed at the following location: Plastic Bag: Page 6
Ordinance of the Council of the City of Palo Alto Amending Chapter 5.35 of. Food Service Establishment Checkout Bag Requirements
The Retail and Food Service Establishment Checkout Bag Requirements Ordinance was adopted by Palo Alto City Council on May 6, 2013. Ordinance of the Council of the City of Palo Alto Amending Chapter 5.35
More informationAmazon Payments Marketing Guide
Amazon Payments Marketing Guide THANK YOU FOR CHOOSING AMAZON PAYMENTS Welcome to Amazon Payments Seller community. Amazon Payments can help you grow your online business by offering millions of Amazon
More informationOnline Ad Campaign for Only Green Bags. to retailers across Canada. With excellent customer service, seemingly infinite product
1 CCT356 Mike Jones Gary Li, Patrick Navel, Justyna Paszkiewicz, Bethany Read Due March 29, 2011 Online Ad Campaign for Only Green Bags The Company Only Green Bags (OGB) is a company that supplies reusable
More information2.) Rise Above Plastics Tool Kit
2.) Rise Above Plastics Tool Kit photo: Alexander Gordeyev 3.) Rise Above Plastics Tool Kit photo: Chris Jordan Simply put, plastic pollution is a killer. Checkout bags from the grocery store, foam foodware,
More informationFord Amphitheatre Summer Season Partnership Program
Ford Amphitheatre Summer Season Partnership Program MARKETING PLAN & BUDGET PARTNER: TITLE OF PROGRAM: DATE OF PERFORMANCE(S): TOP MARKETING GOALS: Examples: to grow our audience by 25%; to reach out to
More informationPress Releases PRESS RELEASE
Press Releases As you begin to develop and publicize your pay-as-you-throw program, coverage by local radio and print media outlets is likely. For MSW planners, this should be considered a public outreach
More informationItem 7.1, September 10, 2002
Item 7.1, September 10, 2002 SUBJECT: AMENDMENT TO SMALL BUSINESS LOAN PROGRAM TO ASSIST DOWNTOWN AND NEIGHBORHOOD BUSINESS DISTRICTS BUILDING OWNERS AND TENANTS RECOMMENDATION It is recommended that the
More informationIndustries Retail-Brand Insights
Source: BrandSpark s Annual Marketers Survey looks at trends in marketing tactics and media spending, as well as marketers own attitudes to shopping and new products. The study is a companion to the annual
More information2013 Holiday Email Marketing Calendar
2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps
More informationHave Success From Direct Mail
1 Have Success From Direct Mail EFFICIENT MARKETING www.bluefrogdm.com 2 Who Are We? Blue Frog offers a wide range of services, from assistance with the creative process and production of marketing materials
More informationPOLLUTION PREVENTION FACT SHEET: AUTOMOBILE MAINTENANCE
POLLUTION PREVENTION FACT SHEET: AUTOMOBILE MAINTENANCE Description This pollution prevention measure involves creating a program of targeted outreach and training for businesses involved in automobile
More informationNews and Information. Advertising and Marketing. Web. Design, Hosting, Promotion, Advertising, SEO
SEARCH ENGINE ADVERTISING PROMOTION News and Information. Advertising and Marketing. WEB HOSTING Web WEB DESIGN REVISED: MAY, 2008 Design, Hosting, Promotion, Advertising, SEO McLeod County Road 1 and
More informationABC Summer Reading A Statewide Sponsorship Proposal
ABC Summer Reading A Statewide Sponsorship Proposal The ABC Library Association is pleased to offer ABC businesses an opportunity to sponsor ABC s Statewide Summer Reading Program. As ABC s largest literacy
More informationGift Card Program Description
Program Outline: Electronic Gift Card Benefits Features Processing Statistics What is a Gift Card? A reusable, stored-value card that enables merchants to have an electronic alternative to paper gift certificates.
More informationPut an Affiliate Marketing Strategy to Work for Your Business
Put an Affiliate Marketing Strategy to Work for Your Business By: David Green, Affiliate Program Manager For More Information Please Visit www.morevisibility.com 1 I. Introduction Affiliate Marketing has
More informationReferral Marketing. Why Promote Referrals? 4-Steps to Successful Sales-Based Referrals. Referral Resources. Referral Tools
Referral Marketing Why Promote Referrals? 4-Steps to Successful Sales-Based Referrals Referral Resources Referral Tools Why Market for Referrals? Referral or Word-of-Mouth Marketing = people making purchase
More information2015 Integration Standards
Overview Thank you for your full share contribution to our 2015 CU Link cooperative advertising campaign. With your support, our CU Link campaign remains the largest voluntary credit union campaign in
More informationPromotion & Advertising Tips
Promotion & Advertising Tips Here is a basic truth of small business: if people don t know who you are, it doesn t matter how good your product and services are. Baring this in mind it, it is imperative
More informationWELCOME, EVENT HOSTS!
EVENT HOST GUIDE WELCOME, EVENT HOSTS! Welcome to the community of North Carolina Science Festival event hosts! Thank you for your participation. The North Carolina Science Festival, presented by the Biogen
More information66-O-14 AN ORDINANCE. Adding Chapter 25 to Title 8 of the Evanston City Code Regulating Disposable Plastic Shopping Bags
7/28/2014 7/8/2014 66-O-14 AN ORDINANCE Adding Chapter 25 to Title 8 of the Evanston City Code Regulating Disposable Plastic Shopping Bags SECTION 1: Legislative Statement. The City of Evanston (the City
More informationE-mail Marketing Tactics
1 Disclaimer This e-book has been written to provide information about its topic. Every effort has been made to make this ebook as complete and accurate as possible. However, there may be mistakes in typography
More informationChapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates
Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising
More informationThings We Don t Talk About
Red Tent & Screening Planning Toolkit Things We Don t Talk About Women s Stories from the Red Tent A ilm by Dr. Isadora Gabrielle Leidenfrost TABLE OF CONTENTS About the Film... 2 FAQ s... 2 About this
More informationGuerilla Marketing Tactics for Retailers
A Randall Data Systems White Paper Guerilla Marketing Tactics for Retailers 14 high-powered methods you can implement TODAY! By Randy Overly Randall Data Systems, Inc. 138 E. Ann Arbor Trail Plymouth,
More informationSTEP 1. Identify Your Market & Establish Your Message. Marketing your business today should not be taken lightly. Start by Asking These Questions:
STEP 2 Identify Your Market & Establish Your Message Marketing your business today should not be taken lightly It s more challenging now than it s ever been before with new technologies, online marketing
More informationChapter 17 Promotional Concepts and Strategies. Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements Chapter 17 Promotional Concepts and Strategies
More informationFlorida Department of Environmental Protection FY 2007-08 INNOVATIVE GRANT APPLICATION FORM
Florida Department of Environmental Protection FY 2007-08 INNOVATIVE GRANT APPLICATION FORM Project Information 1) Applicant Name: Collier County Solid Waste Management 2) Primary contact person: Dave
More informationmarketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?
marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in
More informationAdvertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media
Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to
More informationSMALL BUSINESS MARKETING PLANNING
SMALL BUSINESS MARKETING PLANNING A guide to some activities that could prove useful One universal small business goal is to sell the business's products and services. This is usually best accomplished
More informationDesigning Your Landing Pages! Setting Up Your Email Marketing
Review Identify and analyze a profitable niche market! Identify and analyze the competition! Develop a Unique Value Proposition! Create a pre-listing presentation! Build a database of homeowners! Types
More informationObjectives & Ideas to create Unique Compelling Propositions (UCP's)
Objectives & Ideas to create Unique Compelling Propositions (UCP's) 1. Demonstrate proven results 2. Offer a proposition to the first prospects (eg. business health check) 3. Provide information
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More information20 cheap and easy marketing and advertising ideas. Presented by All Seasons Communications Cheryl Russell
20 cheap and easy marketing and Presented by All Seasons Communications Cheryl Russell 1. Brand your company New/updated logo Positioning statement Website address 1990s 2012 2. Use your new identity Print
More information50 Low-Cost Advertising Tips
50 Low-Cost Advertising Tips 1. Place your TV, radio, newspaper or other print ads during off hours or in unusual locations for a lower cost. Many times you can still reach your target market with these
More informationFIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT
ACTION: X INFORMATION: FIRST 5 CALIFORNIA MASS MEDIA COMMUNICATIONS CONTRACT SUMMARY Staff requests the State Commission to authorize the release of a new Request for Proposal (RFP) for up to $68 million
More informationThank You! Contents. Promoting SmartDollar... 3. Implementing SmartDollar... 4. SmartDollar Resource Center... 6. Internal Communications...
Promotion Guide Thank You! Thank you for adding SmartDollar to your benefits program. You are changing lives by helping your employees take control of their money and get on track for retirement! SmartDollar
More information2016 PRODUCT CATALOG 540.602.7841 WWW.CapitalBanner.com
2016 PRODUCT CATALOG 540.602.7841 WWW.CapitalBanner.com Table of Contents Code Product Page CANVAS GALLERY WRAPS 9 DRY ERASE PRODUCTS 11 EDDM - EVERY DOOR DIRECT MAIL 14 EVERYTHING ELSE - LARGE FORMAT,
More informationTEXTING WHILE DRIVING COMMUNICATIONS PLAN
TEXTING WHILE DRIVING COMMUNICATIONS PLAN Prepared by: Community Outreach Subcommittee of Public Information/Education/Legislation Committee Broward Regional EMS Council Updated June 5, 2012 1 TEXTING
More informationMarketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness!
Marketing and Outreach Efforts to Promote FAFSA Completion and Financial Aid Awareness! West Virginia Association of Student Financial Aid Administrators Annual Conference October 31, 2014 Overview! Statewide
More informationHoliday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015
Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market
More informationCoaching Web Site Planning Workbook
Coaching Web Site Planning Workbook Hosting and Domain Domain Name Enter the domain name for your web site here: Domain Registrar Company Which company are you going to use to register your domain through?
More informationDon t Drip & Drive. Fix That Leak! Toolkit
Don t Drip & Drive. Fix That Leak! Toolkit Background According to Washington Department of Ecology estimates, every year hundreds of tons of oil and other petroleum-related products make their way to
More informationwaterloo Exclusively for residents of Waterloo Housing Group Your guide to great savings on your shopping
waterloo rewards Exclusively for residents of Waterloo Housing Group Your guide to great savings on your shopping Powered by 2 3 Helping you to shop, not drop My Waterloo Rewards is a special savings and
More informationADVERTISING & PROMOTIONAL OPPORTUNITIES
ADVERTISING & PROMOTIONAL OPPORTUNITIES MALL POSTERS, BANNERS & SPECIALTY PRODUCTS DIGITAL FOOD COURT AND COMMON AREA ADVERTISING PROMOTIONAL DISPLAYS PATTISON MALL POSTERS, BANNERS, SPECIALTY PRODUCTS
More informationDON T PANIC! You ve just learned that a road or drainage construction project is. coming to your area what do you do? Step 1 is -
Construction Survival Guide You ve just learned that a road or drainage construction project is coming to your area what do you do? Step 1 is - DON T PANIC! This guide will provide you with useful information
More informationLIVING GREEN OFF CAMPUS
Morgan State University The Office of Residence Life & Housing 1700 East Cold Spring Lane Harper-Tubman Hall 443-885-3217 www.morgan.edu OCH101 International HQ: 1-800-862-9874 info@och101.com www.msuoch101.com
More informationThe Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO
The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationSocial media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.
Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting
More informationTHE CENTRE THE BULLETIN ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL MARCH/APRIL 2015
34 THE BULLETIN MARCH/APRIL 2015 ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL S BY KAT SHANAHAN tudents today are inundated with messaging and technology that guide their on-campus experience. Student unions
More informationWorking Together for a Better NightOut, Ron Boeringa President, Optimal Media Group, LLC
Hello and thank you for your interest in owning and operating a NightOut site in your community. My name is Ron Boeringa, the CEO and one of the owners of Optimal Media Group, the parent company of the
More informationAdvertising Rate Card FY 2016
Advertising Rate Card FY 2016 Key Statistics FY 2015 18% Growth in site traffic 31% increase in site traffic over the last 2 years. (FY14: 13%) High growth rate reflects increasing number of consumers
More informationPark & Recreation Comprehensive Master Plan
12 Marketing 249 249 250 Park & Recreation MARKETING The overall marketing efforts and consistency of message has improved with some of the staff re-assignment in responsibilities. These improvements were
More informationContent Marketing. for Car Dealers
BEGINNER S GUIDE TO Content Marketing for Car Dealers It s no surprise that today s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research
More informationAppendix H3 Public Outreach
Appendix H3 Public Outreach H3.1 Public Outreach Components There are a variety of components that will be needed in development of a comprehensive outreach campaign for the SMMP. Components will include:
More informationSTEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT
STEPS TO PLAN A VOLUNTEER FUNDRAISING EVENT An event, very simply, is something that happens at a given time and place. However, creating an event for an organization such as the American Brain Tumor Association
More informationA new service to help you promote your business.
A new service to help you promote your business. VO: For many businesses, Direct Mail has long been the medium of choice for promoting products and driving sales. Because it gets directly into the homes
More informationIMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair
IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with
More informationBull s-eye! Planning and Delivering a Winning Marketing Campaign
Association of Professional Genealogists Professional Management Conference Little Rock, Arkansas 2 September 2009 Bull s-eye! Planning and Delivering a Winning Marketing Campaign Heather Henderson heather@heatherdevaun.com
More information50 Killer Ways to Generate Leads and Grow Your Business Today
50 Killer Ways to Generate Leads and Grow Your Business Today 1. Post an in search of request. Take a buyer you are working with, or ask another agent in your office if they have a buyer that wants a particular
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More information6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting
6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral
More informationOVERVIEW SITE STATS READER PROFILE 2014 MEDIA KIT. Reader Engagement
OVERVIEW Launched in April 2013, PoliticsNC has become a must-read for political insiders, reporters, editorial writers and political junkies in North Carolina. The site offers analysis and commentary
More informationThe Ultimate Marketing Plan: Using Tools + Tips to Promote Before and After the Show Supplemental Handout
The Ultimate Marketing Plan: Using Tools + Tips to Promote Before and After the Show Supplemental Handout Emilie Barta, Trade Show Marketing + Presentation Specialist EMILIE BARTA PRESENTATIONS Hi there-
More informationMAY 2016. Providing employer incentives and jobseeker opportunities.
Providing employer incentives and jobseeker opportunities. COMMISSIONER S REPORT REGARDING THE SUBSIDIZED TRAINING AND EMPLOYMENT (STEP UP) PROGRAM MAY 2016 Submitted by Commissioner Scott D. Jackson Connecticut
More informationecommed Supplement 011 Sample Business Plan for an Online Auction
Executive Summary Page 1 of 7 (Name of company) is an auction company that uses the Internet to conduct on-line auctions. The Company is to be managed and run by the ecommed class of (name of your school).
More informationEmail Marketing. The secret is a maintained relationship, not subscribers
Email Marketing The secret is a maintained relationship, not subscribers What is email marketing? Simply, email marketing is marketing services or products in a compelling way via email. The goal is to
More informationPublicity Advertising Marketing
Publicity Advertising Marketing Let the World Know About You Publicity of your swim program: To some clubs this is the unknown world beyond the pool deck. Where do we locate a Coach? How do we let swimmers
More information= =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= =
Nash Finch Companies Buy & Save Video Script = =The video will take place in a Buy & Save store and will be narrated by an actor playing a Buy & Save manager.= = Welcome to my store it may look a little
More informationTop 50 Ways to Advertise Your Business!
Top 50 Ways to Advertise Your Business! First off, let me congratulate you on taking the first step towards your financial freedom! With some hard work, you have the opportunity to build your business
More informationHudson Valley Wine & Food Fest September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY. presented by
September 7th & 8th Dutchess County Fairgrounds - Rhinebeck, NY Wine, Food & Fun All Within the Beauty of the Hudson Valley The Hudson Valley, where American winemaking began... Some of the oldest vineyards
More informationHow to market your ecommerce app. A Poq Studio report
How to market your ecommerce app A Poq Studio report MOBILE APPS FOR ECOMMERCE A mobile app is a valuable tool for ecommerce brands. It s a whole new sales channel, and a way to market to your biggest
More informationTen tips to maximize Small Business Saturday
Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target
More informationUsing Effective Promotions
Chapter 16: Using Effective Promotions Product Place Price Promotion 48 slides 12 slides 4 slides 2 slides 2 3 1 Any of a variety of methods used to communicate with the people in your target market and
More informationPush & Pull Marketing
Push & Pull Marketing As we face the new year, foremost in the minds of business owners are how they will increase revenues in the current economic environment. This paper discusses two specific types
More informationOVERVIEW OF DIGITAL INFRASTRUCTURE & VIDEO COMPETITION ACT OF 2006 (DIVCA)
OVERVIEW OF DIGITAL INFRASTRUCTURE & VIDEO COMPETITION ACT OF 2006 (DIVCA) This document provides a brief summary of some key sections of DIVCA. BACKGROUND The passage of DIVCA in August 2006 (effective
More informationEVENT SYSTEMS & SOLUTIONS
EVENT SYSTEMS & SOLUTIONS Welcome to 1-Night 1-Night is New Zealand s most advanced and innovative ticketing agency. At 1-Night we use cutting edge technologies and systems to ensure that your event will
More information8 Tips for Selling a Direct Marketing Campaign
8 Tips for Selling a Direct Marketing Campaign Executive summary: Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage
More informationHow To Make Money With Digital Media
Ways to Make Money with Digital Media During the most recent News Talk Boot Camp in Los Angeles, Mike McVay represented McVay New Media and McVay Media, and presented 6 Tips and a Power Point with 10 Tips
More informationPace Car Community Guide
Pace Car Community Guide Parachute is pleased to provide the following community guide to assist you in implementing the Pace Car Program in your community. 1. Program Overview Description and Purpose
More informationMINIMUM ADVERTISED PRICE POLICY FOR HJC PRODUCTS (EFFECTIVE September 1, 2015)
MINIMUM ADVERTISED PRICE POLICY FOR HJC PRODUCTS (EFFECTIVE September 1, 2015) 1. Introduction. HJC America, Inc. ("HJC") is committed to maintaining the superior quality and integrity of its line of motorcycle
More informationMarketing a Patient- Provider Website In Community Health Clinics
Marketing a Patient- Provider Website In Community Health Clinics Introduction Recent studies show the numerous benefits of patient portals, or secure websites, to providers and patients of health clinics.
More informationHow-To Guide: Facebook Marketing. Content Provided By
How-To Guide: Facebook Marketing Content Provided By About Facebook Facebook is the world s largest social network, with more than 900 million users Facebook is a place where you can share photos, videos
More informationEcommerce Customer Acquisition:
Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals
More informationCity College of San Francisco 2015 Marketing Overview For the PGC. Pamela Cox-Otto, Ph.D. - Interact Communications
City College of San Francisco 2015 Marketing Overview For the PGC Pamela Cox-Otto, Ph.D. - Interact Communications Fall 2015 Marketing Future Focused. Fall 2015 Marketing: Audiences General Audience Prospective
More informationMarketing 101: A Guide to Winning Customers
Marketing 101: A Guide to Winning Customers Text File Slide 1 Marketing 101: A Guide to Winning Customers Welcome to SBA s online training course, Marketing 101: A Guide to Winning Customers. This program
More informationWhat is Text Message Marketing?
What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The
More informationMOBILE MARKETING. A guide to how you can market your business to mobile phone users. 2 April 2012 Version 1.0
MOBILE MARKETING A guide to how you can market your business to mobile phone users 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 4 What is Mobile
More informationGo-to Guide for Employee Events
Go-to Guide for Employee Events A nationwide initiative by Keep America Beautiful November 15 America Recycles Days A Nationwide Initiative by Keep America Beautiful 1 Introduction Keep America Beautiful
More informationWHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION
WHAT A MARKETING MANAGER NEEDS TO KNOW. WHEN PLANNING FOR AN EXHIBITION Welcome I knew that, but I didn t know this. This document is designed for marketing managers who are familiar with the strategies
More informationB.Y.O.B. Bring Your Own Bag. Reusable Bag Policies at Westchester County Grocery Stores
C I T I Z E N S C A M P A I G N F O R T H E E N V I R O N M E N T J U N E, 2 0 1 1 B.Y.O.B. Bring Your Own Bag Reusable Bag Policies at Westchester County Grocery Stores C I T I Z E N S C A M P A I G N
More informationExercise: Generating Sales and Marketing Materials for Small Businesses
Exercise: Generating Sales and Marketing Materials for Small Businesses Introduction and Learning Objective: In this exercise participants will use Microsoft Office to develop basic sales and marketing
More informationMarketing Guide for Sellers
Marketing Guide for Sellers payments.amazon.co.uk 1 Introduction Welcome to the community of sellers offering Amazon Payments. Promoting your Amazon Payments product can result in higher conversation rates,
More informationWHITE PAPER. Vehicle branding: Is there hidden value in your fleet?
WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as
More informationSenior Services Marketing Goals & Tactics
Senior Services Marketing Goals & Adding years to people s lives through the magic of science and medicine, however impressive, is an insufficient ambition for American Society. Our objective must be to
More informationFLEET PREFERRED PROGRAM. Grow Your Fleet Business. FORD FLEET PREFERRED PROGRAM
FLEET PREFERRED PROGRAM Grow Your Fleet Business. OVERVIEW & BENEFITS FORD FLEET PREFERRED DEALERS GO FOR MORE MORE VOLUME, MORE PROFITS, MORE SUPPORT AND MORE SATISFIED CUSTOMERS. If you ve been waiting
More informationNationwide Marketing Storefront Guide
Nationwide Marketing Storefront Guide Table of Contents I. Introduction... 2 Marketing Storefront Overview... 2 Benefits of Marketing Storefront... 2 Features of Marketing Storefront... 2 Accessing Marketing
More informationEntrepreneurship and the Internet
Entrepreneurship and the Internet Thomas Poulios Technological Education Institute of Larissa Larissa, Greece poulios@teilar.gr 1 E-Commerce Revenue as % of Total Revenue 0,4 in the USA 0,1 in the Western
More information