Digital Competitive Analysis

Transcription

1 Digital Competitive Analysis Nancy Own Digital Media Marketing Intern

2 Current Competitors 2

3 Executive Summary Offers & Marketing Tactics Competitors are offering CBO and free equipment for online bundle purchases Gift cards ranging from $100 to $400 FiOS being the highest. Aggressive testing on CBO value. Comcast CBO offer ranges from $100- $150 U-Verse decreased the CBO from $300 to $250 in their lead 3-Play offer. FiOS tests CBO offers ranging from $250-$400 Dish promotes lead offer of $19.99 to draw in price conscientious prospects However the $29.99 offer is the most comparable to DIRECTVs lead offer Most of the competitors have no term contracts. Verizon FiOS, Time warner Cable, U-Verse, Cablevision, Comcast, Charter Satellite providers remain on contract model (DIRECTV & Dish) Competitors are focusing heavily on bundle messaging Display Ads & web offers lead with internet messaging and bundle offers Competitors promote online bundling and CBO offers in their paid-ad search copy. Vendors & Buy Flow Omniture is the most common vendor used for analytics by DIRECTV and its competitors. U-Verse uses Maxymizer as A/B testing platform.. DoubleClick is the most common advertising vendor used by competitors. DIRECTV.com is amongst leaders in driving prospect traffic but lags in completion rate. Low completion rate could be bundle related. Comcast.com currently has highest completion rates 3

4 Current Offers

5 Current Competitor Offers DIRECTV currently has the most competitive lead video only offer at $24.99/mo for 130+ channels. Dish lead currently offers $19.99/mo, but only offers 55+ channels Major competitors offer CBO deals when bundling Comcast - $100 FiOS - $250-$400 U-Verse - $150-$250 Time Warner Cable - $100 FiOS, Comcast, Charter offer online only exclusive offers Most major competitors offer online bundle pricing. DIRECTV currently doesn't have specific bundle pricing on the site. U-Verse & Comcast offering CBO offers for current/new customer movers. DIRECTV video only price savings clearly displayed online. FiOS heavily promotes CBO offer when bundling on their site. Charter offers to pay early termination fees up to $500 when switching. 5

6 Current Lead Video Offers DIRECTV has lowest video only lead offer at $24.99 (included Free Genie upgrade, & 3 mo. free premium channels) FiOS, U-Verse, and TWC include CBO with video offers Major competitors do not require contract Charter offer to pay for early termination fees when switching Only Dish and DIRECTV require a 2 year contract. DIRECTV Verizon FiOS 1st yr. price 2 nd yr. price $24.99 $ Chs. Contract CBO Premiums Equipment Other 24 months ~ $49.99 $ $250 Time Warner Cable $39.99 $ ~ $100 U-Verse DISH Cablevisio n Comcast Charter $29.00 ~ 140+ ~ $100 $29.99 ~ months ~ Free HBO+Showtime for 3 months Free Genie upgrade- up to 4 rooms Free installation/handling Free HBO/ Showtime/ Cinemax/Stars for 3 months. 50% off 4-12 months. ~ ~ Free HBO+Cinemax for 3 months ~ Free HBO+Cinemax Free Total Home for 3 months DVR Free HBO/Cinemax/ Showtime/Starz + Blockbuster at home for 3 months. Free Hopper upgrade. Free Local HD, No early termination fee. TV activation fee waived (online exclusive) Free HD for 24 months. Free installation. Protection Plan free for 4 months. $29.95 ~ 25+ ~ ~ ~ ~ Free HD channels 6 months of HBO for $49.99 $ ~ ~ 5$ ~ ~ Free HD. Pay for early $59.99 ~ 125+ ~ ~ ~ ~ termination fees 6

7 Current Lead Bundle Charter, Cablevision, TWC don t require a contract Offers U-Verse offers $250 reward card with purchase; FiOS gives $400 Visa prepaid gift card if you sign 24 mos. contract; TWC gives $100 Visa Reward Card if you switch U-Verse is offering 30-Day money-back guarantee Dish currently has lowest 2P bundle lead price (Included Free Hopper Upgrade & Free premium channels) FiOS increased the entry price for their lead 3-play bundle offer. Current offer is $89.99/mo for 24 months Previous offer was $79.99/mo for 24 months DIRECTV Verizon FiOS 1st yr. price 2 nd yr. price $59.98 ~ $79.99 $79.99 Time Warner Cable $64.99 ~ U-Verse DISH Cablevision Comcast Charter $49 ~ $39.99 $39.99 $79.95 ~ $79.85 $ $89.97 ~ Chs chs. / 3.0 MB Contra ct 24 months ~ 135+ chs. / 15 Mbps ~ $ chs/ 20 Mbps ~ $ chs. / 6 12 Mbps months $250 ~190 chs./ 5 Mbps 24 months ~ ~175 chs. /15 Mbps ~ ~ ~ 140+ chs. / 25 Mbps CBO Premiums Equipment Other Free Genie upgrade- up to 4 rooms Free HBO+Showtime for 3 months Free HBO/Showtime/ Cinemaz/Starz for first 3 mos. 50% off months 4-12 ~ ~ NFL Sunday Ticket Included. Free installation/handling Free HBO/Cinemax for 3 mos. Free local HD Free HBO/Cinemax for 3 mos. ~ Free HBO/Cinemax/ Showtime/Starz + Blockbuster at home Free Hopper for 3 months. upgrade. Free smart router 30-day money-back guarantee. Free professional installation Free HD for 24 months. Free installation. Protection Plan free for 4 months. Free HD channels 24 months $100 Free HBO ~ ~ 125+ chs/ 30 Mbps ~ ~ ~ Free Modem Free HD channels. Pays early termination fees 7

8 Offline Sales

9 Sales Call Insights Listened to 44 calls over the course of 2-3 weeks Calls where approximately minutes. Out of the 44 calls 68% were sales & 32% were no sale. Most common package sold is the Choice Package. Majority of customers are switching due to competitor s raising and inconsistent prices. Offline Sales Some consumers previewed package details online before calling the call center. Most noticed NFL Sunday Ticket offer on the website. Prospects who were looking to bundle couldn t find bundle pricing online leading them to call the call center. No S Sale Majority of no sales was due to the $300 upfront fee for high risk customers. Prospects found the box fee to be at a very affordable price. Most costumers thought the ARS fee was too expensive and wanted it removed. Most of prospects did not want the Premium Channels after the 3 month free trial. Some prospects wanted them removed immediately. 9

10 Online Sales & Marketing Tactics

11 Marketing Tactics - Display Most major competitors highlight CBO offers in their display ads. Lead with CBO offers in GM display ads DIRECTV offers cash back for high value prospects DIRECTV ads highlight free genie upgrades and savings- get ready for real savings, Dish promotes TV Everywhere using Hopper Dish branded DishWorld - making it more recognizable by customers. FiOS clearly promotes no contract in display ads. Focus on internet speeds - America s Fastest, Most Consistent, Most Reliable Internet Targets Spanish speakers with soccer ads Comcast advertises Exclusive Online Offer for bundle deals. Highlights No -term contract TWC heavily targets movie lovers with Movies On Demand. Focus on value proposition Enjoy Living Better, Enjoy Movies Better. U-Verse ads target movers with exclusive online CBO offers Promotes special offers for current AT&T customers Driving bundled messaging- & bundle CBO offers 11

12 Marketing Tactics - SEM Competitors include CBO offers in search DIRECTV targeted offer does not include SEM Aggressive testing on CBO value. Competitors (and DTV) are viewed as Official Site Phone numbers are clearly displayed in paid search ads Competitors promote bundle deals. DIRECTV promotes package deals, DTV Everywhere, and internet. Video offer of $24.99/mo highlighted Promotes online streaming on any device U-Verse focuses on bundle offers Promotes lead price bundle - $49/mo Targets movers with special deals Verizon FiOS strongly focuses on bundle deals & Triple Play Offers Advertises lowest price of the year Promotes lead price Triple Play Offer "limited time offer, $69.99/ mo Highlights no annual contact & 2-year price guarantee Comcast promotes exclusive online deals Focuses on TV & Internet packages lead price $79.85/mo Highlights no contract offer Highlights online only savings 12

13 Current Competitor Vendors

14 Vendors Comcast, and U-Verse use the Adobe Test & Target beacon. DoubleClick is the most common Advertising vendor used by competitors. Omniture is used by DIRECTV, Comcast, U-Verse, Charter and Cablevision as source of analytics. U-Verse uses Maxymizer as A/B platform. Most competitors work with Google Analytics to monitor website traffic and marketing effectiveness. Media Math is a common advertising Vendor used by competitors but not DIRECTV. U-Verse is using LivePerson DIRECTV and Comcast are using Touch Commerce as their chat tool. Dish uses ATG Recommendations for content optimization. Dish & U-Verse use Crazy Egg to track where people click on their sites. 14

15 Buy Flow

16 Buy Flow TOP MIDDLE BOTTOM PROSPECTS START COMPLETED KPI Prospects Prospect to Start Start Application Start to Complete Completed Overall Efficiency Brand Average 14.6MM 6.18% 906K 21.6% 196K 1.33% ATT (Wireline) 22,736, % 1,286, % 347, % Century Link 5,230, % 249, % 51, % Comcast 26,121, % 1,134, % 504, % Cox 22,302, % 656, % 127, % DIRECTV 17,363, % 1,473, % 170, % Dish 10,978, % 1,520, % 26, % Time Warner 7,126, % 552, % 181, % Verizon (Wireline) 5,397, % 377, % 157, % DIRECTV is one of the top providers in terms of driving prospect traffic to the site and getting these prospects to start the online checkout flow, but have a very low completion rate Low completion rate could be bundle related Comcast has the highest completion rate. Major competitors such as U-Verse, Verizon FiOS & Time Warner have a lower prospect start application number, but a higher completion rate than DIRECTV. DIRECTV drives more prospects to applications pages than Comcast and AT&T. FiOS and TWC show slightly higher efficiency rates in getting users to complete an application, but are at a disadvantage by their low scale in prospects. Source: Yahoo Insights Deck 16

17 Social Media

18 Social Media DIRECTV focuses more on customer interaction on social media. Most competitors promote trending movies and TV shows on social media to attract new customers. Dish focuses on its international service Dish World for $14.95/mo on Facebook Tweets about special Hopper features Heavily promotes Dish Everywhere on Twitter Charter uses twitter to promote HDTV, internet, and phone deals for apartments. U-Verse advertises special online deals exclusively for existing AT&T customers on Facebook. Promotes new premium channel EPIX on twitter, featuring more movies and TV shows on demand. Highlights on $250 CBO offer when bundling Comcast promotes early releases of shows/movies on their online streaming service. Promotes new addition of SEC Network launch coming in August. FiOS promotes its $89.99 bundle deal on Facebook Highlights high internet speeds and reliability Promotes movies on demand on Twitter 18

19 Appendix

20 Comcast Current Offers $49.99/mo special promo with internet included (no contract needed) Online only promo $59.99/mo with 4x internet speed Triple Play offer $89.99/mo for 12 mo. w/ $200 CBO, and 2 year contract Claims to have the most reliable TV service, most live sports channels and better internet speeds than DIRECTV. Online deals offer $300 CBO offer $200 CBO offer targeted for current customer movers 20

21 DISH Current Offers $29.99/mo. Promo with free Hopper included Also promoted lowest video offer $19.99/mo Focuses on huge savings & huge deals Heavily promotes soccer on Dish Latino network Highlights it s international TV service Uses special offer codes for select deals Promotes free Hopper upgrade with select packages 21

22 Verizon Current Offers $69.99/mo. 2 yr. price guaranteed $300 CBO offer promoted $89.99/mo 2 yr. price guaranteed 3x more internet speed highlighted $400 CBO offer promoted Limited time offer advertising Uses special promo codes for online select deals Focuses on big savings on FiOS bundles Highlights on high speed internet

23 AT&T U-Verse Current Offers $29/mo for 6 months Includes online exclusive of $100 CBO offer Heavily promotes bundle packages & bundle savings Highlights faster internet speeds Promotes Reward Card offered with bundles $250-$300 CBO offers Advertises savings with bundle TV starting as low as $19 a month when you bundle & Our lowest bundle prices ever! Build your own bundle option prominently displayed Targets movers Offer free receiver for a year Waived wireless receiver fee Waived activation fee $300 CBO offer 23

24 Time Warner Cable Current Offers $39.99/mo Standard TV package for 12months $44.99/mo 2 nd yr. price Promotes $64.99 bundle with $100 CBO offer Promotes $79.99 bundle with $300 CBO offer Highlights fast internet speeds Heavily promotes On Demand content Advertises There's never been a better time to switch Highlights $300 pre-paid visa offers for switchers 24

25 Charter Current Offers $29.99/mo for 12 months when bundled offer heavily promoted Highlights quick internet speeds, 100+ HD channels, no contracts, free HD Advertises Online Only Deals Advertises We'll pay your early termination fees up to $500 Highlights Charter On Demand Thousands of shows/ movies you can play instantly Promotes Triple Play Latino program for $36.98/mo 25

26 Cablevision Current Offers $49.90/mo for 6 months Limited Time Offer Includes Free Smart Router Targets businesses Offers start at $59.90/mo for 1 st yr. Offers up to $500 CBO offer to switch Targeting movers Promotes the Multi-Room DVR as the most advanced DVR Promotes watching Live channels from mobile and tablet devices 26

27 Comcast Display Ads CTA Learn more & Get started now Strong Branding Promotes exclusive online offers Highlights no term contract Focuses on online bundle offers CBO $150-$200 Highlights wireless partnership with Verizon Targets current customer movers Highlights on fast internet speeds 27

28 28 DISH Display Ads Strong Branding CTA Learn More Get offers Targets soccer fans and Spanish speakers on Dish Latino network Heavily promotes Dish World international deals Highlights free hopper upgrades Focus on lead package price of $29.99/mo Highlights on savings when switching to DISH Less focus on bundles Highlights on $19.99/mo TV only offer

29 Verizon Display Ads Strong branding CTA Learn More, Aprender Mas Targets Spanish speakers with soccer Promotes bundle $89.99/mo with $400 CBO offer Highlights no annual contract Targets football fans during NFL season Advertises fastest and most reliable internet Promotes online bundle offers Highlights bundles CBO offers 29

30 U-Verse Display Ads Strong Branding Strong CTA Explore, Offer Details, Learn More Focuses on lead package price $29/mo with $150 CBO Highlights total home DVR included in offers Promotes CBO online only offers Highlights high internet speeds Targets movers with exclusive online CBO offers Promotes special offers for current AT&T customers 30

31 Time Warner Cable Display Ads Strong branding Strong CTAs Watch Now, Get it Now Focuses on promoting bundle offers Focus on value proposition Enjoy Living Better, Enjoy Movies Better. Targeting movie lovers with hot new trending Movies On Demand Promotes the TWC TV App streaming TV & movies on any device Highlights on fast internet speeds 31

32 Charter Display Ads $29.99/mo. bundled heavily advertised CTA Learn More, Watch Now Targeting families with home theater feeling of movies of demand Targeting Latinos with Triple Play Latino package Highlights quick internet speeds, 100+ HD channels, no contracts, free HD Promotes movies on demand, advertises Available before Netflix 32

33 Cablevision Display Ads Strong CTA Get Started Now! Act Now Focus on lead bundle of $84.95/mo. Focus on value proposition Better TV Highlights Optimum App Watch live TV anywhere in your home Targeting movers Make the move to Optimum today Targets businesses- Upgrade to Optimum Business 33

34 DIRECTV Display Ads Strong Branding Focus on lead video price $24.99/mo Promotes the Genie The most advanced HD DVR ever Highlights on free genie upgrades and savings- get ready for real savings, more TV, less money Advertises America s #1 Satellite TV Service Targets sports fans Targets businesses highlights no contract offer, generate more loyal customers 34

35 Paid Search Ad-Copy

36 DIRECTV Paid Search Ad-Copy Viewed as DIRECTV Official Site Promotes special package offers Promotes online streaming on any device Highlights high-speed internet & HD channels Highlights new customer savings offer starting at $24.99/mo Compares to cable competitors Phone number displayed clearly 36

37 Dish Paid Search Ad-Copy Viewed as DISH-Official Site Advertises Get Dish Anywhere Mobile App Highlights on savings with Dish bundles Highlights on special channels and packages Promotes free Hopper upgrade Advertises best high-speed internet Promotes $14.95/mo internet offer 37

38 Verizon Paid Search Ad-Copy Strongly focuses on bundle deals & Triple Play Offers Advertises lowest price of the year Promotes lead price Triple Play Offer "limited time offer, $69.99/mo Highlights no annual contact & 2-year price guarantee Highlights on high speed internet Promotes $250 CBO offer with bundle package offers Phone number displayed clearly 38

39 U-Verse Paid Search Ad-Copy Viewed as U-Verse Official Site Focuses on U-Verse bundle offers Promotes lead price bundle - $49/mo Targets movers- switching to U-Verse Highlights up to $300 special CBO offers Phone number displayed clearly Promotes special online deals 39

40 Time Warner Cable Paid Search Ad-Copy Focuses on lead price Triple Play offer $44.98/mo Advertises as Unbelievably Low pricing Promotes $300 Visa CBO offer Targets businesses Promotes the Intelligent Home feature Highlights build your own bundle offer for as low as $64.99/mo Phone number clearly displayed 40

41 Comcast Paid Search Ad-Copy Promotes exclusive online deals Focuses on TV & Internet packages lead price $59.99/mo Highlights no contract offer Promotes up to $300 CBO offer with bundles Targets movers Highlights free HBO offer & high-speed internet 41

42 Charter Paid Search Ad-Copy Viewed as Charter - Official Site Focuses on bundle savings Promotes lead price bundle offer of $29/mo Promotes free HD channels Highlights no contract offer & high speed internets Targets business services Phone number clearly displayed 42

43 Cablevision Paid Search Ad-Copy Viewed as Official Site Highlights no contract offer Promotes online bundle deals Targets Spanish speakers & Businesses Highlights Free Smart Router offer Focuses on Triple Play offer- $79.95/mo Targets Businesses 43

44 DIRECTV Vendors Adobe Test & Target AppNexus DoubleClick DoubleClick Floodlight DoubleClick Spotlight Facebook Connect Gigya Socialize Google+ Platform Integral Ad Science Media6Degrees Monetate Omniture TagMan Touch Commerce Turn Twitter Advertising Twitter Button Key Vendors* Adobe Test & Target: Adobe Target, as part of the Adobe Marketing Cloud, provides tools for customers to create, dynamically serve, and continually optimize web content across websites, social pages, advertising campaigns, and apps. DoubleClick: Allows clients to traffic, target, deliver, and report on their interactive advertising campaigns. Integral Ad Science: Enables advertising to appear in quality environments where they receive quality exposure. Monetate: Monetate is the leading independent provider of testing, targeting, and personalization services for websites. Omniture: Provides powerful multi-channel analytics and segmentation to its customers to that customers can measure how users interact with their apps, websites, social pages, and advertising campaigns. TURN: The Turn Cloud Marketing Platform brings all your marketing data into one place your single source of truth and converts it into valuable insights, actions, and results. Use it for more targeted segmentation, for more effective planning, for more precise execution, and for new insights into your business, brand, and customers. 44

45 Comcast Vendors Adobe Test & Target DoubleCLick DoubleClick Floodlight Ensighten Google AdWords Conversion Media Optimizer Omniture TouchCommerce Key Vendors* Ensighten: Ensighten's tag management platform for web, flash and mobile provides organizations with web agility - allowing them to effectively deploy, manage, test and optimize 3rd party applications for analytics, advertising, content targeting and many others. Media Optimizer: Adobe Media Optimizer provides customers the ability to deliver relevant ads to targeted audiences. Omniture: Provides powerful multi-channel analytics and segmentation to its customers to that customers can measure how users interact with their apps, websites, social pages, and advertising campaigns. TouchCommerce: Using real time behavioral targeting, we help you personalize each step of your online visitors' shopping and customer service experience to convert more of your existing site traffic to sales. Using technologies such as recommendations, targeted offers, optimized search results, and live assistance (chat or click to call), 45

46 DISH Vendors AddThis Adometry AppNexus ATG Optimization ATG Recommendations Crazy Egg DoubleClick DoubleClick Floodlight Experian Marketing Services Google AdWords Conversions Google Analytics Google Tag Manager Magnetic Media Math OwnerIQ Quantcast Right Media SpotXchange Tapad ValueCLick Media WebTrends Yahoo Analytics Key Vendors* Adometry: Acting as marketing's system of record, Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels both online and offline. Combining and interpreting previously silo d sources of data. Crazy Egg: Crazy Egg shows you where people clicked on your site. Servers will create a report that shows you the clicks on the pages you are tracking. Experian Marketing Services: The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft. Magnetic: a marketplace for advertisers and publishers to apply search data to all online advertising. Our data marketplace empowers advertisers and publishers to use search data as the key indicator of intent and retarget their campaigns to the most relevant audience online. ValueClick Media: Offers a fully integrated personalization platform solution, personalized media programs and industry leading affiliate marketing. All fueled by a deep understanding of what motivates people to engage, connect and buy. Yahoo Web Analytics: Highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers. 46

47 Verizon FiOS Vendors AddThis Aggregate Knowledge DoubleClick Ensighten Google AdWords Conversion Google Analytics Google Tag Manager Media6Degrees MediaMath Rollbar ScoreCard Research Beacon Key Vendors* AddThis: The company creates easy ways for users to share content and enjoy more personal experiences across the web while providing increased traffic, engagement and data for web publishers. Ensighten: Ensighten's tag management platform for web, flash and mobile provides organizations with web agility - allowing them to effectively deploy, manage, test and optimize 3rd party applications for analytics, advertising, content targeting and many others. Google Analytics: Gives you insights into your website traffic and marketing effectiveness. Helps you buy the right keywords, target your best markets, and engage and convert more customers. Rollbar: Rollbar collects and analyzes errors so you can find and fix them faster. ScoreCard Research Beacon: Conducts research to better understand the likes and dislikes of consumers. The reports that are compiled from these projects help these companies to improve their products and services. 47

48 AT&T U-Verse Vendors Adobe Test & Target Adroit Digital Solutions BlueKia Crazy Egg DoubleClick ForeSee Google AdWords Conversions Google Analytics LivePerson Maxymiser Meteor Solutions Omniture WebTrends Key Vendors* Adroit Digital Solutions: Its math-driven Marketing Operating System, TerminalOne, brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. BlueKia: Cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences. Crazy Egg: Crazy Egg shows you where people clicked on your site. Servers will create a report that shows you the clicks on the pages you are tracking. ForeSee: ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Maxymiser: The global expert in multivariate testing, personalization and optimization solutions. Maxymiser combines online testing and automated personalization into a single platform that empowers marketers to launch comprehensive optimization campaigns on-the-fly without the need for IT resources. Meteor Solutions: Rio SEO is a marketing technology company that uses a combination of software services to collect and analyze data about Internet content and end users interactions with that content. 48

49 Time Warner Cable Vendors Accuen Media Adobe TagManager Adometry Ai Media Group AppNexus DoubleClick DoubleClick Spotlight Elicit Experian Marketing Services Facebook Connect ForSee Genome Google AdWords Conversion Google Analytics Google Tag Manager Media Optimizer Media6Degrees PubMatic RightMedia Rocket Fuel Rubicon Tapad Key Vendors* Accuen Media: Omnicom s digital media acquisition platform that combines media, data, technology and strategy to buy the audiences you want to reach at scale. Adobe TagManager: Provides powerful multi-channel analytics and segmentation to its customers to that customers can measure how users interact with their apps, websites, social pages, and advertising campaign. DoubleClick Spotlight: DoubleClick products provide ad management and ad serving solutions to companies that buy, create or sell online advertising. Genome: Utilizes the most advanced campaign and user analytics to understand consumer needs, anticipate audiences future performance, and enable you to develop efficient media buys. Rubicon: The world's largest premium display advertising marketplace, providing a single point of access for the overwhelming volume of opportunity that exists for publishers today Tapad: Assimilates billions of data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs and game consoles. With Tapad, publishers and advertisers can deepen consumer engagement with a more fluid experience while increasing campaign cost-effectiveness. 49

50 Charter Vendors Advertising.com AI Media Group AMP Platform BrightRoll DoubleClick DoubleClick Spotlight Google AdWords Conversions Google Analytics Inspectlet Neustar AdAdvisor Omniture ScoreCard Research Beacon Tealium Key Vendors* AMP Platform: Collective provides comprehensive display advertising solutions for advertisers and publishers. Our AMP Data and Media Management platform leverages the most trusted 3rd party data, proprietary audience modeling and ad effectiveness metrics to simplify audience buying and selling across display, video and social media. BrightRoll: Enables agencies and brand advertisers to execute smart video ad campaigns across the industry s leading publishers. Inspectlet: Monitors your site's visitors in real-time and relays this information back to the servers, where it's compiled and presented to you. Neustar AdAdvisor: Plans strategies and optimize cross channel campaigns with advanced marketing analytics, custom segmentation and media optimization. Tealium: Is a tag management system that helps organizations manage any combination of web analytics and digital marketing tags. Tealium iq speeds up the deployment cycle of web sites by removing vendor-specific tagging knowledge from the web development team and allowing business teams to manage their vendor tags. 50

51 Cablevision Vendors Adometry Ai Media Group Bright Tag DoubleClick DoubleClick Floodlight Google Analytics Omniture Key Vendors* Adometry: Acting as marketing's system of record, Adometry solves the complex challenge of integrating, measuring, and optimizing marketing performance across all channels both online and offline. Combining and interpreting previously silo d sources of data. Ai Media Group: Specializes in defining, managing and executing internet marketing and e-commerce strategies and solutions. Bright Tag: Helps sites reduce latency, protect consumer privacy, and drive revenue and innovation through improved data collection and distribution methods. DoubleClick: Allows clients to traffic, target, deliver, and report on their interactive advertising campaigns. Google Analytics: Gives you insights into your website traffic and marketing effectiveness. Helps you buy the right keywords, target your best markets, and engage and convert more customers. Omniture: Provides powerful multi-channel analytics and segmentation to its customers to that customers can measure 51

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