WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

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2 RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions. Since 2012 we have become the go to SEO agency for a wide range of companies in Cambridgeshire and across the UK. Red Alien also partner with a number of digital and creative agencies who select us for our unrivalled level of SEO expertise and knowledge. Search engine optimisation and content strategy is at the heart of what we do. We develop brand audiences through expert organic search and digital marketing campaigns. We offer bespoke solutions for every client whilst setting realistic goals and targets. We strive to achieve the highest levels of service and consistently perform above expectations. Our clients trust us with their marketing investment and we believe our clients deserve the best results from an enthusiastic and passionate team.

3 LOCAL SEO SERVICES dominate your region A strong search engine presence and high ranking for targeted keywords in your region is vital for attracting local customers especially with Google reporting over 30% of all search queries have a local intent. We take time to understand your target market and their search preferences to create an SEO strategy aimed at attracting local website visitors and increasing conversion rates. Red Alien have the experience and expertise to ensure you capitalise on local search traffic on both desktop and mobile as local traffic is often easier to win, more cost effective and helps you dominate your local niche. Unlike many competitors our local search engine placement techniques will help you keep your organic rankings over time, we are not just aiming for a quick search engine ranking gain. With Red Alien your local SEO ranking will have real longevity and a return on investment for your business.

4 NATURAL SEO smarter organic SEO solutions Red Alien live and breathe SEO. We are known for our intuitive ideas and strategic planning for all SEO management campaigns. We can fully manage all content both onsite and offsite or work on a selection of services you wish us to cover in a campaign. Our creative SEO approach aims to engage consumers with sharable content which in turn improves organic search rankings and boosts targeted website traffic. This is built on a foundation of technical insight, competitor analysis, social expertise, backlink research, multimedia generation and on-site optimisation.

5 SEO AUDIT technical website analysis A technical SEO audit is vital to check that your website and integrated tools are set up to achieve maximum potential. A Red Alien audit will show how your current site is structured, uncover technical problems, content discrepancies, backlink issues, competitor analysis, and will involve a UX review. We help answer the questions you need before you embark on any online marketing activity. Our in depth audits help identify any barriers or weaknesses that are detrimental to search visibility. We also highlight opportunities that are relevant to your brand and benchmark current performance against that of your competitors.

6 SEO CONSULTANCY maximise digital marketing intelligence Sometimes full SEO management is not required and SEO consultancy is a more suitable option. We can guide individuals or support full marketing teams to solve SEO problems. Consultancy is available as a one off session or on an ongoing basis each month and may focus on technical, content, UX or external strategies as required. We get together with the key members of your team to discuss requirements, agree on priorities, and obtain all the background information we need to prepare an SEO strategy and implementation plan for your website. SEO is integrated with all other forms of digital marketing, so we ll consult with other departments to ensure that SEO advice isn t isolated in an ineffective vacuum.

7 SEO TRAINING learn from experts not just trainers Red Alien can introduce you to SEO at a basic level to understand terms like backlinks, meta data and alt tags, and combine this with a knowledge of keyword research and content marketing. We can unbundle the jargon associated with SEO helping both marketers and web managers become integrated into the SEO process. We also run more advanced courses to get in depth with topics like schema markup, site structure, robots.txt, UX and measuring user journeys. Our bespoke training option enables us to discuss your team s needs and prepare information that will directly add value to your specific business. The difference with Red Alien training courses is that you are taught by proven SEO experts not just standard trainers.

8 CONTENT & DESIGN rocket fuel for your website We combine creative thinking with technology and rocket fuel to add value to your business. At Red Alien we can work with you to develop a website that is both eye catching and powerful, capturing an audience that turns visitors into enquiries. It s important to have a site that is responsive, intuitive, accessible, future proof and easy to shop if required. This is how web design and development should be when in expert hands. A site is naked without its content and our writers can produce stunning content for you or guide you to create material that enhances your brand and sits at the core of your digital strategy. We can work with you on material for web, video, infographics and everything in between. A world class content strategy should be at the heart of every website and fully integrate with SEO, social media and other marketing channels.

9 SOCIAL MEDIA connecting your brand and audience Social Media Marketing (SMM) enables companies to listen and engage in conversations with their audience about their brand, products and services. We spend time working to create innovative and effective social media solutions across platforms that are effective to individual clients. We can just advise, listen and monitor or fully manage social media campaigns by creating a strategy that works in line with your brand and integrated marketing goals. We learn about the conversations and topics that are most effective in your marketplace and how your service offering and brand messaging fits into this. Once we understand the social landscape we work with you on your website content to create social campaigns that are aligned and can convert conversations into enquiries and customers.

10 PAID SEARCH reach out to your target market Paid search is a quick and effective way to push out your messaging and advertising information. Adwords, Facebook and LinkedIn, amongst others, all offer paid advertising solutions. Our experienced and skilled team can help you select the right platforms to enhance your campaigns and get a phenomenal return on your investment. Red Alien can manage your paid campaigns effectively to ensure that your budget is used in the most efficient way. Professional paid advertising management means monitoring and making changes to the key phrases you are bidding on and continuing to develop the strategy based on changes, trends and campaign targets. Compared to traditional banner advertising, Pay-Per-Click (PPC) has become much more popular today. Major search engines like Google, Yahoo! and MSN have adopted the PPC advertising model, with Google taking the lead.

11 GOOGLE PENALTY RECOVERY escape the jaws of Google Our backlink audit and recovery process is for websites that have had a manual penalty or sites that may have seen a drop in traffic that could be associated to a Google algorithm update. We can discover potential backlink issues pointing to your website that may impact both traffic and ranking. Once analysed we are in a position to seek webmaster details to request removal and also carry out a disavow process to request that Google no longer associate the harmful backlinks with your website. If you suspect that your site may be at the mercy of poor backlink building or a negative SEO attack you should take action as soon as possible.

12 VIDEO MARKETING bringing your digital ideas to life Red Alien Video Marketing service covers a wide range of types and styles to suit your business requirements. Video forms an important part of the digital mix and can provide a valuable return on investment. As SEO specialists we know video can build trust and improve the UX across a website. Video is a great catalyst for engaging targeted visitors, enhancing brand exposure and can increase backlinks and social shares. At Red Alien we are happy to discuss your video needs and offer our creative input to help deliver an outstanding end product.

13 What makes us SEO experts? It s part ROCKET SCIENCE, It s part BRAIN SURGERY

14 RED ALIEN your local SEO experts Search engine optimisation and content strategy is at the heart of what we do. We develop brand audiences through expert organic search and digital marketing campaigns. Our experts help increase targeted website visitors that both engage and convert. The Red Alien team has an unrivalled level of knowledge of organic search and are truly passionate about how this fits into every digital marketing strategy. Red Alien, Stirling House, Denny End Road, Waterbeach, Cambridge CB25 9PB

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