INTRODUCING RETAIL INTELLIGENCE

Size: px
Start display at page:

Download "INTRODUCING RETAIL INTELLIGENCE"

Transcription

1 INTRODUCING RETAIL GET READY FOR THE NEXT WAVE OF ANALYTICS IN RETAIL By: Dan Theirl Rubikloud Technologies Inc. Prepared by: Laura Leslie Neil Laing Tiffany Hsiao

2 WHAT IS RETAIL? Retail intelligence is a new wave of analytics systems designed to transform traditional retailers into modern data-driven organizations. Using retail intelligence systems, marketers no longer need to spend hours analyzing campaign results. Executives no longer need to worry that an analyst missed a major trend in their business. The essential reports to show changes and trends no longer need to be manually created and explored to find anomalies and insights. Modern software engineering, machine learning, and big data technologies enabled this new wave of analytics. Retail intelligence systems are finally able to bridge the gap between machine and human. These systems are driven by intelligent machine learning algorithms that run on large volumes of data. These systems are capable of monitoring competitive pricing in real-time, finding actionable insights, automating the analysis of retail-specific data and much more. Retail Intelligence systems help retailers make critical decisions, remain competitive, and provide a better customer experience to their shoppers. CUSTOMER PERSONALIZATION SYSTEMS PREDICTIVE MARKETING RECOMMENDATION SYSTEMS PRICE Different types of retail intelligence systems include price intelligence, customer intelligence, predictive marketing, personalization and recommendation systems. Price intelligence systems help retailers find the optimal price compared to competitors in the market. Typically price intelligence systems scrape other competitive websites to find the listed price and track changes over time. Customer intelligence systems

3 collect and analyze customer information from shopper surveys, social media sources, and loyalty reward programs. Predictive marketing helps optimize marketing campaigns by attempting to predict customer response and lifetime value. Personalization systems learn customer behaviors and provide personalized product recommendations or personalized customer experiences. Recommendation systems analyze various external and internal data sources to provide actionable insights to management and marketing and merchandise teams of retailers. WHY RETAIL? Communication is the key to success for any size organization and utilizing a system that helps communicate the meaning of large diverse data sets is a game changer for most companies. Executive, marketing, and operations teams need to execute on dozens of priorities at once and in sync. They are also expected to measure, monitor and optimize these tasks. Business teams are increasingly finding legacy analytics systems such as; Coremetrics, Omniture and Google Analytics lacking to help make smarter decisions. Analyzing line graphs for the past 30 days does not help retailers take the most effective action. Without this understanding, communication decays within the organization to lean on best guesses from past experience. For example, in the competitive retail landscape every dollar counts, and 60% of marketing teams are feeling pressure to show higher marketing ROI according to this Forbes survey ( does-pressure-to-prove-the-value-of-marketing-help-or-hurt-companyperformance/). In order to take action quickly, marketing and operation teams need to understand what the data means in a way that speaks their language. Without retail intelligence, retailers are blind in many areas such as price sensitivity, promotion effectiveness, competitive impact and customer behavior across each channel. Without this new wave of retail intelligence, retailers struggle to know how shoppers prefer to experience

4 their store. Shoppers may research certain products on mobile before making a purchase in-store, or they may browse in the store and buy certain brands online later. Understanding the ever-changing behavior of consumers across all channels remains a key priority for many retailers ( Customer Experience Crosses All Channels Price Sensitivity Promotion Effectiveness Competetive Impact Cross Channel Customer Behavior Data Cleaning & Processing Feature Induction Automation In order to take action quickly, multi-channel retailers need to have visibility into thier market, customers, and business.

5 WHY NOW? Many technology hurdles were overcome in the last few years that enabled an advancement in data science. The combination of Big Data, Machine Learning, and Cloud Computing technologies now allow for extremely fast methods of processing and modeling data ( researchgate.net/publication/ _machine_learning_and_ Cloud_Computing_Survey_of_Distributed_and_SaaS_Solutions). These technologies were open sourced and advanced by a community of engineers expanding the capabilities past spreadsheets and pie charts. The cost and ease of use allow for rapid development of new software that enables a greater connection between machine and human insight. Some examples from Apache-based projects are Spark, Hadoop, Cassandra, Storm, and Kafka. The other side of this coin is the limited capacity for humans to analyze high volumes of data and make the connections that allow us to find valuable, actionable insights. Simple linear thought process causes humans to look for a single nugget of gold. In the data gold rush, human analysts place blinders on digging for insights one data source at a time. It s very difficult for humans to see all of the connections between data and to find true understanding of how one element impacts another. The recent merging of technology enables machine learning algorithms to comb through hundreds of data streams quickly to find these connections and discover true insight 24/7 ( articles/stream-processing-hadoop). Retail intelligence systems are ready today to provide this stream of data gold to retail organizations.

6 HOW DOES RETAIL WORK? RETAIL FITS ON TOP OF TRADITIONAL BI & REPORTING STACKS LARGE SETS OF HISTORIC DATA ARE PULLED FROM BI & REPORTING SOURCES INTO RETAIL SYSTEMS DATA IS CLEANSED, PROCESSED, & SEMANTICALLY FORMATTED DATA IS PREPARED FOR MODELLING INSIGHTS ARE GENERATED & AUTOMATED Many retail intelligence systems work through machine learning techniques finding interesting events and communicating the results. Machine learning is a subfield of computer science that enables computers to learn from and make predictions on data ( en.wikipedia.org/wiki/machine_learning). Instead of a human looking at past reports and trying to make conclusions on limited information, retail intelligence systems mine the data and find actionable insights for the retailer. Many retail intelligence systems analyze data above the analytics and reporting layer. These systems learn from historical data sets aggregated at the reporting layer and try to predict customer behavior, price sensitivity, and market forces. This empowers the retailer to take action faster than the average human-based approach of analyzing historical reports. Retail intelligence systems are fueled by high quality and high volumes of data. Data going into these systems needs to be cleansed, processed, aggregated and semantically understood. Once this process takes place, the data is prepared for modeling either through feature engineering efforts and/or feature induction methods. Feature engineering is the process of finding and calculating important factors that impact an outcome for a predictive model. For example, a customer s income may be an important factor in predicting whether they will buy a luxury item. Feature induction attempts to automate the discovery of these factors. Both of these steps require expertise, planning and patience before true automation can occur. As new streams of data are introduced into the system, the machine learning-driven system needs to adapt and learn the makeup to intelligently report back strong correlations to existing streams. The value of a machine-driven approach is that it improves in accuracy over time if maintained properly. Many different machine learning techniques are used depending on the objective and use-case of the retail intelligence system. Techniques as basic as linear regression, to more complex models such as neural networks, can be used ( aspx?p= ).

7 EXAMPLES OF RETAIL SYSTEMS RUBIKLOUD TM Rubikloud empowers retailers to transform into data-driven organizations. Rubikloud developed a product layer named RUDI that retailers use on a regular basis that delivers actionable recommendations. RUDI is used across the entire organization, from marketing directors to promotional planning teams, from e-commerce directors to executive members. RUDI instantly applies the Rubikloud models to your data to automatically identify and push valuable data-driven stories that are most important. Presenting complex data in a story form transforms the communication of data into a truly human experience. Providing a story around the data enables teams to internalize the impact and share it easily to the greater organization. RUDI accomplishes this through a smart analysis engine, linking the most relevant insights together to generate a meaningful story. Imagine a system that never sleeps, constantly finding retailers moneymaking opportunities and effortlessly communicating these opportunities back as relatable stories; this is RUDI. RETAILNEXT RetailNext integrates with the largest number of data sources inside and around physical stores, enabling retailers to measure all aspects of the business. RetailNext offers many ways to view store data from one centralized platform. RetailNext helps understand shopper behaviors and discover opportunities where you can improve strategies to increase store profitability ( VISION CRITICAL Vision Critical s Retail Intelligence Suite is the industry-tailored solution. It allows you to connect directly with customers, contextualize transactional data, elevate the omnichannel experience, and gain deeper insight into purchase behavior and loyalty. Marketers, brand managers, market researchers, product managers and executives all use insight communities to gain a deeper understanding of customers and gather actionable insight to make better business decisions. ( solutions/retail/).

8 EXAMPLES OF LEGACY ANALYTICS SYSTEMS ADOBE MARKETING CLOUD (ANALYTICS) Adobe Marketing Cloud (Analytics), or formerly known as Omniture SiteCatalyst, provides web analytics to business websites looking to track and measure user interactions. It offers an exploratory reporting system, predictive marketing, mobile app analytics, and a real-time dashboard. If the business user wants to track, monitor and know visitor stats on their website, then Adobe offers a system to find answers to these basic questions. The business user must explore or create new reports in order to receive informational data points such as how many visitors clicked on my campaign and how many converted. Extensive setup and training are required by the business user in order to garner basic information. The system relies on the expertise and analytical skills of the business user to garner useful information. Clients also rely on professional services team for support and training. There remains an insurmountable gap between informational reports to true insight and let alone action, regardless of Adobe s marketing spin. COREMETRICS Coremetrics is an outdated web analytics system founded in 1999, purchased in 2010 by IBM ( Coremetrics is a stable web analytics solution for enterprise clientele and integrated tightly with IBM WebSphere platform. Coremetrics offers similar historical reporting capabilities of visitor interactions as other web analytics solutions but remains outdated. Coremetrics does not offer predictive modeling but does offer an industry benchmarking dashboard. Coremetric users rely heavily on professional service support and training from IBM to get the most out of the solution. Again this puts pressure on the business team to create and analyze reports in order to discover useful insights to help drive decisions. In addition, Coremetrics continues to cost significantly more than comparable solutions.

9 GOOGLE ANALYTICS Google Analytics is a widely used freemium web analytics service offered by Google that tracks and reports website traffic ( org/wiki/google_analytics). Google Analytics is a software as a service and provides basic statistics on traffic, segmentation, custom reporting, event tracking, real-time dashboard much like other analytics systems in the market. Customers install javascript tracking code into their site and configure custom variables and conversion goals. The analysis is left up to the user and it remains difficult to correlate one data source to another to find actionable insights. WHAT IS THE FUTURE OF RETAIL? The future of retail is driving toward true personalized omnichannel experiences driven by modern data science. Retailers will offer relevant products to the right consumers via one to one experiences from mobile, virtual reality, video games, tablets, itvs, desktops, and laptops. The modern retailer will understand that to succeed and thrive in the future they must understand their customer and product relationship at a deeper level. In order to connect and adjust over time, the retailer must utilize data and software in a whole new way. Retailers will drown in data without automation, delivering the ultimate one to one relationship consumers expect with their favorite brands and products. Retail intelligence will continue to provide more and more accurate predictions and recommendations and the next step is to allow the retailer to push a button to provide the right products, to the right consumer, at the right price across every single channel possible in the future. About the Author: The author has over 10 years of experience helping retailers use analytics and conversion optimization tools to help them make the right data driven marketing decisions. He is now a co-founder of a Toronto based retail intelligence startup called Rubikloud. web: rubikloud.com

WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY

WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY WHITE PAPER: DATA DRIVEN MARKETING DECISIONS IN THE RETAIL INDUSTRY By: Dan Theirl Rubikloud Technologies Inc. www.rubikloud.com Prepared by: Laura Leslie Neil Laing Tiffany Hsiao SUMMARY: Data-driven

More information

Empowering the Digital Marketer With Big Data Visualization

Empowering the Digital Marketer With Big Data Visualization Conclusions Paper Empowering the Digital Marketer With Big Data Visualization Insights from the DMA Annual Conference Preview Webinar Series Big Digital Data, Visualization and Answering the Question:

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

Personalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14

Personalized User Journeys. By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Personalized User Journeys By Kevin Jackson Global Sales Director Gravity R&D 12/15/14 Table of Contents Omnichannel and Retail 2.0... 3 Moments of Truth (MOTs)... 4 ibeacons, MOTs, and Big Data... 5 Personalized

More information

7 Ways Predictive Intelligence Can Elevate Your Email Marketing

7 Ways Predictive Intelligence Can Elevate Your Email Marketing 7 Ways Predictive Intelligence Can Elevate Your Email Marketing Email is the cornerstone of digital marketing. In fact, 68% of marketers say that email is core to their business 1. With competition for

More information

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers

Digital Messaging Platform. Digital Messaging Platform. AgilityHarmony. Orchestrate more meaningful relationships between you and your customers Digital Messaging Platform Digital Messaging Platform AgilityHarmony Orchestrate more meaningful relationships between you and your customers By marketers for marketers Epsilon Agility Harmony brings together

More information

Elevate Customer Experience and Engagement in the New Digital World

Elevate Customer Experience and Engagement in the New Digital World Elevate Customer Experience and Engagement in the New Digital World John Chan CRM Solutions Lead, Microsoft Business Solutions Microsoft Asia Customer buying behavior has fundamentally changed therefore,

More information

Case Study: Closing The Loop

Case Study: Closing The Loop Case Study: Closing The Loop Connect digital marketing data and offline sales data to get true ROI with this cost-effective approach to Customer Intelligence. As digital marketing techniques and technologies

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability.

Retail / E-commerce. Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability. Case Study ebook. Unlocking Profitability. shop shop shop shop Retail / E-commerce Turning Big Data (and Little) Into Actionable Intelligence and Customer Profitability Part 3 in a series of 5 ebooks on intelligent customer engagement Case Study

More information

Understanding Your Customer Journey by Extending Adobe Analytics with Big Data

Understanding Your Customer Journey by Extending Adobe Analytics with Big Data SOLUTION BRIEF Understanding Your Customer Journey by Extending Adobe Analytics with Big Data Business Challenge Today s digital marketing teams are overwhelmed by the volume and variety of customer interaction

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

4 Ways Retailers Can Beat the Competition. (With Data They Already Have)

4 Ways Retailers Can Beat the Competition. (With Data They Already Have) 4 Ways Retailers Can Beat the Competition (With Data They Already Have) On the surface, the retail data playing field looks fairly level. From big-box retailers like Walmart to small, independent boutiques,

More information

IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics

IBM Software Group Thought Leadership Whitepaper. IBM Customer Experience Suite and Real-Time Web Analytics IBM Software Group Thought Leadership Whitepaper IBM Customer Experience Suite and Real-Time Web Analytics 2 IBM Customer Experience Suite and Real-Time Web Analytics Introduction IBM Customer Experience

More information

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK 5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected

More information

How To Use Big Data To Help A Retailer

How To Use Big Data To Help A Retailer IBM Software Big Data Retail Capitalizing on the power of big data for retail Adopt new approaches to keep customers engaged, maintain a competitive edge and maximize profitability 2 Capitalizing on the

More information

Retail analytics solutions for the senior retail executive. Welcome to the future of retail.

Retail analytics solutions for the senior retail executive. Welcome to the future of retail. Viewsy Solutions for Executive Management Retail analytics solutions for the senior retail executive. Welcome to the future of retail. Viewsy provides a set of solutions to inform and enable senior retail

More information

A full spectrum of analytics you can get yourself

A full spectrum of analytics you can get yourself Industry area A full spectrum of analytics you can get yourself 5 reasons to choose IBM for self-service business intelligence Contents Self-service business intelligence that paints a full picture 3 Reason

More information

Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences

Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences Adobe Experience Manager: Commerce Solution Brief Adobe Experience Manager integrates with e-commerce platforms for personalized shopping experiences Customers want to experience your products through

More information

Social media has changed the world as we know it by connecting people, ideas and products across the globe.

Social media has changed the world as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales.................................................................. 2 Social media has changed the world as we know it by

More information

ByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators

ByteMobile Insight. Subscriber-Centric Analytics for Mobile Operators Subscriber-Centric Analytics for Mobile Operators ByteMobile Insight is a subscriber-centric analytics platform that provides mobile network operators with a comprehensive understanding of mobile data

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2

actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data

More information

Powerful analytics. and enterprise security. in a single platform. microstrategy.com 1

Powerful analytics. and enterprise security. in a single platform. microstrategy.com 1 Powerful analytics and enterprise security in a single platform microstrategy.com 1 Make faster, better business decisions with easy, powerful, and secure tools to explore data and share insights. Enterprise-grade

More information

A critical or decisive time on which much depends; a crucial moment.

A critical or decisive time on which much depends; a crucial moment. Marketing Platform A critical or decisive time on which much depends; a crucial moment. Call it what you will, but in the old days marketers had time to build up to this moment, whether it was a purchase

More information

Customer Insight Appliance. Enabling retailers to understand and serve their customer

Customer Insight Appliance. Enabling retailers to understand and serve their customer Customer Insight Appliance Enabling retailers to understand and serve their customer Customer Insight Appliance Enabling retailers to understand and serve their customer. Technology has empowered today

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS

ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS ADGEAR TRADER EMPOWERING DIGITAL MEDIA INNOVATORS WITH CROSS-CHANNEL, REAL-TIME DISPLAY SOLUTIONS AdGear is a digital advertising technology company specialized in providing platforms for cross-channel,

More information

Banking On A Customer-Centric Approach To Data

Banking On A Customer-Centric Approach To Data Banking On A Customer-Centric Approach To Data Putting Content into Context to Enhance Customer Lifetime Value No matter which company they interact with, consumers today have far greater expectations

More information

Improving The Retail Experience Through Fast Data

Improving The Retail Experience Through Fast Data A Forrester Consulting Thought Leadership Paper Commissioned By TIBCO Software February 2016 Improving The Retail Experience Through Fast Data Overview Customers expect better-individualized experiences

More information

Talend Real-Time Big Data Sandbox. Big Data Insights Cookbook

Talend Real-Time Big Data Sandbox. Big Data Insights Cookbook Talend Real-Time Big Data Talend Real-Time Big Data Overview of Real-time Big Data Pre-requisites to run Setup & Talend License Talend Real-Time Big Data Big Data Setup & About this cookbook What is the

More information

Beyond Spreadsheets. How Cloud Computing for HR Saves Time & Reduces Costs. January 11, 2012

Beyond Spreadsheets. How Cloud Computing for HR Saves Time & Reduces Costs. January 11, 2012 Beyond Spreadsheets How Cloud Computing for HR Saves Time & Reduces Costs January 11, 2012 Introductions Carl Kutsmode Partner at talentrise Talent Management and Recruiting Solutions Consulting firm Help

More information

Harnessing Data to Optimize and Personalize the In-Store Shopping Experience

Harnessing Data to Optimize and Personalize the In-Store Shopping Experience Harnessing Data to Optimize and Personalize the In-Store Shopping Experience People-tracking technology, including sensors, beacons, and video cameras, combined with mobile applications, can provide an

More information

10$ HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS

10$ HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS HOW TO DRIVE FOOT TRAFFIC WITH MOBILE OFFERS YOUR CUSTOMERS ARE MOBILE. WE MAKE IT EASY TO CONNECT WITH YOUR CUSTOMERS ON ANY DEVICE, GATHER CUSTOMER PROFILES AND DRIVE SALES. Likely, you re finding it

More information

IBM Coremetrics Web Analytics

IBM Coremetrics Web Analytics IBM Coremetrics Web Analytics Analytics to power digital marketing optimization and execution Highlights Real-time Key Performance Indicators (KPIs) suitable for marketers from finance, retail, content

More information

Adobe Web Experience Management integrates with e-commerce platforms for personalized shopping experiences

Adobe Web Experience Management integrates with e-commerce platforms for personalized shopping experiences Adobe Web Experience Management for ecommerce Solution Brief Adobe Web Experience Management integrates with e-commerce platforms for personalized shopping experiences Just as enterprise resource planning

More information

Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator

Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator Introduction Enterprise Data Hub Accelerator Retail Sector Use Cases Capabilities Information-Driven Transformation in Retail with the Enterprise Data Hub Accelerator Introduction Enterprise Data Hub Accelerator

More information

CRM as a Service. For Customers in the Cloud

CRM as a Service. For Customers in the Cloud CRM as a Service For Customers in the Cloud Customer Relationship Management Our mission: to help our customer identify, define, design and deliver the best CRM strategy, in terms of For our Customer with

More information

What is online? Offline?

What is online? Offline? Splinternet What is online? Offline? Web Windows Mobile Game Consoles Digital Asset FiOS TV Widgets Facebook Apps iphone Apps Android Apps One person? Multiple channels? Windows Mobile Web Game Consoles

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

How To Be Successful At Relentless Marketing

How To Be Successful At Relentless Marketing WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

CONNECTING DATA WITH BUSINESS

CONNECTING DATA WITH BUSINESS CONNECTING DATA WITH BUSINESS Big Data and Data Science consulting Business Value through Data Knowledge Synergic Partners is a specialized Big Data, Data Science and Data Engineering consultancy firm

More information

Helping retailers maximise customer lifetime value

Helping retailers maximise customer lifetime value HTK Horizon for Magento Helping retailers maximise customer lifetime value As personalisation becomes increasingly important, marketers need a deeper understanding of each customer to drive loyalty and

More information

Understanding your customer s lifecycle journey

Understanding your customer s lifecycle journey IBM Software Thought Leadership White Paper Customer Analytics Understanding your customer s lifecycle journey Shorten digital purchase cycles by solving conversion struggles 2 Understanding your customer

More information

Drive Business Further Faster With RetailNext

Drive Business Further Faster With RetailNext Drive Business Further Faster With RetailNext Built especially for retailers, RetailNext is a scalable in-store analytics platform that makes it easy for you to collect, analyze, and visualize data about

More information

A Retail Path Forward

A Retail Path Forward A Retail Path Forward How to build a base for innovation in omni-channel shopping experiences www.pointsource.com (877) 843-7481 6601 Six Forks Road, Suite 200 Raleigh, NC 27615 hello@pointsource.com 1

More information

Proactively Increasing Your Online Sales

Proactively Increasing Your Online Sales Proactively Increasing Your Online Sales TABLE OF CONTENTS Executive Summary...1 The Problem with Online Sales...1 Best Practices to Increase Online Sales...3 Executive Summary Selling online is more than

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

PRODUCT INFORMATION. Know Your Business Better.

PRODUCT INFORMATION. Know Your Business Better. PRODUCT INFORMATION Know Your Business Better. Introduction Successful companies leverage business intelligence from the datasets they gather and store from their operations. Cornerstone s cloud-based

More information

How To Create A Successful Marketing Campaign

How To Create A Successful Marketing Campaign Research Brief Elevating Customer Analytics Initiatives and Building the Coveted Holistic Customer View November 2014 Written By: Christy Maver, Actian Key Takeaways 1. The evolution of Big Data and analytics

More information

IBM Software IBM Business Process Management Suite. Increase business agility with the IBM Business Process Management Suite

IBM Software IBM Business Process Management Suite. Increase business agility with the IBM Business Process Management Suite IBM Software IBM Business Process Management Suite Increase business agility with the IBM Business Process Management Suite 2 Increase business agility with the IBM Business Process Management Suite We

More information

SEYMOUR SLOAN IDEAS THAT MATTER

SEYMOUR SLOAN IDEAS THAT MATTER SEYMOUR SLOAN IDEAS THAT MATTER The value of Big Data: How analytics differentiate winners A DATA DRIVEN FUTURE Big data is fast becoming the term keeping senior executives up at night. The promise of

More information

BIG Data Analytics Move to Competitive Advantage

BIG Data Analytics Move to Competitive Advantage BIG Data Analytics Move to Competitive Advantage where is technology heading today Standardization Open Source Automation Scalability Cloud Computing Mobility Smartphones/ tablets Internet of Things Wireless

More information

SILVERWARE INSIGHT. BUSINESS INTELLIGENCE. REAL-TIME REPORTING, ALERTS, & ANALYTICS.

SILVERWARE INSIGHT. BUSINESS INTELLIGENCE. REAL-TIME REPORTING, ALERTS, & ANALYTICS. SILVERWARE INSIGHT. BUSINESS INTELLIGENCE. REAL-TIME REPORTING, ALERTS, & ANALYTICS. A compelling solution for multi-unit organizations and independents alike, Avrio s Real-Time Cloud Reporting produces

More information

The Cloud for Insights

The Cloud for Insights The Cloud for Insights A Guide for Small and Midsize Business As the volume of data grows, businesses are using the power of the cloud to gather, analyze, and visualize data from internal and external

More information

Analytics Powered Smarter Merchandising

Analytics Powered Smarter Merchandising Analytics Powered Smarter Merchandising How Lee Jeans is Leveraging IBM WebSphere Commerce and Coremetrics Luis E Rodriguez WW Solutions Executive, Smarter Commerce, IBM Brian Tomz Sr. Director Product

More information

IBM Digital Analytics Benchmark. Cyber Monday Report 2013

IBM Digital Analytics Benchmark. Cyber Monday Report 2013 Report 2013 1 2 Summary U.S. shoppers made the biggest online shopping day in history with a 20.6 percent increase in online sales. also capped the highest five day online sales period on record from Thanksgiving

More information

Business Intelligence Cloud Service Deliver Agile Analytics

Business Intelligence Cloud Service Deliver Agile Analytics Business Intelligence Cloud Service Deliver Agile Analytics Copyright 2014 Oracle Corporation. All Rights Reserved. You need a powerful platform for advanced analytics, one that s also intuitive and easy

More information

KnowledgeSEEKER Marketing Edition

KnowledgeSEEKER Marketing Edition KnowledgeSEEKER Marketing Edition Predictive Analytics for Marketing The Easiest to Use Marketing Analytics Tool KnowledgeSEEKER Marketing Edition is a predictive analytics tool designed for marketers

More information

Business Intelligence Solutions for Gaming and Hospitality

Business Intelligence Solutions for Gaming and Hospitality Business Intelligence Solutions for Gaming and Hospitality Prepared by: Mario Perkins Qualex Consulting Services, Inc. Suzanne Fiero SAS Objective Summary 2 Objective Summary The rise in popularity and

More information

Decisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com

Decisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com Connecting you to the voice of the market Contacts www.decisyon.com Corporate Headquarters 795 Folsom Street, 1st Floor San Francisco, CA 94107 1 844-329-3972 European Office Viale P. L. Nervi Directional

More information

Customer Case Study. Sharethrough

Customer Case Study. Sharethrough Customer Case Study Customer Case Study Benefits Faster prototyping of new applications Easier debugging of complex pipelines Improved overall engineering team productivity Summary offers a robust advertising

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

Amplify Serviceability and Productivity by integrating machine /sensor data with Data Science

Amplify Serviceability and Productivity by integrating machine /sensor data with Data Science Data Science & Big Data Practice INSIGHTS ANALYTICS INNOVATIONS Manufacturing IoT Amplify Serviceability and Productivity by integrating machine /sensor data with Data Science What is Internet of Things

More information

[ know me ] A Strategic Approach to Customer Engagement Optimization

[ know me ] A Strategic Approach to Customer Engagement Optimization [ know me ] A Strategic Approach to Customer Engagement Optimization A Verint and KANA White Paper Table of contents Introduction... 1 What is customer engagement?... 2 Why is customer engagement critical

More information

Adobe Experience Manager Apps

Adobe Experience Manager Apps Adobe Experience Manager Apps Capability Spotlight Adobe Experience Manager Apps Enable marketing and development teams to collaborate and deliver more engaging mobile app experiences that drive higher

More information

«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement

«How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement «How to make it happen» How IBM is fueling the evolution of retail innovation, store transformation & FMCG consumer engagement Leaders will take a systematic and integrated approach to drive enterprise

More information

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers

A CHASE PAYMENTECH WHITEPAPER. Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers A CHASE PAYMENTECH WHITEPAPER Building customer loyalty in a multi-channel world Creating an optimised approach for e-tailers Table Of Contents Changing shopping habits... 3 The multi-channel journey...

More information

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

More information

hybris Solution Brief Hybris Marketing Market to an Audience of One

hybris Solution Brief Hybris Marketing Market to an Audience of One hybris Solution Brief Hybris Marketing Market to an Audience of One People are intuitive. A shop owner can meet a customer and immediately pick up on explicit and implicit cues that signal intent: What

More information

Guide. Omni-Channel Order Management

Guide. Omni-Channel Order Management Guide Omni-Channel Order Management Omni-Channel Order Management Guide 02 Omni-Channel Order Management Guide The retail industry is undergoing a phenomenal transformation. Technological advances and

More information

Introduction. External Document 2015 Infosys Limited

Introduction. External Document 2015 Infosys Limited Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction

More information

Modern IT Operations Management. Why a New Approach is Required, and How Boundary Delivers

Modern IT Operations Management. Why a New Approach is Required, and How Boundary Delivers Modern IT Operations Management Why a New Approach is Required, and How Boundary Delivers TABLE OF CONTENTS EXECUTIVE SUMMARY 3 INTRODUCTION: CHANGING NATURE OF IT 3 WHY TRADITIONAL APPROACHES ARE FAILING

More information

Unleash Your Sales and Marketing Talent

Unleash Your Sales and Marketing Talent Unleash Your Sales and Marketing Talent Save Time and Reduce the Cost of Sale with a Data-Driven Approach to Service Renewals WHITE PAPER Services Made Simple Copyright 2014 by MaintenanceNet, Inc. All

More information

The retailers guide to data discovery

The retailers guide to data discovery The retailers guide to data discovery How smart retailers are using visual data discovery to search for actionable insights that boost profits and help them understand their customers next move quicker

More information

INTRODUCTION. Let s dig into the concept of digital marketing and how to be successful in today s modern, complex business landscape.

INTRODUCTION. Let s dig into the concept of digital marketing and how to be successful in today s modern, complex business landscape. 1 INTRODUCTION Digital marketing is fundamental to businesses success in today s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly

More information

Overview, Goals, & Introductions

Overview, Goals, & Introductions Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack

More information

Ignite Your Creative Ideas with Fast and Engaging Data Discovery

Ignite Your Creative Ideas with Fast and Engaging Data Discovery SAP Brief SAP BusinessObjects BI s SAP Crystal s SAP Lumira Objectives Ignite Your Creative Ideas with Fast and Engaging Data Discovery Tap into your data big and small Tap into your data big and small

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

4How Marketing Leaders Can Take Control of Data for Better

4How Marketing Leaders Can Take Control of Data for Better Steps to Achieve Better Marketing Results 4How Marketing Leaders Can Take Control of Data for Better Marketing Performance and Customer Interactions As a marketing leader, you rely heavily on data to inform

More information

The Cloud for Insights

The Cloud for Insights The Cloud for Insights A Guide for Small and Medium Business As the volume of data grows, businesses are using the power of the cloud to gather, analyze, and visualize data from internal and external sources

More information

Advertising Automation SOFTWARE OVERVIEW

Advertising Automation SOFTWARE OVERVIEW Advertising Automation SOFTWARE OVERVIEW Nanigans powers the world s most successful in-house advertising teams. Automate your customer acquisition and remarketing campaigns using Nanigans, with programmatic

More information

New Software Strategies for Omnichannel Order Fulfillment

New Software Strategies for Omnichannel Order Fulfillment New Software Strategies for Omnichannel Order Fulfillment Presented by: Sponsored by: Greg Cronin & Nyle Morris 2014 MHI Copyright claimed as to audiovisual works of seminar sessions and sound recordings

More information

How To Create A Retail Analytics Platform With Tapway

How To Create A Retail Analytics Platform With Tapway How to revolutionize brickand-mortar retail industry with big data analytics? April 20, 2015 Agenda Tapway Introduction & Why We Do What We Do Technology Overview In-store Analytics for Retail Chains Shopper

More information

Better Sales Leads and Conversion Rates in a 360-Degree World

Better Sales Leads and Conversion Rates in a 360-Degree World Growth Services Selling Power: Better Sales Leads and Conversion Rates in a 360-Degree World Better Sales Leads and Conversion Rates in a 360-Degree World THE LEADERSHIP CHALLENGE: A WEALTH OF DATA Today,

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty

Accenture Business Intelligence for Fashion and Luxury. Creating a Differentiated Customer Experience for Long-term Brand Loyalty Accenture Business Intelligence for Fashion and Luxury Creating a Differentiated Customer Experience for Long-term Brand Loyalty Fashion is inherently an ever-changing industry. Customer preferences fluctuate

More information

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME.

GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. GET REAL ABOUT BUSINESS DEVELOPMENT. BUSINESS DEVELOPMENT FROM THOMSON REUTERS ELITE CHANGES THE GAME. 2 THE MARKET HAS CHANGED. DOES YOUR FIRM HAVE THE TOOLS TO KEEP UP? Person-to-person contact with

More information

The Retail Marketing Challenge

The Retail Marketing Challenge TRENDS The Retail Marketing Challenge INTEGRATING CUSTOMER DATA TO IMPROVE CUSTOMER ENGAGEMENT; DRIVING TRAFFIC IN-STORE AND ONLINE www.smartfocus.com 1 About SmartFocus The Internet of Everything is the

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B MARKETING AUTOMATION BENCHMARKS FIND. NURTURE. CONVERT. The most challenging obstacles to B2B Marketing Automation success and how marketers will overcome them in the year ahead.

More information

Making the Connection. Using Technology to Connect with the Shopper and Work Smarter

Making the Connection. Using Technology to Connect with the Shopper and Work Smarter Making the Connection Using Technology to Connect with the Shopper and Work Smarter 2 Background Deena M. Amato-McCoy Analyst, Aberdeen Group s Retail Practice 18+ years retail industry experience with

More information

3 Best Practices for Facebook Ecommerce Success

3 Best Practices for Facebook Ecommerce Success 3 Best Practices for Facebook Ecommerce Success Social Strategies for Online Retailers Rapidly or reluctantly, retailers are adding social channels and tools to their arsenal, urged on by customers and

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

SYNTHESIO PRODUCT GUIDE THE EXPERIENCE RELEASE

SYNTHESIO PRODUCT GUIDE THE EXPERIENCE RELEASE OVERVIEW This guide details new features introduced in the October Experience Release, unveiled to current customers on October 15th, 2014 and the general public on October 30th, 2014. This release introduces

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

FINDING BIG PROFITS IN THE AGE OF BIG DATA

FINDING BIG PROFITS IN THE AGE OF BIG DATA FINDING BIG PROFITS IN THE AGE OF BIG DATA UNLOCKING THE ENTERPRISE POTENTIAL OF BEHAVIORAL SEGMENTATION Alex Tavera Senior Loyalty Consulting Manager Behavioral Segmentation / 2 SEGMENTATION HAS EVOLVED

More information

Top 10 Factors That Will Increase Conversion Rates

Top 10 Factors That Will Increase Conversion Rates Top 10 Factors That Will Increase Conversion Rates Top A 3VR 10 Factors WHITEPAPER That Will Increase Conversion Rates 1 Customer Insights We should be using technology to understand who our customers

More information

WHITE PAPER. CRM Evolved. Introducing the Era of Intelligent Engagement

WHITE PAPER. CRM Evolved. Introducing the Era of Intelligent Engagement WHITE PAPER CRM Evolved Introducing the Era of Intelligent Engagement November 2015 CRM Evolved Introduction Digital Transformation, a key focus of successful organizations, proves itself a business imperative,

More information