2015 Sponsorship and Exhibit Opportunities apscu.org
Introducing the Association of Private Sector Colleges and Universities (APSCU) APSCU lifts up the value and excellence of career-focused postsecondary education through strong advocacy, critical research and compelling public engagement. Vision We envision a future in which the focus of higher education is to develop a globally competitive workforce and enable all students to achieve their education and career goals. Our Core Values Passionate commitment to our members and the students they serve. Dedication to integrity, accountability, and excellence in career and professional higher education.
Convening Higher Education Leaders in 2015 2015 JOINT WORKFORCE SYMPOSIUM AND APSCU HILL DAY Washington, DC The Liaison Capitol Hill Hotel Expected Attendance: 130 C-Level leaders of institutions and workforce thought leaders The State of the Workforce Symposium: Emerging Trends in the Workforce and Workplace March 2-3, 2015 The 2015 State of the Workforce Symposium will explore emerging occupations and critical skill demands for the next three years, giving participants valuable insight into student preparation for the future. Together with thought leaders in the field, attendees will explore the skills the new workforce/workplace will require, occupational areas of growth, moving prospective employees from education to employment and key insights into what is needed in postsecondary career education. Sponsors have the opportunity to connect their brand with APSCU and emerging trends for the field. 2015 APSCU Hill Day: America s Workforce and the Role of the Higher Education Act March 3-4, 2015 Engage and advance America s workforce preparation! APSCU member institutions along with their students, alumni, employer advocates and other third-party partners actively participate in policy briefings and presentations, followed by visits with their elected officials on Capitol Hill. Meetings with members of Congress and congressional staff members provide an opportunity to educate Congress on the critical role APSCU institutions play within higher education. Through these meetings, APSCU member institutions engage and advance the issues critical to private sector institutions and our students. 2015 ANNUAL CONVENTION & EXPOSITION June 2-4, 2015 Denver, CO Colorado Convention Center Expected Attendance: 1,500 Decision makers and employees within the Sector Imagine some of the most inspiring and provocative thought leaders today ranging from various fields in postsecondary education, government, business, and economics gathered in one place for three days. Education at the conference will outline for attendees the action they need to succeed as a postsecondary education professional. Attendees will leave with tangible ideas to take back to their institutions and organizations that will help drive thought to action. Exhibit at the 2015 convention and be a resource for attendees. APSCU has over 1,400 member institutions apscu.org 2015 Sponsorship and Exhibit Opportunities 1
STRATEGIC SPONSORSHIPS Chairman - President - Director - Advocate APSCU s Strategic Sponsors play a vital year-long role in successfully executing APSCU s many programs, events and communication initiatives. Strategic sponsors are present throughout all APSCU s programs on a year-round basis including webinars, the annual convention, communications vehicles, marketing programs, the Workforce Symposium and Hill Day, and the APSCU Leadership Institute. As a Strategic Sponsor, your organization has high-profile exposure with top education leaders in the field. This prospectus serves as our initial thinking about how we can work together to support you work with our institutions. We want to be flexible and innovative in working with you to create a sponsorship package that is best for your organization. View this prospectus as a starting point of a discussion, not a final destination. SPONSOR LEVEL: CHAIRMAN - $75,000 The Chairman level provides the ability to gain high-profile exposure and reach top education leaders and partners in the sector. Chairman sponsorship is limited to one sponsor for the convention and one sponsor for the Workforce Symposium and Hill Day. Sponsor listed as presenting sponsor of marquee event. Logo and listing in all event promotional emails. Direct email blast to APSCU membership personalized by sponsoring company. Opportunity for company principal to introduce event speakers. Photo opportunity for two company executives with event keynote speaker. Opportunity for company representative to participate in a concurrent session. Opportunity to host a reception with the event keynote speaker if speaker agrees to terms. Reserved seating for ten guests of the sponsoring company in the front row of plenary sessions. Recording of plenary session made available on APSCU website with sponsoring company logo present if speaker agrees to terms. Sponsoring company recognized as donor of a prize drawing at the event for two future full conference registrations. ADDITIONAL BENEFITS Opportunity to meet with APSCU s leadership in sponsoring organization s office to discuss the future of private sector colleges and universities. Membership on the APSCU Professional Development Committee to help guide the programming that supports the sector. Sponsor will work closely with the APSCU professional development team to create high interest content. Opportunity to co-brand a webinar series with APSCU. Sponsor logo placed in sponsored webinar promotional emails. Opportunity for company executive to introduce webinar educational experts and greet participants. Three opportunities to introduce speakers at APSCU official events in 2015. Behind the Scenes discussion with sponsoring company principal on high-interest topic. Video to be posted on apscu.org and social media. Letter to members announcing education sponsor partnership from APSCU CEO Steve Gunderson. Logo on APSCU website. Logo placement with hyperlink positioned in the Government Relations, Professional Development, CEO s and Membership segmented eblasts. Two complimentary 10x10 booth spaces at the 2015 annual convention. Opportunity to select booth space four weeks prior to official release of expo floor plan. 2 2015 Sponsorship and Exhibit Opportunities apscu.org
Access to convention attendee mailing list. Week long partnership recognition of APSCU Morning News, a daily email featuring media clips. Company principal interview conducted and placed in a APSCU member newsletter and placed on apscu.org. First opportunity to create and work with APSCU on new opportunities for membership engagement. One posting on APSCU digital job board. SPONSOR LEVEL: PRESIDENT - $50,000 Sponsorship level is limited to one sponsor for the convention and one sponsor for the Workforce Symposium and Hill Day. Participate at the presidential level of APSCU s sponsorship program and be recognized as a presenting sponsor of a marquee educational event in 2015. Sponsor listed as presenting sponsor of marquee educational event. Logo and listing in all event promotional emails. Direct email blast to APSCU membership personalized by sponsoring company. Opportunity for company principal to introduce speakers at sponsored events. Opportunity to meet with APSCU s leadership in sponsoring organization s office to discuss the future of private sector colleges and universities. ADDITIONAL BENEFITS Three additional opportunities to introduce speakers at APSCU official events in 2015. Behind the Scenes discussion with sponsoring company principal on high-interest topic. Video to be posted on apscu.org and social media tools. Letter to members announcing education sponsor partnership from APSCU CEO Steve Gunderson. Logo on APSCU website. Logo placement with hyperlink positioned in the Government Relations, Professional Development, CEO s and Membership segmented eblasts. Two complimentary 10x10 booth spaces at the 2015 annual convention. Opportunity to select booth space three weeks prior to official release of expo floor plan. Access to convention attendee mailing list. Week long partnership recognition of APSCU Morning News, a daily email featuring media clips. Company principal interview conducted and placed in a APSCU member newsletter and placed on apscu.org. One posting on APSCU digital job board. APSCU is the ONLY convener of all stakeholders involved in private sector education. apscu.org 2015 Sponsorship and Exhibit Opportunities 3
SPONSOR LEVEL: DIRECTOR - $30,000 The Director level of APSCU s sponsorship program allows for education to be delivered through a digital platform. Sponsor would work closely with the professional development team of APSCU to create high interest content for members and non-members. Opportunity to co-brand a webinar with APSCU. Sponsor logo placed in sponsored webinar promotional emails. Opportunity for company principal to introduce webinar educational experts and greet participants. ADDITIONAL BENEFITS Letter to members announcing education sponsor partnership from APSCU CEO Steve Gunderson. Logo on APSCU website placed on page dedicated to webinar promotions. Logo placement with hyperlink positioned in the Government Relations, Professional Development, CEO s and Membership segmented eblasts. One complimentary 10x10 booth space at the 2015 annual convention. Opportunity to select booth space two weeks prior to official release of expo floor plan. Access to convention attendee mailing list. Week long partnership recognition of APSCU Morning News, a daily email featuring media clips. Company principal interview conducted and placed in a APSCU member newsletter and placed on apscu.org. One posting on APSCU digital job board. SPONSOR LEVEL: ADVOCATE (ALLIED PLUS) - $15,000 Logo on APSCU website. One complimentary 10x10 booth space at the 2015 annual convention. Opportunity to select booth space one week prior to official release of expo floor plan. Access to convention attendee mailing list. Week long partnership recognition of APSCU Morning News, a daily email featuring media clips. One posting on APSCU digital job board. 2015 CONVENTION FINAL PROGRAM ADVERTISING OPPORTUNITIES BACK COVER $3,800 INSIDE FRONT/BACK $3,700 FULL PAGE $2,700 HALF PAGE $1,500 QUARTER PAGE $900 4 2015 Sponsorship and Exhibit Opportunities apscu.org
ANNUAL CONVENTION SPONSORSHIPS NETWORKING RECEPTION - $25,000 (THREE AVAILABLE) Your organization will have the opportunity to host one of three networking receptions. The receptions take place in the exhibit hall (APSCU Campus). These evening events will provide opportunities for networking, connecting, sharing, and introductions. Each networking event will provide opportunities to build on the activities taking place at the convention. Your organization name and logo will appear throughout the event and in all marketing materials as the primary host for the networking reception. CEO TRACK - $25,000 Become a partner for the CEO Track with an opportunity to connect your organization to top level attendees at the convention. A session moderator will acknowledge your partnership. A display of sponsor provided promotional materials and signs with your organization s name and logo will be located near the CEO track session room. Sponsor will have one five minute introductory remark during one session and moderate one panel discussion. WI-FI CONNECTIVITY - $20,000 Get everyone connected as the official convention Wi-Fi sponsor. Logo recognition will be included in all locations where the Wi-Fi password is listed including the final program and the agenda pocket guide. CHARGING STATION - $20,000 Provide charging stations with your logo in strategic locations throughout the convention for attendees to charge their mobile devices. CLASSROOM OF THE FUTURE - $20,000 APSCU will introduce the Classroom of the Future at the 2015 convention. APSCU will work closely with the sponsor to design and fabricate this futuristic learning environment. This space will be home to Learning Lab sessions which are 30 minute learning segments presented by convention exhibitors and located in the exhibit hall (APSCU Campus). The sponsor of the Classroom will also be guaranteed one Learning Lab presentation. Classroom furnishings not included with sponsorship investment. *Please note additional exhibitors have the opportunity to host a presentation in the space. NAME BADGE HOLDERS - $12,000 Company logo will be displayed on the name badge holder which all registrants will receive. (Name badge required for entrance at all convention events.) AGENDA POCKET GUIDE- $10,000 Company name and logo will be on the front of the pocket size fold out version of the convention agenda and also included on the inside front page of the pocket guide. apscu.org 2015 Sponsorship and Exhibit Opportunities 5
MOBILE APP - $10,000 Company name and logo will be included in the convention s official mobile app available for all attendees to download. The app includes schedule and session information. The sponsors receives special recognition in the final program and agenda pocket guide. SOCIAL MEDIA SPONSOR - $10,000 Social media feeds will be streamed on monitors throughout the convention for all attendees to view and respond. The social media monitors will be co-branded with APSCU and the social media sponsor. EDUCATION TRACK SPONSOR (FOUR CONCURRENT SESSIONS) - $10,000 Become a partner for a concurrent session with an opportunity to connect your organization to a specific issue. The session moderator will acknowledge your partnership. A display of sponsor provided promotional materials and signs with your organization s name and logo will be located near the session room. Sponsor will have one three minute introductory remark during one session. NETWORKING LOUNGE - $10,000 EACH Designated space with unique furnishings located throughout the exhibit floor (APSCU Campus). CONFERENCE PORTFOLIO - $7,500 Proudly display your organization name and logo by sponsoring the attendee portfolio. COFFEE BREAK - $7,500 Sponsor a coffee break in the exhibit hall during the annual convention. Sponsorship includes logo placement on beverage stations and napkins. NOTEBOOKS AND PENS - $5,000 Each attendee will receive a notebook with a pen as part of their convention portfolio. Sponsoring company s logo will be on the cover of the notebook. 6 2015 Sponsorship and Exhibit Opportunities apscu.org
LEARNING LAB - $3,000 EACH A Learning Lab is a sponsored presentation that takes place in the Classroom of the Future during program breaks. Audiovisual equipment included in sponsorship. PORTFOLIO INSERT - $2,500 EACH Opportunity for one flyer or give away displaying your company message included in the convention portfolio. WHAT S NEW EMAIL BLAST - $1,500 APSCU will send a one time pre-convention email blast to all registered attendees. This eblast will feature up to eight exhibiting companies. APSCU brings together over 1,000 leaders in higher education at its events. apscu.org 2015 Sponsorship and Exhibit Opportunities 7
APSCU CAMPUS The exhibit hall transformed into a networking & learning center This year, APSCU attendees have the opportunity to engage, network, and collaborate as they explore the APSCU Campus. APSCU CAMPUS ATTENDEES WILL EXPERIENCE: Future trends in distance learning. Insight into new technologies. What the classroom of the future holds. Experts discussing critical marketing strategies for success. 2015 EXHIBITOR RATES AND BENEFITS HERE IS WHAT EVERY APSCU CAMPUS PACKAGE FOR THE ANNUAL CONVENTION INCLUDES: Company logo, contact information and a 50-word description on the convention website and mobile app with a link to the company website. Company listed in the final convention program. Your company listed on entrance signage. EACH CAMPUS BOOTH INCLUDES: Each campus booth package includes the physical items listed below. There will be a form within the exhibitor kit for each participating exhibitor to complete that confirms which items in the package are needed in the exhibit booth. 8 High back Wall 3 High side drape 6 Skirted Table 2 Chairs 1 Wastebasket 7 x 44 ID sign Two Full Convention Registrations Registration for APSCU Campus additional booth staff Three additional full convention registrations are available for $500 each prior to May 1, 2015 and $575 each after May 1, 2015. Additional full conference registrations available at $825.00 each prior to May 1, 2015 and $875.00 each after May 1, 2015. 2015 PRICE STRUCTURE - COST PER 10 X 10 BOOTH Members Regular Corner Space If received by March 16, 2015 $2,500 $2,800 If received after March 16, 2015 $2,700 $3,000 Non-Members Regular Corner Space If received by March 16, 2015 $3,200 $3,500 If received after March 16, 2015 $3,400 $3,700 *Floor covering is required by show management in each exhibit booth. If the exhibitor does not have a floor covering a form will be available in the exhibitor kit for the exhibitor to secure floor covering. Aisle carpet will be provided by APSCU. 8 2015 Sponsorship and Exhibit Opportunities apscu.org
IMPORTANT DATES 2015 ANNUAL CONVENTION & EXPOSITION JUNE 2 4, 2015 Denver, CO Colorado Convention Center Reservations and payment due no later than Friday, May 1, 2015 SCHEDULE AS OF DECEMBER 1, 2014 EXHIBITOR MOVE IN: Monday, June 1, 2015 Tuesday, June 2, 2015 10:00 a.m. 6:00 p.m. 8:00 a.m. 11:00 a.m. APSCU CAMPUS HOURS: Tuesday, June 2, 2015 5:00 p.m. - 7:00 p.m. APSCU Campus - Opening Reception Wednesday, June 3, 2015 11:30 a.m. 7:00 p.m. APSCU Campus Open 11:30 a.m. 1:00 p.m. Lunch 5:00 p.m. 7:00 p.m. Reception Thursday, June 4, 2015 10:00 a.m. 6:00 p.m. APSCU Campus Open 11:30 a.m. 1:30 p.m. Lunch 4:30 p.m. 6:30 p.m. Closing Reception EXHIBITOR MOVE OUT: Thursday, June 4, 2015 Friday, June 5, 2015 6:30 p.m. 9:30 p.m. 8:00 a.m. 11:00 a.m. PAYMENT INFORMATION An agreement will be sent to each conference sponsor and exhibitor for review and signature to confirm the partnership/campus space. APSCU accepts credit cards, check or money order for payment. Please make checks payable to the Association of Private Sector Colleges and Universities (US dollars only). Mail to: Attention Conference Partnerships Association of Private Sector Colleges and Universities 1101 Connecticut Ave. N.W. Suite 900 Washington, D.C. 20036 Or Secure Fax line: 866-331-3636 Attention Conference Partnerships To reserve a convention partnership or exhibit booth contact Michelle Mobley at 202-359-1957 or Sponsors@apscu.org. Register online at apscu.org. ALL SPONSORSHIPS AND EXHIBIT BOOTHS ARE SOLD ON A FIRST-COME, FIRST-SERVED BASIS. apscu.org 2015 Sponsorship and Exhibit Opportunities 9
Association of Private Sector Colleges and Universities 1101 Connecticut Ave. N.W. Suite 900 Washington, D.C. 20036 apscu.org