Value in Partnership+ Programme Guide. vipplus.dlink.com/joinus

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Value in Partnership+ Programme Guide vipplus.dlink.com/joinus

Welcome to the D-Link Value in Partnership+ Programme D-Link s success as a provider of networking, wireless, storage, security and IP surveillance solutions has been built on its relationship and unrivalled commitment to its partners. Our Value in Partnership+ Programme not only builds on these relationships but also takes them to the next level by offering networking solutions, training and processes that increase your ability to be profitable with us, grow and diversify your business and provide excellent value to your customers. We believe in investing in our partners and giving them access to a complete range of business benefits *, including: Certification and Training Volume Incentive Rebate* Sales Support Material Marketing Development Funds Priority Technical Support Technology Specialisations Deal Registration Demo Purchase Programme Promotions * Dependent on Value in Partnership + status

Commitment to our Partners The following outlines D-Link s core channel value propositions and commitments to our partners. 1 2 3 4 5 Technology Solutions that are easy to acquire, own and maintain. A broad portfolio of innovative and highly competitive products that range from network edge offerings to the very core of the enterprise gives partners a true alternative to highpriced solutions for their customers. Ease Committed to the success of our partners and customers, we develop open standard technical solutions that are fully interoperable meaning that partners no longer have to be locked into one vendor. Financial True financial benefits for our partners with significant revenue upside from multiple sources: programmes margin, hardware and related services resulting in profitability. Collaboration D-Link works closely with its partners to uncover opportunities, create solutions and boost revenue. Support Proactive enterprise-class pre-sales and post-sale technical support through our call centre as well as online access to comprehensive technical resources. Partners are encouraged to register their deals, meaning increased margins and guaranteed D-Link support

PARTNER LEVELS Partners earn a Value in Partnership+ level of Registered, Silver or Gold status. All partners enter the programme at the Registered level and progress to Silver and Gold through completing free training and certification in D-Link s core product technologies Switching and Wireless. Benefits for Silver and Gold partners apply to their total D-Link Business Solutions revenues. Level Description Have established lines of communication with D-Link and enjoy access to advanced D-Link information, product training and programmes. Requirements Online company registration and acceptance of terms and conditions Have a solid understanding of D-Link s core products. D-Link works closely with these partners to deliver best-in-class solutions. Online company registration and acceptance of terms and conditions 2 x Wireless Certified Specialist (DCS) Certification 2 x Switching Certified Specialist (DCS) Certification Minimum Revenue Requirement Our most highly trained and technically certified partners on D-Link s core products, capable of delivering complex D-Link solutions and fully engaged with D-Link to ensure customer satisfaction. Online company registration and acceptance of terms and conditions 2 x Wireless Certified Specialist (DCS) Certification 2 x Switching Certified Specialist (DCS) Certification 2 x Wireless Certified Professional (DCP) Certification 2 x Switching Certified Professional (DCP) Certification Minimum Revenue Requirement PARTNER BENEFITS SUMMARY Registered Silver Gold Access to online D-Link Partner Portal Yes Yes Yes Discount of List Enterprise Products Only Yes Yes Yes Eligible for (SPA) Pricing Yes Yes Yes Deal Registration Programme Yes Yes Yes Online Certification Training and Resources no charge Yes Yes Yes Marketing Resource Centre Yes Yes Yes Eligible for the Demo Purchase Programme Yes Yes Yes Eligible for Technology Specialisations Yes Yes Yes Quarterly Webinars Yes Yes Yes Government and Education Discount Programme Yes Yes Yes Priority Technical Support Yes Yes Quarterly Volume Incentive Rebate Yes Yes Eligible for Sales Leads Yes Yes Proposal-based Marketing Development Funding Yes Yes Dedicated Account Management Yes Yes Top Priority for Leads Yes The D-Link Certification Programme is a free online, on-demand training programme

FINANCIAL BENEFITS Our way of saying thank you for being a D-Link Partner, and rewarding you for your investment in and commitment to selling D-Link Business Solutions products. The more you sell the more you can earn. Silver or Gold Partners are eligible for our financial benefits scheme, providing a significant profitability enhancement vehicle for partners that focus on D-Link solutions. The benefits include; Volume Incentive Rebate, Marketing Development Fund and preferential pricing. CERTIFICATION & TRAINING The D-Link Certification Programme is a free online, on-demand training programme that provides sales and technical coursework and exams focused on specific technologies: Wireless, Storage, Security, Switching and IP Surveillance. It s an opportunity for individuals in your organisation to become D-Link Specialists, enabling them to improve their knowledge and skills set to solve customer needs and increase your business value to your customers. Certification Types Designed for sales professionals, DSS courses focus on D-Link s market strategy, value proposition, product positioning, identifying opportunities and understanding customer needs. Designed for pre-sales technical professionals to ensure that they are knowledgeable about networking concepts and the features, functionality and positioning of D-Link products. Designed for networking technology professionals and those that have already earned their DCS certification, this is the highest level of achievement. Participants will gain advanced knowledge and skills in the installation, configuration, maintenance, and troubleshooting of networks and core-supported solutions. Technology Specialisations With technology specialisations in Storage and IP Surveillance, partners that demonstrate proficiency within a specific technology will earn Preferred Status, plus benefits that apply to Business Solutions products within the technology category, meaning your company really stands out from the crowd. KEY PARTNER BENEFITS Deal Registration All partners with a value-added reseller model who are fully compliant with the Programme Terms & Conditions are eligible for Deal Registration, which is designed to protect our partners through margin protection and reduction of channel conflict. Demo Purchase Make significant savings on D-Link products through our discounts off MSRP, as well as getting direct hands-on experience with our products through our Demo Purchase Programme. Ideal for internal staff education, training, demonstrations, evaluations and pre-sales support. Marketing Support D-Link is committed to providing all its partners with comprehensive marketing support that adds value, saves time and drives revenue growth through a range of special promotions. Marketing Development Fund MDF available to Gold and Silver partners who are fully compliant with all the requirements of their partner status. D-Link will support marketing initiatives where the partner can demonstrate the potential for new customer acquisitions and/or increased revenue opportunities. GovEd Discount D-Link offers an upfront discount off their purchase price from Distribution for any Business Solutions products bought for Government or Education end customers. Volume Incentive Rebate Our Gold and Silver partners are eligible for the D-Link quarterly VIR Programme. The rebate is tiered based on the partner s quarterly Business Solutions and Consumer products POS revenues.

Everything your customers need to build a complete network of any size WHY D-LINK? Comprehensive selection of products, from Ethernet Switches, Wireless Access Points, Storage, Security to IP Surveillance Cameras to provide your customers with end-to-end networking solutions Integrated and tailored solutions for your customers means increased revenues and profits for your business Consistent focus on development and delivery of high-quality, competitively priced award-winning technologies with scalability and proven reliability Access to free online and on-demand training, sales tools and support Our success has been realised in large as a result of working with and supporting our partners Become a Value in Partnership+ Partner and take your business to new heights with market-leading technology solutions. Join us today at vipplus.dlink.com/joinus D-Link European Headquarters: D-Link (Europe) Ltd., D-Link House, Abbey Road, Park Royal, London, NW10 7BX. Specifications are subject to change without notice. Terms & Conditions apply. D-Link is a registered trademark of D-Link Corporation and its overseas subsidiaries. All other trademarks belong to their respective owners. 2013 D-Link Corporation. All rights reserved. E&OE. January 2014