- your media brand for communications technologies

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2 - your media brand for communications technologies Sonderpublikationen.de funkschau the biweekly specialized trade medium for ICT professionals: Your customers rely on funkschau! funkschau handel the monthly magazine-inmagazine for qualified retailers, VARs and system houses: Exclusive distribution no waste coverage! funkschau special issues report about key subjects and events in ICT: Added value to read! funkschau.de the IVW audited web service for communications technologies with 3.63 m page impressions per year*: News, products, experts knowledge one click away! Meet the ICT decision makers from enterprises, system houses and VADs and expand your partner network. The live stage for your core competence. *IVW Online 08/ /2014

3 Portrait funkschau power for advertisers: funkschau is powerful! funkschau meets perfectly the requirements of advertisers In Germany exist about 4,000 trade journals. funkschau ranks 2013 once more among the TOP 50 of the national top-selling professional journals. (according to HORIZONT ranking 1/2014, published May 2014). THE medium for ICT decision makers: CEOs CTOs CIOs head of telecommunications system integrators resellers VARs system houses Industrial sectors: Carriers and operators, ICT manufacturers, services (trade, bank, insurance, healthcare), ICT consulting, authorities Plus funkschau handel: VARs, system houses, ICT retailers(they receive funkschau in combinationwithfunkschau handelvia controlled circulation!) Everthing ICT decision makers need Security UCC LTE Mobile Solutions Next Generation Networks Contact Center Carrier & Provider M2M Datacenter Telecommunications systems IP telephony Radio Measuring technique funkschau is powerful Top ranking: Once more among the TOP 50 of Germany s top-selling professional journals (according to HORIZONT ranking May 2014 ) High soldcirculation thosewhopay, read! Total circulation of 40,188 copies, sold circulation: 6,944, subscriptions: 5,856 Source: IVW, Q1-Q2/14 High online coverage: 3.63 million visits (according to IVW-Online 08/ /2014) The funkschau newsletter reaches more than 22,000 recipients with each issue (status 09/2014) High credibility. Strong acceptance. A reliable partner since 87 years.

4 Circulation breakdown Circulation audit: Circulation breakdown: copies per issue/annual average (Q1/2014 to Q2/2014) Structure of the domestic market circulation by Nielsen-areas (plus circulation of Austria and Switzerland) print run: 40,600 total circulation: 40,188 abroad: 410 sold circulation: 6,944 abroad: 218 subscriptions: 5,856 members: 3,956 other sales: 1,089 Nielsen I 14.4 % = 5,728 copies Nielsen V + VI 7.1 % = 2,824 copies controlled circulation: 33,244 remainder, archive and voucher copies: 412 Nielsen II 19.5 % = 7,757 copies Nielsen VII 5.0 % = 1,988 copies Geographic circulation breakdown: economic region share of total circulation % copies Nielsen III a 14.9 % = 5,927 copies Nuremberg Nielsen IV 23.7 % = 9,428 copies Germany ,778 Austria Nielsen III b 15.4% = 6,126 copies Switzerland Munich Vienna Switzerland copies Austria other countries total circulation ,188 Switzerland Austria 164 copies

5 Reader analysis funkschau Which sources do you use for information about products, services and industry news concerning communications technology? information behaviour Which topics are you interested in? interest for topics professional journals of editorial houses newsletters of independent specialised media websites of independent specialised media websites of manufacturers leaflets of manufacturers and suppliers direct mails of manufacturers and suppliers Exhibitions, events, congresses internet platforms (user forum, portal) Seminars, workshops, trainings (not online, virtual) mobile applications (Apps) for smartphones and tablets social networks (facebook, Twitter, XING, etc.) Multiple answers possible Have you ordered a product or a service due to an ad or an article in funkschau/funkschau handel or informed for purchase preparation within the last 12 months? reaction due to ads and articles carrier infrastructure ICT services M2M communications datacenter mobile solutions distribution / retail measuring technologies unified communications digital signage security call-center / contact-center radio made-in-germany telecommunications equipment cloud smart home Multiple answers possible no reaction so far 9% Yes, informed for purchase preparation 41% Yes, purchased once 16% Yes, purchased several times 34% Source: funkschau reader survey 9/2014, base=387

6 Reader analysis funkschau How many employees does your company or authority have? company size Which industrial sectors does your company serve? industrial sectors 500 and more 18.0% no answer 1% % ICT consulting VAR, system houses, ICT retailers % % % % telecommunications engineering operators/service providers trade, bank, insurance authorities, military science, education manufacturer of ICT infrastructure What s your main field of responsibility in your company? position media telemarketing agency others CEO CIO Multiple answers possible CFO head of ICT CTO system integrator others Multiple answers possible Analysis of recipients database funkschau (July30 th, 2014); base: constant recipients of funkschau

7 funkschau editorial calendar Q1 Issue Week Publication Main topics Ad closing Deadline for print material /30/2015 unified communications call-center / contactcenter managed services WLAN 01/12/ /19/2015 JANUARY 5 01/30/2015 special edition Itk-invest 2015 buyers guide 01/12/ /12/ /20/2015 next generation networks mobile computing LTE B2B devices 02/02/ /09/2015 FEBRUARY 8 02/20/2015 special edition m2mxpert 1/ /30/ /06/ /13/2015 telecommunications sytems vs. IP-centrex Part 1 carrier ethernet measuring technologies conferencing& collaboration 02/23/ /02/2015 MARCH 11 03/13/2015 special edition Datacenter 1/2015 CeBIT 2015 energy efficiency datacenter provider services software defined datacenter 02/20/ /27/ /27/2015 telecommunications sytems vs. IP-centrex Part 2 UPS headsets enterprise security 03/09/ /16/2015

8 funkschau editorial calendar Q2 Issue Week Publication Main topics Ad closing Deadline for print material /24/2015 unified communications secure cloud LTE managed services 04/02/ /13/2015 APRIL /08/2015 desktop telephony measuring technologies mobile device management M2M 04/17/ /24/ /29/2015 video services and conferencing technologies broadband infrastructure smart home/ business solutions WLAN 05/08/ /18/2015 MAY 22 05/29/2015 special edition Case study 1/ /07/ /15/ /12/2015 unified communications WAN access and VPN value added services/ service call numbers LTE 05/22/ /01/2015 JUNE 24 06/12/2015 special edition Datacenter 2/2015 CeBIT 2015 DCIM storage managed services 05/20/ /28/ /26/2015 IP-Centrex remote access business telephony enterprise security 06/05/ /12/

9 funkschau editorial calendar Q3 Issue Week Publication Main topics Ad closing Deadline for print material /24/2015 call-center / contactcenter network monitoring mobile security collaboration 07/06/ /13/2015 JULY /24/2015 special edition Made in Germany 2015 mobile device management M2M 07/03/ /10/ /28/2015 unified communications VPN measuring technologies B2B devices 08/10/ /17/2015 AUGUST 35 08/28/2015 special edition m2mxpert 2/ /07/ /14/ /11/2015 headsets WLAN landline services telecommunications systems 08/24/ /31/2015 SEPTEMBER 37 09/11/2015 special edition Datacenter 3/2015 CeBIT 2015 UPS servers software defined architectures 08/21/ /28/ /25/2015 next generation networks network optimization LTE managed services 09/07/ /14/2015

10 funkschau editorial calendar Q4 Issue Week Publication Main topics Ad closing Deadline for print material /09/2015 IP-Centrex managed services M2M conferencing& collaboration 09/21/ /28/2015 OCTOBER /23/2015 telecommunications systems value added services/ service call numbers call-center/ contact-center enterprise security 10/05/ /12/ /23/2015 special edition Case Study 2/ /02/ /09/2015 NOVEMBER /06/2015 unified communications 11/06/2015 special edition Datacenter 4/2015 cabling WLAN smart home/ business solutions infrastructure hybrid-cloudsystems datacentersmadein Germany 10/19/ /26/ /16/ /23/ /20/2015 desktop telephony M2M mobile device management internet providers 11/02/ /09/2015 DECEMBER /11/2015 headsets measuring technologies LTE cloud services 11/23/ /30/ /11/2015 special edition winner of the year /20/ /27/2015

11 funkschau special editions Topics cabling/infrastructure security(it and physical) active components virtualization and consolidation energy efficiency energy supply carrier/interface managed services Datacenter edition Publication magazine format 230 x 297 Special edition DATACENTER There are a lot of areas in the data center that need improvement. Most notably, increased performance and reduced costs. Consolidation, virtualization, new architecture, convergence of telecommunications and network technology as well as optimized rack and cooling systems may help to save costs also when there is tightened compliance and safety regulation. Four special issues highlight this topic. Ad closiung Deadline for Print material 01/ /13/ /20/ /27/ / /12/ /22/ /29/ / /11/ /21/ /28/ / /11/ /16/ /23/2015 M2M m2mxpert issue edition Special edition M2M Fields/suppliers M2M hardware/ M2M components M2M software/ M2M development M2M application M2M system integration/ M2M consulting M2M platforms/ M2M operating performance M2M mobile radio services M2M landline services Technologies bluetooth energy harvesting Enocean Dect LAN/WAN NFC PAN/WPAN RFID UWB Zigbee There is continuous exchange of information between machines, even without human assistance. Machine-to-machine-communication, M2M in short, is omnipresent and often invisible. Two special issues deal with all aspects of this promising ITC market. funkschau introduces the important systems, technologies, suppliers and service providers. Topics automation in the industry E-health, medical engineering electromobility remote control/remote maintenance facility management M2M security, surveillance mobile payment smart grid smart home smart metering telematics/traffic systems sales support Date of Ad closing Editorial Publication publication Ad closiung Deadline deadline for Print material 01/ /20/ /30/ /06/ / /28/ /07/ /14/2015 magazine format 230 x 297

12 Special edition Case Study Benefit from funkschau s special issue CASE STUDY to present your successful customer solutions in sophisticated advertorials. A reference speaks louder than a thousand words! funkschau s special issue CASE STUDY provides high attention among your target group. An exceptionally high reach is guaranteed by the crossmedia coverage combining print and online. funkschau s special issue CASE STUDY show solutions for challenges fromall fields ofict. funkschau special issues Special edition Made-in-Germany Innovative spirit and expertise with the german seal of quality are convincing sales arguments. Products and services made in Germany are still signifying reliability in construction, execution, accuracy and persistence. But new communication platforms like social media, cloud and mobile internet bring more and more dynamic to the market. What must happen, so that quality is also in 20 years a competitive differentiator and Germany s principle of success in the global market. funkschau puts the seal of quality to the test. unified communications& collaborations call-center / contact-center telecommunications systems Datacenters storage M2M communications mobile working security measuring technologies ICT services all products and solution fields which support professional communiications in all enterprise concerns Set your flag with your company presentation in the funkschau special edition Made-in-Germany with a controlled circulation of about 40,000 print copies and within the special microsite. Case study edition Publication Ad closiung Deadline for Print material 01/ /29/ /07/ /15/ / /23/ /02/ /09/2015 magazine format 230 x 297 Special edition itk-invest Are you already on your customers shopping list? It s on you! The funkschau buyers guide itk-invest delivers your customers avaluable decision guidance right to the beginning of the new business year. funkschau presents market-leading products, systems and services from the sales-critical fields unified communications, datacenter, mobile solutions and measuring technologies compact and up-to-. Made-in-Germany magazine format 230 x 297 Publication Ad closiung Deadline for Print material 07/24/ /03/ /10/2015 Special edition winner of the year 2015 funkschau congratulates the winners of the readers awards ICT product of the year and carrier & provider of the year with a special edition. The winner edition is a valuable long-term medium for funkschau readers as well as ICT retail. It displays which winner products and solutions are used in B2B practice. Put your advertising in the spotlight of this stage. Each of the 3 top-ranks get the opportunity to celebrate the victory with a company presentation or a winner-ad. Special edition itk-invest Publication Ad closiung Deadline for Print material Special edition winner of the year Publication Ad closiung Deadline for Print material 01/30/ /12/ /12/ /11/ /20/ /27/2015

13 funkschau specials Xpert Xperts the new funkschau brands Each Xpert brand focusses a topic of high interest and market relevance. Microsites funnel topic-specific information and interest. Special issues flank the series and secure cross-media awareness and visibility. The funkschau readers find therein concentratedexpert knowledge to the specific topic for substantiated investment decisions. m2mxpert Decision makers expertise for Internet-of-Things: m2mxpert targets all vertical markets from smart energy, telematics, transport & logistics, healthcare as well as industry 4.0, comsumer electronics and the public sector. Get a 360 o overview to technologies, hardware, software, services or business concepts. securityxpert Security is THE latest trend: due to state supervision, economic espionage, data loss and identity theft on a grand scale the security topic has become a must. Whether holistic security information and event managment solution or highly specialized mail security with the securityxpert special you ll get it all. lyncxpert Microsoft has the leadership role within the scenario of universal communications and creates a perfect basis for its partners to design a tailored communication solution for users on premise as well as cloud-based. lyncxpert is the platform for the topic Lync, lync-based solutions, lync distributors and lync accessories. You are a Xpert? Let it know your customers with the new funkschau Xpert brands. Your funkschau media experts would be glad to consult you concerning your presentation opportunities.

14 Events 2015 The funkschau congress Unified Communications offers you a comprehensive platform to show your UC competence to the specialized target group without any waste coverage and to strengthen your partner network. Meet the ICT decision makers from enterprises, systemintegrators and value added resellers. Topics and solutions focused at funkschau congress Unified Communications: Performance features and trends of UC Standardization and interoperability Scheduling of UC migration processes Deep integration of UC within corporate processes UC in Microsoft environments WithUC intonewcorporateculture Social media/ federation CostanalysisandROI Maintenance and services of UC installations UC security and management Value added chains and sales perspectives Video communications Your benefits: Comprehensive platform focused on your UC competence Hotspot forict decisionmakersfromenterprises, systemintegrators, and value added resellers Direct contact to your specialized target group Business development Credible expert presentation Strong awarenessbypromotionin funkschau, funkschau.de and social media platforms Pre-and-post-event editorial coverage Show your UC competence at funkschau congress Unified Communications 2015 November, 25 th, 2015 Event details for exhibitors and visitors at

15 Ad specials Front cover page ad This advertising form offers an exclusive placement on funkschau s title page. format 230 mm width x 297 mm height Customized publishing funkschau and funkschau handel offer individual print and online communication solutions. We can create for you the ideal ad presence. The possibilities range from the customer publishing of complex solutions and products in booklets or advertorials to regular customer magazines. Services (accordingtorequestsofthecustomer): Special Flap Benefit from the enormous attractiveness of the cover pages of funkschau and funkschau handel. Customized publishing Your editorial article embedded in an individual and awareness catching funkschau look-and-feel. Perfect for customer presentations or (in-house) exhibitions and events. front page funkschau formats (width x height) cover page 115 mm x 221 mm inside 115 mm x 297 mm funkschau handel formats (width x height) cover page 115 mm x 175 mm inside 115 mm x 297 mm

16 Ad specials Advertorial Your text ad in funkschau/funkschau handel layout or in your corporate design includes company name, logo and contact data. It is published in the editorial of funkschau and/or funkschau handel. ad format Your individual crossmedia packages Examples of highly efficient funkschau crossmedia packages 1 Manufacturer s campaign Your efficient ad in funkschau (qualified b2b circulation of 40,000 copies) Your advertorial in funkschau special issue Case Study (qualified b2b circulation of 40,000 copies) Your online ad on funkschau.de (IVW-audited web service providing performancerelated pay); for example peel down, skyscraper, rectangle, leaderboard etc. Your text ad in funkschau.de newsletter (more than 25,000 recipients) ad format 2 Retail campaign Your efficient ad in funkschau handel (controlled distribution to 13,500 qualified retailers, VARs and system houses) Your tailor-made special issue targeted for retailers Your online ad on funkschauhandel.de (providing performance-related pay) Your webcast on funkschauhandel.de 1/1 page advertorial: 4,500 characters + image + logo 8,995.- in funkschau ad format 3 All around campaign Your efficient ad in funkschau (qualified b2b circulation of 40,000 copies) Your advertorial in funkschau special (qualified b2b circulation of 40,000 copies) Your tailor-made special issue (including text production, layout, print) with targeted distribution to ITC decicion makers of funkschau plus additional copies for you Your online ad on funkschau.de (IVW-audited, performance-related pay) Your sponsoring plus text ad in funkschau.de newsletter (more than 25,000 recipients) Your webcast on funkschau.de Your sponsoring of an individual microsite on funkschau.de Your premium company listing in suppliers database For further advertising formats and individual offers please contact us. Phone: / [email protected]

17 Advertising rates funkschau Advertising formats and rates 2015 please add valid VAT rate. Format width mm x height mm 4c 1/1 page bleed size 3/4 page horizontal bleed size 3/4 page vertical bleed size 195 x x 297 1/1 page advertorial 4,500 characters + image + logo 195 x x x x 297 8, , , /16 page (junior page) bleed size 2/3 page horizontal bleed size 2/3 page vertical bleed size 1/2 page horizontal bleed size 1/2 page vertical bleed size 145 x x x x x x x x x x 297 5, , , /2 page advertorial 2,500 characters + image + logo 1/3 page horizontal bleed size 1/3 page vertical bleed size 1/4 page horizontal bleed size 1/4 page vertical bleed size 195 x x x x x x x x 297 4, , ,785.- Subscription rates: Domestic subscription: Overseas subscription: Single copy rate: 6.- Trim size: add 4mm per trimmed edge for bleed size cover page + 1 advertorial 2 nd /3 rd /4 th cover page 57 x x , ,985.- right of cancellation: last possibility for cancellation of ad orders is the advert closing.

18 Advertising rates funkschau Circulation: Format of the magazine: type area: columns: Printing and binding technique, printing material: see technical data Dates: publication frequency: advert closing s: Publishing director: Sales Director Editor-in-chief: 40,188 copies* (*IVW Q1/2014-Q2/2014) 230 mm width x 297 mm height 195 mm width x 262 mm height 3 columns, width: 55.7 mm bi-weekly, 24 issues see schedule see schedule Volume: 88 th volume 2015 Publishing house: WEKA FACHMEDIEN GmbH Matthäus Hose [email protected] Michael Nerke [email protected] Ralf Ladner [email protected] WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, D Haar Phone: / Fax: Terms of payment: 2 % discount for advance payment within 8 days after of invoice or net payment within 21 days of invoicing. Bank details: HypoVereinsbank, München Bank code: Account No.: IBAN: DE SWIFT (BIC): HYVEDEMMXXX Discounts: (within a 12 month period, starting from the publication of first ad) Frequency discount 3 or more insertions 3% 6 or more insertions 5% 9ormore insertions 10% 12ormore insertions 15% 18 ormore insertions 20% 24 ormore insertions 25% Loose inserts: (including postage) up to 25g per 1, up to 50g per 1, up to 75g per 1, split-run up to 25g: 10% handling fee split-run more than 25g: available on request Bound inserts: 4-pages per 1,000: pages per 1,000: pages per 1,000: pages per 1,000: Tip-on postcards: rate base: (loose/bound inserts, postcards) minimum format 1/1 page 74.-0/00 gluing fee including postage mechanical processing (manual processing on request) 41,500 copies Island ads: format content minimum 1 column 53 mm height 1 column minimum 44 mm height / maximum 106 mm height 2 columns maximum 88 mm height b/w per mm Job market: Recruitment ads: 5.45 per mm, 1 column 45 mm Applications for a job: 1.90 per mm, 1 column 45 mm Double booking: discount of 50% of the basic rate if a recruitment ad is booked in two consecutive issues.

19 Recipients structure funkschau handel Fields of work CIO / manager / owner 60% funkschau handel reach ITC retailers, VARs and system houses directly! Controlled circulation guarantees that funkschau s magazine-in-magazine funkschau handel reaches exactly the resellers in the channel each month. 13,500 qualified recipients receive funkschau handel s bespoke information for the channel in addition to their funkschau! funkschau handel focuses on all main topics in communications and in its Channel News covers all topics for resellers distributors, manufacturers and carriers & providers. others 1% commercial / technical employee 9% Size of company % 500 and more 4% no response 1% division manager / branch office manager / head of department 30% % % Description of the company ICT resellers ICT system houses / VAR retailers / distributors others % Analysis of recipients database funkschau handel (September 2014); base: 13,500 constant recipients of funkschau handel Multiple answers possible

20 Editorial calendar 2015 funkschau handel Issue Publication JANUARY 1 01/30/2015 FEBRUARY 2 02/20/2015 Topic 1 Topic 2 ICT marketreport2015 analysis, trends, innovations unifiedcommunications& collaborations MARCH 3 03/13/2015 Planet Reseller at CeBIT 2015 Ad closing Deadline for print material cross-selling at ICT retail 01/12/ /19/2015 distribution 2.0 concepts of VADs 02/02/ /09/2015 channelsupport2015: insurances, finance& Co. 02/23/ /02/2015 APRIL 4 04/24/2015 mobile security partner concepts 04/02/ /13/2015 MAY 5 05/29/2015 the cloud: strategies, partners and marketing JUNE 6 06/26/2015 market report: smart home JULY 7 07/24/2015 ebusiness new marketing strategies industry solutions for the ICT channel 05/08/ /18/2015 WLAN potential, products, new players unifiedcommunications& collaborations 06/05/ /12/ /06/ /13/2015 AUGUST 8 08/28/2015 IFA 2015 preview specialized trade programs 08/10/ /17/2015 SEPTEMBER 9 09/25/2015 datacenter solutions value added distribution 09/07/ /14/2015 OCOTBER 10 10/23/2015 Telecommunications systems enterprise mobility management 10/05/ /12/2015 NOVEMBER 11 11/20/2015 IT security ehealth 11/02/ /09/2015 DECEMBER 12 12/11/2015 video conferencing 11/23/ /30/2015

21 Advertising rates funkschau handel Advertising formats and rates Please add valid VAT rate. Format width mm x height mm 4c 1/1 page bleed size 185 x x 297 1/1 page advertorial 4,500 characters + image + logo 3/4 page horizontal bleed size 3/4 page vertical bleed size 1/2 page horizontal bleed size 1/2 page vertical bleed size flap 185 x x x x x x x x x 175 front page 115 x 297 inside page 4, , , , , nd /3 rd/ 4 th cover page special formats 210 x 297 1/3 page horizontal (bleed size) 210 x 99 1/3 page vertical (bleed size) 74 x 297 on request 4, ,435.- trim size: add 4mm per trimmed edge for bleed size right of cancellation: last possibility for cancellation of ad orders is the advert closing.

22 Advertising rates funkschau handel Circulation: Format of the magazine: type area: columns: 13,500 copies Printing and binding technique, printing material: see technical data Dates: publication frequency: advert closing s: Publishing director: Sales Director: Editor-in-chief: 210 mm width x 297 mm height 185 mm width x 260 mm height 3 columns, width: 54.3 mm monthly, 12 issues see schedule see schedule Volume: 18th volume 2015 Publishing house: WEKA FACHMEDIEN GmbH Matthäus Hose [email protected] Michael Nerke [email protected] Ralf Ladner [email protected] WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, D Haar Phone: / Fax: Terms of payment: 2 % discount for advance payment within 8 days after of invoice or net payment within 21 days of invoicing. Bank details: HypoVereinsbank, München Bank code: Account No.: IBAN: DE SWIFT (BIC): HYVEDEMMXXX Discounts: (within a 12 month period, starting from the publication of first ad) Frequency discount 3 or more insertions 3% 6 or more insertions 5% 9ormore insertions 10% 12ormore insertions 15% 18 ormore insertions 20% 24 ormore insertions 25% Loose inserts: (including postage) up to 25g per 1, up to 50g per 1, up to 75g per 1, split-run up to 25g: 10% handling fee split-run more than 25g: available on request Bound inserts: 4-pages per 1,000: pages per 1,000: pages per 1,000: pages per 1,000: Tip-on postcards: rate base: minimum format 1/1 page 74.-0/00 gluing fee including postage mechanical processing (manual processing on request) 13,500 copies Island ads: b/w per mm format content minimum 1 column 53 mm height 1 column minimum 44 mm height / maximum 106 mm height 2 columns maximum 88 mm height Job market: Recruitment ads: 5.45 per mm, 1 column 45 mm Applications for a job: 1.90 per mm, 1 column 45 mm Double booking: discount of 50% of the basic rate if a recruitment ad is booked in two consecutive issues.

23 Online advertisement Whitepaper Present your whitpapers within the editorial environment of funkschau.de and generate valuable leads! For more information see page 30 Leaderboard For more information see page 26 Skyscraper For more information see page 26 Newsletter advertising The weekly funkschau.de newsletters bring the latest news fast and precisely to your target group. More than * ICT decision makers receive tailormade informations and expert articles. The newsletter is the perfect advertising platform to publish your product news end events. For more information see page 31/32 Events Suppliers compass Raise your customers awareness for important events. More information on request. More than 10,000 companies appear within the suppliers index. Upgrade your company presentation and customers attention by your premium entry. More information on page 29 Content-Ad Rectangle For more information see page 26 For more information see page 26 *status 09/2014

24 Online advertisement - showroom The funkschau showroom: All online ad formats at a glance! preview & detailed illustration descriptions advantages of each ad format technical specifications prices where to deliver advertising media? comprehensive glossar with important terms of online marketing contact form Your direct access to the funkschau media experts

25 visitors structure funkschau.de Which topics are you interested in? interest for topics carrier infrastructure ICT services M2M communications datacenter mobile solutions distribution / retail measuring technologies unified communications digital signage How much do you participate in investment decisions in your company? competence Purchase permission and budget approval I decide finally where to purchase (point of purchase, supplier, service provider) I decide finally what to purchase (Product, vendor, service provider) I advice where to purchase (point of purchase, supplier, service provider) I advise what to purchase (Product, vendor, service provider) Multiple answers possible security call-center / contact-center radio made-in-germany telecommunications equipment cloud How often do you use the 24/7 webservice funkschau.de? usage behaviour sporadically 3% smart home Multiple answers possible once a month 15% weekly 30% daily 52% Source: funkschau readers survey 9/2014, base=387

26 Banner advertising 3,63 m. page impressions per year (source: IVW online, 8/2013 7/2014 Online advertisement Leaderboard/ Super Banner 250.-/1,000 ad impressions (728 x 90 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Wide Skyscraper 1 position 1: 160.-/1,000 ad impressions (160 x 600 pixel, max. 60 KB) file format: GIF, JPEG, Flash, HTML Wide Skyscraper 2 position 2: 80.-/1,000 ad impressions (160 x 600 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Floating Wide Skyscraper 270.-/1,000 ad impressions (160 x 600 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Billboard 380.-/1,000 ad impressions (960 x 250 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Full Banner 125.-/1,000 ad impressions (468 x 60 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Rectangle 300 x /1,000 ad impressions (300 x 200 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML 1st or 2nd position at random Page Peel 210.-/1,000 ad impressions (100 x 100 / 500 x 500 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Tape Ad 160.-/1,000 ad impressions (958 x 30 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Wallpaper 370.-/1,000 ad impressions Leaderboard (728 x 90 pixel) + Wide Skyscraper (160 x 600 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Medium Rectangle/ Boombox 380.-/1,000 ad impressions (300 x 250 pixel, max. 100 KB) file format: GIF, JPEG, Flash, HTML Ad Words Ad Words: 50.-/1,000 ad impressions Ad Words + logo: 65.-/1,000 ad impressions Header + 2 lines max 25 characters per line incl. space characters logo 100 x 53 pixel file format: GIF, JPEG, TIF, HTML All types of ads are also available expanded; prices on request. You would like to get more information about advertising on Visit Or please contact Eric Weis, Phone , [email protected] We are looking forward to creating an impressive online ad with you!

27 Online advertisement Microsite Create your own online presence with a microsite on Present your products, articles and videos on your created site and benefit from the high coverage of funkschau.de. Services: Product reports, professional articles and videos can be put online Infobox for seminars, job offers, picture galleries Free placement of banners on microsite Announcement and microsite link on funkschau.de homepage Max. 20 contributions displayable (changes possible) Page impressions on request Design: Free design of content possible Layout of microsite will be adjusted to the style of (optic and navigation) Masthead with responsibilities will be placed in the infobox We recommend to adapt the elektroniknet.de structure: 4-5 news visible 4-5 product reports visible 4-5 professional arcticles visible 4-5 videos visible ( = in total max. 20 contributions visible) Booking and supply of data: Booking at least 6 weeks before going online Delivery of data 4 weeks before going online Client delivers all data Measurement of pictures: min. 150 pxx 150 px Delivery of videos preferably in flv-format (width 420 px) Videos will be hosted by WEKA Microsite: 4,950.- / month Min. booking period: 2 months

28 Online advertisement Readers board Secure your customers attention by placement of your product and company information or advertising straight on all sites of funkschau.de. The funkschau advertising format readers board is embedded in the right column of an article site and positioned in all categories. The position near to the editorial content contributes to a strong communication power. A mouseover-effect opens a pop-up with your information (e.g. ad). At this point a simple klick leads to your pre-defined URL. Perfect for your crossmedia campaign! Publish your e.g 1/1page ad also on funkschau.de without any further efforts and adress your customers additonally via funkschau.de newsletter. Format specifications: Company logo: 100 x 60 pixels (jpg or gif file) Ad: 500 x 700 pixels (jpg or gif file) Headline text: max. 60 characters Company name Weblink 1.500,- per month

29 Online advertisement Suppliers compass Companies from ICT industry show their competences in the supplier s compass of It offers various possibilities to present your company: from a complete company portrait including images and videos to company events and trade shows. The exclusive ranking system ranks premium customers first when a product is searched for. Your premium listing includes: company portrait contact data product portfolio images videos whitepaper event listings editorial mentions/ articles ranking with logo in product search Key word booking (context sensitive advertising) (only with a premium listing) for example ICT services, telecommunications equipment, unified communications, etc.) For every article that includes the key word,an entry is placed in the infobox with your premium listing. Rate: 1,990.-/ year (no discounts)

30 Online marketing Whitepaper Take the chance for lead generation - present your whitpapers embedded in the funkschau editorial environment. Upload andpublicationofyourwhitepapersisa free service. It s on your decision to buy the generated leads. Infobox toannouncethewhitepaper placementin a category Presentation of the whitepaper including your corporate logo within the download area Hosting forfree Leads available on request 19.-/lead Format whitepaper:.pdf,.doc,.xls,.ppt Company URL (linked to your website) Information page: headline, teaser and short description Format corporate logo:.jpg,.tif,.gif,.eps Optional: Customized Newsletter Webinar Transfer specific know-how to your customers and actively involve your customers and prospects in this live event. Your audience can ask you questions via chat. Emphasize the advantages of your company s products and competence in a dynamic and interactive presentation. Services: Advance notice of the webinar in 2 newsletters of funkschau.de and in onecategoryforonemonth Customized newsletter to qulified users Registration of users Technical realization of the webinar and guidance to speakers One live broadcast incl. moderation Archived webinar is available for registered users as an on-demand webcast for download 2,790.- (no discounts)

31 Online newsletter advertisement Newsletter advertising The weekly funkschau.de newsletters bring the latest news fast and precisely to your target group. More than * ICT decision makers receive tailormade informations and expert articles. The newsletter is the perfect advertising platform to publish your product news end events. *Status 09/2014 Text ad max. 500 characters max. 3 text ads per newsletter Corporate logo (150 x 50 pixel) and product picture (150 x 150 pixel) file size: max. 60 KB file format: GIF, JPEG, TIF, EPS 1, Leaderboard / super banner 728 x 90 pixel, max. 60 KB file format: GIF, JPEG, HTML 1, Ad words premium Header + 2 text lines + logo + URL 25 characters max. per line inc. spaces logo: 65 x 62 px, max. 60 KB file format: GIF, JPEG, TIF, EPS Premium placement besides editorial on first position 1,490.- Premium placement Special placement for all possible types of advertising below or next to the editorial in the first place 1,890.- Rectangle 230 x x 200 pixel, max. 60 KB File format: GIF, JPEG, HTML 1,490.-

32 Online newsletter advertisement Content banner 360 x 60 pixel, 468 x 60 pixel or 728 x 90 pixel file size: max. 60 KB file format: GIF, JPEG, HTML 1,490.- Text ad 3 rd position max. 3 links per text ad Corporate logo (150 x 50 pixel) and product picture (150 x 150 pixel) file size: max. 60 KB file format: GIF, JPEG, TIF, EPS 1,890.- Wide skyscraper 160 x 600 pixel file size: max. 60 KB file format: GIF, JPEG,,HTML 1,490.- Ad words in newsletter Header + 2 text lines + URL Header + 2 text lines + logo + URL characters max. per line incl. spaces logo: 67 x 62 px, max. 60 KB file format: GIF, JPEG, TIF, EPS Platinum newsletter 3 ads (exclusive) Editorial service: 1 product announcement 1 news announcement 1 specialized article Mention within the subject heading 6,370.- The editorial staff of funkschau.de reserves the right to edit the articles in corporation with the customer. Technical details on funkschau.de/media/showroom Events in the newsletter Event listing in the newsletter in the sector events /congresses

33 Technical data printing technique: role offset saddle stich binding, funkschau: upgraded newsprint paper --- funkschau handel: 90 gsm digital data transfer: please contact Stefan Buchner, phone: , fax: Eva Göbbel, phone: , fax: Please transmit your digital data as a PDF via data medium (CD-Rom), or FTP. For detailed specifications please ask your contact person. filenames should be given as in the example: customer_funkschau_issue (e.g. company_funkschau_1_15) customer_funkschau_handel_issue (e.g. company_funkschau_handel_1_15) If data transfer causes any problems please call Please send ads via fax in advance with title, issue, format and file name: Technical data for ad files: The bleed size of bled off printed ads is at least 4 mm. Important contents (like logo, text) should have 10 mm distance from the margin. Fold and cut signs have to be placed 4 mm outside of the image border. Please deliver with open files all used fonts. Bed in PDFs all used fonts. Colors have to be in CMYK. Special colors (HKS/Pantone) have to separated in CMYK. Printing special colors is not possible. Black areas should be underlayed with 40% cyan. Separate images please with the ECI offset profile PSO_SNP_paper_eci.icc Download: Image solution 300 dpi For proofs use the FOGRA media wedge. Please print the name of the used color parameter as well as thw proof term. Date and time of the proof creation as well as the of the last proof calibration has to be evident. According to the FOGRA standard the proof has to be approximated to the color and surface quality of the paper. funkschau: format: type area: columns: 230 mm width x 297 mm height 195 mm width, 262 mm height 3 columns, 56.7 mm width loose inserts: minimum format: 105 mm width x 148 mm height, maximum format: in height and width 10 mm smaller than magazine minimum weight: 150 gsm for single leaf maximum weight: on request positioning: best possible loose inserts must be delivered cut and folded and as a finished productand be adapted for mechanical processing placement possibilities: print run, part of circulation by zip-codes or by Nielsen areas bound inserts: minimum size: 105 mm width x 148 mm height maximum size: format of the magazine minimum weight: 100 gsm for 4-page-products trimmed pages must have an additional 4 mm on each border to be cutoff bound inserts must be folded and delivered in uncut format and beadapted for mechanical processing placement possibilities: print run and part of circulation by post code or Nielsen areas tip-on ads: folded products must be close to the gutter and be adapted for mechanical processing positioning on request placement possibilities: print run and part ofcirculation of the tip-on ads by zip codes CDs: CDs must be wrapped in standard paper cover without adhesive tape positioning on request Delivery for loose and bound inserts: ad closing of respective issue funkschau handel format: type area: columns: 210 mm width x 297 mm height 185 mm width, 260 mm height 3 columns, 56.7 mm width

34 Media contact USA West Huson International Media Ralph Lockwood Lark Avenue, Suite 100 Los Gatos, California phone: fax: Japan Shinano Mr. Kazuhiko Tanaka Akane Bldg. 3F Akasaka Minato-Ku Tokyo , Japan Tel: Fax: Taiwan Anita Chen 2F, No. 85, Zhouzi Street, Neihu District, Taipei City 114, Taiwan phone: fax: USA East Huson International Media Francesco Lascari 1239 Broadway, Suite #1508 New York, NY Phone: Fax: For all other international territories Eric Weis International Accounts Richard-Reitzner-Allee 2 D Haar Germany phone: fax: [email protected] Ralf Ladner Editor-in-chief Richard-Reitzner-Allee 2 D Haar Germany phone: fax: [email protected]

35 General Terms and Conditions for Advertisements and Advertising of WEKA FACHMEDIEN GmbH (August 2012) 1. An "order" in the sense of the general terms and conditions that follow is a contract relating to the publication of one or more advertisements of an advertiser or other advertising space buyer in the magazines of the publisher for the purpose of distribution, and to the placement of online advertising on the web sites of the publisher. These terms and conditions will also apply to an order for third-party inserts in the magazines brought out by the publisher. Online advertising will cover banners, pop-ups, special interest and keyword placements. 2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract, that is unless the publisher expressly agrees to them. 3. The publisher may alter these terms and conditions at any time. They will inform their clients in good time of any alteration, at the latest one month in advance. The publisher is authorized in particular in the event of the inoperativeness of a term or condition, to add to or replace the latter with effect for existing contracts, and upon the alteration of a legal provision or supreme court decision if said alteration affects one or more terms and conditions of the contractual relationship, to adapt the affected terms and conditions to suit the purpose of the altered legal situation. 4. The order will be concluded with the acceptance of the client's order by the publisher. Such acceptance may be in writing or by Should an advertising agency commission advertising orders on behalf of third parties, the contract will be concluded strictly with the advertising agency and not with its ordering party. If the ordering party of the advertising agency is to be the contractual partner, it will be named by the advertising agency as the ordering party and the issue of an order to the advertising agency verified in writing. 6. Advertising brokers and advertising agencies are duty bound to abide by the price list of the publisher in their proposals, contracts and billing with advertising parties. The commission granted by the publisher may not be passed on to the client, either wholly or in part. 7. The client is not entitled to the inclusion of advertisements in certain numbers, certain editions or at certain places of magazines. The publisher is free to insert an advertisement at a suitable spot, that is unless insertion was agreed for a certain number, in a certain edition or for a certain place of the particular magazine. The requirement for this is punctual availability of the ready to print copy. If the order cannot be performed in the particular number, the particular edition or at the particular place of the magazine, the publisher is authorized to insert in another number at a suitable spot. Categorized ads will be printed in the particular column without the need for an express agreement. 8. Placement of online advertising will be made as reasonably seen fit with the greatest possible consideration of the client's interests. The client is not entitled to placement of online advertising at a certain position of the particular web site. The publisher reserves the right to change the of appearance of online advertising for technical or other comprehensible reasons. 9. The client may cancel orders for online advertising after conclusion of the contract. Cancellation must be in writing. The publisher will terminate insertion of the online advertising immediately after receipt of the cancellation. 10. Cancellation until two weeks before the commencement of insertion is free of cost. In the event of cancellation within a shorter term the publisher is entitled to bill the following costs: - 30% of the net value of the order for cancellation less than two weeks before the commencement of insertion; - 50% of the net value of the order for cancellation within one week of the commencement of insertion; - for cancellation after the commencement of insertion 50% of the net value of the order that is still due at the time of terminating insertion of online advertising. The price of online advertising already inserted will also be billed. 11. Different to the above provisions, cost-free cancellation of scheduled postings is only possible until two weeks before the of insertion at the latest. 12. The publisher reserves the right to decline advertisement orders, also single insertions, advertisement texts and supplement orders because of the content, origin or technical form according to uniform, factually justified principles of the publisher if their content violates laws or official stipulations, or their publication is unacceptable for the publisher. Supplement orders are not binding for the publisher until the presentation of a specimen of the supplement or their approval. Supplements that create the impression with the reader, through their format or layout, of being a constituent part of the magazine or that contain third-party advertisements will not be accepted. Refusal of an order will be communicated to the client immediately. Advertisements that are not recognizable as advertisements because of their editorial composition may be identified by the publisher by the word "Anzeige" [Advertisement]. In as much as online advertising is not obviously advertising, the publisher may also identify it as such, in particular by the word "Anzeige" [Advertisement], and/or set it off from the editorial content to make its advertising nature plain. 13. The client is responsible for punctual delivery of proper ready to print copy or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready to print copy the client undertakes to deliver proper copy, complying in particular with the format or the technical specifications of the publisher, punctually for the print copy deadline. 14. All services rendered by the publisher are subject to punctual fulfillment and execution of obligations and assistance on the part of the client. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/or video content is reproduced) the client is responsible for concluding the necessary agreements with GEMA [society for musical performing and mechanical reproduction rights in Germany] or other copyright associations and/or owners. 15. In cases where a number of related files are sent, the client will ensure that these data are sent and/or saved in a common directory (folder). 16. Digitally transmitted artwork for color advertisements can only be reliably processed with a color proof supplied on paper. Differences in color are unavoidable without a color proof, but are no entitlement to a price reduction. In every case a printout is to be sent by fax to the print shop to be able to check factual correctness. The client must expressly request a faxed correction. Only correct color adjustment ensures correct color implementation within the usual tolerances. 17. Before a digital transmission of artwork the client is responsible for ensuring that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by , said file will be deleted immediately without the possibility of the client making any related claims. The publisher also reserves the right to claim for damages of the client should the publisher suffer damages as a result of such computer viruses being infiltrated by the client. 18. If artwork is transmitted to the publisher digitally by a data medium, it will only be returned on special request to the client. 19. Discernibly unsuitable or damaged ready to print copy and/or advertising material will be replaced by the client immediately when requested to do so by the publisher. The cost of producing ordered ready to print copy and/or of producing ordered advertising material and of substantial alterations to originally agreed versions that are wished by the client and for which the latter is responsible because of the technical quality of the supplied ready to print copy and/or advertising material will be borne by the client. Should any deficiencies in the ready to print copy and/or advertising material not be immediately discernible but only become so in the printing operation and/or upon insertion, the client is not entitled to raise any claims for an inadequate impression and/or poor insertion. 20. The client avouches that they are the unconditional owner of all rights of use to the advertising material necessary for publication and distribution. In this respect they indemnify the publisher from all claims by third parties, and grant the publisher the rights of usage necessary for publication of the advertising material. 21. The client avouches that they are entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that they will abide by the applicable data privacy legislation in particular of the Federal and Teleservices Data Protection Act and also impose such a responsibility on their employees. Should the client use special technologies such as cookies or tracking pixels to obtain or collect data from the insertion of advertising material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data. 22. In the event of wholly or partly illegible, incorrect or incomplete impression of an advertisement, the client may claim impression of a faultless substitute advertisement, but only to the extent to which the purpose of the advertisement was adversely affected. Should the publisher allow a reasonable term set them for this purpose to pass by, or if the substitute advertisement is again not free of faults, the client may claim a reduction of payment (abatement) or cancellation of the order (redhibitory action). 23. In the event of insufficiencies in online advertising the publisher will initially of their own choice offer rectification or replacement. Should subsequent fulfillment fail, the client may of their own choice demand a reduction of payment (abatement) or cancellation of the order (redhibitory action). 24. The client must report evident insufficiencies of online advertising in writing within three workdays after said online advertising goes live; otherwise a warranty claim may no longer be enforced. 25. In other respects the publisher is only liable in as much as they, their auxiliary persons and/or legal representatives are accused of deliberate or grossly negligent behavior. This does not apply in as much as the publisher violates principal obligations of the contract. 26. In cases of petty negligence the publisher and/or their auxiliary persons and legal representatives cannot be held liable for financial losses especially in terms of consequential damages, unpredictable or atypical damages and loss of profit. Otherwise in the event of financial losses in cases of petty negligence the liability of the publisher is limited to the payment to be made by the client. For claims under the Product Liability Act and for injury to life, body or health the publisher is liable according to statutory provisions. 27. All claims by the client of the publisher resulting from malperformance or insufficiencies of online advertising expire one year after the origination of such claims, that is unless they are founded on claims of deliberate negligence. 28. Proofs will only be supplied if expressly wished. The client bears responsibility for the correctness of the sent proofs. The publisher will include all error corrections of which they are informed by the print copy deadline or within a term agreed upon by the two parties. 29. If no particular sizes are specified, pricing will be based on the actual impression height that is usual for the type of advertisement. 30. If the client does not pay in advance, the invoice will be sent immediately or within 14 days of publication of the advertisement. Prices for advertising material are taken from the valid price list. Price reductions resulting from changed terms and conditions apply immediately to ongoing orders, price increases one month after announcement of the terms and conditions. If payment for online advertising is billed on a CPM basis, the publisher will inform the client on request of the number of ad impressions, the ad clicks and the ad click rate (ratio of ad clicks to ad impressions) of the web sites where the online advertising of the client is placed or, if payment is billed on a pay-per-click basis, of the number of actual clicks. 31. Payment is due within the term shown on the price list, that is unless from case to case a different term of payment or advance payment is agreed in writing. Any discounts for early payment are granted according to the price list. Agreed or allowed discounts for the insertion of a number of advertising means or upon the conclusion of blanket orders are only valid if the particular quantity and the time frame are adhered to. Upon non-adherence to the agreed quantity or time frame, the publisher is entitled to recalculate the discount proportionally to the difference between the discount granted and that corresponding to the actual quantity. 32. Upon default of payment or granting of a respite, interest of 8% above the prime lending rate will be billed or, if the client is a consumer in the sense of para. 13 of the German Civil Code, of 5% above the prime lending rate. Upon default of payment the publisher may put further execution of the current order on hold until payment, and demand advance payment for remaining advertisements. If there are well-founded doubts about the solvency of the client, the publisher is entitled even during the running time of agreed advertisements to demand advance payment of the amount due when the advertisements are completed and payment of any outstanding invoices, regardless of any originally agreed time for payment, before publishing any further advertisements. 33. On request the publisher will supply an advertisement proof. Depending on the nature and scope of the advertising order, advertisement cutouts, proof pages or complete proof numbers will be supplied. If a proof can no longer be obtained, it is replaced by legally binding certification by the publisher of the publication and distribution of the advertisement. 34. In the case of box number advertisements the publisher applies due diligence in safekeeping and forwarding the offers. Registered letters and express letters in response to box number advertisements are only forwarded by regular mail. Receipts from box number advertisements are kept for four weeks. Letters that are not collected during this time are destroyed. 35. If a joint discount is claimed for affiliated enterprises, written evidence of the affiliation status of the client is necessary. Affiliated enterprises in the sense of this condition are enterprises between which there is a capital share of at least 50%. Evidence must be produced before claiming such a joint discount. Joint discounts for affiliated enterprises are subject in every case to express written confirmation by the publisher. Termination of the affiliation of an enterprise is to be reported immediately; termination of the affiliation of an enterprise also terminates any joint discount. 36. The publisher is not responsible for delays in performance resulting from force majeure (strike, lockout, disruption of operations, etc). After removal of the obstruction the publisher can immediately publish advertisements in the next possible issue of the publication and online advertising, or wholly or partly withdraw from the contract. The client has no right to claims for compensation. 37. Alterations or additions to these general terms and conditions must be communicated in writing, by telefax or by . That also applies to alterations to this clause. 38. Any inoperativeness of a term or condition of these terms and conditions shall not affect the operativeness of the remaining terms and conditions. An inoperative term and condition is to be replaced by a term and condition that comes closest to the intended business import of the term and condition now considered inoperative. 39. The place of jurisdiction is that of the registered office of the publisher if the client is a merchant in the sense of the code of commercial law, a legal person governed by public law or a special fund under public law. The same shall apply in as much as the client, upon filing an action, possesses an office or a habitual residence in the Federal Republic of Germany. 40. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the International Sale of Goods.