DEVELOPMENTS IN THE EDUCATION ECOSYSTEM
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1 DEVELOPMENTS IN THE EDUCATION ECOSYSTEM Global Trends, Universe Spend and Market Outlook Presenters: Mike Fisher Colin Messenger 9 July
2 THE FUTURESOURCE FOCUS Specialist Research & Consulting Full service end-to-end research capabilities Global market coverage Informed local expertise Delivering excellence for 25 years Leading-edge data delivery and analysis Unrivalled client list client-centred service approach Futuresource Consulting Ltd
3 AGENDA Futuresource Introduction Key Developments In Hardware Adoption Online Content Developing Market Segmentation The Rise Of Education Apps Ecosystem Developments Conclusions Futuresource Consulting Ltd
4 GLOBAL EDUCATION TECHNOLOGY SPEND Total 2013 Worldwide spend on education hardware US$13 billion Total Market Value Billions $ US$ billion Complementary Devices Classroom Displays Mobile PCs $12.6 $19.0 CAGR 2013 to 2018 Complementary Devices -15% Classroom Displays -16% Mobile PCs +14% Futuresource Consulting Ltd
5 HARDWARE MARKET DEVELOPMENTS IN %, 22M Growth in Year On Year Sales of Mobile PC to 22 Million Computers to K-12 Globally Large Scale New 1:1 Initiatives In Thailand, 1:1 Malaysia, Mexico, India (Utter Pradesh) 23% Chromebook reached 23% of US K-12 Education Market in Qtr Million IWBs Shipped in 2013 Globally 1M 37% 37% Of Classrooms in China Have a Display Device Installed China is the Largest Interactive Display Country Market Futuresource Consulting Ltd
6 THE EDUCATION ECO SYSTEM REMAINS FRAGMENTED Traditional Publishers CONTENT SOFTWARE HARDWARE Classroom Management Collaboration Interactive Display Digital Start Ups Entertainment Brands Online Assessment & Adaptive Learning Personal PC/Tablet MOOCs LMS Voting/Student Response Futuresource Consulting Ltd
7 FUTURESOURCE SEGMENTATION OF ONLINE CONTENT 8 SEGMENTS Full list of Example Providers provided in report Sector E-book Virtual Libraries Online Video/ Podcast Libraries Project Based Online Software Online Interactive Educational Resources Online Assessment & Personalised Learning Software Online Courses & MOOC s Online Educational Games Social Networks As Virtual Learning Environments Example Providers Bug Club (Pearson) Oxford Owl (OUP) Khan Academy Conquermaths.com Purple Mash (2Simple) Espresso Coding BrainPop MindTap (Cengage) Mathatletics (3P Learning) MyLab/Practice (Pearson) English Town Udemy Ludwig McGraw-Hill Practice epals Livemocha Futuresource Consulting Ltd
8 EDUCATION APPS GAINING POPULARITY Games Education Business Lifestyle Entertainment Utilities Books Travel Music Sports Productivity Reference Health Care and Photography News Finance Medical Source Most popular Apple App Store categories in March % 2.8% 2.8% 2.8% 2.7% 2.6% 2.5% 2.4% 2.1% 5.4% 5.1% 4.9% 8.2% 8.2% 7.8% 10.5% 18.3% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% Futuresource Consulting Ltd
9 EDUCATION IS ONE OF THE LEADING PAID FOR CATEGORIES ON ANDROID 120 Most popular apps downloaded from Android Nov 2013 Thousands All Apps Free Apps Paid Apps Source Futuresource Consulting Ltd
10 CHILDREN ACCESSING EDUCATION APPS ON CONNECTED DEVICES 100% 90% How often children access educational apps on connected devices 10.5% 10.8% 10.7% 8.3% 6.2% 6.5% 6.7% 7.8% 7.7% 6.6% 80% 70% 60% 50% 40% 30% 25.5% 26.3% 30.0% 31.7% 26.6% 24.1% 25.0% 25.7% 25.7% 24.7% Don't Know Everyday 2-3 a week 2-3 a month < 1 a month Never 20% 10% 0% Boys Girls Boys Girls Boys Girls Boys Girls Boys Girls 3-4 Years 5-6 Years 7-8 Years 9-10 Years Source - Kids Tech Panel Wave 2, May Base: 5891 in USA, UK, Germany and China Futuresource Consulting Ltd Years Thinking about devices that are connected to the internet, how often does your child do the following activities? Access educational apps on smartphone, tablet or connected TV.
11 EDUCATIONAL APPS POPULAR APP SECTIONS Toddler/Pre School Is A Key Market Language Learning Apps Test Preparation Apps Astronomy Apps Still Popular Futuresource Consulting Ltd
12 MANY PROVIDERS SEEKING TO OFFER SINGLE SIGN ON SOLUTIONS CONTENT PRODUCERS SOFTWARE PLATFORMS HARDWARE PROVIDERS Futuresource Consulting Ltd
13 FUTURESOURCE : EDUCATION REPORTS Leading Research Agency In Tracking Developments In EdTech Developments Globally Frequent reports drilling down into the micro level trends facing the industry and connecting market segments. Reports focused on key industry developments and market sizing analysis Forthcoming publications include: 1. Hardware quarterly market sizing (Quarterly) 2. Online content within the education sector (July) 3. The educational app market (July) Reports In Development include: 1. Developments in connectivity within the education sector Futuresource Consulting Ltd
14 About Futuresource Consulting Futuresource Consulting is a specialist research and knowledge-based consulting company with a heritage stretching back to the 1980s. Its insight and global market coverage are based on informed regional expertise, ensuring its portfolio of world-class clients is fully supported in research, analysis, strategic planning and decision making. Consumer Electronics Print & Imaging Entertainment Content & Distribution Education Technology Optical Disc Manufacturing Broadcast Equipment Professional Displays talk to us Futuresource Consulting +44 (0) info@futuresource-hq.com Futuresource Consulting Ltd
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