TopSeller Volume Delegation

Transcription

1 Programs Summary Second Quarter, 2010

2 Selling Lenovo is as Easy as 1, 2, 3 Pricing Great TopSeller pricing TopSeller Volume Delegation Marketing Support Technology Access Program (Demo) Marketing Development Program Rewards and Incentives TopSeller Rebate Program (SPIFF) New Customer Bonus Deal Registration

3 TopSeller Volume Delegation This promotion enables Solution Partners to offer select discounts ranging from 3% to 6% on qualifying TopSeller desktops, notebooks, ThinkServers, ThinkStations, related options and services. Notebook & Desktop Server & ThinkStation Discount Qty 5 to 14 Qty 2 to 5 3% Qty 15 to 49 Qty 6 to 9 5% Qty 50 to 500 Qty 10 to 500 6% Program Duration: April 1, 2010 June 30, *Pre-Approved Bid numbers L1Q110001, L1Q and L1Q PRICING

4 Technology Access Program Lenovo Solution Partners can earn purchase up to 4 client system units (notebook or desktop), 1 ThinkStation, 1 ThinkServer and 10 options up to 35% off list price for demonstration or internal use. Eligible Products ThinkPad Notebooks ThinkCentre Desktops ThinkStation ThinkServer ThinkPlus Accessories ThinkVision Monitors Lenovo Desktops Lenovo Notebooks (includes G Series, S10-3 and S10-3t) Solution Partner Discount Up to 35% off list Program Duration: April 1, 2010 Mar 31, Quantities reset quarterly. Claims to be submitted to *Please refer to announcement letter BPL00162 for all terms and conditions MARKETING SUPPORT

5 Market Development Program Lenovo is interested in helping you reach new customers. We can provide rebates to help you fund demand generation activities such as: Customer Briefings Direct Mail Webinars Campaigns Campaigns Tradeshow s Bring customers to the Lenovo Briefing Center! Submit proposals to your Lenovo Sales Rep or Lenovo Partner Assist Team. *Please refer to announcement letter LEN for all terms and conditions *Lenovo Partner Assist Team opt. 2, opt. 2. MARKETING SUPPORT

6 New Customer Bonus Lenovo Solution Partners can earn up to 4% rebate on sales made to a new customer on TopSeller or Corporate Desktops, Notebooks, Servers and Workstations. Rebates are paid from $1. Rebate Opportunity Examples Sell Earn $25,000 $1,000 $75,000 $3,000 $150,000 $6,000 $250,000 $10,000 Payouts under this program are capped at $10,000 per approved customer. Partners can nominate up to 15 customers per week via the following URL: p Program Duration: April 1, 2010 Sept 30, *Please refer to announcement letter BPL00160 (Commercial) and BPL00161 (Public Sector) for all terms and conditions. REWARDS & INCENTIVES

7 Deal Registration Deal Registration program applies special bid pricing for Public Sector and Commercial customers with greater than 1000 employees (leads should be >$100,000) Rewards Partner for demonstrating value-addadd activities to the customer's s hardware requirements resulting in Lenovo and the Partner winning the business. If approved, the Deal Registration i special bid will provide 4% preferential pricing for the value-added activities. Breaking News: 2% Enhancement from Apr 1 to Sept 30 (back end) +2% back end Value-add activities could include, but are not limited to: New customer opportunity identification and development Moving a customer off of competitive hardware Marketing and technical resources Value-added software, hardware and services Marketing activities (customer briefings, proposals, benchmarks, demo systems, etc.) Submit leads via: *Please refer to announcement letter LEN (4% Base) and BPL00164 (2% Enhancement) for all terms and conditions REWARDS & INCENTIVES

8 TopSeller Rebate Program (SPIFF) Lenovo Solution Partners can earn $$$ per unit on select TopSeller Think Products: Rebate Opportunity Examples Sell Earn ThinkPad $10 - $40 ThinkCentre $5 - $30 ThinkStation $35 - $75 ThinkServer $15 - $50 Program Duration: April 1, 2010 June 30, *Please refer to announcement letter BPL00163 for all terms and conditions REWARDS & INCENTIVES

9 Influencer Program Earn fees for influencing End Users to purchase Lenovo product(s) directly from Lenovo when the Lenovo Solution Partner-Resellers Location ID (LOCID) is included on the End Users purchase order. Brand Fee Structure ThinkPad Notebooks, ThinkCentre Desktops and ThinkStation Workstations 6% up to list minus 20% (or) 3% at > 20% IdeaPad S10e Netbooks, ThinkServers and Lenovo 3000 Products 3% fee based on end user purchase price ThinkPlus Services ( sold separately after initial i i sale ) 12% up to list minus 20% (or) 7% at > 20% Lenovo PC Options and ThinkVision products 6% up to list minus 20% (or) 3% at > 20% Wyse Thin Clients 5% up to list minus 10% (or) 3% at > 10% Think Topseller Models 6% up to list minus 6% (or) 3% at > 6% 3 rd party Vendor Logo Hardware Options 3% up to list minus 5% (or) 1% at > 5% Fees range from 1% to 12% of the net End User sales price, depending on products sold and discount off of list. Program runs from April 1, 2010 to March 31, 2011 *Please refer to announcement letter BPL00168 for all terms and conditions REWARDS & INCENTIVES

10 Want to earn up to 20% margin when you sell Lenovo? Stack Lenovo TopSeller Programs to Maximize i Your Margin Example using T RU ( 25 unit sale ) $999 List Price Margin $79 off list from Distribution $1,975 8% Qualifies for Volume Delegation Program ($ BP cost 5% Discount = $46) $1,150 5% TopSeller Rebate Program (SPIFF) $30 per unit $750 3% New Customer? New Customer Bonus Program (Promotion 2% Additional running April to Sept) $919 4% Total Margin $4,794 20% Want to earn more??? attach an extended warranty approximately 25% of margin attach a carrying case approximately 25% of margin All & any presumptions of margin or actual sales prices are for illustrative purposes only & Lenovo acknowledges that resellers reserve their rights to set pricing in accordance with their independent policies & guidelines. Prices subject to change.

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