POWER YOUR ECOMMERCE BUSINESS

Size: px
Start display at page:

Download "POWER YOUR ECOMMERCE BUSINESS"

Transcription

1 ebook POWER YOUR ECOMMERCE BUSINESS With Referral Marketing Did you know that customers are 4 times more likely to buy when referred by a friend? Learn how to launch a successful ecommerce referral marketing program that consistently delivers new customers at the lowest cost per acquisition. BUY

2 This ebook will show you how to compel your best online customers to refer their friends and family to your brand. You will learn how an ecommerce referral marketing program can: Increase referrals while lowering your cost per acquisition (CPA) Precision target your marketing efforts to your ideal customers Grow loyal customers with rewards and incentives, and increase customer lifetime value. This is your first step toward using digital word of mouth referrals to drive higher conversion rates for your ecommerce site.

3 4What is ecommerce Referral Marketing? The Benefits of an ecommerce Referral 5Marketing Program Nothing Beats The Effectiveness of ecommerce Referral Marketing 6 ecommerce Referral Marketing Delivers The Lowest CPA Precision Target Your Ideal Customers With Referral Marketing 7Identify Your Highest ROI Customers and Prospects Optimize Referral Messaging For Your Ideal Customer 9 Social Grow Loyalty With Referral Incentives and Rewards Benefits for Referring Customers Useful and Relevant Rewards 12 Power Your Referral Marketing With The Right Technology 13 RewardStream s Spark Refer- a- Friend Software Is a Complete Solution See 15X The Conversions With Your New Referral Marketing Program 15 Resources 3

4 What is ecommerce Referral Marketing? ecommerce marketers struggle to build trust through their websites in order to acquire and convert new customers. But what if your sales pitch could be delivered by the friends, family, and influencers your ideal customers already listen to? Referral marketing is a method of reaching new customers through referrals, usually word of mouth. Simply, it is promoting a product or service through your existing customers, rather than less effective spray and pray forms of digital marketing such as display ads, Google AdWords, and social advertising. A digital customer referral program is a system that lets you turn your ideal online shoppers into willing brand advocates. ecommerce Referral Marketing is a proven way to capture new online customers with the power of social media and rewards, such as discounts, product exclusives, loyalty points, and more. Using techniques that you can easily assimilate into your everyday marketing, you can generate qualified, targeted leads referred by existing customers. In a Return on Word of Mouth Study, the Word of Mouth Marketing Association (WOMMA) reports that there are over 2 billion brand- related conversations every day in the U.S.. People already like to talk about the brands and products they use and enjoy. But instead of waiting and hoping that referrals will happen spontaneously, ecommerce marketers can encourage, target, and nurture referrals with an integrated, automated, and customizable referral marketing program. 2BILLION brand-related conversations every day in the U.S. 4

5 The Benefits of an ecommerce Referral Marketing Program Nothing Beats The Effectiveness of ecommerce Referral Marketing First, some facts: 65 % 65% of all new business comes from referrals (Source: New York Times) 16 % The lifetime value of a referral customer is on average 16% higher than non- referred customers (Source: Wharton School of Business) 92 % 92% of people trust recommendations from their friends and family over all other forms of advertising (Source: Nielsen) 70 % 70% of buying experiences are based on how the customer feels they are being treated (Source: McKinsey) 10 x Loyal customers are worth up to 10 times as much as their first purchase (Source: White House office of Consumer Affairs) The evidence is indisputable: Your prospects are far more likely to make a purchase if it was recommended by someone they know. What s more, referred customers will deliver greater value to your brand over time, especially if you shower them with gratitude and rewards. In light of these facts, you must start looking at your existing customers as a de facto sales team for your online store. The greatest benefit of ecommerce referral marketing is that it amplifies the voices of satisfied shoppers to help you discover new customers at the lowest acquisition cost. Consumer trust and satisfaction are more important than ever in our noisy, digital market. That s why Referral Marketing is the most effective of all ecommerce marketing tactics. Even the most elaborate marketing campaigns can t compete with word of mouth. 5

6 ecommerce Referral Marketing Delivers According to the latest in referral marketing research from Demand Metric, 71% of respondents report that referral marketing provides the lowest cost per acquisition of all marketing methods. Digital word of mouth referrals not only cut costs, they make more efficient use of your marketing efforts, add value to your products, strengthen customer relationships, and improve your online reputation. These are priceless benefits for an ecommerce business into today s crowded digital space. You may have heard about the great success that companies like Dropbox, Groupon, and PayPal have had with referral marketing programs. The success of these and many other companies proves that what marketers have long believed about referrals is true: they generate high- value customers at an unbeatably low cost per acquisition. Referral marketing boasts the lowest cost per acquisition (CPA) of all ecommerce digital marketing strategies for two reasons: It costs less to convert referred customers Customers who make referrals are acting as matchmakers for your business. They introduce you to new customers, and help you hit it off from the start. Because your new customers friends, family, and peers of your existing customers, they are likely to have similar interests and will quickly find products and services they want. Referred prospects convert with much less marketing effort than a cold lead, so they bring revenue to your business with less cost to you. Retention is far more cost effective than acquisition When you keep your existing customers happy with a referral rewards program, they feel appreciated and become more loyal to your brand and products. Happy, loyal customers will purchase more frequently, spend more with each purchase, and keep buying from your ecommerce store instead of price comparison shopping on your competitors sites. For many consumers, the personal connection they feel to your brand, and the sense of trust they get from the individual attention you have shown them, is worth spending extra money. Now that you know the benefits of referral marketing for ecommerce brands, read on to learn how you can implement a powerful referral program of your own. 6

7 Precision Target Your Ideal Customers With Referral Marketing One of the best things about referral marketing is that precision targeting comes built in: people tend to share products recommendations with the friends, family, and peers they know will be interested. Your products and promotions are likely to be relevant and valuable within the social circles of your happy customers. So even with minimal effort on your part, a referral marketing promotion is bound to reach qualified prospects. However, there are a few steps you can take to ensure your messages are highly relevant, and reach the right person at the right time through the right digital channel. Identify Your Highest ROI Customers and Prospects When starting your own ecommerce referral marketing program, ask yourself several key questions: When you have identified your highest ROI customers and prospects, you can design and strategize your referral marketing program to speak to their needs, interests, and values. How you contact and communicate with referral program participants, and the types of rewards you offer them will be determined by the unique persona of your most valuable customers. Who are my most valuable existing customers? What type of customers will generate the most lucrative referrals for my brand? What customer segment would I most like to see grow in future? Pro Tip: Use analytics software to track referral activity, including shares, click throughs, and the conversion journey. The right technology can also enable you to test offers, measure ROI and customer lifetime value, and more. 7

8 Optimize Referral Messaging For Your Ideal Customer Does your ideal customer prefer a mobile or desktop environment? Do they like to receive communications through or text messaging? Do they like push notifications, or in- app messages? Optimize your messaging for your ideal customers devices and platforms. A good rule of thumb is to make your referral link as easy as possible to find and share. And don t force participants to share a referral link through only one channel; it should be consumable across all channels and social media platforms. That said, if you know your ideal customer favors Twitter, for example, you will want to devote extra effort to making your referral link Twitter friendly, and engaging customers and prospects through your brand s own Twitter account. It s not just where you communicate with customers, but also when you communicate that counts. The best time to ask for a referral is when your customer is at their happiest. This is often following a purchase (especially if they got a great deal), or a positive customer service interaction, after a customer has opted to subscribe or followed your brand on social media, or after they have left a glowing review for a product. Be on the lookout for these prime windows of opportunity to ask your customer to share, and you will likely see a higher rate of referrals. Pro Tip: After you have invested some time in a referral marketing program, you can ramp up your precision targeting my personalizing content and incentives to your most influential customers: those who have generated the most referrals, or most referral value, in the past. 8

9 Grow Loyalty With Referral Incentives and Rewards The Bond Brand 2015 Loyalty Report revealed that 34% of customers claim that they would not be loyal to a brand that does not have an incentive program. Even more astounding is the fact that the very act of sharing your referral offer deepens individuals understanding of and commitment to your brand. Research shows that people process information more deeply when they share it. This means that product referral programs not only help you acquire new customers, but also increase loyalty in your existing customers. The key to a successful, low- cost ecommerce referral marketing program that delivers consistent results, is to commit to continually rewarding customers who advocate for your brand. You can encourage referrals by adding value to the entire referral journey. You can deliver value to customers in multiple ways. The most powerful ecommerce referral marketing program will reward participants with a combination of social benefits and highly useful, tangible rewards. 9

10 Social Benefits for Referring Customers Referral rewards, incentives, and credits not only save people money and give them material benefits, they can also help strengthen relationships. That is, if you offer rewards that enrich the lives of both the referrer and the person referred. A strong product referral program will appeal to your customers motivation to connect with one another not just with your brand. A product referral program with built-in social incentive will offer rewards to both the person who made the referral, and the friend or family member who claimed it. When everyone benefits, people feel less slimy about recruiting friends in order to make a buck. With social credit, the referral does not come off as greedy, but as a generous opportunity provided by your brand. According to the New York Times Consumer Insight Group, we are motivated to share online by a desire to connect with likeminded people, express ourselves, reinforce a positive public image, and inform others about topics we care deeply about. A powerful product referral program taps into one or more of these reasons to share, creating an opportunity for people to connect with one another, express themselves, and directly drive results. Pro Tip: Research shows that the importance of referrals and recommendations increases the further along prospects are on the purchase funnel. 10

11 Useful and Relevant Rewards People respond to rewards that are truly valuable, and which they can actually use. Many people will only share information and offers that are specifically relevant and useful to the recipient. For example, you might offer your existing customers a discount on repeat orders if they invite their friends to sign- up, and give new customers half-off the product of their choice. Introducing the freedom to choose rewards means that people will customize the reward to their needs. Whether you decide to offer coupons, discounts, e- store credit, cash rewards, physical gifts, or giveaways, the rewards should be based on a deep understanding of your ideal customers. If your reward offer is mistargeted, it may actually have a negative impact on customers who want to feel that you know and care about them. It is also important to reward people quickly when they have fulfilled their end of the referral agreement. If you say a customer can receive a $10.00 bonus for a successful referral, be sure to deliver that $10.00 to their customer account the moment their referral makes a purchase. This proves that you are trustworthy and motivates the customer to continue sharing their referral link. Pro Tip: Research shows that consumers are not stimulated by the reward itself but by how it is presented. It may be tempting to frame your reward as something easily gained but rewards that are gained without effort tend to be viewed as less valuable than rewards that require effort. 11

12 Power Your Referral Marketing With The Right Technology If referral marketing is so amazing, why isn t every ecommerce business already taking advantage of the strategy? Because many companies do not have right technology and software to support and monitor a digital referral program. A robust and comprehensive referral tracking system is the backbone of any good referral marketing program. Without it, the demands of launching and managing ecommerce referrals can be too great, especially for small marketing teams. The right referral marketing solution will allow you to weave all types of referrals, whether , mobile, or word- of- mouth, into customer acquisition strategies with a powerful mix of software, promotion, and management tools. Your software should make it fast and easy for you to engage and convert customers, activate employees, and mobilize brand influencers to spread the word about your great offers to friends and family. You don t want to limit who can spread the word about your brand. Employees, customers, sales reps, bloggers and social influencers all make great referrers. You also need the creative assets and technological capabilities to promote in- store, on the web, in and across social media. When you want to sell in multiple languages, integrate the program with an in- store promotion, or add your referral program to a social media page, you ll need advanced yet easy to use referral software to do the job. Pro Tip: Make it easy to refer a friend. The referral process should be as simple and frictionless as possible so customers aren t discouraged from participating by too many steps or confusing instructions. 12

13 RewardStream s Spark Refer- a- Friend Software Is a Complete Solution Dominate social channels: Make referrals via your favorite social media channels or share links that anyone can repost. Measure and compare the results to see which social media platforms lead to the most conversions, and see exactly how many people your customers social referral messages actually reach. Leverage mobile: Deliver seamless consumer experiences across every device and screen size. Deliver a responsive digital experience, complete with dynamic CTAs to drive higher conversions on referrals. Promote consistent engagement: Regular, automated s throughout the referral journey, including thank you messages, program reminders, and reward notifications, will keep your referral program top of mind. Remind customers of the rewards awaiting them, and reveal new incentives over time. Meaningful Analytics: Easily access powerful analytics to track a wide range of key performance indicators, such as visitor stats, registered members, referral actions, referral impressions, referrals by channel, referral responses and conversions. End-to-End Support: A dedicated account manager who understands your program inside and out will answer your questions whenever they arise. We ll also address your referral program member questions and concerns so you don t have to! 13

14 See 15X The Conversions With Your New Referral Marketing Program RewardStream customers see an 80% conversion rate on referrers that s 15X more than , affiliate, site visits, or keyword searches. Digital word of mouth referrals are a strong driver of consumer behavior at all stages of the purchase lifecycle. ecommerce marketers can t afford to ignore consumers need for recommendations from trusted family and friends, as well as experts and influencers. As consumers go from awareness toward researching your product or service, the influence of advertisements drops and the importance of online sources of information increases. The bottom line is referral marketing is an opportunity too good for ecommerce marketers to pass up. The potential for acquiring new, highly valuable customers while also increasing existing customer loyalty is huge. Your customers are your most powerful marketers. Give them the invitation and incentive, and they will become dedicated brand advocates guiding you toward even more ideal customers. If you are ready to learn more about how an ecommerce referral marketing program can transform your online business, contact RewardStream s team of referral marketing experts today. We are happy to answer your questions, give you more information, and even provide a tailored web demonstration of our referral marketing software and services. 80 % CONVERSION RATE 14

15 Our team of referral marketing experts are here for you. Phone: Resources Nielsen. Under The Influence: Consumer Trust in Advertising. the- influence- consumer- trust- in- advertising.html Word of Mouth Marketing Association. Return on Word of Mouth Study. Demand Metric Benchmark Report. Referral Marketing: Identifying Current Strategies and Programs For Success. benchmark- report- november- 2014/ New York Times Consumer Insight Group. The Psychology of Sharing. Bond Brand Loyalty Loyalty Report RewardStream All Rights Reserved

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.

Plus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget. 1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.

Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital

More information

Running a Successful Referral Program. 9 Best Practices

Running a Successful Referral Program. 9 Best Practices Running a Successful Referral Program 9 Best Practices WHY REFERRAL PROGRAMS ARE A CRITICAL PART OF TODAY S MARKETING MIX. Your company spends time, money and resources executing your marketing and advertising

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

Sizzling Website Copy

Sizzling Website Copy Sizzling Website Copy FOR: Gavin Sloan www.whitelabelseo.com.au Home Page: An SEO Partner You Can Trust. Pure Results. Experience the Power of our White Label SEO.

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Customer Activation. Marketing with a Measurable Purpose

Customer Activation. Marketing with a Measurable Purpose Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer

More information

OMNI-CHANNEL MARKETING. Top 9 Questions

OMNI-CHANNEL MARKETING. Top 9 Questions OMNI-CHANNEL MARKETING Top 9 Questions TABLE OF CONTENTS 2 3 5 7 8 9 10 11 12 13 14 15 16 Table of Contents Introduction Top 9 Questions How does omni-channel differ from multi-channel marketing? Why is

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

8 STEPS TO INITIATING THE RIGHT LAUNCH SEQUENCE FOR YOUR REFERRAL PROGRAM. 8 Steps. to Initiating the Right Launch Sequence for your Referral Program

8 STEPS TO INITIATING THE RIGHT LAUNCH SEQUENCE FOR YOUR REFERRAL PROGRAM. 8 Steps. to Initiating the Right Launch Sequence for your Referral Program 1 @ 8 Steps to Initiating the Right Launch Sequence for your Referral Program Contents Introduction 3 Part 1: Planning your referral program 4 Step 1: Decide who will pilot your referral program 5 Step

More information

Online Presence: What SMBs Want

Online Presence: What SMBs Want Online Presence: What SMBs Want How to successfully provide digital offerings to your SMB customers April 2015 An ebook by Contents Introduction...3 5 Facts about what SMBs want from online presence...4

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

The Age of the Customer: Focus on Retention

The Age of the Customer: Focus on Retention The Age of the Customer: Focus on Retention A 5% increase in customer retention can boost profitability 75%. Does your customer loyalty make the grade? CONTENTS Customer Lifecycle 101: Roadmap to Customer

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

THE 10 Ways that Digital Marketing + Big Data =

THE 10 Ways that Digital Marketing + Big Data = 1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

Online Marketing Training

Online Marketing Training Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Digital Marketing Solutions

Digital Marketing Solutions Digital Marketing Solutions Mission & Promise Our Mission: VMG s Digital Marketing Services Division is a full service Internet marketing services agency providing small to medium size businesses with

More information

01 877.362.4556 www.listrak.com

01 877.362.4556 www.listrak.com Behavioral Retargeting Email Campaigns: Five Things You Need to Know 01 2010, Listrak By Megan Ouellet, Director of Marketing June 28, 2010 Forrester Research reported that 154 million people in the United

More information

Your Reputation Is On The Line.

Your Reputation Is On The Line. Your Reputation Is On The Line. Start With Trust Word-of-mouth just went viral. Background: You finish a big job. The customer s thrilled. Next thing you know, the client s neighbor wants you to price

More information

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS

EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE EMAILS EMAIL MARKETING NURTURING THROUGH GREAT LIFECYCLE www.adi.do LET S DO DIGITAL 2015 INTRODUCTION INTRODUCTION Steve Brown Digital Account Manager Ross Coombes Co-Founder & Director EMAIL MARKETING ALIVE

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

Download: Best Practices for Successful Partnerships

Download: Best Practices for Successful Partnerships Download: Best Practices for Successful Partnerships Introduction You finally have the product or solution that you have been pouring your heart and soul into finished and market ready. You now need to

More information

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them The Top 5 Mobile App Marketing Mistakes And How to Avoid Them 2 Even the most experienced marketers agree that marketing mobile apps is one of their most difficult challenges. The top reasons cited are:

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME

THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME THE 20-MINUTE PPC WORK WEEK MAKING THE MOST OF YOUR PPC ACCOUNT IN MINIMAL TIME If you look at the pay-per-click (PPC) marketing

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

The Key to Relentless Marketing...

The Key to Relentless Marketing... WHITE PAPER The Key to Relentless Marketing... Anticipate, Automate, Syndicate WHITE PAPER 1 Table of Contents Executive Summary 1 The Business Challenge: Effective Marketing in an Increasingly 1 Complex

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information

Where s my real ROI? White Paper #1 February 2014. expert Services

Where s my real ROI? White Paper #1 February 2014. expert Services Where s my real ROI? White Paper #1 February 2014 expert Services revenue costs The growing confidence of advertisers and agencies in mobile marketing requires an effective and veridical sort of ROI metrics.

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN

MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN MARKETING 360: DEVELOPING AN INTEGRATED MARKETING PLAN How a multimedia platform can drive the success of your business If you ve ever heard a good piano player, you know that a solo act can create beautiful

More information

SOCIAL MEDIA CAMPAIGNS

SOCIAL MEDIA CAMPAIGNS 5 BEST SOCIAL MEDIA CAMPAIGNS to Drive Customers Through Your Sales Funnel Stages a publication 5 Best Social Media Campaigns to Drive Customers Through Your Sales Funnel Stages 2 5 Best Social Media Campaigns

More information

B2B Social Media Marketing LeadFormix Best Practices

B2B Social Media Marketing LeadFormix Best Practices Introduction Social media marketing is quickly becoming one of the most popular marketing techniques for B2B enterprises. Forrester Research predicts that companies will spend some $3.1 billion annually

More information

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8

Table of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8 Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Fill Your Sales Pipeline With Business That You Don t Have to Work For

Fill Your Sales Pipeline With Business That You Don t Have to Work For Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess

More information

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management.

Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead Management. September 2012 OptifiNow September 2012 Transform Inbound Contacts Into Profits: Best Practices for Optimizing Lead

More information

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo

CONTENTS Introduction Call tracking Case Study Call Tracking tools Testimonials The Mediahawk Experience conclusion Request Demo 1 CONTENTS 1. Introduction 3 2. Call tracking Case Study Abbott Moore 4 3. Call Tracking tools For Financial Services 6 4. Testimonials 9 5. The Mediahawk Experience 10 6. conclusion 12 7. Request a Demo

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does online help? Seasonality Do we know when to profit on what we

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation

SOCIAL MEDIA: The Tailwind for SEO & Lead Generation SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers

Social Media and Inbound Marketing for Retail. An Overview for Resort Shopping Centers Social Media and Inbound Marketing for Retail An Overview for Resort Shopping Centers Unique challenges for retail stores and restaurants. For high-ticket items customers may think that it requires them

More information

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper

WHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

What is Social Media Optimization? Why Employ Social Media Optimization?

What is Social Media Optimization? Why Employ Social Media Optimization? What is Social Media Optimization? Social media optimization or social media marketing is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter,

More information

Your 3-ACT GUIDE. to Better Customer Acquisition & Retention with a CRM

Your 3-ACT GUIDE. to Better Customer Acquisition & Retention with a CRM Your 3-ACT GUIDE to Better Customer Acquisition & Retention with a CRM Using the traditional sales process to attract and retain customers in today s world is about as effective as a tricycle in the Tour

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers

The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers Fluent 2016 Page 5 The Performance Marketer s Guide to Email Marketing: Engaging Your Subscribers You ve cleared the initial hurdle of acquiring new prospects for your email marketing campaigns, but now

More information

THE 8 STEP ROADMAP TO LEAD GENERATION

THE 8 STEP ROADMAP TO LEAD GENERATION THE 8 STEP ROADMAP TO LEAD GENERATION Grow Your Business by Attracting Qualified Customers and Converting Them to Loyal Advocates Yorkville Consulting 2015 All rights reserved yorkvilleconsulting.com 1

More information

Applying Social Media Measurement to the Sales Funnel

Applying Social Media Measurement to the Sales Funnel 02 Sales By: Nichole Kelly - Social Media Measurement Coach In Partnership with HootSuite - Social Media Dashboard Review of Core Measurement Philosophies As we learned in the first section of this document,

More information

6 Steps to creating a Cross Channel Communications Roadmap

6 Steps to creating a Cross Channel Communications Roadmap 6 Steps to creating a Cross Channel Communications Roadmap Identifying the Road Ahead to Cross Channel Marketing Success Darcy Bevelacqua Darcy@Succcess-works.com 917 520-061 6 Steps to Creating a Successful

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

Best in Class Referral Programs

Best in Class Referral Programs Take your business to the next level Best in Class Referral Programs Lower cost per sale, Higher Retention, Increased Profits Free Sales and Marketing Audit Call 410-977-7355 Best in Class Customer Referral

More information

20 tried and tested tips to help you generate more leads

20 tried and tested tips to help you generate more leads e-book Series: Business growth 20 tried and tested tips to help you generate more leads page 1 Introduction 1 2 3 4 5 How to make your offers irresistible How to use your CTAs to grab people s attention

More information

Affiliate Marketing 101

Affiliate Marketing 101 Affiliate Marketing 101 We offer this introduction to affiliate marketing for those clients, partners and contacts who are new to the channel. What is Affiliate Marketing? Affiliate marketing is a marketing

More information

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook

Amplify Conversations to Convert Prospects to Customers. B2B Event Marketing Tactics Workbook Amplify Conversations to Convert Prospects to Customers B2B Event Marketing Tactics Workbook In this part-guide, part-workbook, get to know the tactics of B2B event marketing and how to make it work for

More information

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05

Social Media Measuring Your Efforts 03. Step One Align Your Objectives 04. Step Two Measure Reach and Share of Conversation 05 Social Media Measuring Your Efforts 03 Step One Align Your Objectives 04 Step Two Measure Reach and Share of Conversation 05 Step Three Measure Conversions and Sales 08 Step Four Track and Measure Your

More information

Delivering Great Customer Experience. Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013

Delivering Great Customer Experience. Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013 1 Delivering Great Customer Experience Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013 Daniel Burian CX Solution Architect 2 1 Proč vlastně? 3 Customer Advocacy In

More information

6 A/B Tests You Should Be Running In Your App

6 A/B Tests You Should Be Running In Your App 6 A/B Tests You Should Be Running In Your App Introduction Everyone in mobile believes in A/B testing. But if you re wasting your days testing nothing more than various colors or screen layouts: you re

More information

PRESENTED BY INFLUITIVE AND TANGO CARD

PRESENTED BY INFLUITIVE AND TANGO CARD Mitel s 240.9 136.5 First Class ADVOCATE MARKETING Program Blueprint PRESENTED BY INFLUITIVE AND TANGO CARD All around the world, Mitel powers over 2 billion business connections every day and unsurprisingly,

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

INDIA S LEADING DIGITAL ADVERTISING AND ANALYTICS COMPANY USING DATA TO DRIVE YOUR DIGITAL SUCCESS

INDIA S LEADING DIGITAL ADVERTISING AND ANALYTICS COMPANY USING DATA TO DRIVE YOUR DIGITAL SUCCESS ET Medialabs - Four Phase Comprehensive Plan INDIA S LEADING DIGITAL ADVERTISING AND ANALYTICS COMPANY USING DATA TO DRIVE YOUR DIGITAL SUCCESS Digital Marketing Mobile Strategy Data & Analytics Phase

More information

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel

Genius Mail: Hospitality. Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel : Hospitality Unlock the marketing, sales and branding Potential of your most trusted and used business communication channel Everyday Business Email Unlock the marketing, sales and branding potential

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

Capture Leads With Effective Call To Action Buttons

Capture Leads With Effective Call To Action Buttons 1 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Capture Leads With Effective Call To Action Buttons EFFICIENT MARKETING www.bluefrogdm.com 2 CAPTURE LEADS WITH EFFECTIVE CALL TO ACTION BUTTONS Who

More information

Achieve Customer Loyalty with Hosted CRM Software

Achieve Customer Loyalty with Hosted CRM Software Achieve Customer Loyalty with Hosted CRM Software Salesboom.com Customer satisfaction is important to any small business and is shown through clients repeatedly coming back to you due to your service.

More information

How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the

How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the How YOU Can Generate A Consistent Stream Of Warm Leads & Sales From Twitter & Facebook... With NONE of the W A H T PROOF Joanna 43% increase in UK event attendees JC significant increase in warm leads

More information

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe.

Social media has CHANGED THE WORLD as we know it by connecting people, ideas and products across the globe. Social Media for Retailers: Six Social Media Marketing Tips to Drive Online Sales........................................................ 2 Social media has CHANGED THE WORLD as we know it by connecting

More information

11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing 11 Things You Should Know About Influencer Marketing Table of Contents 1 2 Introduction Influencer Programs Must Have Clear Goals 13 15 Niche Influencers Often Create the Most Engagement Authentic Content

More information

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google

Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google Your FREE Report The Ultimate Guide To SEO Success In 2015 How To Maximise Your Leads, Sales And Profits Via Google By Katina Beveridge 1 INTRODUCTION Imagine having a flood of highly targeted, ready to

More information

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights

How to Audit Your. Marketing Strategy. The Purpose of an Audit. How to Conduct an Audit. Audit Topics and Questions. Applying Your Insights How to Audit Your Marketing Strategy The Purpose of an Audit How to Conduct an Audit Audit Topics and Questions Applying Your Insights @ @ Boost Your Marketing ROI with a Marketing Audit What s the best

More information

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it.

The Missing Piece of Marketing Automation: Your Phone. What matters most is the strategy and skill with which you use it. The Missing Piece of Marketing Automation: Your Phone What matters most is the strategy and skill with which you use it. It s an ambition for businesses all over the globe: discover a way to market your

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Using Twitter for Business

Using Twitter for Business Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:

More information

Can people find your business online easily?

Can people find your business online easily? Can people find your business online easily? Is your company competitively positioned to reach more than a billion people who have access to the Internet? Do you have the tools and resources to position

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

The. The Marketing Agency s Guide to Call Tracking

The. The Marketing Agency s Guide to Call Tracking The Marketing Agency s Guide to Call Tracking 1 CONTENTS 1. Introduction 3 2. Why Marketing Agencies use Call tracking 4 3. Call Tracking tools 6 4. The Mediahawk Experience 8 5. Conclusion 11 6. call

More information

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1

Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners. Presentation Name 1 Five Critical Components: Building Successful B2B Demand Generation Plays for Channel Partners Presentation Name 1 Great Content (That s brief) Content is king. You ve heard that before, and with 91% of

More information

what is Interactive Content & why it works

what is Interactive Content & why it works what is Interactive Content & why it works About SnapApp SnapApp s content marketing platform gives companies the power to drive engagement, generate leads and increase revenue by easily creating, publishing,

More information