@justinogarrity
Storycode
As much fun as spectacle is, no one is impressed anymore. No one flinches. It is easy to get caught up in spectacle, but story is timeless. Story is everything. JJ Abrams
Storycode deepens the relationship between brands and their audience through powerful mobile experiences with an emphasis on great storytelling.
FreeRange 360 + Storycode = Storycode Inc
Portland London New York LA
230 Apps 3 Platforms 1 Million App Opens a Day 324 Million Stories Read a Month 1.25 Million Users a Month
StoryRank Technology Curation Engine Content Aggregate Organize Optimize Intelligence Curated App Organization Category Order Stream Sequence Dynamic (Analytics) Trending from website Socially active on Facebook / Twitter Behavior from all mobile users Personal (Behavior) User preferences User patterns Keyword Searches
Agency
bitly.com/mickandkeith
1. Get Small
Team Roles Project Manager Graphic Designer Advertising Coord. App Store Coord. Analytics Coord. ios Dev. Android Dev. BlackBerry Dev. Technical Services Backend Dev. Account Manager QA / Tester Provision Manager Dev Manager Customer Support
Actual Challenges with Large Team 1.App store coordinator cannot submit app without screenshots from graphic designer 2.QA tester needs to have a ticket to test the latest fix 3.Technical Services engineer pulls app from store because analytics is not included
Characteristics of Large Team 1.Process 2.Documentation 3.Ticketing and Email 4.Meetings. Lots of meetings. 5.Vacation/personal time is always a problem 6.Limited ability to contribute
Team Roles for a Single App Project Manager Graphic Designer Advertising Coord. App Store Coord. Analytics Coord. ios Dev. Android Dev. BlackBerry Dev. Technical Services Backend Dev. Account Manager QA / Tester Provision Manager Dev Manager Customer Support
Revised Team Roles PM/AM/ Designer ios Dev. Android/BB Dev. Technical Services Backend Dev. QA / Tester
Characteristics of Small Team 1.Process Finished App 2.Documentation Prototypes 3.Ticketing & Email Chat 4.Meetings. Lots of meetings. Collaborative work 5.Vacation/personal time Redundant Skills 6.Limited ability to contribute Constant Ideation
2. Increased Efficiency does not equal Customer Experience
It doesn t work Are you using Wi-Fi Is this a new ipad XID8374 What does it say? Let me check No Oh, that is new Here is a test build Says it won t install No What s the UDID Try this new test build Mon Tues Wed Thurs Fri Deadline
Here is a test build It doesn t work Here is a test build Awesome! (a er call) try it now It works. Thur Fri Sat Sun Mon Deadline
Sample App 1.All Platforms (ios, Android, BlackBerry) 2.Push Notifications? (Urban Airship) 3.Provisioning for ios 4.Analytics Package 5.Ad Network
13 Original Graphics 211 Optimized Graphics
3. Romney vs Obama is a more moderate debate than HTML5 vs Native
Native Native HTML Native
Time spent with mobile apps vs mobile web among US Android and ios users, March 2011 - March 2012 Apps Web billions of minutes per month 101 54 54 59 70 72 71 72 83 79 88 43 42 16 17 21 23 23 24 25 27 25 26 20 21 23 Mar 2011 Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2012 Feb Mar Source: Nielsen as cited by All ingsd, May 16, 2012
fresh start up open article refresh tab change rotation HTML5 13.9 1.6 4.4 5 2.8 Native IOS 4.5 1 0.5 0.5 0.8 USA Today 5.5 1 2.8 1.5 0.8 LinkedIn 4.8 1 2.1 3 0.8
fresh start up open article refresh tab change rotation HTML5 13.9 1.6 4.4 5 2.8 Native IOS 4.5 1 0.5 0.5 0.8 USA Today 5.5 1 2.8 1.5 0.8 LinkedIn 4.8 1 2.1 3 0.8 Hybrid Beta 4.0 0.5 1 0.5 0.7
4. Don t Underestimate the Power of the Apple App Store
Previous Business Model 1.Free or next to free app 2.Simple design, easy for customer to update 3.Enable Our Ad Server Account 4.Optimize ad networks 5.Ad revenue share 6.As adoption grows ad revenue grows 7.Our incentive is ad revenue
New Business Model 1.Charge full price for app 2.On brand design - more sophisticated 3.Enable Their Ad Server Account 4.Encourage and help set-up campaigns 5.Fee for services based on users 6.Client receives 100% ad revenue 7.Our incentive is app adoption and engagement
5. Without an Interface, ere is no Platform
Publishing Platform Architecture Native App Package Mobile App Web Service Build Management Content Configuration Optimized Content 3rd Party Services Brand Assets Style Sheet Feeds API Webpages Media App Framework Content 2011 FreeRange360, All Rights Reserved
Actual Requests 1.Can we add a texture to the header? 2.Can we make the app universal iphone/ipad? 3.Can we move our app to Newsstand? 4.Can we change the layout to be more like Flipboard? 5.Can we set up push messages? 6.Can we use Google DFP for our ad server?
Actual Response 1.It s on our roadmap.
Template Design & Design & Features Features Content Content Platform Platform
StoryRank Technology Storycode IP Content Aggregate Organize Optimize Intelligence Curated App Organization Category Order Stream Sequence Dynamic (Analytics) Trending from website Socially active on Facebook / Twitter Behavior from all mobile users Personal (Behavior) User preferences User patterns Keyword Searches
What story does your app tell?