Your Responsibilities
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- Vernon Merritt
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1 Your Responsibilities On The Web
2 Session Goals Your Responsibilities on the Web or Conversations on the Online World Online Trends E-Philanthropy Strategy Great Web Sites Strong Marketing Best in Online Giving Web 2.0, 3.0 and the Cloud Beyond Web Site Idol
3 New Technologies Mobile Devices Cloud Computing Geo-Everything (Photo Tagging and More) The Personal Web Semantic-Aware Applications (Human Language) Smart Objects (Where We Are Determines What We Do)
4 New Trends Increasing Globalization Collective Intelligence Affinity for Games Visualization Tools Unprecedented Growth in Mobile Phones
5 New Trends
6 Current Trends
7 All Exciting and Interesting But. There are a series of steps we need to take before we step fully into the new world or even revamp the current world. What s a project? A planned, inter-related group of activities that are done in a certain order to create or provide a unique product or service within in a specified time and cost. As a member of a services organization, your skill sets make you uniquely qualified to work on a project and plan in a structured fashion.
8 E-Philanthropy Strategy Develop quality control and business processes to more effectively integrate online and offline activities. Implement defined roles, responsibilities and accountability for systematic and regular creation of content for electronic channels. Develop and implement marketing and messaging. Re-develop the online web presence to support e-philanthropy objectives and to reinforce marketing and messaging. Content will include interactive activities such as online giving, events management and a portals for different groups of users. Example - online portal for fund managers to provide support for a more robust funds management policy. Integrate metrics into monthly reporting cycles to provide ongoing and systematic evaluation of online communication channels.
9 Develop a Plan
10 Define Desired Outcomes Formal Audit of Your E-Philanthropy Program New Web Site Organizational Change Regular and Systematic Content Strategy New Training and Skills Grown In-House Hiring New Staff with New Job Descriptions More Web Centricity New Online Functionality Pages in Multiple Languages Others?
11 Define Metrics for Success
12 Define Metrics for Success Web Site Traffic Growth # of Registrations in Social Networking Communities # of Messages Sent Out and Deployed Click Through % on s $ Raised as a Result of Implementation # of Class Notes Submitted Online $ Saved as a Result of Channel Shift Position in Search Engines # of Views of Your YouTube Videos New Donors Stories Per Others?
13 Let s Pick a Few Projects Auditing Your Web Site Improving Your Marketing Program Best in Class Online Giving Web 2.0 Cloud Computing And last but not least
14 Auditing Your Web Site Needs to be Systematic and Objective
15 Auditing Your Web Site Compare Against Top Sites on the Web Design to Top Sites on the Web Content Strategy Compared to Top Sites on the Web Customer Focus to External Customers Compare Against Peers Interactivity is Critical
16 Leveraging Intra/Inter Net
17 Leveraging g Content
18 Communication
19 Improve Your Marketing
20 Donor Acquisition Strategy
21 Costs of an Program
22 Managing Touch Points
23 Importance of Landing Pages
24 Metrics of a Program
25 Metrics of a Program
26 Metrics of a Program
27 Best in Class Online Giving
28 Best in Class Online Giving # of Clicks to Online Giving Site Step Through Form Rather Than Long Scrolling Ease of Filling Out (Good Edits and Controls) Don t Try to Collect Too Much Information (Separate Surveys Instead) Pre-populate from Common E-Commerce Metaphors PCI Compliant Downloadable Form for People to Fill Out and Send In Privacy Policy Offline Processes Integrated with Online Giving Others?
29 Best in Class Online Giving If You re Really Good Shopping Cart and Wish List Functionality Online Living Donor Honor Rolls Statistical Integration with Database Donors Can Create Giving Sites Donors Can Log In Just Like at Their Bank (But Ensure This is Optional) Online Targeted Asks Post Your Gift to Social Networking Sites Enable Friends Asking Friends Others?
30 Best in Class Online Giving
31 Web 2.0, 3.0 and Beyond
32 Web 2.0, 3.0 and Beyond Participate Subscribe Understand How These Properties Work Understand Which are The Most Important Inventory of What Your Organization is Participating In Help Determine What the Outcomes Need to Be Understand How to Integrate Into Your Own Presence Need to Take the Medium to Long-Term View More for Engagement g and Messaging g than Raising Money
33 Young Alumni Event 33
34 Integration with facebook
35 Integration with Main Site Related Links Culture Cultural Bond Through Shared History
36 Leveraging Community
37 Integrate to Location
38 Computing in the Cloud In House vs. Hosted Services Cost of Cloud Computing Functionality of Cloud Computing Future of Cloud Computing Strategies for Cloud Computing Trade-offs Salesforce Microsoft Live Google Docs Collective-X
39 More
40 Questions?
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