Websites. Digital Marketing. ecommerce.

Transcription

1 Websites. Digital Marketing. ecommerce.

2 About Statement Statement is an award winning digital & ecommerce agency based at Unity Works, Wakefield. Our mission statement is We help companies grow in a digital world this symbolises our vision of helping clients to respond to the new commercial opportunities that exist in a digitally led market. We have partnerships with the world s leading digital platforms and are Shopify Experts and Google Partners, ensuring that we re constantly aware of the latest digital trends and opportunities. Our core areas of expertise are retail, ecommerce, B2B and education and our clients include: Read on to discover how we could help you grow online...

3 Websites We ll help you stand out from the crowd and create the very best experience for your website visitors. We design and develop market leading websites that deliver a great first impression and convert visitors into customers. A website should act as the centrepiece for your digital strategy. But a website alone is not enough to achieve your objectives, such as increasing valuable leads or your brand awareness. To reach these goals your website needs to be supported by a strategic and focused digital marketing plan. This will use a variety of tools and techniques to raise awareness of your brand, drive relevant traffic, capture data and generate leads (or conversions). How we can help We design websites that generate a fantastic first impression and are simple and enjoyable to use; Flexible web development built on the latest technologies to deliver the latest features and ensure future scalability; We ve developed our robust Content Management System so you can easily edit your site content from any device; We use enterprise level cloud hosting for maximum website availability, speed and security Our Experience At Statement, we follow a proven formula to create market leading websites that convert into new business enquiries, backed up with effective digital marketing activity to drive the website visitors and brand awareness needed to reach your most valuable and profitable target customers. We ve worked with businesses across the region to deliver digital marketing success and would love to work with you to do the same.

4 Digital Marketing Reach more of your most valuable & profitable customers Our digital experts will work with you to create a digital strategy with clear objectives and success criteria, then manage this activity for you on a daily, weekly and monthly basis so that you and your team can focus on running and growing your business. Today, we live in a digital world where consumers are constantly connected. The demands of your customers are higher than ever before - whether it s searching for a local restaurant or researching which phone system to buy for the office. Your customers expect to find helpful and relevant information to help them make the right choices. A well defined digital strategy can bring a whole host of benefits to your business including: Attracting more of your ideal and most profitable customers; Increasing your sales and revenue; Increase your brand awareness and profile; Improving your customer service by delivering an enhanced customer experience; Are you making the most of digital in your business? Our own research tells us that business leaders often find creating a digital strategy challenging due to: the rapid pace of change in the digital world; a lack of understanding around how to measure return on investment, and; issues in recruiting and managing people with the right skills. Our approach is simple, but driven by results. Whilst digital marketing is often full of acronyms and jargon, we believe that the principals of a strong digital marketing strategy are simple. Understand your ideal customer and what they re looking for; Provide them with the information and tools they need to make their choice - through platforms such as your website, social media and marketing; Develop the right marketing systems to capture data and evaluate success. At Statement, we work in partnership with our clients to help them make the most of the digital opportunities available to them.

5 ecommerce Take advantage of the growing opportunities available by selling your products or services online Whilst internet retailing continues to expand, it s also becoming more competitive than ever to sell online. In 2015, the value of ecommerce sales was 114bn, an increase of 11% on the previous year. It s a massive opportunity, but creating an ecommerce website isn t the same as creating a profitable and successful ecommerce business. Creating an ecommerce Strategy for Success Successful ecommerce is complex and requires a number of key elements working together in order to deliver real success. Challenges can include: Creating a profitable pricing model; Developing knowledge and understanding of target customers; Identifying and managing appropriate digital marketing strategies; Delivering market-leading customer service and experience; Operational issues such as staffing, distribution and logistics. Our ecommerce Experience At Statement, we have over 15 years of ecommerce experience from running our own successful online business. We know first hand what s needed to make an online business grow and thrive. Whether you re considering your first online venture, or have an existing business which needs a fresh direction, we can help you on your journey to ecommerce success. Shopify Expertise We re also Shopify Experts, so we re specialists in using Shopify s market-leading platform. The constantly evolving platform has a high level of customisability, flexibility and security a perfect solution for growing retailers who want a system they can rely on. Other key benefits of Shopify include: An enterprise-level ecommerce framework a constantly evolving and innovative platform; Secure and resilient hosting to ensure optimum website speed and uptime; PCI DSS Level 1 compliance for the highest level of payment security; An App Store which allows you to integrate your online store with a wide range of marketing, invoicing and automation tools.

6 Retail Technology An integrated in-store tablet-driven till system and mobile/tablet friendly website package allowing independent retailers to be more profitable by using the latest retail technology. When the internet first arrived, people started shopping online instead of going in-store. But the introduction of mobile and tablet devices has changed this. Customers today want to shop in-store, but they expect to be able to search online and find out what s available before they make their journey. They also expect to be able to see stock information and reserve items for collection in-store, or choose home delivery. Online can provide so many opportunities for independent retailers to connect with customers who love what they offer - at a time when it s never been more important to drive customers to the high street. It s no longer a case of being online or selling in-store; today s customer expects both. Despite the shift in consumer expectations, many independent retailers still don t offer their customers the opportunity to see what they sell online. They also don t take advantage of the convenient delivery options that customers are used to enjoying with larger national brands. When we asked retailers why they hadn t responded to this changing landscape, they talked about: A lack of knowledge and understanding of which technology to use; Worries about the complexity and cost; Not having enough time and resource to research and implement new systems; Statement Retail is a simple, affordable and complete solution. Statement Retail offers independent retailers a complete, multi-channel digital retail system to grow their business. This includes an online store, in-store ipad driven point of sale system, central product, orders and stock management system, ongoing business support and 7-day local technical support. Statement Retail makes it simple and affordable for independent retails to enjoy the multi-channel technology of their larger, national rivals for a fixed and affordable monthly subscription. To find out more visit statementretail.com.

7 Take the next step Whether you re a professional services business looking to increase your online enquiries, a retailer or manufacturer who wants to sell online, or an independent retailer who wants to be more profitable by adopting multi-channel retail technology, our digital experts can work with you to develop the best solution for your requirements. If you d like to discuss how we can work with you to help your business grow using digital, please contact: Dan Conboy Managing Director Statement dan@statementagency.com +44 (0) hello@statementagency.com statementagency.com Unity Works, Westgate, Wakefield, WF1 1EP, UK