MBA & Masters Executive University Programs Bachelors Barcelona Madrid Mallorca Official University Degrees, Masters & MBA
Training students from over 35 nationalities
INDEX 4. Welcome to ESERP 5. ESERP presentation 8. Alumni services 9. Excellent employment opportunities and professional career 10. International student office 11. Academic agreements and official certificates 12. Rankings 13. MBA & Masters, Superior Programs, Bachelors University degree & Bachelors programs Executive university programs MBA program Master programs ESERP Since 1881
Welcome to ESERP Urban Campus in the centre of Barcelona, Madrid and Palma de Mallorca. International and cosmopolitan atmosphere, with students from 35 nationalities. National and International employment bureau recognized in all the country.the best companies make appointments and offers employments in ESERP. Eminent Professors, national and international Lecturers and Academicians. Proven reputation for excellence by over 30 years of teaching experience. A range of options and flexibility program. Training leaders who mark a difference. ESERP at the service of society since 1881. Program of Scholarships to Academic Excellence and University programs. The Top 5 National Ranking of Business Schools, Forbes Magazine, El pais, El Mundo, La Vanguardia and Expansión.
ESERP PRESENTATION BARCELONA ESERP is a Business, Economics and Social Sciences University School with recognized prestige of service for society, both nationally and internationally. Officially authorized to teach both undergraduate and graduate education, ESERP has over 30 years of teaching experience and is the development and continuation of the San José School, founded in Barcelona in 1881. Campuses ESERP has campuses in Madrid, Barcelona and Palma de Mallorca, and is associated with some of the most prestigious Business Schools and national and international Universities. Barcelona Is one of the most attractive places in Spain and the cradle of great artists. It is a global city and highly competitive with international projection, Its interesting strategic geographical location has allowed an intense commercial activity being the industrial capital of Spain. It s a global city and highly competitive with international projection 3
ESERP PRESENTATION MADRID Madrid Is the capital of Spain, a lively city rich in culture and museums of international reference in a modern environment that offers a great range of opportunities with more than 157,000 national and international companies. More than 157,000 national and international companies in the capital of Spain. 4
ESERP PRESENTATION PALMA DE MALLORCA Mallorca (Balearic Islands) is the Jewel of the Mediterranean, source inspiration, culture and leisure. For its excellent weather and beautiful scenery make it a privileged position with a cosmopolitan atmosphere. His communication is excellent relying on one of the most important and international airports of Spain has the headquarters of large multinational corporations and is an opportunity for entrepreneurs worldwide. For its excellent weather and beautiful scenery it is a privileged position with a cosmopolitan atmosphere and very atractive for tourism. 5
BARCELONA MADRID PALMA DE MALLORCA Academic and research skills Due to its academic and research projects ES- ERP has a committed faculty team, with excellent expertise both in teaching and in the specialized area of knowledge which is taught. ESERP has an executive team with highly qualified and important personalities from the academic, scientific, economic and cultural world. National and international publications ESERP has published different articles in magazines of academic context, in various editorials such as; Mc Graw Hill, Deusto, Planeta, Gestión 2000, Lexnova, Amat Editores and Editorial Furtwangen. ESERP also has several publishing collections, including the Colección Management ESERP developed by Harvard Business-Profit and Profit-Wharton Publishers. In addition ESERP, through its research team, has published articles in several scientific journals. Continuous improvement and updating Using modern teaching methodology through the research and development of both theoretical and practical analysis of business reality has allowed ESERP to significantly increase the resources devoted to research, which has resulted in a significantly increased number of diverse publications produced by professors and academics of the school and the quality of the actual publications. Discussion forums and meeting point ESERP has become a meeting point for debating different social realities determining socioeconomic, cultural and technological tendencies, nationally and internationally. Through the contents offered in its Bachelor and Master Programs and within Conferences and Debate Forums held at ESERP where professors of ESERP, as well as entrepreneurs and executives of the major organizations of public and private sectors and those of our associated universities come together. International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, Their get relevant accreditations given by the universities and partner schools. 6
ESERP s social involvement is in harmony with its ethical and moral values that were present within the mission of the school. His Majesty The King of Spain, Don Juan Carlos I de Borbón Social action The many choices ESERP offers are in deep connection with the ethics and morals it promotes including hard work, dedication and overcoming daily challenges which are felt to be the necessary tools for Executive Directors in modern enterprises. ESERP s social involvement is in harmony with its ethical and moral values that were present within the mission of the school and are still a part of its reason for participating with other permanent Foundations, NGO s and other associations in social projects. Honorary Degree Since its foundation ESERP grants the Honorary Degree, the maximum academic prize, honouring important personalities and institutions. Some of the most important ESERP Honorary Degrees have been awarded to The King of Spain, Presidents of Spain, Presidents of Autonomous Communities, Nobel Prizes Winners and recognized professionals in academic, entrepreneurial, financial and cultural areas. Audit Quality ESERP is highly recognized and meets the quality standards set by quality audits conducted both nationally and internationally, and has met the academic requirements established by each of the following. Collaborative Agreements ESERP has signed cooperation agreements with organizations that bring together academic professionals in order to publish research papers and organize forums, seminars and conferences. Members of: Likewise ESERP is a member of important international partnerships that exchange and debate the latest academic trends in higher education. Accrediting Agency for Bachelor s, Master s and Doctoral Degree Programs in Business Administration and Accounting European Foundation for Management Development (EFMD). 7
Alumni Services Active Job and Placement Department Personalized advice to the student through coaching and mentoring International Relationships and Exchanges In business training Business creation and viability of projects Guidance on professional and career paths New publications, books, magazines and specialized publications Publication of ESERP research Technological learning through audio-visuals (podcast) Alumni Association and Ex Alumni Association Vocational and Educational Portal Wi-Fi Zone in all facilities Conferences, Seminars and Courses of high specialization Coffee-break Daily newspapers, electronic magazines and journals Specialized library Meeting and Conference rooms Workcenter ety and its economy and secondly to ensure the advancement of knowledge through the exercise of criticism and creativity. Other tools in the field of research and investigation which ESERP promotes are continuous training, where professors and external professionals collaborate with other professionals to work on external training projects and publish their research in professional and academic articles, thus fulfilling the commitment to provide solutions and establish new paths of development and to demonstrate level and quality of investigation. Of great significance is the collection of books which ESERP publishes within the different areas taught in the School such as Management, Marketing, Banking, Public Relations, Advertising, Communication and Tourism, amongst others. ESERP Language School Knowledge and domain of other languages is one of the most valued skills by multinational companies and head-hunters when it comes to find and bring talent to their organizations. For this reason ESERP has a language school for national and international students who wish to incorporate a new language or improve their notions with practical and dynamic classes. Certificate Diploma Levels established in these language courses correspond to the criteria laid down in the Common European Framework of Reference, obtaining the corresponding own private ESERP Diploma. Research Department One of the fundamental missions of ESERP is its strong commitment to research and the adaptation of its processes according to changes in the business environment, contributing to the expansion of knowledge and training. Research has always had a dual purpose; firstly to enable the application of knowledge to soci- Courses offered Spanish I French I English German I Chinese I Russian Registration Registration can be done from October in the Academic Secretary ESERP. Students can join throughout the course (Check availability). www.eserp.com I + 34 902 33 18 33 I alumni@eserp.com
Excellent employment opportunities and professional career Modern businesses are demanding improvements and constant adaptation to the Global Markets: a training process for professionals that everyday becomes more specialized. Participating Companies Some of the companies and institutions which participate in the Employment Forum are: AB Public Relations Accenture Acción Grupo Consultor Acn Adsenzia AmarisGroup Antal Areas Arenalia Atrapalo Avb Segurlegal Axpe Consulting Axxon Banco Mediolanum Barcelo Hotels & Resorts B Hotel-Soho Hotel Boda-click British Chamber of Comerce Spain Crowe Horwath Diagonal Links -V&N Cellars Equacat Equifond Auditores Eurostars Madrid Tower Formació I Treball Ford Fundación Theodora Firts Event Gevicar- Gentlemendrive Glaxosmithkli-ne Global Risk Professionals Groupalia Grupo Catalana Occidente Grupo Intermundial Hays Hard Rock Cafe Help Events Hm:Integra Hilton Barcelona Hotel Arts Hotusa IKEA Iinewyork Inditex Industrias Mateu Intermon Oxfam Karpa Marketing Group Kudial Leroy Merlyn Manpower Mapfre Melia Hotels Nestle NH Hotels Phillip Morris Pronovias Prosegur Randstad Ray Human Capital Room Mate Sapientis Seat Sntalent Starwoods Sampol Pepe Jeans Syl TUI Travel Tourijobs Travel Work You Barcelona Workea When ESERP students complete the program they will be ready to provide answers to the changing needs of a company, and to face the competitiveness within markets, filling senior positions in managerial areas of the company, as well as in the organization s different executive departments. ESERP is in permanent contact with prestigious Companies, Organizations, Institutions and Human Resources Consultants to introduce its former and current students, to give them the chance to find the professional career that fits their profile the best in the sector they consider the most motivating for them. Among the services that are offered by the Employment Bureau we can highlight: For Students Active Employment Bureau Platform. Advice on professional trajectory and career development. National and international job offers. Statistical employment information. Coaching. Access to specialized internships. Specialized bibliography. For Companies Employment Forum. Company introduction at ESERP. Training agreements. Selection, channeling and introduction of the most suitable candidates for job positions. Employment Bureau Platform Students and ESERP s Alumni have a specialized platform with the latest technology to promote networking and expanding social networks to change or find new employment. Students may access the Job Bank, which provides daily national and international job offers and notifies of job offers for prominent positions in companies around the world. Employment Forum The ESERP University Foundation, sensitive to work placements and the professional trajectory of its students, organize an annual Employment Forum in each of its campuses. In the Employment Forum, of the academic year 2013-2014, 180 companies from 20 different sectors participated along with 800 candidates from 15 specialties and more than 10.000 Speed Networkings were carried out. This date constitutes a meeting point between the business world and the university, moving students and alumni closer to top institutions and national and multinational companies from a wide variety of sectors. This makes the Employment Forum a unique event. The students and ESERP s Alumni who are looking for a job have the opportunity to present their curriculums and promote their candidacy to Head Hunters or Personnel Managers, having the possibility of joining actual or future selection processes of the participating companies as much as with a full-time contract as with an internship. The participating companies explain their selection policies, the most wanted professional profiles, professional development in the company, their corporate culture and their activity through a direct interview or by Speed Networking. 9
International Student Office The International Student Office works to help you. As soon as enrolled, the ESERP Student Office will assist the students prepare for their arrival in Spain, providing answers to their questions and all the information needed: from the visa process to helping you get involved in forums and student initiatives. We can give you the support to organizes the first steps in welcoming new students after completing their enrollment process and manages immigration issues for new and current international students. International Mobility: Manages study abroad services, helping all incoming and outgoing exchange students enhance their international experiences as ESERP students. Visa: if you are not a citizen of an EU country, the first step is to obtain a student visa. ESERP students who are not EU citizens must apply for a visa at the Embassy or Consulate of Spain in their country of origin. As enrollments have formalized the Student Office will offer detailed instructions and advice on the steps you must follow. Accommodation: Student Office will help you choose and prepare your holiday residences offering various contacts and agencies to rent rooms to students. We have a long list of residences to offer. Health Insurance: Students who need a visa must take out private medical insurance for the duration of the program. ESERP provides contact brokers to help you complete this process. Personalized Attention: Office of Student addresses the specific needs of our students so you ll take a hand in everything you set out, only contact us. will assist the students prepare for their arrival in Spain www.eserp.com I + 34 902 33 18 33 I international@eserp.com 10
Academic Agreements and Official certificates The international expansion goal of ESERP Business School goes well beyond the school s campuses in the cities of Barcelona, Madrid, Palma de Mallorca and increasing the international academic partnerships The International Relationships Department working actively to establish the connections between the Universities and business schools most outstanding internationally to maintain exchange agreements and lectures by important and renowned professors from all over the world, the result of which the students ESERP can enjoy more global vision and an enriching experience. Academic Agreements and Official Certificates ESERP is authorized by the Generalitat of Catalunya, Department of Interior and Justice, as a University Foundation. ESERP is an accredited centre to distribute the Official Degrees in Administration and Business Management, Marketing and Tourism, as well as private and official University Masters. ESERP has established a collaboration agreement with the UNIR for development, implementation and monitoring of the different academic programs. ESERP is assigned to the Vic University to teach the Degree in Advertising, Marketing and Public Relations and the Degree in Tourism. It offers university titles and postgraduates of great recognition in Latin America. ESERP is authorized by the Camilo José Cela University to offer private University Masters granted by Shareholders of this University. A University which implements the newest technologies in education and offers studies in the areas of Business and Economics, Business Law Mechanical & Electrical Engineering and Information Sciences. Located in Middlesborough, the University of Teeside is recognised for its Business Faculty and the application of new educational technologies in its programmes. A school which is regarded as a leader in training in corporate governance and Institutional Human Resources, located in Paris, city of culture and academic excellence. Dublin Business School is, in Ireland, the largest, with a student body of more than 9,000 college students. The State Tourism University of Sochi is a recognized Russian University specialized in the degree programme training. A French school based in Paris, Toulouse and Brussels offering expertise in the area of Communication, Journalism and Public Relations. The TEC of Monterrey is a university with a national and international presence and one of the most prestigious and recognised worldwide. This University is one of the main Russian universities according its international targets and its federal status into the country. British university with a multicultural diversity obtained through students from all over the world. 11
Rankings Through several Rankings published annually, ESERP is considered one of the five most important nationally Business Schools ESERP consolidates the top five business schools in the country. Forbes, 2014 The ESERP s Masters selected among the best in several disciplines. El País, 2013 Masters of ESERP among the best in Spain. El Mundo, 2013 "ESERP ofrece formación para los puestos de trabajo más demandados en la actualidad." Expansión, 2013 ESERP is consolidated in the top five business schools in the country. La Vanguardia,2013 12
University Degrees & Bachelor Business Marketing and Public Relations Business Management Marketing Management International Tourism Executive University Programs Executive and Leader Coaching Yield & Revenue Management Advanced Management International Relations Digital Marketing Communication Management and Public Relations MBA & Masters IMBA - International Master in Business Administration Master in Business Management Master in Marketing Management Master in Tourism Management Barcelona Madrid Mallorca
University degree Program years duration 180 ECTS CREDITS Business, Marketing and Public Relations language 3 years duration, option to British Bachelor by Staffordshire Study Program.* First course - 60 credits First Semester Introduction of Accounting. Mathematics for Economics. Corporate and Commercial Law. Introduction to Economics. Business Administration I: Introduction and Organizations. Public Relations Policies. Second Semester Personal and Organizational Communication. Business Administration II: Marketing and Finance. Microeconomics. Statistics I. Introduction to IT. Second Course - 60 credits First Semester Management Accounting. Statistics II. Business Management. Macroeconomics. Sales Management I. Public Relations Policy. Second Semester Human Resources Management. Financial Management I. Sales Management II. English Language. International Business Management. Third Course - 60 credits First Semester Corporate Accounting. Company Tax Regime. Financial Management II. Management of Knowledge and talent. Global Economic Structure. Social Medial and Web 2.0. Second Semester Econometrics. Production and Operations Management. Human Resources Management II. International Negotiations. Electronic Commerce and Internet Business. International Marketing. (*) The program content, programming and materials may suffer variations due to changes in academic planning. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP Business School Four Courses Private Superior Degree of ESERP, own study plan in Business, Marketing and Public Relations And the International Universities Credentials. General Information Schedules Monday to Friday The student can choose between: Morning : 9:00 to 14:30 h Afternoon: 18:00 to 22:00h. Total Price : 5.100 System of payment: Consult prices in Barcelona School fees: 300,00 per year 14
Bachelor Business Area language year 1 duration Students have direct access to ESERP s Masters and MBA s programs Bachelor University degree in association with Staffordshire University, taught entirely in ESERP Barcelona - Madrid The student has the option to study modules in a course by Staffordshire University and obtain an official Bachelor. Optional Modules by Staffordshire University to obtain the Bachelor. Course BA (Hons) Bachelor in Business Administration (Management) First Semester Research Methods. Enterprise Management. Managing and Leading Change. Strategic Management. Second Semester Investigations Project. Risk Management. Contemporay Management Issues. General Options. Ba (Hons) Marketing Management First semester Interactive and E-Marketing. Strategic Marketing Management. Brand Management. Marketing Research & Information. Second semester International Marketing. Integrated Marketing Communications. Project. (*) The program content, programming and materials may suffer variations due to changes in academic planning. International Degree Obtained (*) This year of study is equivalent and awarded with 60 European Training Credits (ETC s) Public University BA (Hons) Bachelor in Business Administration (Management). BA (Hons) Bachelor in Marketing Management. Official authorization of ESERP is officially authorized under the Real Decreto 557/1991 art 19 for the establishment of Universities, the Universities Department of the Generalitat of Catalunya and by the Department of Education and Science to deliver the BA (Hons) Business Management in association with Staffordshire University a public University of the United Kingdom- DOGC Nº2359. Entrance Requirements International students who have three years undergraduate study in the appropriate area (equivalent to 120 ECTS) + English Advance level Contact us for more information 15
University degree Program language 240 years 4 duration ECTS CREDITS Business Management 4 years duration, option to British Bachelor by Staffordshire. First course - 60 credits First Semester Introduction to accounting. Mathematics for Economics. Corporate and Commercial Law. Introduction to Economics. Business Administration I: Introduction and Organizations. Public Relations Policies. Second Semester Personal and Organizational Communication. Business Administration II: Marketing and Finance. Microeconomics. Statistics I. Introduction to IT. Third course - 60 credits First Semester Corporate Accounting. Company Tax Regime. Financial Management II. Management of Knowledge and talent. Global Economic Structure. Social Medial and Web 2.0. Second Semester Econometrics. Production and Operations Management. Human Resources Management II. International Negotiations. Electronic Commerce and Internet Business. International Marketing. Fourth Course - 60 Credits First Semester Strategic Management and Business Policy I. Computer Management / ICTs in Organizations. Analysis of Financial Markets and Securities. Foreign Trade. Internet Marketing. Design and Organization of Work. Second Semester Strategic Management and Business Policy II. Strategic Human Resources. Human Resource Management. Digital strategy. Final project. Second course - 60 credits First Semester Management Accounting. Statistics II. Business Management Macroeconomics. Sales Management I. Public Relations Policy. Second Semester Human Resources Management. Financial Management I. Sales Management II. English Language. International Business Management. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP Business School- Four Courses Private Superior Degree of ESERP, own study plan in Business Management General Information Schedules Monday to Friday The student can choose between: Morning : 9:00 to 14:30 h Afternoon: 18:00 to 22:00h. Total Price : 4.600 System of payment: Consult School fees: 300,00 per year 16
Bachelor Business Area language year 1 duration Students have direct access to ESERP s Masters and MBA s programs Bachelor University degree in association with Staffordshire University, taught entirely in ESERP Barcelona - Madrid The student has the option to study modules in a course by Staffordshire University and obtain an official Bachelor. Optional Modules by Staffordshire University to obtain the Bachelor. Course BA (Hons) Bachelor in Business Administration (Management) by Staffordshire University First Semester Research Methods. Enterprise Management. Managing and Leading Change. Strategic Management. Second Semester Investigations Project. Risk Management. Contemporary Management Issues. General Options. (*) The program content, programming and materials may suffer variations due to changes in academic planning. International Degree Obtained (*) This year of study is equivalent and awarded with 60 European Training Credits (ETC s) Public University BA (Hons) Bachelor in Business Administration (Management). Official authorization of ESERP is officially authorized under the Real Decreto 557/1991 art 19 for the establishment of Universities, the Universities Department of the Generalitat of Catalunya and by the Department of Education and Science to deliver the BA (Hons) Business Management in association with Staffordshire University a public University of the United Kingdom- DOGC Nº2359. Entrance Requirements International students who have three years undergraduate study in the appropriate area (equivalent to 120 ECTS) + English Advance level Contact us for more information 17
University degree Program years 4 duration 240 ECTS CREDITS Marketing Management language 4 years duration, option to British Bachelor by Staffordshire. First course - 60 credits First Semester Marketing and Economic History. Modern Language. Introduction to the Company. Marketing and Communication Techniques. Business Mathematics. Second Semester Persuasive Language. Applied Information for Marketing. Civil Law. Introduction to Marketing. Statistics Applied to Marketing. Third course - 60 credits First Semester Communication Policy. Product Policy. Market Research I. Sales Management. Marketing and Quality Management. Internal Marketing. Second Semester Distribution Policy. Cost and Pricing Policy. Market Research II. Commercial Negotiation Techniques. Rational Marketing, Direct and Interactive. Marketing and Applied Information Systems. Fourth Course - 60 credits First semester Marketing Plan. Elective 1. Elective 2. Elective 3. Elective 4. Academic recognition of credits. Anual Work or Degree Project. (*) The content of the program, programming and materials may suffer variations due to changes in academic planning. Second course - 60 credits First Semester Economics I: Microeconomics. Business Sociology. Economic - Financial Analysis in Marketing I. Psychology Applied to Marketing. Strategic Marketing. Business Law: Legal Regulation of the Market. Second Semester Corporate Social Responsibility and Marketing. Economics II: Macroeconomics. Economic - Financial Analysis in Marketing II. Consumer Behavior. Decision-Making Methods Applied to Marketing. Labor and Social Security. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP Business School- Four Courses Private Superior Degree of ESERP, own study plan in Marketing Management General Information Schedules Monday to Friday The student can choose between: Morning : 9:00 to 14:30 h Afternoon: 18:00 to 22:00h. Total Price : 5.100 System of payment: Consult School fees: 300,00 per year 18
Bachelor language year 1 duration Students have direct access to ESERP s Masters and MBA s programs Business Marketing Area Bachelor University degree in association with Staffordshire University, taught entirely in ESERP Barcelona The student has the option to study modules in a course by Staffordshire University and obtain an official Bachelor. Optional Modules by Staffordshire University to obtain the Bachelor. Course BA (Hons) Bachelor in Business Administration by Staffordshire University First semester Enterprise Management. MALC (Management of Leadership and Change). Strategic Management. Research Methods. Second Semester Brand Management. CMI. Project. Decision Making. International Degree Obtained (*) This year of study is equivalent and awarded with 60 European Training Credits (ETC s) Public University (*) The program content, programming and materials may suffer variations due to changes in academic planning. BA (Hons) Bachelor in Business Administration (Management). Official authorization of ESERP is officially authorized under the Real Decreto 557/1991 art 19 for the establishment of Universities, the Universities Department of the Generalitat of Catalunya and by the Department of Education and Science to deliver the BA (Hons) Business Management in association with Staffordshire University a public University of the United Kingdom- DOGC Nº2359. Entrance Requirements International students who have three years undergraduate study in the appropriate area (equivalent to 120 ECTS) + English Advance level Contact us for more information 19
University degree Program language 240 years 4 duration ECTS CREDITS International Tourism 4 years, option to British Bachelor by Staffordshire. First course - 60 credits First Semester Applied Statistics to the Tourism. History of Travel and Tourism. First Foreign Language I (English). Legal Principles of Tourist Application. Territorial Tourist Resources in Spain. Second Semester Applied Microeconomics. Cultural Heritage. First Foreign Language II (English). Social Psychology in Tourism. World Territorial Tourist Resources. Second course - 60 credits First Semester Tourism Market Analysis. Law and Legislation. Applied Macroeconomics. Tourism Marketing. Second Semester Tourist Commercial Communication. Informatics Applied to Tourism Management. Organization of Tourism Businesses. Second Foreign Language I (French or German). Sociology of Tourism and Leisure. Third course - 60 credits First Semester World Tourist Itineraries and Tourist Information. Tourism Administrative Law. Second Foreign Language II (French or German). Tourist Transports. Financial Accounting for Business Tourism. Second Semester Second Foreign Language III (French or German). Organization and Human Resources Management. Accommodation and Catering Companies. Tour Operators and Travel agencies. Cost Accounting for Business Tourism. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP Business School- Four Courses Private Superior Degree of ESERP, own study plan in International Tourism. Fourth Course - 60 credits First semester Financial Statement Analysis of Tourist Business. Elective 1. Elective 2. Elective 3. Elective 4. Academic recognition of credits. Anual Work or Degree Project. General Information Schedules Monday to Friday The student can choose between: Morning : 9:00 to 14:30 h Afternoon: 18:00 to 22:00h. Total Price : 5.100 System of payment: Consult School fees: 300,00 per year 20
Bachelor Tourism Area language year 1 duration Students have direct access to ESERP s Masters and MBA s programs Bachelor University Degree in association with Staffordshire University, taught entirely in ESERP, in Barcelona The student has the option to study modules in a Course by Staffordshire University through ESERP and obtain the official Bachelor. Course BA (Hons) Bachelor in Tourism Management by Staffordshire University. First semester Tourism Project Management. Sustainable Tourism and Events. International Leisure and Tourism Marketing. Contemporary Tourism Issues. Second semester Strategic Management. Tourism in Action. Marketing Communication for Tourism. International Degree Obtained (*) This year of study is equivalent and awarded with 60 European Training Credits (ETC s) *) The content program, programming and materials may suffer variations due to changes in academic planning. Public University BA (Hons) Bachelor in Business Management. BA (Hons) Bachelor in Tourism Management. Official authorization of ESERP is officially authorized under the Real Decreto 557/1991 art 19 for the establishment of Universities, the Universities Department of the Generalitat of Catalunya and by the Department of Education and Science to deliver the BA (Hons) Business Management in association with Staffordshire University a public University of the United Kingdom- DOGC Nº2359. Entrance Requirements International students who have three years undergraduate study in the appropriate area (equivalent to 120 ECTS) + English Advance level Contact us for more information 21
Executive University Programs in months 3 duration 12 ECTS CREDITS Executive & Leader Coaching languages Structure of the Program 1. Principles and methodology of executive coaching. 2. Professional coaching tools. 3. Skills and competencies of the leader coach. 4. Self - knowledge of the executive coach (emotional intelligence). 5. Discover and Manages your talent. 6. Strategic and innovation. 7. Team coaching and empowerment. 8. Know how of the executive coach. 9. Advanced communication (NLP and LNV). Module content details at www.eserp.com International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, get their relevant accreditations given by the universities and partner schools. Strategic Planning. Management Accounting and Management Control. Product, Sales and Brand Manager. Production Management, Logistic and Quality. Management and Project Management. Human Resources and Labor Relations. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP the School of Business and Social Sciences Own degree in Superior Program in Executive and Leader Coach Directed The executive university courses are aimed to students or executives of any functional area, who want to upgrade their management skills and business vision, adapting to changes in society and the market demand. Professional Opportunities General Management. Issued by Rey Juan Carlos University. Own degree in Superior Program in Executive and Leader Coach. Total Price : 1.850 Does not include fees for is suing the certificate Place Reservation: 500 Remaining: 5 payments of 270 22
Executive University Programs in months 3 duration 12 ECTS CREDITS Yield & Revenue Management languages Structure of the Program 1. Basic Concepts of and Yield Revenue Management. 2. Yield Strategies and Revenue Management. 3. Forecast and demand forecasting 4. Pricing. 5. Control Overbooking. 6. Revenue Management Skills. Travel & Tourism promotions. Opening of New Markets. Transport Air, Sea and Land. Media and Advertising. Tourism Promotion. Travel Agencies and Tour Operators. Maritime Airlines, Foundations, Museums and Private Collections. Sustainable Tourism. Luxury Cruises. Module content details at www.eserp.com International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, get their relevant accreditations given by the universities and partner schools. Directed The executive university courses are aimed to students or executives of any functional area, who want to upgrade their management skills and business vision, adapting to changes in society and the market demand. Professional Opportunities Tourism Management. Hotel Management. Marketing - Commercial tourism enterprises. Luxury Tourism. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP the School of Business and Social Sciences Own degree in Superior Program in Yield & Revenue Management Issued by Rey Juan Carlos University. Own degree in Superior Program in Yield & Revenue Management Total Price : 1.850 Does not include fees for is suing the certificate Place Reservation: 500 Remaining: 5 payments of 270 23
Executive University Programs in 12 months 3 duration ECTS CREDITS Advanced Management languages Structure of the Program 1. Management skills. Coaching, empowerment, leadership and motivation. 2. Company Valuation: acquisition, merger, joint venture. 3. Globalization and internationalization of markets. Relocation of companies. 4. Branding. The management of brand value. 5. Technological innovation in enterprises. Global Knowledge Management. 6. Increased productivity and information technology. Module content details at www.eserp.com Professional Opportunities General Management. Strategic Planning. Business Consultancy. Purchasing and procurement. Administrative management finance. Product, sales and brand manager. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, get their relevant accreditations given by the universities and partner schools. ssued by ESERP the School of Business and Social Sciences. Own degree in Superior Program in Advanced Management. Directed The executive university courses are aimed to students or executives of any functional area, who want to upgrade their management skills and business vision, adapting to changes in society and the market demand. Issued by Rey Juan Carlos University. Own degree in Superior Program in Advanced Management. Total Price : 1.850 Does not include fees for is suing the certificate Place Reservation: 500 Remaining: 5 payments of 270 24
Executive University Programs in 12 months 3 duration ECTS CREDITS International Relations languages Structure of the Program 1. International organizations and institutions, European Community and others. 2. International economic structures. Free trade areas, economy and development. 3. International protocol. Manners and customs in the world. 4. International Marketing. Policy determination of distribution, pricing and strategy. 5. Logistics management. International transport. Storage and custom law. 6. The international marketing management in the company: Organization. 7. Careers in foreign markets. The labor, management skills and training. Professional Opportunities International Marketing Management. Globalization and new markets. International trade: Import Export. International Sales Manager & Product Manager. International organizations lobbying. Marketing and sales management. Market research & benchmarking. Distribution and International Logistics. E-commerce: b2b, b2c, one2one. Consulting and advisory geostrategic. Module content details at www.eserp.com Total Price : 1.850 Does not include fees for is suing the certificate Place Reservation: 500 Remaining: 5 payments of 270 International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, get their relevant accreditations given by the universities and partner schools. Directed The executive university courses are aimed to students or executives of any functional area, who want to upgrade their management skills and business vision, adapting to changes in society and the market demand. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Issued by ESERP the School of Business and Social Sciences. Own degree in Superior Program in International Relations. Issued by Rey Juan Carlos University. Own degree in Superior Program in International Relation. 25
Executive University Programs in 12 months 3 duration ECTS CREDITS Digital Marketing languages Structure of the Program 1. Marketing introduction. 2. Digital Media: analysis and description. 3. Social Media Marketing. 4. Strategic Marketing Intelligence. 5. Measuring marketing effectiveness. 6. Web project management. 7. Data driven marketing. 8. Launching and Managing an Online brand. 9. Creative Strategy Internet. Module content details at www.eserp.com Professional Opportunities Digital Marketing Management Community Manager Social Media Relations Marketing Direct Marketing Sales Manager & Product Manager Manager Marketing & Branding Manager Key Account Manager E-commerce: b2b, b2c, one2one. Digital Marketing Strategic Consulting. Creativity and Innovation. International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, get their relevant accreditations given by the universities and partner schools. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Directed The executive university courses are aimed to students or executives of any functional area, who want to upgrade their management skills and business vision, adapting to changes in society and the market demand. 26 Issued by ESERP the School of Business and Social Sciences. Own degree in Superior Program in Digital Marketing. Issued by Rey Juan Carlos University. Own degree in Superior Program in Digital Marketing. Total Price : 1.850 Does not include fees for is suing the certificate Place Reservation: 500 Remaining: 5 payments of 270
Executive University Programs in languages 12 months 3 duration ECTS CREDITS Communication Management and Public Relations Structure of the Program 1. Importance of Communication. Different public company. 2. Communication techniques. 3. Application of new technologies. Social Networks and the new information society. 4. Social Media. Cool-hunting and trends. The consumer as communicator. 5. Internal Public Relations. Internal communication as a business motivation. 6. External Public Relations. Planning a Public Relations Campaign. Campaign Objectives. Target. Calendar and Scheduling, Budget and Evaluation of results. 7. Relationship with media. 8. The importance of marketing communication. 9. Communication Management in Crisis Situations. 10. Strategic Communication Plan. Stages of the Strategic Plan. Module content details at www.eserp.com Directed The executive university courses are aimed to students or executives of any functional area, who want to upgrade their management skills and business vision, adapting to changes in society and the market demand. Degree Obtained Upon completing the requirements of the own study plan of ESERP the following titles are obtained: Professional Opportunities Head of public relations and communication. Counseling agencies and electoral campaigns policy. Relationship Marketing Agencies and Advertising. Communication Agencies, PR and Lobby. Internal and External Public Relations. International Relations. Institutional Relations. Lobbying Agencies. International University Credentials obtained Students who attend and complete the requirements of the ESERP study plan, of attending international conferences that take place during the annual academic calendar and pass the work which corresponds, get their relevant accreditations given by the universities and partner schools. Issued by ESERP the School of Business and Social Sciences Own degree in Superior Program in Communication Management and Public Relations Issued by Rey Juan Carlos University. Own degree in Superior Program in Communication Management and Public Relations. Total Price : 1.850 Does not include fees for is suing the certificate Place Reservation: 500 Remaining: 5 payments of 270 27
Masters programs languages year 1 duration IMBA- International Master in Business Administration Through the teaching of highly qualified experts in different areas of the Company it is possible to prepare students with the tools and knowledge necessary for decision making in the marketing area for both industries and services with national and international implementation within a context of internationalization of the business plan or business or marketing that will analyze the globalization of markets, Management and project financing, Quality Systems and Strategic Planning, among others, as well as the principles and ethical values that managers should develop in their own companies. Business Area Module 01 Strategic Management. Module 02 Strategies and Policies of Marketing Management. Module 03 Economic Control and Optimization of results. Module 04 Supply Chain Management: Production Management, Operations, Logistics, and Quality Control. Module 05 Commercial Management: Organization of commercial networks. Module 06 Managerial Skills. Coaching Module 07 Economic Analysis of Managerial Decisions. Module 08 Financial Management: Management, Strategy and Value Creation. Module 09 Company Assessments: Mergers, Procurement, Joint-Venture. Module 10 Globalization and Internationalization of Markets. Module 11 Human Resources. Module 12 Managerial Ethics and Social Corporate Responsibility. Module 15 Judicial and fiscal treatment of managerial activities. Module 16 Technological Innovation in Business. Marketing - Commercial Area Marketing - Commercial Area Module 01 Marketing Management Organisation. Module 02 Product Manager: Policies design, Implementation and Marketing Plan. Module 03 Products Strategy and Brand Positioning: Globalization and decision Making. Module 04 Sales Forecasting. Module 05 Supply Chain Management in Marketing. Module 06 Trade Fairs, Conventions and Congresses. Module 07 Customer Marketing: Techniques to attract more customers and Customer Loyalty. Module 08 Marketing in Industrial Companies and Service Companies. Module 09 Optimization of product margins. Price Policy. Module 10 Determining Global Commercial Budgets. Profits Maximizations. Module 11 Strategic External Analysis: New Markets, Control of new distribution channels. Module 12 Analysis of the Consumer s Behaviour. Module 13 Technological Innovation applied to Marketing. Module 14 Branding: Managing the Brand Value. Strategy of Brand Portafolio. Module 15 Markets Internationalization and globalization. Module 16 Socially Responsable Marketing Strategies. Renaissance Balanced Scorecard Strategies design in business management. Business Game Module Interactive Simulation of business management Final Master Project, Global Strategic Business Plan Master Selected in the ranking by the newspaper Expansión y El Mundo (*) The programme content, programming and materials may suffer variations due to changes in academic planning. (*) The order of the modules is based on the guidance of the Master programme. 28
IMBA- International Master in Business Administration Degree Obtained Upon completing the requirements of the study plan of the Master of ESERP composed of modules of the MBA of the Universidad Camilo José Cela and modules created by ESERP, the following titles are obtained: Issued by ESERP the School of Business and Social Sciences Private Certification IMBA - International Master in Business Administration. Abilities acquired once the Master is completed To know how to solve company problems. How to do a Global Strategic Business Plan. The student will acquire an improved professional experience (case method). Ability to generate wealth for the company and the environment. General Information Permanent telephone: 902 33 18 33 Eligibility You must meet one of these two requirements: Either a university degree or proof of three years of professional experience. Total Price: 11,920 (includes all materials, books, technological programmes and others, excluding the costs of issuing diplomas) Full-time: Reservation: 1,000. Special economic conditions for early payment. Schedule Full-time: (1 academic year) Issued by Camilo José Cela University Own degree MBA - Master in Business Administration. Option A: Monday to Thursday 19 to 22h Module content details at www.eserp.com Issued by the European Communication School of France and Belgium* Own degree MBA - Master in Business Administration. *The student must overcome the workload and to accomplish with the established requirements. * To access the double degree is neccessary the copy of the University Degree certified by a Notary with the Hague Apostil or the equivalent in their country and the sworrn Spanish translation if the title are in languages different of the Spanish, both with the Apostille. 29
Masters programs year 1 duration 60 ECTS CREDITS Marketing Management languages Through the teaching of highly qualified experts in different areas of the Company and its environment it is possible to prepare students with the tools and knowledge necessary for decision making in the marketing area for both industries and services with national and international implementation within a context of internationalization of the business plan or business or marketing that will analyze the globalization of markets, Management and project financing, Quality Systems and Strategic Planning, among others, as well as the principles and ethical values that managers should develop in their companies. Module 01 Marketing Management Organisation. Module 02 Product Manager: Policies design, Implementation and Marketing Plan. Module 03 Products Strategy and Brand Positioning: Globalization and decision Making. Module 04 Sales Forecasting. Module 05 Supply Chain Management in Marketing. Module 06 Trade Fairs, Conventions and Congresses. Module 07 Customer Marketing: Techniques to attract more customers and Customer Loyalty. Module 08 Marketing in Industrial Companies and Service Companies. Module 09 Optimization of product margins. Price Policy. Module 10 Determining Global Commercial Budgets. Profits Maximizations. Module 11 Strategic External Analysis: New Markets, Control of new distribution channels. Module 12 Analysis of the Consumer s Behaviour. Module 13 Technological Innovation applied to Marketing. Module 14 Branding: Managing the Brand Value. Strategy of Brand Portafolio. Module 15 Markets Internationalization and globalization. Module 16 Socially Responsable Marketing Strategies. Special Module Advertising. Module: Renaissance Balanced Scorecard Strategies design in business management. Business Game Module Interactive Simulation of business management. Final Master Project, Global Strategic Business Plan 30
Master in Marketing Management Degree Obtained Upon completing the requirements of the study plan of the Master of ESERP the following titles are obtained: Issued by ESERP the School of Business and Social Sciences Private Certification Master in Marketing Management. Coursing a second year you can obtain the MBA or the International MBA Once you have finished your Master, you could get the MBA degree coursing an second year. The extra course is available in English or Spanish. General Information Permanent telephone: 902 33 18 33 Issued by Camilo José Cela University Own degree Master in Marketing Management. Schedule Start: October End: June Timetables: Monday and Wednesday, 19 h - 22 h Eligibility Issued by the European Communication School of France and Belgium* Own degree Master in Marketing Management. Abilities acquired once the Master is completed To know how to solve company problems. How to do a Global Strategic Business Plan. The student will acquire an improved professional experience (case method). Ability to generate wealth for the company and the environment. You must meet one of these two requirements: Either a university degree or proof of three years of professional experience. Total Price: 6,500 (includes all materials, books, technological programmes and others, excluding the costs of is-suing diplomas) Reservation: 1,000 Special economic conditions for early payment. Module content details at www.eserp.com 31
Masters programs languages year 1 duration 60 ECTS CREDITS Business Management Through the teaching of highly qualified experts in different areas of the Company it is possible to prepare students with the tools and knowledge necessary for decision making in the marketing area for both industries and services with national and international implementation within a context of internationalization of the business plan or business or marketing that will analyze the globalization of markets, Management and project financing, Quality Systems and Strategic Planning, among others, as well as the principles and ethical values that managers should develop in their own companies. Module 01 Strategic Management. Module 02 Strategies and Policies of Marketing Management. Module 03 Economic Control and Optimization of results. Module 04 Supply Chain Management: Production Management, Operations Logistics, and Quality Control. Module 05 Commercial Management: Organization of commercial networks. Module 06 Managerial Skills. Coaching. Module 07 Economic Analysis of Manageria Decisions. Module 08 Financial Management: Management, Strategy and Value Creation. Module 09 Company Assessments: Mergers Procurement, Joint-Venture. Module 10 Globalization and Internationalization of Markets. Module 11 Managerial ethics and Social Corporate Responsibility. Module 12 Brand Value. Module 13 The Social Agents: Union and Employee Head Offices. Module 14 Judicial and fiscal treatment of managerial activities. Module 15 Technological Innovation in Business. Renaissance Balance Scorecard: Strategy design for Management. Business Game Simulation of Business Management. Final Project: Strategic Business Plan. Special Module Negotiations. Special Module Financial Crisis Management. (*) The programme content, programming and materials may suffer variations due to changes in academic planning. (*) The order of the modules is based on the guidance of the Master programme. Master Selected in the ranking by the newspaper Expansión y El Mundo 32
Master in Business Management Degree Obtained Upon completing the requirements of the study plan of the Master of ESERP the following titles are obtained: Issued by ESERP the School of Business and Social Sciences Private Certification Master in Master in Business Management. Issued by Camilo José Cela University Own degree Master in General Management and Strategic Planning. Issued by the European Communication School of France and Belgium* Own degree Master in General Management and Communication Strategy. Abilities acquired once the Master is completed To know how to solve company problems. How to do a Global StrategicBusiness Plan. The student will acquire an improved professional experience (case method). Ability to generate wealth for the company and the environment. Coursing a second year you can obtain the MBA or the International MBA Once finalized and passed the Master, the student has the possibility to do an additional year to obtain the International MBA. Master in Business Management *The student must overcome the workload and to accomplish with the established requirements. * To access the double degree is neccessary the copy of the University Degree certified by a Notary with the Hague Apostil or the equivalent in their country and the sworrn Spanish translation if the title are in languages different of the Spanish, both with the Apostille. General Information Eligibility Permanent telephone: 902 33 18 33 Schedule Start: October End: June Tuesday andthursday, 19 h - 22 h You must meet one of these two requirements: Either a university degree or proof of three years of professional experience. Total Price: 6,500 (includes all materials, books, technological programmes and others, excluding the costs of issuing diplomas) Reservation: 1,000 Special economic conditions for early payment. Module content details at www.eserp.com 33
Masters programs year 1 duration 60 ECTS CREDITS Business Tourism languages Through the teaching of highly qualified experts in different areas of the Company it is possible to prepare students with the tools and knowledge necessary for decision making in the tourism area for both industries and services with national and international implementation within a context of internationalization of the business plan or business or marketing that will analyze the globalization of markets, Management and project financing, Quality Systems and Strategic Planning, among others, as well as the principles and ethical values that managers should develop in their own companies. Module 01 Analysis of the National and International Tourism Sector. Module 02 New Business Models in the Tourism Sector. Module 03 Tourism Marketing Management: Strategies and Positioning. Module 04 Selection of Markets and Pricing. Module 05 Developing Marketing Plans and Launching New Products. Module 06 Financial Management and Economic Control of the Sector. Module 07 Cost Structure and Margin Optimization. Module 08 Sources of Funding for Tourism Projects. Module 09 Valuation of Companies and Investments. Module 10 Management Skills. Human behavior, leadership, coaching, empowerment, mentoring. Module 11 Sales Management of Tourism Companies. Module 12 Sales Networks and Strategies. Module 13 Merchandising, Promotions and Advertising. Module 14 Fairs, Congresses and Conventions. Module 15 Business Ethics and Corporate Social Responsibility. Module 16 Tourism and Sustainability. Environmental management. Module 17 Technological Innovation in the Tourism Industry. Web 2.0, social networking and others. Module 18 Hotel management, Catering, Leisure and Transport. Module 19 Tour Operators. Module 20 Handling Legal and Tax Obligations in the Tourism Sector. Module 21 Bankruptcy Law: Management and processing. Module 22 The Balanced Scorecard: How to design strategies in the tourism sector. Module 23 Business Game. Management and Tourism Management simulation. Final Draft: Global Strategic Business Plan. (*) The programme content, programming and materials may suffer variations due to changes in academic planning. (*) The order of the modules is based on the guidance of the Master programme. 34
Master in Tourism Management Degree Obtained Upon completing the requirement of the study plan of the Master of ESERP the following titles are obtained: Issued by ESERP the School of Business and Social Sciences. Private Certification Master in Tourism Management. Coursing a second year you can obtain the MBA or the International MBA Once you have finished your Master, you could get the MBA degree coursing an second year. The extra course is available in English or Spanish. Master in Tourism Management. General Information Permanent telephone: 902 33 18 33 Issued by Camilo Jose Cela University Own degree Master in Business Management, specialising in tourism Management. Schedule Start: October End: June Tuesday andthursday, 19 h - 22 h Eligibility Issued by the European Communication School of France and Belgium* Own degree Master in General Management and Communication Strategy. Abilities acquired once the Master is completed To know how to solve company problems. How to do a Global Strategic Business Plan. The student will acquire an improved professional experience (case method). Ability to generate wealth for the company and the environment. You must meet one of these two requirements: Either a university degree or proof of three years of professional experience. Total Price: 6,500 (includes all materials, books, technological programmes and others, excluding the costs of issuing diplomas) Reservation: 1,000 Special economic conditions for early payment. Module content details at www.eserp.com 35
Summary ESERP s Academic programs MBA & Masters, Bachelors, Superior Programs Executive and Lider Coaching Yield & Revenue Management Advanced Management Executive University Programs months 3 duration Official Degrees years 3-4duration Tourism Business Management Marketing International Relations Digital Marketing Communication Management and Public Relations Private Degrees Criminology Advertising, Marketing and Public Relations International Business years 3-4duration Marketing Management International Tourism Business, Marketing and Public Relations Communication Business Management Campus Barcelona Campus Madrid Campus Mallorca Masters presential and online www.eserp.com 36
Masters in the areas of Marketing Commercial International Relationships Masters & MBA months 9 duration Master in the areas of Finance Auditing Management Control Banking and the Stock Market Masters in the areas of Human Resources Masters in the areas of Management Business Tourism Sports Masters in the areas of Public Relations Advertising Communication Protocol Bachelor year 1 duration Business Administration Marketing Management Tourism Management Profesional success
MBA & Masters Executive University Programs Bachelors ESERP trains leaders who make the difference Barcelona Madrid Mallorca t. 902 33 18 33 www.eserp.com