John Alexander Rowley Passionate about innovative digital marketing Personal and professional overview. Showcasing the responsibilities and achievements from some of the positions held whilst working with businesses and individuals to increase their online presence. hello@johnalexanderrowley.com
Nice to meet you, I m John. I m an enthusiastic digital marketing professional passionately dedicated to increasing the online presence of businesses and individuals through innovative digital marketing in order to improve online engagement and Return on Investment. I have a proven track-record of proactively managing online strategies spanning multiple digital channels in order to continuously optimise conversion rates and enhance lead generation results month on month. John is a hardworking and approachable individual with a creative flare. His charm and friendly personality makes him a fantastic person to have around the office. - Simran Matharu, Senior Buyer at EvoEnergy hello@johnalexanderrowley.com Page 2
Digital marketing executive at Romax Technology. Romax Technology is the world s leading B2B provider of simulation technologies, design expertise and consulting for gearbox and driveline systems. Founded in China, the Nottingham based company sell products and services primarily to the wind energy and automotive industries from twelve offices across America, Europe and Asia. www.romaxtech.com Responsibilities Managing the organisation s global digital marketing strategy and online presence Designing, developing and launching the company s corporate website Regulating various pay-per-click campaigns and bidding strategies Maintaining high search engine result positions through SEO and content marketing Producing optimised email campaigns and directing the email marketing strategy Engaging with audiences through various social media platforms Administrating marketing automation software and integrated new lead lifecycle processes Key achievements Increasing total lead acquisitions from approximately 10 to 130 per month Achieving a 77% rise in page views within twelve months of launching the new website Delivering 1,000+ visitors per week from paid ads whilst maintaining a cost per lead of < 40 Growing organic traffic by approximately 166% over twelve months Developing over 100 email campaigns, with an average click-through rate of roughly 6% Launching a social media strategy, with 10% of subscribers visiting the site each month Working with John is great he s proactive, intuitive, extremely competent and generally a fantastic asset to any team. He can easily translate commercial and corporate goals into online marketing activities and campaigns. - Lindsey Brown, Campaign manager hello@johnalexanderrowley.com Page 4
Online marketing associate at EvoEnergy. EvoEnergy is the UK s leading independent solar installer, already helping over 10,000 B2C and B2B customers around the country discover the benefits of cleaner, greener energy. Their headquarters are based in Nottingham, UK. www.evoenergy.co.uk Responsibilities Navigating a fast-paced market in order to generate good quality, cost effective leads Developing a range of time-sensitive multi-channel campaigns to prospects and customers Sustaining high levels of traffic through channels such as SEO, PPC, Email and Social media Managing multiple agencies to ensure campaigns achieved a high Return on Investment Working with third parties to produce acquisition campaigns, solus emails and additional leads Key achievements Appearing top of organic results for keywords such as solar power and solar panel installer Achieving a 4% pay-per-click conversion rate, with a cost per lead of below 35 Reporting over 70% of all enquiries came from Google s organic and paid results Promoting an online referral campaign which accounted for a third of new customers Delivering over 100 email campaigns, with click-through rates typically reaching 10% John has been a fundamental member of Evo s marketing team and has taken the lead on a web development project, coordinated numerous successful email campaigns and managed external PPC & SEO agencies. - Tom Craig, Head of marketing hello@johnalexanderrowley.com Page 6
Online marketing assistant at Fisher Scientific. Responsibilities Maintaining, updating and promoting the extensive catalogue of scientific equipment Re-developing elements of the E-commerce platform front-end Producing various microsites optimised to appear in organic search results Promoting Science World 2010 through a bespoke website and email campaign Key achievements Assisting with #1 positions for keywords such as scientific equipment Attracting over 50% of returning visitors to the technical support microsite Helping achieve a record-breaking footfall of 500 attendees at the annual 2010 event Co-managing the development of Fisher s ios app, which acheived over 2,000 downloads Based in Loughborough, Fisher Scientific is the UK s leading B2B supplier of laboratory equipment, selling over 200,000 products through their E-commerce platform. www.fisher.co.uk John s performance was significantly above that expected of placement students - He consistently contributed in excess of expectations and greatly exceeded expectations for technical ability. - Neil Smith, ebusiness Manager Europe hello@johnalexanderrowley.com Page 8
Developer and team leader at the GameCity 6 festival. GameCity brings people together to celebrate video-game culture, hosting annual festivals which attract thousands of attendees to various venues across Nottingham. www.gamecity.org Responsibilities Leading development of the steward registration and community website Managing the platform for communication between past and present stewards Directing a team of over 50 volunteer stewards during the five day festival Liaising with technical, security and logistic team leaders to effectively manage resources Key achievements Receiving almost 200 steward registrations within two months of launching the website Handing over development of the website after three years of administration Working with the team to attract a record-breaking 40,000 attendees over five days Encouraging over 50% of stewards to re-volunteer for the following years festival John developed the registration website allowing us to cut down on admin work, as well as leading the team of stewards - GameCity 6 simply wouldn t have been such a success without him! - Mira Ayra, GameCity 6 Event Manager hello@johnalexanderrowley.com Page 10
Online consultant for Henwood Playgroup. Henwood Playgroup is a small charitable business based in Wolverhampton, with three childcare professionals caring for group of two to three year olds within a small catchment area. www.henwoodplaygroup.co.uk Responsibilities Implementing a marketing strategy covering both online and offline channels Redeveloping the Henwood website and increasing traffic at minimum cost Managing online channels to raise local awareness of the organisation Promoting fund-raising events through printed marketing collateral Key achievements Increasing average monthly traffic by 1200% upon launching the new website Improving online engagement by 60% and reducing bounce rate by 30% Receiving social contributions from almost 20% of the social audience Consistently encouraging over 200 attendees to raise hundreds of pounds at each event John has managed our online marketing efficiently and professionally, explaining everything simply along the way. We are already starting to see the benefits of a proper website. - Chris Wood, Manager at Henwood Playgroup hello@johnalexanderrowley.com Page 12
Testimonials John has a fantastic understanding of digital marketing and a passion for keeping one step ahead in terms of finding out the latest digital trends and applying them to his work in order to benefit the company. - Mirelle Ball, Corporate communications manager at Romax Technology I would just like to say a really big thank you to John, he truly has been a pleasure to work with. During his time at EvoEnergy he has taught me a considerable amount. He is quick and efficient and always manages to work with a smile, bringing a lot of laugher into the department. - Daniella Vincent, Customer relationship manager at EvoEnergy Working with John is great - he s proactive, intuitive, extremely competent and generally a fantastic asset to any team. He can easily translate commercial goals into online marketing campaigns. - Lindsey Brown, Marketing executive at Romax Technology John s performance was significantly above that expected of placement students - He consistently contributed in excess of expectations and greatly exceeded expectations for technical ability. - Neil Smith, ebusiness manager europe at Fisher Scientific John is an enthusiastic and proactive marketing professional with a breadth of knowledge in all things web related. John has significantly increased Romax s online performance in the last year. - Charlotte Cresswell, Campaign manager at Romax Technology John developed the registration website allowing us to cut down on admin work, as well as leading the team of stewards - GameCity 6 simply wouldn t have been such a success without him! - Mira Ayra, Event manager at GameCity 6 Festival John has been a fundamental member of Evo s marketing team. He has taken the lead on a web development project, coordinated numerous successful email campaigns and managed PPC & SEO agencies. I have been very impressed with his work. - Tom Craig, Head of marketing at EvoEnergy John has managed our online marketing efficiently and professionally, explaining everything simply along the way. We are already starting to see the benefits of a proper website. - Chris Wood, Manager at Henwood Playgroup hello@johnalexanderrowley.com Page 14
Understand your digital strategy Understand the digital channels available to you and how they ll be used to achieve your goals. Develop your professional identity Work together to create a professional and effective style for your online appearance. Digital marketing for individuals. Working transparently and reliably with clients to improve their online presence through innovative digital marketing. Increase your audience Increase visitors and enhance awareness through search, social, display and email advertising. Expand your customer knowledge Better understand your audience by analysing user behaviour and monitoring online performance. Improve your online success Enhance audience engagement by taking advantage of proven conversion optimisation techniques. Enrich your offline materials Support your online success and publicise your brand with a range of printed materials. hello@johnalexanderrowley.com Page 16
Digital Strategy Planning An in-depth understanding of the most cost effective digital channels, planned to suit available resources. Website Development Performance driven website design and development utilising proven conversion optimisation techniques. Digital marketing for businesses. Managing the online presence of businesses through innovative digital marketing in order improve engagement and increase return on investment. Online Advertising Increased traffic and awareness through organic search, Pay-per-click, display and affiliate marketing. Email Marketing Compelling email campaigns that drive targeted visitors to beautifully optimised landing pages. Social Media Marketing Engaging and bidirectional marketing communications across a variety of social platforms. Reporting and Analysis Detailed audience and performance reports essential for analysing online ROI and campaign effectiveness. hello@johnalexanderrowley.com Page 18
John Alexander Rowley Passionate about innovative digital marketing Personal and professional overview. To discuss any of the topics covered in this brochure, a career opportunity or a potential freelance project please email hello@johnalexanderrowley.com This brochure was written and designed by John Alexander Rowley 2014