Cambridge Judge Business Schl Further particulars JOB TITLE: REPORTS TO: HEAD OF ONLINE COMMUNICATIONS HEAD OF CORPORATE COMMUNICATIONS AND MARKETING Backgrund The External Affairs Team within Cambridge Judge Business Schl (CJBS) exists t prmte the wrk, missin and visin f CJBS and t ensure that all stakehlders have a shared understanding f the achievements and aspiratins f CJBS in rder t make CJBS the business schl f chice fr students, faculty, ptential dnrs and intellectual insight. The External Affairs Team must engage with multiple audiences, ranging frm prspective and current students, alumni, dnrs and existing supprters, t the internatinal media (thereby influencing the general public), pliticians and ryalty. As CJBS is an internatinal business schl cmpeting in a glbal market then the team engages acrss multiple gegraphies. The Schl relies n incme generated thrugh student and executive fees (MBA, Executive MBA, Master f Finance and Executive Educatin) and dnatins frm fundraising. The nline envirnment is the key cmmunicatin and marketing channel fr Cambridge Judge Business Schl and an effective nline cmmunicatins strategy is essential t prmte the Schl s reputatin and develpment in a highly cmpetitive market. The rle The Head f Online Cmmunicatins reprts t the Head f Crprate Cmmunicatins and Marketing. The pst hlder will als wrk clsely with ther senir staff in the External Affairs team and acrss the Schl, and will be required t develp gd relatinships with ther central University functins in rder t raise the prfile f CJBS thrugh the develpment and executin f nline cmmunicatin strategies. The nline cmmunicatins team needs t develp excellent wrking relatinships and prvide a strng level f service t prgramme marketing managers, External Affairs clleagues and directrs. The rle-hlder is respnsible fr the nline cmmunicatins strategy and the versight f individual prgrammes, Centres' and affiliated grups' nging nline cmmunicatins requirements; prviding specialist expertise in nline cmmunicatins, design, analytics, SEO (search engine ptimisatin) and user experience. In additin, the rle hlder develps training prgrammes and rganises regular training in these areas. He/she will als prvide supprt t the Schl's senir team, prviding analytics reprts and advising n nline cmmunicatins issues. The rle hlder manages three permanent staff members in additin t matrix prject teams, temprary staff and freelancers and is respnsible fr a budget f c. 110,000 and fr a large number f significant prjects at any ne time, many f which have a wide-ranging impact acrss Cambridge Judge Business Schl and the wider University. The rle-hlder will need t be able t juggle a varied wrklad including cmplex prjects f bth a reactive and practive nature. The rle may invlve ccasinal ut-f-hurs wrk. 1
MAIN RESPONSIBILITIES Institutinal nline cmmunicatins strategy Develp and implement an nline cmmunicatins strategy fr the Schl t raise the Schl s prfile and help psitin the Schl as a leading research-led business Schl and t supprt marketing strategies t increase the number f high quality student applicatins and ptential dnrs. Cmmissin, design, implement and manage websites fr the Schl and affiliated Centres in accrdance with the Schl s brand strategy. Develp the visual lk and feel f the Schl s nline presence, liaising and managing the wrk f external suppliers, as required. Lead n the Schl s nline user experience, infrmatin architecture and cntent management strategy, wrking clsely with the Head f Crprate Cmmunicatins and Marketing, prgramme marketing managers and ther stakehlders. Manage the selectin f Schl s external agents fr nline design. Wrk with the Head f Crprate Cmmunicatins and Marketing t create a cnsistent nline cmmunicatins editrial strategy in rder t effectively deliver pririty messages acrss all e- cmmunicatins, shwcasing CJBS excellence. Wrk cllabratively with the Heads f Alumni Relatins, Stewardship and Press t ensure that the nline cmmunicatins strategies meet the needs f specific target audiences. In cllabratin with prgramme marketing managers, ensure that the nline cmmunicatins strategy is fully integrated with prgramme marketing. Understand the needs f prgrammes that d nt have dedicated marketing resurce (e.g. PhD) and identify ways in which the nline cmmunicatins strategy can supprt these prgramme bjectives. Prject management Apply rigrus prject management methdlgy t nline prjects such as: a redesign f the Schl s website; the implementatin f a cntent management system; a digital asset management system, and media mnitring platfrm bth when using external suppliers (develpers, designers, phtgraphers, etc) and in-huse resurces. Wrk clsely with key prject stakehlders n prject scpe, requirements analysis, functinal and technical specificatins; creating detailed prject plans t ensure that prjects meet stakehlder needs, are delivered n time and t budget. Online cntent management Lead n the develpment f devlved cntent publishing, prviding technical guidance and training t multiple stakehlders. Put quality assurance systems in place t ensure that the quality f the Schl s nline cntent remains at a cnsistently high standard. Create, maintain and manage editrial plicy fr nline cmmunicatins, ensuring the delivery f prfessinal, clear and cnsistent messages t a range f stakehlders. Advise clleagues and ther teams n nline cmmunicatins best practice and writing effectively fr the nline medium. Assist in the develpment f new cntent fr the Schl s sites, nline media and scial media channels. 2
Respnsible fr cntent n the Schl s external website, ensuring regular audits are carried ut t ensure that cntent is up-t-date, accurate and rganised frm an audience perspective (e.g. aviding the duplicatin f infrmatin). Develp a Search Engine Optimisatin (SEO) strategy and versee its implementatin. Advise and prvide training t cntent cntributrs acrss the rganisatin n hw best t write cntent t maximise SEO. Management and supervisin f staff Recruitment and inductin f Online Cmmunicatins staff. Setting bjectives, appraisal, persnal develpment and training f direct reprts. Prvisin f equipment, ffice space and ther resurces as necessary. C-rdinate and supervise allcatin f wrk, ensuring a high quality f wrk and service are cmpleted in a timely and prfessinal manner. Undertake rutine persnnel management such as mnitring and authrising leave and absence and implementing disciplinary actin if required. Prvide leadership and mtivatin. Facilitate cmmunicatins between reprting staff and the wider rganisatin. Line manages health and safety respnsibilities. Make recmmendatins n grading and discretinary increments. Risk assessment and management f risk fr staff activities and evaluatins f institutinal expsure bth financial and reputatinal. In additin, manage the cmmissining f wrk t external cmpanies. Training and technical trubleshting Set up an nline cntent wrking grup fr External Affairs clleagues, marketing managers frm all centres and prgrammes in the Schl and all website cntributrs t prvide training and guidance n nline cntent prductin and publishing. Central Services Service Level Agreement. Input int the establishment f a Service Level Agreement fr the prvisin f advice and guidance as a central service fr nline design and cmmunicatins thrughut the Schl. Evaluatin and quality assurance Carry ut analysis f the perfrmance f the Schl s websites. Carry ut user experience testing and cntent use and effectiveness.. Cmmissin user experience and usability testing with key internal and external audiences and plan changes t web design and services. Review usage and prepare regular reprts and presentatins n cntent perfrmance. Research and analysis Carry ut regular audits f website usage (readership, cntent last updated etc). 3
Carry ut cmpetitr analysis and clsely mnitr cmpetitr activity t make recmmendatins and infrm nline cmmunicatins and strategic plans. Maintain an understanding f the current landscape systems relating t web cntent. Online brand management Wrking clsely with the Head f Crprate Cmmunicatins and Marketing, versee the Schl s nline brand, ensuring adherence t brand guidelines. Wrk with nline creative agencies, web develpers, ther vendrs and internal clleagues t ensure that the Schl s brand is accurately implemented fr every prject; ensuring cnsistent brand psitining in all nline presence. Oversight f nline cmmunicatins t ensure cnsistency in design, message and quality. Lead n imprvement f nline design. Prvide expertise t the Digital Learning Grup n using the brand, which may invlve cmmissining designs, signing ff user interface design etc. Sign ff nline design and editrial. Ensure cmmunicatin n the Schl s websites and ther cmmunicatins channels is accurate, timely, cnsistent, and f a high quality. Scial media Wrking with members f the Crprate Cmmunicatins and Marketing team, play an active rle in the Schl s scial media strategy t maximise nline engagement. Set up and maintain apprved Schl scial media platfrms. Set up mechanisms by which cmments t the website are highlighted and fed thrugh t the Cmmunicatins Officer. Manage the Schl s scial media mnitring services and deliver intelligence n the Schl s brand perceptin and reputatin t a range f internal stakehlders. Ensure that stakehlders are kept infrmed f key issues identified nline and wrk t mitigate reputatinal risks. Technical standards, implementatin, statutry and legal issues Determine the technical standards t be used n the Schl s websites and nline cmmunicatins. Ensure full risk analysis is carried ut when embarking n new prjects r purchasing new prducts r systems. Decide n quality cntrl and set ut the quality assurance testing required. Ensure analysis and reprting is carried ut by members f the Online Cmmunicatins team. Overall respnsibility fr nline cmpliance with apprpriate legislatin, as well as best practice and University plicy. Maintain an awareness f intellectual prperty and cpyright issues relating t nline cntent, and ensure that risks t the Schl in these areas are minimised. Ensure that infrmatin available via the web is in accrdance with the Data Prtectin, Cpyright and Freedm f Infrmatin Acts. 4
The persn The ideal candidate shuld have the fllwing qualities, skills and attributes. Yu are asked t prvide a cvering letter demnstrating hw yur wn experience meets these requirements. Educated t degree level r equivalent. Qualificatins r demnstrable experience in nline cmmunicatins and the management f web services. Knwledge f the creative, infrmatin architecture, cntent and technical aspects f web, scial media and new media prjects. In additin, an excellent understanding f hw t use these nline channels t cmmunicate cmplex messages. Rigrus prject management skills. Excellent awareness and understanding f current develpments in nline cmmunicatins and an ability t assess t what extent they are apprpriate t Cambridge Judge Business Schl s nline landscape and audiences. Experience f cntent management methdlgy and implementatin and management f cntent management systems. Exceptinal understanding f web and scial media cmmunicatins and experience f writing and editing cpy fr nline channels. An eye fr effective nline design and excellent wrking knwledge f Phtshp. An utstanding grasp f, and the ability t implement:. HTML and CSS. Cntent management and cntent management systems, including platfrms such as TYPO3 and WrdPress. User experience and infrmatin architecture. Digital asset management systems. Enterprise cntent management Micrsft SharePint Business prcess mapping and prcess management Understanding f Intellectual Prperty, Data Prtectin, Freedm f Infrmatin and Cpyright law and their applicatin. A firm grasp and significant experience f the principles and implementatin f digital asset management. Experience f and understand f Search Engine Optimisatin (SEO) strategies and techniques. Awareness and understanding f nline and scial media marketing techniques, particularly relating t prduct marketing in higher educatin. Ability t get t the heart f cmplex infrmatin and express it in cncise English. Excellent understanding f scial media and hw best t engage with audiences using scial media channels. Strng analytical skills. Excellent cmmunicatin skills in dealing with stakehlders f all levels f senirity, and varying levels f knwledge and understanding. Excellent netwrking and relatinship management skills, with the ability t build effective and prductive wrking relatinships at all levels with sensitively, tact and diplmacy. 5
Excellent peple management skills with the ability t influence and negtatie effectively. Excellent presentatin skills. Ability t effectively negtiate diverse and, at times, seemingly cnflicting rganisatinal needs. Prven experience f develping, managing and implementing nline strategy. Experience f implementing, delivering and supprting cntent management systems, and managing the change frm a centralised publishing mdel t devlved cntent management in a cmplex and cntent rich business envirnment. Ability t understand and wrk in the higher educatin envirnment, in a highly cmpetitive market. Cnsiderable experience f managing cmplex web, scial media and new media prjects. Cnsiderable experience f surcing, briefing and verseeing supplier and freelance relatinships. Significant experience f managing messaging acrss multiple nline channels. Cnsiderable experience f cmmissining, writing and editing cpy fr the web and scial media channels. Experience f prviding training, advice and guidance fr nline cmmunicatins t business units/prgrammes. Team management experience, including direct reprts and matrix prject team members. Experience f setting and managing budgets. A prven ability t deliver multiple prjects t agreed timescales. Self-mtivated and ability t mtivate a team. High levels f technical expertise and familiarity with platfrms. Ability t manage a heavy wrklad and wrk under pressure, be highly rganised, practive and flexible, with a track recrd f meeting tight deadlines. The ability t tackle challenges cnstructively and t find creative ways frward. A disciplined hands-n apprach and the persnal drive t achieve practical results. Benefits This is a full-time psitin wrking 37 hurs per week. The salary will be in the range 34,233-45,954 per annum. There will be a nine mnth prbatinary perid. Hliday entitlement is 33 days per annum plus eight days f public hlidays. The full incremental salary range fr the psitin is advertised in rder t demnstrate the prgressin fr the Grade. In the majrity f cases appintments will be made at the Grade minimum; nly in very specific exceptinal circumstances can a higher salary be ffered. The University f Cambridge cmprises mre than 150 departments, faculties, schls and ther institutins, plus a central administratin and 31 independent and autnmus clleges. It is ne f the wrld s ldest and mst successful Universities, with an utstanding reputatin fr academic achievement and research. With excellent benefits, extensive learning pprtunities and a stimulating and attractive envirnment, the University f Cambridge is a great place t wrk. Our emplyees are eligible fr a wide range f cmpetitive benefits and services. We give them access t numerus discunts n shpping, health care, financial services and public transprt. Pensin scheme details, including infrmatin abut the legal requirement fr the University t autmatically enrl its eligible jbhlders int a qualifying wrkplace pensin scheme frm 1 March 2013, is available at: www.pensins.admin.cam.ac.uk 6
We have tw nurseries and a hliday play scheme t help supprt thse with childcare respnsibilities and we ffer varius types f family-friendly leave t aid emplyees wrk-life balance. In additin we perate a number f initiatives t prmte career develpment, health and well-being. Further details can be fund at www.admin.cam.ac.uk/ffices/hr/staff/benefits. There is als a range f infrmatin abut living and wrking in Cambridge at www.jbs.cam.ac.uk. Applicatin arrangements T submit an applicatin fr this vacancy, please click n the fllwing link http://www.jbs.cam.ac.uk/jb/6896 and then press "Apply nline" buttn at the bttm f the jb descriptin. This will rute yu t the University's Web Recruitment System, where yu will need t register an accunt (if yu have nt already) and lg in befre cmpleting the nline applicatin frm. The clsing date fr applicatins is 8 June 2015. Applicants are required t prvide details f tw referees. These will nt be cntacted unless the applicant is shrtlisted. Equality f pprtunity at the University The University f Cambridge is cmmitted t a practive apprach t equality, which supprts and encurages all under-represented grups, prmtes an inclusive culture and values diversity. Entry int emplyment with the University is determined by persnal merit and by the applicatin f criteria required fr the pst. N applicant fr an appintment r member f staff will be treated less favurably than anther n the grunds f sex (including gender reassignment), marital r parental status, race, ethnic r natinal rigin, clur, disability (including HIV status), sexual rientatin, religin, age r sci-ecnmic factrs. The University has varius diversity netwrks which help it t prgress equality; these include the Wmen s Staff Netwrk, the Disabled Staff Netwrk, the Black and Minrity Ethnic Staff Netwrk and the Lesbian, Gay, Bisexual and Transgender Staff Netwrk. In additin, the University was ranked in the tp 100 emplyers fr lesbian, gay and bisexual (LGB) staff in Stnewall s Wrkplace Equality Index 2011. Infrmatin if yu have a disability The University welcmes applicatins frm individuals with disabilities and is cmmitted t ensuring fair treatment thrughut the recruitment prcess. Adjustments will be made, wherever reasnable t d s, t enable applicants t cmpete t the best f their ability and, if successful, t assist them during their emplyment. We encurage applicants t declare their disabilities in rder that any special arrangements, particularly fr the selectin prcess, can be accmmdated. Applicants r emplyees can declare a disability at any time. Applicants wishing t discuss any special arrangements cnnected with their disability can, at any pint in the recruitment prcess, cntact, a member f Cambridge Judge Business Schl's HR team wh are respnsible fr recruitment t this psitin, n (01223) 339637 r by email n hr@jbs.cam.ac.uk. Alternatively, applicants can cntact the HR Business Manager respnsible fr the department they are applying t via hrenquiries@admin.cam.ac.uk. 7