Doubletrade Affiliate Marketing in Russia. An introduction to Affiliate Solutions in Russia

Transcription

1 Doubletrade Affiliate Marketing in Russia An introduction to Affiliate Solutions in Russia

2 Russian Market and Doubletrade

3 About Doubletrade Doubletrade is a performance agency, created by ex. managers of Tradedoubler Russia and powered by Tradedoubler technology. Doubletade team has local experience since 2005 in Display, Search, ing and Affiliate marketing. 14 people, 2 offices in Moscow and Ulianovsk, 15k publishers, 50+ active affiliate programs, mostly of international clients.

4 We worked with following clients:

5 Russian Market (penetration, ecommerce) Internet penetration in Russia ecommerce Market in Russia It is estimated, that Russia will have 93 million active users in 2013! Ecommerce in 2015 will be at least 20 billion $.

6 Publishers: Display and Affiliate x2 We can show ads on more than 250 premium display websites in Russia simultaneously on CPM/CPC basis with conversion tracking. Also, we can generate leads or sales on 15k+ long tale Publishers in Russia.

7 Introduction to Affiliate marketing

8 Our affiliate programmes drive online sales by creating a long-term, committed sales network of affiliates who promote your products in return for commission. Online consumer x2 Desired action Sales data Doubletrade Payment Affiliate website Merchant website

9 Affiliate websites and apps can use a range of ad formats; they simply select them from our Publisher Interface: Display Ads Click back and relax with our holiday deals Product Feeds 50 Size 10 Available now Vouchers & Promo Codes ENTER THIS CODE AT THE CHECKOUT ENTER THIS CODE AT SPECIAL22 THE CHECKOUT 10% OFF

10 Publishers only receive commission when a consumer performs the desired action. Doubletrade can build programmes with payment models built around your objectives. Most typical in affiliate marketing Cost Per Sale, usually termed Cost Per Acquisition (CPA) Cost Per Lead (CPL) Cost Per Click (CPC) Cost Per Impression, usually termed Cost Per Mille (CPM)

11 Affiliate programme benefits Our affiliate programmes enable advertisers to maximise online ROI: only pay for results: a lead, sale or click generate quality leads for future marketing activity improve your online reach through our extensive network rely on our tracking to provide accurate commissions, only paying once with last click tracking Our experienced staff and proven solutions maximise your revenues

12 Ingredients for success Wherever your potential customers live and whatever they do online, our affiliate programmes can reach them and drive sales. We run hundreds of successful affiliate programmes at any one time with our three key ingredients: 1. Ad formats and integrated solutions 2. Tracking 3. Remuneration

13 Ad formats, tracking and remuneration

14 Comprehensive ad formats (creatives) We provide multiple ad formats for use in affiliate programmes, enabling publishers to select the creatives that best suit their websites and apps We support the full range of display advertising formats including online banners (pictures, Flash or HTML), plus mobile banners We have a suite of publisher tool for the creation, contextual targeting and response-based automation of these display ads Our integrated solutions include Product Feeds plus Voucher and Promotion Codes, both across online and mobile We offer simple as well as sophisticated creative solutions text links are one of our most popular and responsive ad formats

15 Product Feeds provide affiliates with links that take customers directly to the relevant product, eliminating clicks and increasing conversion rates. Advertisers can use them to prioritise specific products or offers and affiliates can use them to promote multiple products on their web pages. Our platform provides feeds in multiple formats (primarily XML & CSV) and comes with a range of tools to help affiliates integrate and optimise Product Feeds. Product Name/ID Description Availability Pictures Price Advertiser product information displayed on affiliate site

16 Voucher and promotion codes Voucher and promotion codes exploit consumers appetite for a bargain Codes enable advertisers to provide compelling offers to consumers as they are exploring deals, increasing sales and reaching a new audience The codes are distributed automatically through our web services API, or manually by the merchant via the Advertiser Interface Importantly, availability of the feeds is controlled, preventing unwanted viral exposure

17 Affiliate tracking We provide a number of specialist tracking products that can help you manage your affiliate activity more efficiently and profitably Our proprietary technology tracks the entire customer journey: From visiting the affiliate site To clicking on their link Through to purchase Across both mobile and online channels, and even offline We take care of the validation, affiliate identification and commission payment This detailed tracking is accompanied by accurate, comprehensive and bespoke reporting

18 Affiliate Creatives Clicking on the creative sets a cookie or other tracking device Our tracking ensures the relevant affiliates receive commission and that advertisers are not paying for the same lead twice. This sales/lead data is automatically sent to Tradedoubler Merchant x2 Doubletrade validates the data and performs de-duplication A tracking pixel at the checkout reads the consumer s cookie

19 Remuneration options Although different types of affiliates use different types of business models, they are generally paid on a cost-per-action model This means you pay only for sales, leads or clicks, making affiliate marketing an efficient and low-risk channel We ll help you agree a commission structure which suits your requirements From start to finish, we help you make the most of affiliate activity, whatever your objectives

20 Setting up affiliate program

21 Doubletrade can help you develop an appropriate affiliate programme around your specific business and marketing requirements: Select (and create) the type and format of the creatives Policies: the types of publishers included / excluded, how the products are promoted The commission structure - sale, lead or post-impression sale, differentiated commission levels, etc. Online only or include mobile affiliate marketing

22 The different affiliate segments Our network of quality publishers include a wide range of website categories. We match the right publishers to the right advertisers. Reward and incentive sites Offer rewards for activities including purchase, service use, referrals and content submission, with rewards taking several forms. Cash-back sites Share the merchant commission with the purchasing customer (post purchase). Comparison & meta-search sites Compare products from multiple retailers to help consumers find the best deals. Meta-search sites (common in travel) aggregate search engines and databases into a single list. Voucher and promotion code sites Provide merchant offers and deals direct to consumers in the form of coupons and codes. Group buying sites Offer products and services at reduced prices based on supplying a minimum number of buyers. & database Affiliates working with databases and newsletters Content & editorial sites Forums, blogs, reviews and social networking sites. Paid search affiliates Affiliates bid on keywords for specific products and receive a commission for sales from the resulting click-throughs. They rely on plugging gaps in merchants PPC activity to ensure commissions exceed search engine costs.

23 The affiliate segments for your business We recommend the following types of publisher partners for your affiliate programme: Reward and incentive sites Group buying sites Cash-back sites & database Comparison & meta-search sites Content & editorial sites Voucher and promotion code sites Paid search affiliates

24 Affiliate solutions and Publisher tools

25 Web Services API Enables merchants to distribute their latest product data via Doubletrade s database without accessing the Advertiser Interface Affiliate websites and apps then receive this data automatically without accessing the Publisher Interface The API downloads the new product data, compares it to the last download and updates the output, so affiliates don t have to do it Allows dynamic Voucher & Promotion Codes and Product Feeds The API is platform and software independent, so implementation is flexible Merchant application XML/JSON data via http x2 XML/JSON data via http Affiliate application

26 Optimised Ads automatically display an advertiser s best performing display ads, avoiding the manual updating of ads by affiliates. This ensures ads are shown to the most relevant audience, increasing conversion rates for the merchants and increasing revenue (ecpm) for publishers. Creative A Creative B As well as benefiting existing publishers, new publishers can benefit too by joining open affiliate programmes set on autoapproval by advertisers. Automatic optimisation for publishers

27 The benefits of our Publisher Tools Contextual advertising (Ad-Match) Scans the content of publishers websites and places ads (display ads, product feeds or text links) alongside relevant content, increasing number and quality of responses. Publisher-built ads (Ad-Tools) Enables publishers to create their own offer-driven ads for their web pages using the provided templates and advertisers product feeds, either manually or dynamically. Automated ad rotation (Ad-Pools) Allows publishers with no programming capacity to automatically rotate display ads on their web pages based on performance.

28 Contact details David Petrosyan-Mkervali Country Manager Телефон: +7 (495) Doubletrade Russia: Phone: Fax: Address: Web: +7 (495) (495) , Moscow, Zolotorojskaya embankment, house 1, structure 1, office 404