Building the next generation of Mobile Apps with Facebook. Bo Zhang Head of Platform Partner Engineering, APAC

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1 Building the next generation of Mobile Apps with Facebook Bo Zhang Head of Platform Partner Engineering, APAC

2 MOBILE IS EATING THE WORLD

3 170 Minutes spent daily on Mobile 79% Of people have their smart phone with them 22 hours a day 2 Billion Mobile devices will be shipped this year Source: IDC Research

4 Mobile Apps are Taking Center Stage Time Spent on Mobile Retail Sites vs. Apps (Billion Minutes) Mobile web Apps 86% Of time on mobile is spent in apps Dec-2012 Feb-2013 Apr-2013 Jun-2013 Aug-2013 Oct-2013 Dec-2013 Feb-2014 Source: comscore, Feb 2014 (US Only)

5 1+ Billion Mobile active people on Facebook every month

6 Facebook Revenue by Source $3.0b $2.5b $2.0b 66% $2.96B Mobile Revenue in 2014 $1.5b $1.0b $0.5b 0 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q Q1 Q2 Q Source: Facebook Financial Data 2014 Payments Advertising Mobile Advertising

7 DEVELOPING APPS IS COMPLEX

8 IDENTITY DEV TOOLS ANALYTICS SHARING

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10 BUILD GROW MONETIZE

11 BUILD

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13 UI BINDINGS FILES PUSH NOTIFICATIONS SOCIAL USER SESSIONS DATA MODELS CACHING NETWORKING APP BUSINESS LOGIC APP SECURITY MIDDLEWARE ROUTING RESTful API DATABASE BINDINGS LOAD BALANCING PHYSICAL SERVERS

14 YOUR APP UI BINDINGS FILES PUSH NOTIFICATIONS SOCIAL USER SESSIONS DATA MODELS CACHING NETWORKING APP BUSINESS LOGIC APP SECURITY MIDDLEWARE ROUTING RESTful API DATABASE BINDINGS LOAD BALANCING PHYSICAL SERVERS

15 YOUR APP PARSE

16 1 2 3 Parse Core Parse Push Parse Analytics

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18 Parse Core Parse Push Parse Analytics Up to 30 requests/sec Up to 1,000,000 recipients Unlimited Data Points $100 / month Per 10 additional req/sec $0.05 / 1k Per additional recipient FREE

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22 #1 Login system In the world 7 Billion Logins in % Top grossing U.S ios & Android apps use Facebook Login

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24 26%+ increase in engagement on Trip Advisor s hotel listings when a user saw travel recommendations from friends over those without friends recommendations

25 GROW FACEBOOKSDK FORUNITY Enable users to play with friends Connect gamers x-platform Grow your audience Easy integration & deployment

26 GROW

27 App Events

28 WHAT ARE APP EVENTS? A simple way to log metrics you care about, with a single line of code. App Installs App Launches Time Spent Revenue Level completed More: 14 pre-defined events + developer defined events Log any action take inside your app

29 WHAT CAN YOU DO WITH APP EVENTS? Conversion Measurement Create high value audiences Re-engagement ads for exactly the right users Demographics Analytics (Trend lines, cohorts, retention charts)

30 APP EVENTS OVERVIEW

31 GROW

32 App Store > +1 Million Apps Google Play > +1 Million Apps You are here

33 Get discovered organically Reach with ads

34 Cross-platform enables Send to Mobile

35 SHAREDIALOG Fast-app-switch to invoke fb app to show the dialog. Facebook Login in the app is not required. People need to explicitly confirm in the dialog to share stories from your app 03 App Links seamlessly transition to the right location in your app

36 MESSAGEDIALOG Fast-app-switch to invoke Fb Messenger app to show the dialog. Facebook Login in the app is not required. People need to explicitly confirm in the dialog to send the message. 03 App Links seamlessly transition to the right location in your app

37 MOBILELIKEBUTTON 01 A lightweight way to let people like your app s content with a single tap 02 Built in Share Dialog for people to add a personal message 03 Only a few lines of code to integrate

38 Get discovered organically Reach with ads

39 MOBILEAPPINSTALLAD How it works Install Ads Mobile App Install Ad Appavailable throughappstore

40 MOBILEAPPENGAGEMENTAD How it works Engagement Ads Mobile App Engagement Ad Deeplinkedtospecific locationwithinapp

41 DESIGNED FOR ACTION Customer discovery and acquisition Retention, engagement and conversion

42 350M +60% Installs Use mobile app ads

43 77% lower cost than previous mobile display 2.7 million Downloads in the first 3 weeks of the campaign

44 MONETIZE

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46 Advertisers Over 1.5 million Targeting The right audience

47 3 Easy Steps Install Audience Network SDK Place Ad Units in your App Get Paid Monthly

48 Banner Interstitial Native

49 +37% increase in their revenue from ad networks Top Notch Quality and diversity of advertisers

50 Fb.me/start

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52 Use Facebook Login Use Parse for your next mobile app to save time Use Mobile App Ads to acquire and engage users Know more about your users with App events Make money with Audience Network Apply for FbStart today

53 Questions? me: