Master s Degree in INTERNATIONAL MARKETING & SALES MANAGEMENT Official Master s Degree European Higher Education Area

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1 Master s Degree in INTERNATIONAL MARKETING & SALES MANAGEMENT Official Master s Degree European Higher Education Area

2 2 Why study at IQS? IQS is a Higher Education Center founded by the Society of Jesus, with over one hundred years of experience and an extensive track record and history in the academic and research fields that enable the institution to offer a fully consolidated and proven teaching method. Our vocation and social commitment involve educating people in an ethical and integral manner in all personal, academic and professional areas. Due to its scientific tradition, IQS is able to offer thorough training and practical guidance: Academic prestige and recognition proven by the professional performance of IQS graduates. Practical and experimental education combined with ethical values. Internships in companies and career service. Student support and personalised mentors. Option of international exchanges with other universities. Continuity of studies after graduation with the PhD program. Acknowledgement from industry and society which speeds up the employability of IQS graduates. Possibility of studying double Master s and Bachelor s degrees. IQS has two Schools: IQS School of Engineering, where scientific and technical studies are taught, and IQS School of Management, where Economics and Business studies are taught. Institution accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA) «IQS offers you the opportunity to enhance your knowledge, your understanding of marketing, and prepare you for a management career as a professional marketer, or PhD researcher. The skills and qualities you will develop during this master s degree will enhance your CV and help you stand out in a highly competitive employment job market». Dr. Ramon Palau Coordinator of the Master s Degree in International Marketing & Sales Management ramon.palau@iqs.url.edu

3 Master s Degree in International Marketing & Sales Management 3 The Master s Degree in International Marketing and Sales Management enables you to obtain the specific skills required to begin a successful career in the area of marketing and sales, aiming to top-level management positions. It also fosters numerous transversal skills essential in modern business: professional communication, team management, creativity, international vision, anticipation of change and ethical, social and environmental responsibility. The Master s program has been designed taking into account business requirements. Focused on international markets, it combines the skills of strategic marketing with those of sales management and customer management. The faculty is composed of specialists from various specialized fields, both within and outside of academics, to ensure a comprehensive vision. «The experience from this Master s degree was very positive in all regards. I ve greatly improved my level of English, since all the courses I took were in this language. I was also able to do part of the program at the Grenoble School of Management, an internationally renowned university. This Master s degree has given me theoretical knowledge on marketing and sales that I ve been able to apply to the world of business thanks to the internships offered by IQS in prestigious companies, such as Galletas Birba in my case». Marta Pous IQS Alumnus - Master s degree in International Marketing and Sales Management. Class of 2014 WITH THE MASTER S DEGREE IN INTERNATIONAL MARKETING & SALES MANAGEMENT YOU LL BE ABLE TO BEGIN A SUCCESSFUL CAREER IN THE AREA OF MARKETING AND SALES, AIMING TO TOP-LEVEL MANAGEMENT POSITIONS

4 4 Features The program is designed to develop your best qualities with maximum performance to achieve a career in international marketing and sales management. The Master s program, which lasts one academic year and is entirely taught in English, has a strong international slant and allows the possibility to study at Grenoble École de Management (France). During two months you ll have the chance to follow courses at this prestigious School, where you can also learn or improve a third language as intensive French courses are offered for students. There is a wide selection of elective courses you can choose, ranging from the most analytical to the most executive and allowing you to adapt your curriculum to suit your preferences, from the strategy to customer relations management. Master s Degree in International Marketing & Sales Management Requirements: Bachelor s degree or equivalent in any subject. Good level of spoken and written English. Duration and academic workload: 1 year (2 semesters). 60 credits. Internship in companies: 6 credits. Final project: 9 credits. Teaching language: English (100%). A few elective courses are also available in French. Timetable: Monday to Friday from 4.00 to 8.00pm. Students having a good level of French will have a further range of available elective courses in this language at Grenoble École de Management. They can also choose between elective courses in English or French. The classes, with an evening timetable, are compatible with elective internships in companies. Access to PhD programmes. THE MASTER S PROGRAM IS DESIGNED TO CONSIDER INTO ACCOUNT THE GLOBAL COMPANIES REQUIREMENTS

5 Student Profile Career Opportunities 5 This program is offered to students with undergraduate degrees, preferably in the sphere of Social Sciences and Business, who wish to specialise in marketing and/or sales in order to enhance their academic career and professional profile. It is also oriented towards students whose previous background does not belong to the Business area but wish to acquire further expertise and develop specific marketing and sales skills in order to broaden their career opportunities in a sector which always requires greater specialisation. At IQS your professional and career expectations are higher, because right from day one you are in contact with cutting edge companies. With the Master s degree in International Marketing & Sales Management you ll be able to: Take on top-level positions in the area of marketing and sales, particularly marketing and/or sales management positions in any international company. Consequently, the Master s Degree in International Marketing & Sales Management is open to university graduates, engineers, and technical engineers in all fields of knowledge with a good level of spoken and written English. If any of the candidates looking to enrol in the Master s program lack a basic knowledge of marketing or market research from his or her previous academic background, additional orientation sessions will be run to reach the required level to follow the program. Access highly qualified positions related to market and customer management, strategic marketing, key account management, marketing research, communication and advertising and competitive intelligence. You will be able to pursue your professional career in any business area, whether it is retail, services, industry, technology, banking, tourism, pharmaceuticals or others. No previous professional experience is required. As a Graduate of the Master s Degree in International Marketing & Sales Management, IQS offers at your disposal its professional careers service, which helps students to apply for job opportunities. AT IQS YOUR PROFESSIONAL AND CAREER EXPECTATIONS ARE HIGHER, BECAUSE RIGHT FROM DAY ONE YOU ARE IN CONTACT WITH CUTTING EDGE COMPANIES

6 6 Curriculum The curriculum consists of 60 credits. The program begins in October and ends in June. To take courses at Grenoble École de Management in France, your stay would be in November and December. IQS OCTOBER International Marketing Strategy 6 Selling Techniques for Business Clients 3 GRENOBLE ÉCOLE DE MANAGEMENT NOVEMBER-DECEMBER Advanced Market Research 6 International Sales Management 6 Elective 3 IQS JANUARY-JUNE International Account and Channel Management 6 Elective 21 Final Project 9 IQS GRENOBLE ÉCOLE DE MANAGEMENT ELECTIVE ELECTIVE Internship in Company 6 Competitive Intelligence 3 Marketing Planning 3 Negotiation Skills in International Environments 3 International Product Development 3 Mobile Marketing 3 Community Management 3 Strategic Brand Management 3 Introduction to Research I: Quantitative Methods 3* Introduction to Research II: Qualitative Methods 3* Business Ethics 3 Social Marketing 3 Digital Marketing 3 Marketing Sensoriel 3 Culture, sociétés et communication 3 Marketing des Services 3 * Mandatory for PhD candidates and elective for other students. Courses in italics are taught in French. The list of elective courses is updated every academic year.

7 Master s final project: an international marketing plan 7 The purpose of the Master s final project is to put into practice all of the knowledge you have acquired during the program, preferably by drawing up an international marketing plan or carrying out a research study within the sales and marketing area. The final project is supervised by the IQS professor in charge of your subject area. Application and Enrolment To apply for the Master s program you must submit the following documentation, either personally at IQS Secretaria General or by Preliminary application form for the Master s degree (available on the website Payment proof of the preliminary application fee ( 100) or payment in person. Photocopy of your current identity document or passport. Full original academic certificate or academic transcript. Accreditation of English B2 level or equivalent. The Master s program admissions committee will consider your application and if it is accepted they will send you an admission letter together with instructions on how to reserve your place and the enrolment procedures. «This Master s degree allowed me to train in a multicultural environment, due both to the dynamic way in which the classes are given and to the chance I was given to have an international experience by taking some of the courses in France. It also offered me the opportunity to do an internship at an important company. It was a good choice for furthering my career». María Holgado IQS Alumnus - Master s degree in International Marketing and Sales Management. Class of For admission it is essential to submit an official photocopy of your undergraduate diploma (or proof of application for the diploma); in the case of access qualifications outside the EHEA, certification that the qualification submitted allows you to enter a Master s program in the country in question. Places will be awarded in order of preliminary application. For more detailed information about the admission and enrolment process, send an to admisiones@iqs.edu DEVELOPING AN INTERNATIONAL MARKETING PLAN ENABLES YOU TO CONSOLIDATE THE SKILLS ACQUIRED THROUGH THE DIFFERENT COURSES

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