Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12

Size: px
Start display at page:

Download "Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12"

Transcription

1 Mobile Marketing A New Analytics Framework What we have & what we need 2/28/12 1!

2 The future is increasingly mobile Yesterday 6 billion mobile devices globally and 1.2 billion mobile web users in 2011 Today Mobile and non-desktop devices predicted to generate 20% of internet traffic in 2012 Tomorrow Mobile internet traffic to surpass desktop traffic altogether in 2014 Data Sources: emarketer, comscore, Gartner, MRI & Organic internal data

3 Mobile is the new amplifier 2011 online Holiday shopping 15% increase from 2010 to $35.3B 10 days with over $1B in sales Cyber Monday $1.3B Mobile is empowering much of this growth Approx 8% of online Holiday revenue was sourced from mobile (double vs 2011) 7% of all internet traffic was sourced from mobile (4 fold increase in 2 years) 44% of searches for last minute gifts and store locator terms were mobile 14% of all online sales on Christmas day were sourced from mobile Key Mobile activities: Product research, Price comparison, Store locator Data Sources: emarketer, comscore, Gartner, MRI & Organic internal data

4 What we ve learned Evolving Consumer Dynamics ORGANIC ALL RIGHTS RESERVED.

5 Mobile is growing in usage and conversions Mobile Consumers Mobile Conversion Rate 160% 300% 150% 140% Traffic 130% 120% 250% Conversions 200% 150% 110% 100% 100% 90% 50% 80% Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 0% Mobile site conversions are much higher for sites that were designed specifically for mobile Tablets dwarf smartphones in online purchases via mobile and in some cases have begin to outpace desktops Data Sources: emarketer, comscore, Gartner, MRI & Organic internal data

6 What we can measure The curse of the silo ORGANIC ALL RIGHTS RESERVED.

7 The past: An Ecosystem unified with data The Jeep Ecosystem Multiple touch-points Entire customer journey Unified by cookies & time

8 The new reality: It s a more complex and constantly evolving ecosystem...

9 ...with multiple networks...

10 ...platforms... ORGANIC.COM

11 ...interfaces...

12 ...channels...

13 ...and mixed media touch points with limited integration.

14 Lots of actions to track, but... Media Measureable criteria Mobile web & Ads Mobile Apps Common: unique visitors, page views, pages per visit, conversions, time on site, actions e.g. ( signups, FB likes, shares), bounce rate, top entry and exit pages Mobile Specific: Device (user agent strong e.g. ipod Touch, Blackberry Storm) Mobile OS, Mobile browser, click to call, location, wireless carriers, UDID (handset identifier) Total Downloads # of times your app is downloaded from an app store. App Users # of unique app users over a period of time. Shows how many people actually use the application after downloading. Active User Rate Ratio of the # of app users to the # downloads. Understand if you are gaining or losing your audience over time. New Users # that first used your app during specific time period - shows if you are staying ahead of the customer attrition curve. Frequency of Visit Ratio of of visits to # of users over a period of time - how often your app is being used. Gauge of user loyalty. Depth of Visit # of screens viewed on avg compared to # of visits. W/duration, this metric gives you insight into engagement Duration The average amount of time spent in the application. As with depth of visit, an indicator of how much your app is used. Bounce Rate Ratio of the number of user visits with a single view event to the total number of visits. This helps you understand how many of your users are just starting up your app and then closing it SMS Phone# Time Sent Carrier Keyword received from mobile originated text

15 What we want One ring to rule them all ORGANIC ALL RIGHTS RESERVED.

16 Data Linkage Across Platforms In order to address client needs and create effect budget and communications plans we need to find a linkage across all media platforms Bringing together online behavior, mobile browsing, and traditional media exposure with sales is the holy grail of marketing research

17 Media Mix / Performance ORGANIC.COM

18

19 (Net of cost)

20 90 positive sentiment tweets = 1 incremental case sale (Net of cost)

21 Attribution

22 Attribution Why it s so important Unattributed Shared Equally Attributed Display Impression 1 $0 $20 $14 Display Impression 2 $0 $20 $5 Search Click 1 $0 $20 $18 Display Click 1 $0 $20 $27 Search Click 2 $100 $20 $36 Purchase Conversion $100 $100 $100

23 Evolution of Attribution Industry Standard All weight attributed to last touch point in purchase path

24 Evolution of Attribution Industry Standard All weight attributed to last touch point in purchase path Model Based Online Attribution Behavioral Choice Model Temporal click and impression weighting Paid versus Generic Search breakout & Affiliate distinction

25 Evolution of Attribution Industry Standard All weight attributed to last touch point in purchase path Model Based Online Attribution Behavioral Choice Model Temporal click and impression weighting Paid versus Generic Search breakout & Affiliate distinction Cross- Platform Attribution Links User Level Mobile to User Level Online Captures Aggregate Effects Like TV and Print Captures Online and Offline Conversion

26 Data Types & Corresponding Analysis 1. Linked & Disaggregated Brand.com Display Media Search Media Social Mix Media Modeling Attribution

27 Data Types & Corresponding Analysis 1. Linked & Disaggregated Brand.com Display Media Search Media Social 2. Not Linked & Disaggregated Mobile web Apps Mix Media Modeling Attribution Mix Media Modeling

28 Data Types & Corresponding Analysis 1. Linked & Disaggregated Brand.com Display Media Search Media Social 2. Not Linked & Disaggregated Mobile web Apps 3. Not Linked & Aggregated TV Print Outdoor Mix Media Modeling Attribution Mix Media Modeling Mix Media Modeling

29 How to solve for this? Key Partnership may hold the key: AT&T U-verse ipad + Hulu Plus Xbox Live + Netflix Apple TV You Tube + Disney 29!

30 Thx:)

AT&T Global Network Client for Windows Product Support Matrix January 29, 2015

AT&T Global Network Client for Windows Product Support Matrix January 29, 2015 AT&T Global Network Client for Windows Product Support Matrix January 29, 2015 Product Support Matrix Following is the Product Support Matrix for the AT&T Global Network Client. See the AT&T Global Network

More information

COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS*

COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS* COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun

More information

COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS*

COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) CHARTERED BANK ADMINISTERED INTEREST RATES - PRIME BUSINESS* COMPARISON OF FIXED & VARIABLE RATES (25 YEARS) 2 Fixed Rates Variable Rates FIXED RATES OF THE PAST 25 YEARS AVERAGE RESIDENTIAL MORTGAGE LENDING RATE - 5 YEAR* (Per cent) Year Jan Feb Mar Apr May Jun

More information

MOBILE RETARGETING BEST PRACTICES

MOBILE RETARGETING BEST PRACTICES MOBILE RETARGETING BEST PRACTICES January 2014 On Average 17% of our customers online sales are coming from the mobile channel Introduction On October 1st, 2013, it became official: Mobile leaped above

More information

Measuring the Success of Your Mobile Strategy

Measuring the Success of Your Mobile Strategy WHITEPAPER / MOBILE ANALYTICS Measuring the Success of Your Mobile Strategy Applying the lessons learned over the past 15 years, digital marketers now use web analytics to measure what matters to their

More information

Using Web Analytics to Improve Marketing Performance

Using Web Analytics to Improve Marketing Performance OCT 25 8:30 AM REGENT CONCURRENT SESSION Using Web Analytics to Improve Marketing Performance Speakers: Hinda Chalew, SVP, Marketing & Interactive Services, Staffing Industry Analysts Brad Smith, Director,

More information

Media Planning. Marketing Communications 2002

Media Planning. Marketing Communications 2002 Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media

More information

Analysis One Code Desc. Transaction Amount. Fiscal Period

Analysis One Code Desc. Transaction Amount. Fiscal Period Analysis One Code Desc Transaction Amount Fiscal Period 57.63 Oct-12 12.13 Oct-12-38.90 Oct-12-773.00 Oct-12-800.00 Oct-12-187.00 Oct-12-82.00 Oct-12-82.00 Oct-12-110.00 Oct-12-1115.25 Oct-12-71.00 Oct-12-41.00

More information

Case 2:08-cv-02463-ABC-E Document 1-4 Filed 04/15/2008 Page 1 of 138. Exhibit 8

Case 2:08-cv-02463-ABC-E Document 1-4 Filed 04/15/2008 Page 1 of 138. Exhibit 8 Case 2:08-cv-02463-ABC-E Document 1-4 Filed 04/15/2008 Page 1 of 138 Exhibit 8 Case 2:08-cv-02463-ABC-E Document 1-4 Filed 04/15/2008 Page 2 of 138 Domain Name: CELLULARVERISON.COM Updated Date: 12-dec-2007

More information

The mobile opportunity: How to capture upwards of 200% in lost traffic

The mobile opportunity: How to capture upwards of 200% in lost traffic June 2014 BrightEdge Mobile Share Report The mobile opportunity: How to capture upwards of 200% in lost traffic You ve likely heard that mobile website optimization is the next frontier, and you ve probably

More information

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry Eighth Annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry July 2014 FOR FURTHER INFORMATION, PLEASE CONTACT: John Mangano comscore, Inc. +1 (703) 438-2358 jmangano@comscore.com

More information

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start

More information

Amazing FACTS About MOBILE Marketing S Z

Amazing FACTS About MOBILE Marketing S Z 50!? Amazing FACTS About MOBILE Marketing S Z Brought to you by your friends at Many of these AMAZING FACTS can be found in GO MOBILE, the #1 BEST-SELLING mobile marketing book in America. [http://www.gomobilebook.com]

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010 Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research

More information

Application Development Best Practices

Application Development Best Practices Application Development Best Practices THE ENTERPRISE MOBILUTION ERA An InfoStretch White Paper August 2014 Elevating confidence 3200 Patrick Henry Drive, Suite 250 Santa Clara, CA 95054 408.727.1100 info@infostretch.com

More information

2014 Local Business Search Study

2014 Local Business Search Study 2014 Local Business Search Study Prepared by comscore, Inc. comscore, Inc. Proprietary. Agenda 1.Introduction and Methodology 2.Each Device Plays a Different Role in Local Search Tried and true, the PC/Laptop

More information

How To Protect Your Network From Threats From Your Network (For A Mobile) And From Your Customers (For An Enterprise)

How To Protect Your Network From Threats From Your Network (For A Mobile) And From Your Customers (For An Enterprise) Plugging the Holes in Mobile Security: The Rising Threat Jennifer M. Pigg, VP of Research, Yankee Group Nick Wade, Group Product Manager, Symantec June 2011 Copyright 2011. Yankee Group Research, Inc.

More information

SharePoint Intranet and Internet Spaces

SharePoint Intranet and Internet Spaces SharePoint Intranet and Internet Spaces As businesses look to improve efficiencies across their organization, many are turning to SharePoint to save money while empowering and connecting their employees

More information

Enhanced Vessel Traffic Management System Booking Slots Available and Vessels Booked per Day From 12-JAN-2016 To 30-JUN-2017

Enhanced Vessel Traffic Management System Booking Slots Available and Vessels Booked per Day From 12-JAN-2016 To 30-JUN-2017 From -JAN- To -JUN- -JAN- VIRP Page Period Period Period -JAN- 8 -JAN- 8 9 -JAN- 8 8 -JAN- -JAN- -JAN- 8-JAN- 9-JAN- -JAN- -JAN- -JAN- -JAN- -JAN- -JAN- -JAN- -JAN- 8-JAN- 9-JAN- -JAN- -JAN- -FEB- : days

More information

The 50 Most Important Mobile Marketing Charts of 2015

The 50 Most Important Mobile Marketing Charts of 2015 The 50 Most Important Mobile Marketing Charts of 2015 What is the future of mobile marketing? Mobile has transformed the way we shop, consume media, and interact with our families and friends. In this

More information

Top Talent is Mobile. Are You?

Top Talent is Mobile. Are You? Top Talent is Mobile. Are You? The Rise of Mobile Technology in Talent Acquisition an ebook by: We turn to our smartphones and tablets for almost everything, and these mobile devices are well on their

More information

U.S. Mobile Benchmark Report

U.S. Mobile Benchmark Report U.S. Mobile Benchmark Report ADOBE DIGITAL INDEX 2014 80% 40% Methodology Report based on aggregate and anonymous data across retail, media, entertainment, financial service, and travel websites. Behavioral

More information

Online Auto Insurance

Online Auto Insurance Online Auto Insurance Presented to IIABA ACT Susan Engleson, Senior Director September 27, 2013 comscore is a leading internet technology company that provides Analytics for a Digital World NASDAQ SCOR

More information

How to Develop a Mobile Strategy

How to Develop a Mobile Strategy How to Develop a Mobile Strategy 1 Presenter Andy Etemadi EYEMAGINE President & Chief Technology Officer 2 Presenter Greg Lett Lett Direct Vice President Web Marketing 3 Agenda Mobile Trends in ecommerce

More information

WEBSITE ANALYSIS OVERVIEW

WEBSITE ANALYSIS OVERVIEW WEBSITE ANALSIS OVERVIEW Key Analysis Areas Web Traffic Web Visitors Web Navigation ecommerce Customers in this Area Include: BBC Worldwide Caja Duero La Caixa LendingTree.com Lexmark International Nygård

More information

BT Retail Social Media making it easy for our customers

BT Retail Social Media making it easy for our customers BT Retail Social Media making it easy for our customers Dawn Walton, GM Central Planning Nigel Elliott, Social Media Channel Manager Kerry Gulloch, Social Media Communities Manager Agenda o How we ended

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

Beyond Search Engines: The Brave New World of Retargeting Data

Beyond Search Engines: The Brave New World of Retargeting Data Beyond Search Engines: The Brave New World of Retargeting Data Eli Goodman, Media Evangelist, comscore, Inc. @LosBuenos James Green, CEO, Magnetic @jamesangreen *A copy of today s presentation will be

More information

State of the U.S. Online Retail Economy in Q4 2011

State of the U.S. Online Retail Economy in Q4 2011 State of the U.S. Online Retail Economy in Q4 2011 February 2012 Gian Fulgoni, Chairman, comscore, Inc. Andrew Lipsman, VP Industry Analysis, comscore, Inc. Note: A copy of this presentation will be sent

More information

Summary. U.S. Retail Cyber Monday Report 2014

Summary. U.S. Retail Cyber Monday Report 2014 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary Heading back to work, consumers clicked their way to the best deals on which remained the busiest online shopping day of the holiday season.

More information

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio

Key Trends in Mobile Content Usage & Mobile Advertising. February 12, 2009. Kevin Muoio Key Trends in Mobile Content Usage & Mobile Advertising February 12, 2009 Kevin Muoio Agenda About comscore M:Metrics Mobile Handset Landscape Mobile Content Consumption State of Mobile Advertising Mobile

More information

Mobile Advertising Insights Q3 2013

Mobile Advertising Insights Q3 2013 Mobile Advertising Insights Q3 2013 Market Color Highlights Pricing in Q3 has held near all-time highs, defying traditional summer slowdown with Competitive Factor up 30% ecpm increased 9% Q/Q, maintaining

More information

Mobile Advertising 2012. Duncan Fisher

Mobile Advertising 2012. Duncan Fisher Mobile Advertising 2012 Duncan Fisher Importance of mobile Rising volumes, expected to surpass desktop by end 2013 Multi-device path to conversion miss mobile out and you could be missing the penultimate

More information

Protecting Mobile Privacy in a Hyper-local World

Protecting Mobile Privacy in a Hyper-local World DOC NO: INFOSOC 47-12 DATE ISSUED: May 2012 Protecting Mobile Privacy in a Hyper-local World Introduction: Mobile devices have transformed the Internet experience, in the U.S., EU, and globally. Consumers

More information

UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD. standout brand experiences

UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD. standout brand experiences UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD INTRODUCTION As the penetration and use of mobile devices continues to increase, publishers and advertisers

More information

MOBILE AND SOCIAL ARE THE NEW DRIVERS FOR CONTENT DISCOVERY

MOBILE AND SOCIAL ARE THE NEW DRIVERS FOR CONTENT DISCOVERY MOBILE MOBILE AND SOCIAL ARE THE NEW DRIVERS FOR CONTENT DISCOVERY WHAT PUBLISHERS NEED TO KNOW Mobile Content Discovery page 1 INTRODUCTION For many content publishers, mobile has presented more questions

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

Ashley Institute of Training Schedule of VET Tuition Fees 2015

Ashley Institute of Training Schedule of VET Tuition Fees 2015 Ashley Institute of Training Schedule of VET Fees Year of Study Group ID:DECE15G1 Total Course Fees $ 12,000 29-Aug- 17-Oct- 50 14-Sep- 0.167 blended various $2,000 CHC02 Best practice 24-Oct- 12-Dec-

More information

The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads

The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads The Tablet Revolution: A Report on Tablet Usage, Tablet Conversation Analysis & How Tablet Users Interact with Search Ads RISE OF THE TABLET According to Gartner, tablets have sold faster than any other

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

WEB ANALYTICS 101. March 20, 2015

WEB ANALYTICS 101. March 20, 2015 WEB ANALYTICS 101 March 20, 2015 AGENDA 1. Define web analytics 2. Explore how analytics tools work 3. Review best practices 4. Get to know your visitors 5. Identify traffic sources 6. Understand site

More information

MOBILE AD TRENDS 2015

MOBILE AD TRENDS 2015 MOBILE AD S 2015 INNERACTIVE KEY S Inneractive s mobile programmatic platform processes billions of ad requests daily from around the world. We are strong believers in leveraging our data in order to provide

More information

Internet Basics for Business

Internet Basics for Business Internet Basics for Business Agenda Destination NSW overview The impact of technology and digital marketing on travel Initial assessment of my website Seven tips for your website Search Engines Converting

More information

POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE?

POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? POP QUIZ: DOES YOUR DIGITAL MARKETING MAKE THE GRADE? Do you plan to allocate significant marketing dollars to digital next year? Can you identify your prospects and customers across channels? Do you know

More information

How To Make Money In Kronos

How To Make Money In Kronos Key Performance Indicators CONVERSIONS 1 790 8,1% COST/CONV. 57 kr 4,1% 1,3k 972 1,4k 1,7k 1,2k 1,7k 1,4k 1,4k 1,5k 1,7k 1,7k 1,7k 1,8k 40 55,5 40,4 43,9 51,2 40,7 54,1 61,5 59,3 51,1 55,1 59,7 57,2 CLICKS

More information

Realising the LTE vision

Realising the LTE vision Realising the LTE vision Jane van Beelen Executive Director, Regulatory AUTHOR TITLE SECURITY CLASSIFICATION VERSIONS LABEL Forecast: Handset versus Laptops in millions Global shipments

More information

Restaurant Equipment Industry

Restaurant Equipment Industry Restaurant Equipment Industry 1 Problem The Client: This Restaurant Equipment Industry Company is a businessto-business supplier of top quality restaurant appliances and supplies. They are a prominent

More information

SEO Presentation. Asenyo Inc.

SEO Presentation. Asenyo Inc. SEO Presentation What is Search Engine Optimization? Search Engine Optimization (SEO) : PPC and Organic Results Pay Per Click Ads The means of achieving top search engine results without having to incur

More information

Tracking True & False Demystifying Recruitment Marketing Analytics

Tracking True & False Demystifying Recruitment Marketing Analytics Tracking True & False Demystifying Recruitment Marketing Analytics THE CANDIDATE JOURNEY SIMPLIFIED THE DECISION CYCLE SIMPLIFIED Awareness & Attraction Research & Decision Conversion Action THE CANDIDATE

More information

Tapping into the Lucrative China Market with an Omni-Channel Strategy. Frankie Ho General Manager

Tapping into the Lucrative China Market with an Omni-Channel Strategy. Frankie Ho General Manager Tapping into the Lucrative China Market with an Omni-Channel Strategy Frankie Ho General Manager A GENDA v China Digital Landscape & Latest Marketing Trends v Embracing the Mobile Age v Connect with Your

More information

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing

Leveraging Email, Social & Web. Budget Friendly & Effective Marketing Leveraging Email, Social & Web Budget Friendly & Effective Marketing Agenda Why Leverage the Web? Web Metrics & Results Web Tactics Social & Email Marketing How to Get Started Today Feel free to ask questions

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013

AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 AUSTRALIAN ONLINE LANDSCAPE REVIEW MAY 2013 SIGNIFICANT ENHANCEMENTS TO NIELSEN ONLINE RATINGS HYBRID DATA Summary: May data represents a trend break versus prior months across all metrics for Online Ratings

More information

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013

Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 Social Intelligence Report ADOBE DIGITAL INDEX Q4 2013 ADOBE DIGITAL INDEX Q4 2013 key insights Facebook ad: Click-through-rate (CTR) is up 365% year-over-year and 41% quarter-over-quarter. Cost-per-click

More information

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015

Copyright 2015 Criteo. State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 State of Mobile Commerce Apps and cross-device lead mobile business Q2 2015 Mobile Commerce Report Methodology Individual transaction data analyzed How can marketers use this data? Over 3,000 online retail

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share June 2014 Executive summary Today s consumers regularly shift between desktop, mobile,

More information

The China & India Story

The China & India Story 1 Mobile Internet in Asia is the Next Big Thing The China & India Story The mobile internet industry has been growing at an exponential rate in countries across Asia in the past 3 or 4 years, it has reached

More information

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC

Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care. Presented To: AMADC Presentation Details: Mobile Marketing, SEO & Visibility: Why You Should Care Presented To: AMADC Mobile Changed Everything! Mobile Changed Everything! Going Mobile 1. What is Mobile? 2. Why Mobile? 3.

More information

Report on App, Platform and Device Preferences from the Leader in Secure Mobility

Report on App, Platform and Device Preferences from the Leader in Secure Mobility RESEARCH REPORT GOOD TECHNOLOGY TM MOBILITY INDEX REPORT Q3 2014 Report on App, Platform and Device Preferences from the Leader in Secure Mobility This report is part of the Good Technology TM Mobility

More information

IBM Digital Analytics Benchmark. Cyber Monday Report 2013

IBM Digital Analytics Benchmark. Cyber Monday Report 2013 Report 2013 1 2 Summary U.S. shoppers made the biggest online shopping day in history with a 20.6 percent increase in online sales. also capped the highest five day online sales period on record from Thanksgiving

More information

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013

The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 The Social Intelligence Report ADOBE DIGITAL INDEX Q3 2013 Social media reaches far beyond likes and retweets. Social marketing continues to transform the way brands connect with their audiences. Whether

More information

AdMob Mobile Metrics Report

AdMob Mobile Metrics Report AdMob Mobile Metrics Report AdMob serves ads for more than 15,000 mobile Web sites and applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and

More information

The Mobile Retargeting Strategy Guide

The Mobile Retargeting Strategy Guide The Mobile Retargeting Strategy Guide Linda s Shoe Co. 8 minutes ago Need some new shoes this season? Like Comment Share Executive summary The greatest challenge for marketers right now: reaching targeted

More information

Google Analytics. Google Analytics Glossary of terms

Google Analytics. Google Analytics Glossary of terms Google Analytics Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures set goals. Google Analytics isn't a magical

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

Futuro Digital LATAM 2014

Futuro Digital LATAM 2014 Futuro Digital LATAM 2014 La Revisión Anual Sobre el Entorno Digital en América Latina Alejandro Fosk, Senior Vice President Latin America Septiembre, 2014 www.facebook.com/comscoreinc @comscorelatam worldpress@comscore.com

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

Untangling Attribution

Untangling Attribution powered by BRIGHTEDGE Untangling Attribution Mark Fiske VP Channel Marketing Ancestry.com The leading industry event by digital marketers for digital marketers About Ancestry Ancestry is the world's largest

More information

The State of the Internet

The State of the Internet The State of the Internet 2 nd Quarter 2012 #SOI12 Agenda 1. The State of the Internet Overview 2. Competition in Online Music 3. Traffic Patterns in Online Video 4. The Changing Face of Social Media 5.

More information

CAFIS REPORT 2015.10

CAFIS REPORT 2015.10 CAFIS REPORT 2015.10 INDEX Message CAFIS Inbound 03-06 07-08 CAFIS Arch 09-10 CAFIS Brain 11-12 CAFIS Global 13-14 What We Do 15-16 About CAFIS 17-18 Services for Member Stores 19-34 Services for Card

More information

Why Digital is Important

Why Digital is Important Selling Digital 1 Why Digital is Important Digital s Reach Viewer Habits TV viewers in the United States watch: 5 week billion hours YouTube viewers watch: 4billion hours month Sources: AC Nielsen, Google

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime!

ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! ecommerce Industry Outlook 2016 Satisfying shoppers who want anything, anywhere, anytime! Here s to a fantastic 2016! 2016 will be another amazing year for the ecommerce industry, as consumers increasingly

More information

February 11 statistics

February 11 statistics APN ONLINE PUBLISHER AUSTRALIA & NZ - Executive Summary Network name Impressions* growth** Unique browsers* growth** User sessions* growth** Average page Average session Regional News Network 9,200,177-65%

More information

START HERE THE BASICS TIPS + TRICKS ADDITIONAL HELP. quick start THREE SIMPLE STEPS TO SET UP IN UNDER 5 MINUTES

START HERE THE BASICS TIPS + TRICKS ADDITIONAL HELP. quick start THREE SIMPLE STEPS TO SET UP IN UNDER 5 MINUTES quick start Thank you for choosing Virtual Wallet! We hope Virtual Wallet will help you spend, save and grow your money. This Quick Start will introduce you to some of Virtual Wallet s features so you

More information

Tracking the Impact of Online Advertising on In-Store Sales:

Tracking the Impact of Online Advertising on In-Store Sales: Tracking the Impact of Online Advertising on In-Store Sales: What Every Multichannel Merchant Needs to Know A White Paper by: In-Store Purchases Start Online It s a fairly typical story: A consumer searches

More information

Web Self-Service Platforms and Constituent Communication. US Department of State

Web Self-Service Platforms and Constituent Communication. US Department of State Web Self-Service Platforms and Constituent Communication US Department of State About Us Bureau of International Information Programs Conducting public diplomacy by connecting people with policy Office

More information

Mobile Advertising and Marketing Review

Mobile Advertising and Marketing Review November 11, 2011 Managing Director Research Section 1: Executive Overview The mobile advertising and marketing industry is currently undergoing a period of rapid expansion, fundamental change, and ascendency

More information

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.

BeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom. BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT.

Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Market Assessment & Campaign SLA Calculator LOGO WE OPEN THE DOOR, SO YOU CAN CLOSE IT. Your Market Assessment Overview Your Inbound Market Assessment and Campaign SLA Calculator is broken down into several

More information

Using Google Analytics to Become a Better Marketer

Using Google Analytics to Become a Better Marketer Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in

More information

State of Mobile Commerce.

State of Mobile Commerce. State of Mobile Commerce. Apps and cross-device lead mobile business Q2 2015 JUNE 2015 Executive summary Consumer mobile behavior continues to advance faster than retailers ability to keep up. Key takeaways

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period:

Here are the trends as of 12:00 a.m. PST this morning, at the official close of the two-day shopping period: 1 U.S. Retail Report 2014 IBM DIGITAL ANALYTICS BENCHMARK 2 Summary For the first time, online traffic from mobile devices outpaced traditional PCs on Thanksgiving Day. As IBM predicted within one percent

More information

Oxfam GB Digital Case Study - email

Oxfam GB Digital Case Study - email Oxfam GB Digital Case Study - email Friday 19 th July Lizzie Williams Email Marketing Manager Holly Bolter Senior Analyst Mark Lumby Selections & Analysis Manager Emergencies Get Together Campaigns Regular

More information

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint

Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Webtrends for SharePoint 2010 A Microsoft Preferred Analytics Solution for SharePoint Provided to By Sean Browning, Webtrends 13-Sep-2011 Webtrends Expertise with SharePoint Webtrends is a Microsoft-designated

More information

As much fun as spectacle is, no one is impressed anymore. No one flinches. It is easy to get caught up in spectacle, but story is timeless.

As much fun as spectacle is, no one is impressed anymore. No one flinches. It is easy to get caught up in spectacle, but story is timeless. @justinogarrity Storycode As much fun as spectacle is, no one is impressed anymore. No one flinches. It is easy to get caught up in spectacle, but story is timeless. Story is everything. JJ Abrams Storycode

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

2015-16 BCOE Payroll Calendar. Monday Tuesday Wednesday Thursday Friday Jun 29 30 Jul 1 2 3. Full Force Calc

2015-16 BCOE Payroll Calendar. Monday Tuesday Wednesday Thursday Friday Jun 29 30 Jul 1 2 3. Full Force Calc July 2015 CM Period 1501075 July 2015 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 August 2015 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

More information

Nomi 05.14.14 Door Counting Primer V.001 1. Door Counting: An Essential for Customer Experience Measurement and Management

Nomi 05.14.14 Door Counting Primer V.001 1. Door Counting: An Essential for Customer Experience Measurement and Management Nomi 05.14.14 Door Counting Primer V.001 1 Door Counting: An Essential for Customer Experience Measurement and Management Nomi 05.14.14 Door Counting Primer V.001 2 If you can t measure it, you can t manage

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry?

The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? The Explosion of Mobile Technology; What s the Impact on the Financial Services Industry? Presented by: on Financial Services 1 A look at the state of mobile technology in 2012 on Financial Services 2

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

Mobile Advertising Around the Globe: 2015 Annual Report

Mobile Advertising Around the Globe: 2015 Annual Report BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone

More information

THE RISE OF THE MOBILE WORLD

THE RISE OF THE MOBILE WORLD THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4

More information

BEHIND UNDERSTANDING AND MANAGING. SaaS BUSINESSES. Recurly counts some of the world s most successful subscription businesses as its customers

BEHIND UNDERSTANDING AND MANAGING. SaaS BUSINESSES. Recurly counts some of the world s most successful subscription businesses as its customers BEHIND UNDERSTANDING AND MANAGING SaaS BUSINESSES Recurly counts some of the world s most successful subscription businesses as its customers Subscription and Software-as-a-Service (SaaS) are commonly

More information