Mobile App Project Plan for:

Transcription

1 Mobile App Project Plan for: (your venue name) WORKBOOK

2 About this workbook This workbook is designed for you to fill out with your vision of how you ll use PingX at your venue. The guide covers different ideas and aspects you can consider when introducing this new technology to your visitors, as well as space for your own notes. You might find you can skip or simplify some steps depending on your project, or save them for later while starting off with an in house trial or soft launch. Refer to for whitepapers, case studies and other downloadable tools in the Resources section There is no one right way to manage mobile app projects, but the best advice is to simply jump in. One of the great benefits of using PingX is that it takes very little time to start, so you can get your app together, then learn and iterate along the way by playing with the technology and experimenting with what works best for you. Let s turn exhibits into extroverts INTRODUCTION This guide provides practical, easy to follow steps to determining what you want from your app and how to get there. No time? Talk to us about a full turnkey project service. Contents 1. Defining a strategic fit for your mobile app 2. Deciding on drivers and objectives 3. Determining an audience 4. Concept and vision 5. Visitor experience maps 6. Feature development list 7. Project plan

3 1. Defining a strategic fit for mobile Creating a mobile experience is about connecting the online and offline together for the visitor, usually while they are at your venue. Use this page to look at your overall mix of channels and tools for engagement and how they will mix together. For more about mixing technologies for digital strategy, turn to page 4 of the PingX whitepaper If These Walls Could Talk REAL WORLD (OFFLINE) E.g. your centres, galleries, features, exhibits, guides, activities, packages, events, pamphlets, signage etc. BEFORE A VISIT CONNECTING COLLECTIONS DURING A VISIT AFTER A VISIT VIRTUAL WORLD (ONLINE) E.g. website, responsive mobile site, social media, digital archive, multimedia displays, interactive exhibits, existing solutions, etc.

4 POP QUIZ (tick all that apply) What technology have we already got? Website Responsive (mobile ready) Digital archives Social media Interactive exhibits Maps listings Other: Do we have any old solutions we can retire? Cellphone calling tours Text message (SMS) interactions Audio handsets Static, GPS limited or QR code legacy apps Fixed multimedia displays Outdated signage to remove or consolidate Where can we leverage existing content from? TIP Thinking about integrating an existing content management system? It is great to achieve a one stop shop for content entry, but on the other hand sometimes existing content isn t ready for mobile. Consider writing or at least reviewing mobile content exclusively for the brevity and onsite experience that mobile experience needs in conjunction with your integration plans.

5 2. Drivers and objectives A venue can achieve many different outcomes from providing a mobile experience, or even using a mobile solution for other purposes. What drives your venue? Tick all that apply. For more about how your venue can use PingX to achieve your objectives, turn to our case studies for examples Improve visitor experience Keep up with expectations Be more interactive Offer more information Create a wider appeal More meaningful engagements New experiences Other Increase revenues Increase peer marketing New app or device revenues Appeal to new visitors More repeat visits Other Introduce efficiencies Reduce signage dependency Improve staff coverage Supplement staff resources Preserve knowledge Retire legacy systems Create an active inventory Other Lead innovative thinking Thought leadership Set industry trend benchmarks Experimentation and learning Raise profile Other Objectives of niche projects Deliver multimedia content Education opportunities Special events Leverage underused content Other

6 MY TOP PRIORITIES FOR MOBILE

7 3. Determining an audience Identifying your target audiences will help you curate content of most interest and of the right style. You can also cater to multiple select audiences at once, using layers and trails. Consider all your audiences your app might be more popular amongst those who are older and less tech savvy than typically expected. Describe the target audiences of your mobile app (highlight the spectrums): Age Kids Teens Students Adults Seniors Interest Tech savvy Tech newbies Loyalty Club members Repeat visitors First timers Region Local Domestic International Language English French German Italian Spanish (tick all that Mandarin Japanese Thai Arabic Hindi apply) Other Specialist interest groups (tick all that apply): Class visits Group tours Private venue hire Researchers Events Hearing impaired Visually impaired Autism Holiday programme Festivals

8 DESCRIBE WHO YOU EXPECT YOUR AVERAGE USER TO BE (don t forget to compare back once you ve launched to see if you were right!) Interests Communication style Typical questions Typical mobile device usage patterns What do they find entertaining? Expectations

9 4. Concept and vision PingX is a very flexible platform the content of your mobile app doesn t just have to be informative. You can use the platform to entertain, inspire and create. Tick all that apply. What will the core concept of your mobile app be? (choose one or two options) Layer content, offering an on-the-run view to content skimmers, with increasing layers of multimedia and detail for the curious (including links off app to online resources). Informative A pure supplement of the real world experience for additional information. Educational A focus on resources, tools and activities for educational purposes. Example: educator s ipad guide. Tours Guided pathways with presented materials. Example: audio or video guide by set path or omnidirectional. Trails Special interest sub pathways following set themes. Example: behind the scenes trail. Personalised Custom features matched to the visitor s experience. Example: VIP private tours. Immersive Use of multi media to create a combined experience, live day capture. Example: sound effects, accompanying musical tracks. Gamification Use of the mobile platform to activate play. Example: treasure hunts, group interactions.

10 MY IDEAS #MYAPPIDEAS

11 5. Visitor experience maps Planning out the experiences your visitors will encounter as they enter your and explore your venue, sketch your floor plans below as a basis for your notes on mobile app placement, then use the key to drawn on your PX Beacons and associated features. KEY PX Beacon Feature (exhibit) WiFi access point (if desired) Entrance Main area Exit

12 FIVE TOP TIPS TIP Too many features makes the initial project too large. Instead, start small with a few features selected from a birds eye view of your venue, then work downwards in more detail. Or, pilot the app in a particular gallery or exhibition. TIP Try limit the visitor s experience to 5 or less features showing at any given time any more and a smart phone user will need to scroll their screen to view them all. If you re using a larger tablet device exclusively, you could increase this list to features. TIP Link multiple features in one area to a single PX Beacon for simplicity. TIP Avoid lots of PX Beacons in close range of each other instead, overview the collection, choose select features or associate multiple features to a single PX Beacon. TIP Want to provide the ultimate digital experience? Create a digital lounge with comfy seating, WiFi and even standard mobile device chargers, where users can go to regroup and digest content. This reduces the need to roll out WiFi throughout the whole venue.

13 6. Feature development list Beacons Features From your floor plans, work out how many PX Beacons you ll need, and how many features will be associated with each. On this page, you can keep a track of your development requirements and progress for each one. Stuck? Simplify and start with fewer features until you get up and running, then add more later. TOTALS Multimedia Translations Beacon Feature Description Copy Audio Video Translate Done? CMS Tested 1 Example Notes þ þ þ ý

14 MY VENUE S SPECIAL FEATURES MY TEMPLATE LAYOUT TIP Consider adding a vibration alert to the venue s special features those really special exhibits that people come to your venue especially to see, or surprises that never fail to delight your visitors. When used sparingly, vibration alerts make visitors comfortable in putting their devices in their pockets without fear of missing out and also help reinvigorate app use mid visit, when it may otherwise decline.

15 7. Project checklist Once you ve decided the experience and content of your app, you ll need to tell people about it! Here s a few ideas as a checklist to tick off as your complete your project. Target launch date: Venue signage Include signs to prompt app use Carpark Entrance doors, floors Ticketing, concierge First exhibit Rest spots Midway point Etiquette guides (sound, phone use, photography) / / Marketing Advertise your new mobile app Website marketing Social media Online advertising Traditional advertising Event tickets, handbooks Programme invites (e.g. teacher s classroom pack) Refer to for signage, staff communications templates and stock images in the Resources section Communications Inform and train staff Executive, board Curators Marketing Education Gallery staff, volunteers, guides Members, regulars Maintenance, cleaners Create content copy Create multimedia Create translations Install PX Beacons Update WiFi if desired Other Review and approve copy Test app experience Retire old systems, signage Press release Launch event Update venue visitor terms and privacy policy with legal if required Buy device fleet, headphone accessories if desired Set up digital lounge if desired

16 CALENDAR (circle month) Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Use this calendar to plan out key project activities, workstreams and deadlines in the build up to your app s launch. Mon Tue Wed Thur Fri Sat Sun

17 MY NOTES

18 Copyright 2015 Conetix Technology Limited. All rights reserved. Terms and conditions apply. PingX, PX Beacon and Conetix are trademarks of Conetix Technology Limited. Bluetooth is a trademark of Bluetooth SIG, Inc., a Delaware corporation. Apple, the Apple logo, iphone, ipad and ibeacon are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc. All other marks are property of their respective owners. Do more. Manage less. To find out more and try PingX today, visit us at