2 - your media brand for communications technologies Sonderpublikationen.de funkschau the biweekly specialized trade medium for ICT professionals: Your customers rely on funkschau! funkschau handel the monthly magazine-inmagazine for qualified retailers, VARs and system houses: Exclusive distribution no waste coverage! funkschau special issues report about key subjects and events in ICT: Added value to read! funkschau.de the IVW audited web service for communications technologies with 3.63 m page impressions per year*: News, products, experts knowledge one click away! Meet the ICT decision makers from enterprises, system houses and VADs and expand your partner network. The live stage for your core competence. *IVW Online 08/ /2014
3 Portrait funkschau power for advertisers: funkschau is powerful! funkschau meets perfectly the requirements of advertisers In Germany exist about 4,000 trade journals. funkschau ranks 2013 once more among the TOP 50 of the national top-selling professional journals. (according to HORIZONT ranking 1/2014, published May 2014). THE medium for ICT decision makers: CEOs CTOs CIOs head of telecommunications system integrators resellers VARs system houses Industrial sectors: Carriers and operators, ICT manufacturers, services (trade, bank, insurance, healthcare), ICT consulting, authorities Plus funkschau handel: VARs, system houses, ICT retailers(they receive funkschau in combinationwithfunkschau handelvia controlled circulation!) Everthing ICT decision makers need Security UCC LTE Mobile Solutions Next Generation Networks Contact Center Carrier & Provider M2M Datacenter Telecommunications systems IP telephony Radio Measuring technique funkschau is powerful Top ranking: Once more among the TOP 50 of Germany s top-selling professional journals (according to HORIZONT ranking May 2014 ) High soldcirculation thosewhopay, read! Total circulation of 40,188 copies, sold circulation: 6,944, subscriptions: 5,856 Source: IVW, Q1-Q2/14 High online coverage: 3.63 million visits (according to IVW-Online 08/ /2014) The funkschau newsletter reaches more than 22,000 recipients with each issue (status 09/2014) High credibility. Strong acceptance. A reliable partner since 87 years.
4 Circulation breakdown Circulation audit: Circulation breakdown: copies per issue/annual average (Q1/2014 to Q2/2014) Structure of the domestic market circulation by Nielsen-areas (plus circulation of Austria and Switzerland) print run: 40,600 total circulation: 40,188 abroad: 410 sold circulation: 6,944 abroad: 218 subscriptions: 5,856 members: 3,956 other sales: 1,089 Nielsen I 14.4 % = 5,728 copies Nielsen V + VI 7.1 % = 2,824 copies controlled circulation: 33,244 remainder, archive and voucher copies: 412 Nielsen II 19.5 % = 7,757 copies Nielsen VII 5.0 % = 1,988 copies Geographic circulation breakdown: economic region share of total circulation % copies Nielsen III a 14.9 % = 5,927 copies Nuremberg Nielsen IV 23.7 % = 9,428 copies Germany ,778 Austria Nielsen III b 15.4% = 6,126 copies Switzerland Munich Vienna Switzerland copies Austria other countries total circulation ,188 Switzerland Austria 164 copies
5 Reader analysis funkschau Which sources do you use for information about products, services and industry news concerning communications technology? information behaviour Which topics are you interested in? interest for topics professional journals of editorial houses newsletters of independent specialised media websites of independent specialised media websites of manufacturers leaflets of manufacturers and suppliers direct mails of manufacturers and suppliers Exhibitions, events, congresses internet platforms (user forum, portal) Seminars, workshops, trainings (not online, virtual) mobile applications (Apps) for smartphones and tablets social networks (facebook, Twitter, XING, etc.) Multiple answers possible Have you ordered a product or a service due to an ad or an article in funkschau/funkschau handel or informed for purchase preparation within the last 12 months? reaction due to ads and articles carrier infrastructure ICT services M2M communications datacenter mobile solutions distribution / retail measuring technologies unified communications digital signage security call-center / contact-center radio made-in-germany telecommunications equipment cloud smart home Multiple answers possible no reaction so far 9% Yes, informed for purchase preparation 41% Yes, purchased once 16% Yes, purchased several times 34% Source: funkschau reader survey 9/2014, base=387
6 Reader analysis funkschau How many employees does your company or authority have? company size Which industrial sectors does your company serve? industrial sectors 500 and more 18.0% no answer 1% % ICT consulting VAR, system houses, ICT retailers % % % % telecommunications engineering operators/service providers trade, bank, insurance authorities, military science, education manufacturer of ICT infrastructure What s your main field of responsibility in your company? position media telemarketing agency others CEO CIO Multiple answers possible CFO head of ICT CTO system integrator others Multiple answers possible Analysis of recipients database funkschau (July30 th, 2014); base: constant recipients of funkschau
7 funkschau editorial calendar Q1 Issue Week Publication Main topics Ad closing Deadline for print material /30/2015 unified communications call-center / contactcenter managed services WLAN 01/12/ /19/2015 JANUARY 5 01/30/2015 special edition Itk-invest 2015 buyers guide 01/12/ /12/ /20/2015 next generation networks mobile computing LTE B2B devices 02/02/ /09/2015 FEBRUARY 8 02/20/2015 special edition m2mxpert 1/ /30/ /06/ /13/2015 telecommunications sytems vs. IP-centrex Part 1 carrier ethernet measuring technologies conferencing& collaboration 02/23/ /02/2015 MARCH 11 03/13/2015 special edition Datacenter 1/2015 CeBIT 2015 energy efficiency datacenter provider services software defined datacenter 02/20/ /27/ /27/2015 telecommunications sytems vs. IP-centrex Part 2 UPS headsets enterprise security 03/09/ /16/2015
8 funkschau editorial calendar Q2 Issue Week Publication Main topics Ad closing Deadline for print material /24/2015 unified communications secure cloud LTE managed services 04/02/ /13/2015 APRIL /08/2015 desktop telephony measuring technologies mobile device management M2M 04/17/ /24/ /29/2015 video services and conferencing technologies broadband infrastructure smart home/ business solutions WLAN 05/08/ /18/2015 MAY 22 05/29/2015 special edition Case study 1/ /07/ /15/ /12/2015 unified communications WAN access and VPN value added services/ service call numbers LTE 05/22/ /01/2015 JUNE 24 06/12/2015 special edition Datacenter 2/2015 CeBIT 2015 DCIM storage managed services 05/20/ /28/ /26/2015 IP-Centrex remote access business telephony enterprise security 06/05/ /12/
9 funkschau editorial calendar Q3 Issue Week Publication Main topics Ad closing Deadline for print material /24/2015 call-center / contactcenter network monitoring mobile security collaboration 07/06/ /13/2015 JULY /24/2015 special edition Made in Germany 2015 mobile device management M2M 07/03/ /10/ /28/2015 unified communications VPN measuring technologies B2B devices 08/10/ /17/2015 AUGUST 35 08/28/2015 special edition m2mxpert 2/ /07/ /14/ /11/2015 headsets WLAN landline services telecommunications systems 08/24/ /31/2015 SEPTEMBER 37 09/11/2015 special edition Datacenter 3/2015 CeBIT 2015 UPS servers software defined architectures 08/21/ /28/ /25/2015 next generation networks network optimization LTE managed services 09/07/ /14/2015
10 funkschau editorial calendar Q4 Issue Week Publication Main topics Ad closing Deadline for print material /09/2015 IP-Centrex managed services M2M conferencing& collaboration 09/21/ /28/2015 OCTOBER /23/2015 telecommunications systems value added services/ service call numbers call-center/ contact-center enterprise security 10/05/ /12/ /23/2015 special edition Case Study 2/ /02/ /09/2015 NOVEMBER /06/2015 unified communications 11/06/2015 special edition Datacenter 4/2015 cabling WLAN smart home/ business solutions infrastructure hybrid-cloudsystems datacentersmadein Germany 10/19/ /26/ /16/ /23/ /20/2015 desktop telephony M2M mobile device management internet providers 11/02/ /09/2015 DECEMBER /11/2015 headsets measuring technologies LTE cloud services 11/23/ /30/ /11/2015 special edition winner of the year /20/ /27/2015
11 funkschau special editions Topics cabling/infrastructure security(it and physical) active components virtualization and consolidation energy efficiency energy supply carrier/interface managed services Datacenter edition Publication magazine format 230 x 297 Special edition DATACENTER There are a lot of areas in the data center that need improvement. Most notably, increased performance and reduced costs. Consolidation, virtualization, new architecture, convergence of telecommunications and network technology as well as optimized rack and cooling systems may help to save costs also when there is tightened compliance and safety regulation. Four special issues highlight this topic. Ad closiung Deadline for Print material 01/ /13/ /20/ /27/ / /12/ /22/ /29/ / /11/ /21/ /28/ / /11/ /16/ /23/2015 M2M m2mxpert issue edition Special edition M2M Fields/suppliers M2M hardware/ M2M components M2M software/ M2M development M2M application M2M system integration/ M2M consulting M2M platforms/ M2M operating performance M2M mobile radio services M2M landline services Technologies bluetooth energy harvesting Enocean Dect LAN/WAN NFC PAN/WPAN RFID UWB Zigbee There is continuous exchange of information between machines, even without human assistance. Machine-to-machine-communication, M2M in short, is omnipresent and often invisible. Two special issues deal with all aspects of this promising ITC market. funkschau introduces the important systems, technologies, suppliers and service providers. Topics automation in the industry E-health, medical engineering electromobility remote control/remote maintenance facility management M2M security, surveillance mobile payment smart grid smart home smart metering telematics/traffic systems sales support Date of Ad closing Editorial Publication publication Ad closiung Deadline deadline for Print material 01/ /20/ /30/ /06/ / /28/ /07/ /14/2015 magazine format 230 x 297
12 Special edition Case Study Benefit from funkschau s special issue CASE STUDY to present your successful customer solutions in sophisticated advertorials. A reference speaks louder than a thousand words! funkschau s special issue CASE STUDY provides high attention among your target group. An exceptionally high reach is guaranteed by the crossmedia coverage combining print and online. funkschau s special issue CASE STUDY show solutions for challenges fromall fields ofict. funkschau special issues Special edition Made-in-Germany Innovative spirit and expertise with the german seal of quality are convincing sales arguments. Products and services made in Germany are still signifying reliability in construction, execution, accuracy and persistence. But new communication platforms like social media, cloud and mobile internet bring more and more dynamic to the market. What must happen, so that quality is also in 20 years a competitive differentiator and Germany s principle of success in the global market. funkschau puts the seal of quality to the test. unified communications& collaborations call-center / contact-center telecommunications systems Datacenters storage M2M communications mobile working security measuring technologies ICT services all products and solution fields which support professional communiications in all enterprise concerns Set your flag with your company presentation in the funkschau special edition Made-in-Germany with a controlled circulation of about 40,000 print copies and within the special microsite. Case study edition Publication Ad closiung Deadline for Print material 01/ /29/ /07/ /15/ / /23/ /02/ /09/2015 magazine format 230 x 297 Special edition itk-invest Are you already on your customers shopping list? It s on you! The funkschau buyers guide itk-invest delivers your customers avaluable decision guidance right to the beginning of the new business year. funkschau presents market-leading products, systems and services from the sales-critical fields unified communications, datacenter, mobile solutions and measuring technologies compact and up-to-. Made-in-Germany magazine format 230 x 297 Publication Ad closiung Deadline for Print material 07/24/ /03/ /10/2015 Special edition winner of the year 2015 funkschau congratulates the winners of the readers awards ICT product of the year and carrier & provider of the year with a special edition. The winner edition is a valuable long-term medium for funkschau readers as well as ICT retail. It displays which winner products and solutions are used in B2B practice. Put your advertising in the spotlight of this stage. Each of the 3 top-ranks get the opportunity to celebrate the victory with a company presentation or a winner-ad. Special edition itk-invest Publication Ad closiung Deadline for Print material Special edition winner of the year Publication Ad closiung Deadline for Print material 01/30/ /12/ /12/ /11/ /20/ /27/2015
13 funkschau specials Xpert Xperts the new funkschau brands Each Xpert brand focusses a topic of high interest and market relevance. Microsites funnel topic-specific information and interest. Special issues flank the series and secure cross-media awareness and visibility. The funkschau readers find therein concentratedexpert knowledge to the specific topic for substantiated investment decisions. m2mxpert Decision makers expertise for Internet-of-Things: m2mxpert targets all vertical markets from smart energy, telematics, transport & logistics, healthcare as well as industry 4.0, comsumer electronics and the public sector. Get a 360 o overview to technologies, hardware, software, services or business concepts. securityxpert Security is THE latest trend: due to state supervision, economic espionage, data loss and identity theft on a grand scale the security topic has become a must. Whether holistic security information and event managment solution or highly specialized mail security with the securityxpert special you ll get it all. lyncxpert Microsoft has the leadership role within the scenario of universal communications and creates a perfect basis for its partners to design a tailored communication solution for users on premise as well as cloud-based. lyncxpert is the platform for the topic Lync, lync-based solutions, lync distributors and lync accessories. You are a Xpert? Let it know your customers with the new funkschau Xpert brands. Your funkschau media experts would be glad to consult you concerning your presentation opportunities.
14 Events 2015 The funkschau congress Unified Communications offers you a comprehensive platform to show your UC competence to the specialized target group without any waste coverage and to strengthen your partner network. Meet the ICT decision makers from enterprises, systemintegrators and value added resellers. Topics and solutions focused at funkschau congress Unified Communications: Performance features and trends of UC Standardization and interoperability Scheduling of UC migration processes Deep integration of UC within corporate processes UC in Microsoft environments WithUC intonewcorporateculture Social media/ federation CostanalysisandROI Maintenance and services of UC installations UC security and management Value added chains and sales perspectives Video communications Your benefits: Comprehensive platform focused on your UC competence Hotspot forict decisionmakersfromenterprises, systemintegrators, and value added resellers Direct contact to your specialized target group Business development Credible expert presentation Strong awarenessbypromotionin funkschau, funkschau.de and social media platforms Pre-and-post-event editorial coverage Show your UC competence at funkschau congress Unified Communications 2015 November, 25 th, 2015 Event details for exhibitors and visitors at
15 Ad specials Front cover page ad This advertising form offers an exclusive placement on funkschau s title page. format 230 mm width x 297 mm height Customized publishing funkschau and funkschau handel offer individual print and online communication solutions. We can create for you the ideal ad presence. The possibilities range from the customer publishing of complex solutions and products in booklets or advertorials to regular customer magazines. Services (accordingtorequestsofthecustomer): Special Flap Benefit from the enormous attractiveness of the cover pages of funkschau and funkschau handel. Customized publishing Your editorial article embedded in an individual and awareness catching funkschau look-and-feel. Perfect for customer presentations or (in-house) exhibitions and events. front page funkschau formats (width x height) cover page 115 mm x 221 mm inside 115 mm x 297 mm funkschau handel formats (width x height) cover page 115 mm x 175 mm inside 115 mm x 297 mm
16 Ad specials Advertorial Your text ad in funkschau/funkschau handel layout or in your corporate design includes company name, logo and contact data. It is published in the editorial of funkschau and/or funkschau handel. ad format Your individual crossmedia packages Examples of highly efficient funkschau crossmedia packages 1 Manufacturer s campaign Your efficient ad in funkschau (qualified b2b circulation of 40,000 copies) Your advertorial in funkschau special issue Case Study (qualified b2b circulation of 40,000 copies) Your online ad on funkschau.de (IVW-audited web service providing performancerelated pay); for example peel down, skyscraper, rectangle, leaderboard etc. Your text ad in funkschau.de newsletter (more than 25,000 recipients) ad format 2 Retail campaign Your efficient ad in funkschau handel (controlled distribution to 13,500 qualified retailers, VARs and system houses) Your tailor-made special issue targeted for retailers Your online ad on funkschauhandel.de (providing performance-related pay) Your webcast on funkschauhandel.de 1/1 page advertorial: 4,500 characters + image + logo 8,995.- in funkschau ad format 3 All around campaign Your efficient ad in funkschau (qualified b2b circulation of 40,000 copies) Your advertorial in funkschau special (qualified b2b circulation of 40,000 copies) Your tailor-made special issue (including text production, layout, print) with targeted distribution to ITC decicion makers of funkschau plus additional copies for you Your online ad on funkschau.de (IVW-audited, performance-related pay) Your sponsoring plus text ad in funkschau.de newsletter (more than 25,000 recipients) Your webcast on funkschau.de Your sponsoring of an individual microsite on funkschau.de Your premium company listing in suppliers database For further advertising formats and individual offers please contact us. Phone: /
17 Advertising rates funkschau Advertising formats and rates 2015 please add valid VAT rate. Format width mm x height mm 4c 1/1 page bleed size 3/4 page horizontal bleed size 3/4 page vertical bleed size 195 x x 297 1/1 page advertorial 4,500 characters + image + logo 195 x x x x 297 8, , , /16 page (junior page) bleed size 2/3 page horizontal bleed size 2/3 page vertical bleed size 1/2 page horizontal bleed size 1/2 page vertical bleed size 145 x x x x x x x x x x 297 5, , , /2 page advertorial 2,500 characters + image + logo 1/3 page horizontal bleed size 1/3 page vertical bleed size 1/4 page horizontal bleed size 1/4 page vertical bleed size 195 x x x x x x x x 297 4, , ,785.- Subscription rates: Domestic subscription: Overseas subscription: Single copy rate: 6.- Trim size: add 4mm per trimmed edge for bleed size cover page + 1 advertorial 2 nd /3 rd /4 th cover page 57 x x , ,985.- right of cancellation: last possibility for cancellation of ad orders is the advert closing.
18 Advertising rates funkschau Circulation: Format of the magazine: type area: columns: Printing and binding technique, printing material: see technical data Dates: publication frequency: advert closing s: Publishing director: Sales Director Editor-in-chief: 40,188 copies* (*IVW Q1/2014-Q2/2014) 230 mm width x 297 mm height 195 mm width x 262 mm height 3 columns, width: 55.7 mm bi-weekly, 24 issues see schedule see schedule Volume: 88 th volume 2015 Publishing house: WEKA FACHMEDIEN GmbH Matthäus Hose Michael Nerke Ralf Ladner WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, D Haar Phone: / Fax: Terms of payment: 2 % discount for advance payment within 8 days after of invoice or net payment within 21 days of invoicing. Bank details: HypoVereinsbank, München Bank code: Account No.: IBAN: DE SWIFT (BIC): HYVEDEMMXXX Discounts: (within a 12 month period, starting from the publication of first ad) Frequency discount 3 or more insertions 3% 6 or more insertions 5% 9ormore insertions 10% 12ormore insertions 15% 18 ormore insertions 20% 24 ormore insertions 25% Loose inserts: (including postage) up to 25g per 1, up to 50g per 1, up to 75g per 1, split-run up to 25g: 10% handling fee split-run more than 25g: available on request Bound inserts: 4-pages per 1,000: pages per 1,000: pages per 1,000: pages per 1,000: Tip-on postcards: rate base: (loose/bound inserts, postcards) minimum format 1/1 page 74.-0/00 gluing fee including postage mechanical processing (manual processing on request) 41,500 copies Island ads: format content minimum 1 column 53 mm height 1 column minimum 44 mm height / maximum 106 mm height 2 columns maximum 88 mm height b/w per mm Job market: Recruitment ads: 5.45 per mm, 1 column 45 mm Applications for a job: 1.90 per mm, 1 column 45 mm Double booking: discount of 50% of the basic rate if a recruitment ad is booked in two consecutive issues.
19 Recipients structure funkschau handel Fields of work CIO / manager / owner 60% funkschau handel reach ITC retailers, VARs and system houses directly! Controlled circulation guarantees that funkschau s magazine-in-magazine funkschau handel reaches exactly the resellers in the channel each month. 13,500 qualified recipients receive funkschau handel s bespoke information for the channel in addition to their funkschau! funkschau handel focuses on all main topics in communications and in its Channel News covers all topics for resellers distributors, manufacturers and carriers & providers. others 1% commercial / technical employee 9% Size of company % 500 and more 4% no response 1% division manager / branch office manager / head of department 30% % % Description of the company ICT resellers ICT system houses / VAR retailers / distributors others % Analysis of recipients database funkschau handel (September 2014); base: 13,500 constant recipients of funkschau handel Multiple answers possible
20 Editorial calendar 2015 funkschau handel Issue Publication JANUARY 1 01/30/2015 FEBRUARY 2 02/20/2015 Topic 1 Topic 2 ICT marketreport2015 analysis, trends, innovations unifiedcommunications& collaborations MARCH 3 03/13/2015 Planet Reseller at CeBIT 2015 Ad closing Deadline for print material cross-selling at ICT retail 01/12/ /19/2015 distribution 2.0 concepts of VADs 02/02/ /09/2015 channelsupport2015: insurances, finance& Co. 02/23/ /02/2015 APRIL 4 04/24/2015 mobile security partner concepts 04/02/ /13/2015 MAY 5 05/29/2015 the cloud: strategies, partners and marketing JUNE 6 06/26/2015 market report: smart home JULY 7 07/24/2015 ebusiness new marketing strategies industry solutions for the ICT channel 05/08/ /18/2015 WLAN potential, products, new players unifiedcommunications& collaborations 06/05/ /12/ /06/ /13/2015 AUGUST 8 08/28/2015 IFA 2015 preview specialized trade programs 08/10/ /17/2015 SEPTEMBER 9 09/25/2015 datacenter solutions value added distribution 09/07/ /14/2015 OCOTBER 10 10/23/2015 Telecommunications systems enterprise mobility management 10/05/ /12/2015 NOVEMBER 11 11/20/2015 IT security ehealth 11/02/ /09/2015 DECEMBER 12 12/11/2015 video conferencing 11/23/ /30/2015
21 Advertising rates funkschau handel Advertising formats and rates Please add valid VAT rate. Format width mm x height mm 4c 1/1 page bleed size 185 x x 297 1/1 page advertorial 4,500 characters + image + logo 3/4 page horizontal bleed size 3/4 page vertical bleed size 1/2 page horizontal bleed size 1/2 page vertical bleed size flap 185 x x x x x x x x x 175 front page 115 x 297 inside page 4, , , , , nd /3 rd/ 4 th cover page special formats 210 x 297 1/3 page horizontal (bleed size) 210 x 99 1/3 page vertical (bleed size) 74 x 297 on request 4, ,435.- trim size: add 4mm per trimmed edge for bleed size right of cancellation: last possibility for cancellation of ad orders is the advert closing.
22 Advertising rates funkschau handel Circulation: Format of the magazine: type area: columns: 13,500 copies Printing and binding technique, printing material: see technical data Dates: publication frequency: advert closing s: Publishing director: Sales Director: Editor-in-chief: 210 mm width x 297 mm height 185 mm width x 260 mm height 3 columns, width: 54.3 mm monthly, 12 issues see schedule see schedule Volume: 18th volume 2015 Publishing house: WEKA FACHMEDIEN GmbH Matthäus Hose Michael Nerke Ralf Ladner WEKA FACHMEDIEN GmbH Richard-Reitzner-Allee 2, D Haar Phone: / Fax: Terms of payment: 2 % discount for advance payment within 8 days after of invoice or net payment within 21 days of invoicing. Bank details: HypoVereinsbank, München Bank code: Account No.: IBAN: DE SWIFT (BIC): HYVEDEMMXXX Discounts: (within a 12 month period, starting from the publication of first ad) Frequency discount 3 or more insertions 3% 6 or more insertions 5% 9ormore insertions 10% 12ormore insertions 15% 18 ormore insertions 20% 24 ormore insertions 25% Loose inserts: (including postage) up to 25g per 1, up to 50g per 1, up to 75g per 1, split-run up to 25g: 10% handling fee split-run more than 25g: available on request Bound inserts: 4-pages per 1,000: pages per 1,000: pages per 1,000: pages per 1,000: Tip-on postcards: rate base: minimum format 1/1 page 74.-0/00 gluing fee including postage mechanical processing (manual processing on request) 13,500 copies Island ads: b/w per mm format content minimum 1 column 53 mm height 1 column minimum 44 mm height / maximum 106 mm height 2 columns maximum 88 mm height Job market: Recruitment ads: 5.45 per mm, 1 column 45 mm Applications for a job: 1.90 per mm, 1 column 45 mm Double booking: discount of 50% of the basic rate if a recruitment ad is booked in two consecutive issues.
23 Online advertisement Whitepaper Present your whitpapers within the editorial environment of funkschau.de and generate valuable leads! For more information see page 30 Leaderboard For more information see page 26 Skyscraper For more information see page 26 Newsletter advertising The weekly funkschau.de newsletters bring the latest news fast and precisely to your target group. More than * ICT decision makers receive tailormade informations and expert articles. The newsletter is the perfect advertising platform to publish your product news end events. For more information see page 31/32 Events Suppliers compass Raise your customers awareness for important events. More information on request. More than 10,000 companies appear within the suppliers index. Upgrade your company presentation and customers attention by your premium entry. More information on page 29 Content-Ad Rectangle For more information see page 26 For more information see page 26 *status 09/2014
24 Online advertisement - showroom The funkschau showroom: All online ad formats at a glance! preview & detailed illustration descriptions advantages of each ad format technical specifications prices where to deliver advertising media? comprehensive glossar with important terms of online marketing contact form Your direct access to the funkschau media experts
25 visitors structure funkschau.de Which topics are you interested in? interest for topics carrier infrastructure ICT services M2M communications datacenter mobile solutions distribution / retail measuring technologies unified communications digital signage How much do you participate in investment decisions in your company? competence Purchase permission and budget approval I decide finally where to purchase (point of purchase, supplier, service provider) I decide finally what to purchase (Product, vendor, service provider) I advice where to purchase (point of purchase, supplier, service provider) I advise what to purchase (Product, vendor, service provider) Multiple answers possible security call-center / contact-center radio made-in-germany telecommunications equipment cloud How often do you use the 24/7 webservice funkschau.de? usage behaviour sporadically 3% smart home Multiple answers possible once a month 15% weekly 30% daily 52% Source: funkschau readers survey 9/2014, base=387
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