Growing our business. Together. Leveraging Axis Channel Partner Program benefits in North America.

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1 Growing our business. Together. Leveraging Axis Channel Partner Program benefits in North America.

2 Maximizing partnership opportunities Axis Communications Channel Partner Program is designed to help channel partners capitalize on our market leadership in the fast-growing network video market. We view our partners as an extension of our team, playing a key role in the go-to-market strategy and the overall success of our company. Axis is committed to helping you succeed by providing you with extended resources, services and benefits to grow your long-term business opportunities. Use our knowledge and training to maintain your competitive advantage and best serve your customers.

3 Market leading sales support For you and your customers Sales support is something you would expect from any channel partner program, but Axis doesn t have just any program. We ensure that Axis Channel Partners at all levels of the program have a dedicated account manager to help support your sales needs. All Axis Channel Partners have enhanced margin opportunities commensurate with partnership level when purchasing through an Authorized Axis Distributor². Axis also offers partner sales incentives designed to make purchasing Axis products more affordable for both you and your customers. The Product Upgrade Service offers Axis Channel Partners up to 20% off MSRP when you return competitor or discontinued Axis products. The service also allows you to return a current Axis model on a technology upgrade to a newer model. For more details, US-Upgrade@axis.com or speak with your local Axis representative. But we don t stop there. Axis extends services to your customers helping you offer optimized, flexible and cost-effective choices to meet their needs. Our Encoder Upgrade Program allows your customers to leverage their existing investment in analog equipment while still enjoying the benefits of network video. And when they are ready to upgrade to an Axis network camera, Axis provides you as our partner with a rebate for each encoder channel returned. Visit for more information.

4 Axis Partner Pages: your personal Axis connection Make the Partner Pages your primary communication channel with Axis. Our password protected user interface provides you with unlimited, round-the-clock access to valuable sales, marketing, and technical support tools. As an Axis Channel Partner, use the Partner Pages to easily find information and business opportunities specifically for you. Be the first to know As an Axis Channel Partner, you have a significant competitive advantage by getting exclusive, prelaunch information about our market leading products and services before they re available on our website. Additionally, you benefit from targeted channel news and market intelligence providing valuable insight into the video surveillance opportunity for focus industry segments. And you have extended visibility on projects and sales data specific for you and your company. Additional pricing support Need additional pricing support to close a large project? Axis values your role in project planning and we want to help you protect your time and resource investment. Through our online Project Pricing Center, Axis provides partners at all levels of the program an opportunity to apply for additional project pricing support to help win a large or strategic order. Automatic web content updates Online marketing is an important part of your sales process. And Axis is dedicated to making this as easy as possible for our partners. With the online Content Syndication Tool, you can choose from a variety of formats and get the latest Axis product information automatically uploaded to your website, ensuring that your customers can always find the most current and accurate Axis product details. Sales and marketing material Quality is in everything that we do. And Axis has an extensive library of sales and marketing material to support the broadest product portfolio in the industry. Use our Document and Image Databases to find the right collateral to professionally present your Axis video surveillance solutions to your customers. Axis Partner Pages also feature > Recommended end customer price list > Downloadable files > Contact details for your personal Axis sales rep > Demo unit ordering > Demo room (live video from Axis products) > Serial number tracking > And more... Visit Axis Partner Pages at *Please contact your Axis Sales Representative with questions regarding login credentials. System design tools As a system integrator, you re not just selling products. You re designing video surveillance solutions. Axis simplifies your system design by providing you with Architecture & Engineering (A&E) specifications, CAD files, Visio stencils and a variety of design tools to help you specify the best solutions for your customers.

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6 Axis Technical Services: Staying with you all the way. When you install an Axis video surveillance solution, you are getting more than just the best network video surveillance system available. With Axis technical services, you also get the know-how that comes from more than 25 years of experience from installations in the commercial, industrial and public sectors all over the world. Every bit as important, you get the commitment from a global supplier ready to help you stay one step ahead. Prioritized online support When you are logged into your Axis Partner Pages, you get prioritized support through our Online Helpdesk. With over 400 FAQs, Axis has an extensive database of information to help solve your technical support needs. Or register your specific online support query which will be prioritized by one of our experienced Technical Support Engineers. Instant messaging for fast, easy support Have a quick product question? Using the Axis Support Chat portal you can have a direct, real-time, dialogue with our Technical Support Engineers. This popular instant messaging portal gives you immediate Axis support Monday through Friday 9 am to 8 pm Eastern time. To start a chat session, visit Dedicated telephone support For personal product assistance, Axis offers our Channel Partners dedicated and prioritized telephone support Monday through Friday 9 am to 8 pm Eastern time. Check the Partner Pages for your dedicated partner support line information. Advance product replacement If you have a defective product in a remote or inconvenient location, you can save valuable installation time by ordering an Advance Warranty Replacement product through the Axis Online Helpdesk. This service is available free of charge exclusively to Axis Partners.

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8 Axis Communications Academy Building your strengths in network video Your customers and your success depend on you having the most up-to-date, comprehensive knowledge in the industry. That s why Axis Communications Academy focuses on helping you build your strengths and stay on top of the latest technology so you can offer your customers the very best. Classroom-based training to expand your technical competence New techniques, applications and integration possibilities are driving network video convergence. And Axis is dedicated to getting you the skills and expertise you need to succeed in this increasingly competitive market. Our Academy trainers have the highest technical competence, as well as expertise on the latest network video innovations and trends. Our classroom-based training program provides the tools and information you need to deliver and support your customers throughout the sales cycle - from demonstration and evaluation, to implementation, operations, and continual support. Visit to find a classroombased course near you. Live training direct to you Via webinar you can stay current with the latest technology and product information from Axis without ever leaving your office. Need tips on troubleshooting your Axis installation or want to get the most out of the advanced AXIS Camera Station features? Axis has a broad range of regularly scheduled webinar topics to specifically address your needs as an Axis Channel Partner, completely free of charge. Visit academy/reg_webinars.htm for webinar details and schedules. Web-based training anytime, anywhere Stay updated on Axis product portfolio, services and network video solutions. Axis Communications Academy gives you the opportunity to learn from online courses, tutorials and guides anywhere in the world at any time. Our in-depth courses cover a variety of topics including system design, services and specific network video products. And our tutorials and guides will help you design, install and optimize your network video projects. Visit for our online courses, guides and tutorials.

9 Axis Certification Program Endorsing your expertise Axis distinguishes individuals who demonstrate an advanced level of network video competence through the Axis Certification Program. By passing a comprehensive certification test, Axis recognizes your proficiency in the latest technologies, solutions, products and best-practice techniques. The Axis Certified Professional seal endorses you as a provider of first-class network video solutions. Visit to learn more.

10 Silver and Gold advantages The Axis Channel Partner Program offers a number of benefits to participants at all levels of the program. But we value partner commitment and reward our loyal Solution Silver and Gold Partners with extended and exclusive benefits. Introducing new end customers to you Since Axis sells exclusively through an indirect distribution model, we are committed to sharing our end customer leads with Solution Silver and Gold Partners. Through the Lead Exchange tool on the Partner Pages you can find potential new customers selected specifically for you by your Axis account manager. By regularly checking your lead queue and managing new leads, you can ensure that Axis will continue to send you new customer leads. Valuable co-marketing opportunities Solution Silver and Gold Partners have proven that they can meet the most challenging end customer requirements. Axis endorses and promotes our network of Solution Silver and Gold partners through our Where to Buy section of the website. Additionally, Axis actively supports Solution Partner co-marketing initiatives to jointly promote total video surveillance solutions and increase mutual business opportunities. Visit the Partner Pages to apply for funded co-marketing activities. Extensive sales engineering Need additional technical support to help successfully close a deal? Axis sales engineers provide Solution Partners prioritized telephone support and are available to help you with system design and engineering. For Solution Gold Partners, Axis even provides on-site visits and support to help ensure the success of your installation from beginning to end. 5 The right training for you To supplement the extensive course offering available through the Axis Communications Academy, Axis also provides customized training possibilities to selected Solution Gold Partners. Maximize your time and resources by getting targeted and focused staff training to meet your specific project needs. Networking with market leaders As a pioneer of network video, Axis is a leader in driving convergence to IP-based video surveillance. The annual North American Axis Channel Convergence Conference has become one of the industry s most exclusive partner events. We invite market leading companies from our ecosystem of consultants, distributors, technology, application development and channel partners to learn from leading experts and share ideas and information on everything from industry trends to products and services. Invitation eligibility to this special event is reserved for top performing Solution Gold Partners.

11 PARTNER BENEFITS 1 Authorized Solution Silver Solution Gold SALES SUPPORT Qualified lead generation program Accessibility to unique sales tools Enhanced margin opportunity 2 NFR (not for resale) / Demo equipment program MSRP pricelist on Axis Partner Pages Project pricing Standard Prioritized Prioritized Dedicated account manager MARKETING SUPPORT Secure access to Axis Partner Pages Monthly Channel enews Welcome kit Partner recognition plaque Listing on Axis Where to Buy website Potential Potential Marketing collateral Electronic Electronic/printed Electronic/printed Co-marketing activities Limited Extended 3 Axis Channel Convergence Conference 4 Eligible SALES ENGINEERING 5 A&E Specifications System design and engineering 4 Site surveys 4 On-site support 4 Phone support 4 Prioritized Prioritized TECHNICAL SERVICES Post-sales technical support Prioritized partner support Standard & Advance Warranty Replacement/Repair 30 day replacement (RMA) AXIS COMMUNICATIONS ACADEMY Technical and sales training Classroom-based Fundamentals Classroom-based Advanced Trainings Web-based tutorials and installation guides Live webinars 4 Certification 6 Customized training 4 Eligible 1. Where available. May vary depending on location, opportunity size and partner level. 2. Contact your Axis Distributor for pricing details. 3. Axis Solution Gold Partners are eligible to receive funding for co-marketing activities. Please visit the Partner Pages for more details. 4. North American benefit which may not be available in other regions. 5. Subject to prior approval based on project size and scope. 6. Available in US and Canada only.

12 /EN/R2/1201 About Axis Communications Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analog to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring, and are based on innovative, open technology platforms. Axis is a Swedish-based company, operating worldwide with offices in more than 20 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the NASDAQ OMX Stockholm under the ticker AXIS. For more information about Axis, please visit our website at Axis Communications AB. AXIS COMMUNICATIONS, AXIS, ETRAX, ARTPEC and VAPIX are registered trademarks or trademark applications of Axis AB in various jurisdictions. All other company names and products are trademarks or registered trademarks of their respective companies. We reserve the right to introduce modifications without notice.